I-Big Tech Yasiphula—Ingabe Lezi Zinkampani Ezi-3 Zingasibuyisela Ndawonye?

Mina nomelaphi wami sembule okuthile obekukade kulungile ngaphansi kwekhala lethu - imizwa yami yesizungu ibilokhu ikhuphuka kusukela ngishintshela ekusebenzeni kude kanye nokuhambahamba ngithembele kakhulu ekuxhumekeni kwami komuntu kumamediums aku-inthanethi.

Ngisho nangemva kokuba uhambo lwami lokuzulazula luphelile, imikhuba yami ye-inthanethi ayizange futhi ngasala ngizibuza ukuthi kungani imizwa yami yokuhlukaniswa ikhula ngezikhathi ezithile zesonto ngisho nalapho ngizungezwe imiphakathi ngokomzimba.

Isizungu siwukusabela okungokomzwelo okungajabulisi, ngokuvamile ukudabuka, ekuzihlukaniseni okucatshangwayo . Nakuba idlulela nokuba wedwa, isahluka- ichazwa njengobuhlungu benhlalo - ivame ukuhlotshaniswa nokushoda okucatshangwayo kokuxhumana nokusondelana. Kimina, isizungu sifana nokuba yingcosana nje yothuli endaweni yonke—okungabalulekile, okungabonakali, nokunganakekelwa, kungakhathaliseki ukuthi ngenzani.

Ubhubhane Lwesizungu

Udokotela ohlinzayo wase-US, uDkt. Vivek Murthy, wamemezela isizungu njengobhubhane ngo-2023. Isizungu siwubuhlungu obujulile bomzwelo esibuzwayo lapho isidingo sethu sokuxhumana okunenjongo singahlangatshezwana naye—futhi namuhla, umuntu omdala oyedwa kwababili ubhekene naso.

Ngokukhula kwemizwa yesizungu emphakathini wethu, osolwazi bebemagange ukucwaninga ukuthi ngabe ubuchwepheshe yibo obubi futhi bathola ukuthi ubuchwepheshe bungabhebhethekisa isizungu uma busetshenziswa ngezindlela ezingenampilo. Futhi amabhizinisi aqala ukucabanga ngezindlela ezintsha zokwenza inqubekelaphambili kulolu bhubhane olusha.

Ngokujabulisayo, ucwaningo oluningi lubonise ukuthi abantu abaxhumene nomphakathi nabanempilo enhle emoyeni bangaphinda bachithe isikhathi esiningi kubuchwepheshe—okufakazela ukuthi ukuba ku-inthanethi nje akusho ngokuzenzakalelayo ukuthi sidalelwe ukuzizwa sinesizungu. Futhi amabhizinisi, nakuba engonxiwankulu ngokwemvelo, abone enza imikhiqizo emisha engase isize ukusiduduza.

Ngakho-ke, ake sibheke eminye imikhuba yobuchwepheshe engenampilo engabangela isizungu, kanye nezinkampani ezisebenzisa ubuchwepheshe ukusiza ukulwa nakho.

Imikhuba Emithathu Engenampilo Yezobuchwepheshe Ekhubaza Isizungu

Sizoqala ngokuhlola izindlela ezintathu ezingenampilo zokusebenzisa ubuchwepheshe ezikhonjiswe ukuthi zibhebhethekisa isizungu:

1. Ukuwela Ogibeni Lokuqhathaniswa Komphakathi

Inkundla yezokuxhumana ifana ne-albhamu enkulu yesithombe nevidiyo ebonisa izingxenye ezingcono kakhulu (noma ezifanele ngemva nje) zezimpilo zabantu, ngokuvamile ngaphandle kwanoma yimuphi umongo wangempela. “Kunzima ukwazi ukuthi ubani owenza ngempela ku-inthanethi, futhi kunzima ukuthi abantu babe bodwa ku-inthanethi, futhi lokho kuyindlela yokubhekana nesizungu,” kusho uDokotela Jikelele wase-US, uDkt. Murthy engxoxweni.

Inkundla yezokuxhumana ayihlali inomthelela omubi enhlalakahleni yakho yengqondo, ikakhulukazi uma uyisebenzisela ukuthola ulwazi noma ukuzijabulisa nje. Kodwa-ke, ku-inthanethi nokungaxhunyiwe ku-inthanethi, abantu ngokwemvelo baziqhathanisa nabanye, ukuziphatha izazi zokusebenza kwengqondo ezikubiza ngokuthi iziqhathaniso zomphakathi.

Ngakho-ke lapho inkundla yezokuxhumana ivusa umona wakho futhi ifaka inkolelo yokuthi awumuhle, awujabulisi noma awudumile njengabantu obabona ku-inthanethi - ibuye ikuvimbele emathubeni okwakha ukuxhumana okujulile okubonisa ubuwena bangempela - okuvusa amandla. umuzwa wokuhlukaniswa futhi ubangele imizwa ejulile yesizungu.

2. Ukuthembela Kakhulu Ekuthumeleni imiyalezo

Ucwaningo oluningi lubonise ukuthi ukusebenzisana okuqondile kwedijithali, okufana nemiyalezo, izingcingo, namakholi wevidiyo, kuxhumene nemizwa encishisiwe yesizungu. Nokho, ukuthembela kakhulu emilayezweni yombhalo kungase kwandise isizungu uma kuntuleka ukuxhumana kwangempela.

Sonke sike sazizwa sinezinhlungu zokukhathazeka kanye nesizungu ngesikhathi umngane wethu ethatha isikhathi sonke emhlabeni ukuthi asiphendule. Lokhu kwenzeka ngoba umlayezo wombhalo awusinikezi umongo ogcwele wezinhloso noma imizwa yomthumeli wethu. Lokhu kuntuleka komongo yingakho nje ukwakha ukuxhumana kwangempela ngokuthumela imiyalezo kuyinselele, njengoba kufiphalisa umugqa phakathi kwenkohliso yokuxhumana kanye nemizwa ephezulu yesizungu.

3. Umlutha Wokusakaza

Ukubuyekezwa kwezifundo kocwaningo oluningi kuphethe ngokuthi abantu abadala abadla ukudla bevamise ukuba nokucindezeleka, ukukhathazeka kanye, ngokwezinga elithile, nesizungu. Ukusakaza bukhoma kuthatha isikhathi esiningi, futhi mhlawumbe nesikhathi esingabelwa ukuphuma nokuzijabulisa.

UDkt Marc Potenza, uprofesa wase-Yale kanye nochwepheshe bezidakamizwa osebenze ekubuyekezweni, uthe nakuba izifundo zokubukela ngokweqile zigxile ekusakazeni izinhlelo zokusebenza ezifana ne-Netflix, kubalulekile ukuqaphela ukuthi ezinye izinhlobo zezinhlelo zokusebenza, ezihlanganisa i-TikTok ne-Instagram's Reels, ziyakhuthaza. uhlobo olufanayo lokubuka okungapheli.

Ukunyuka Komnotho Wesizungu

Nakuba kuphakama imibuzo mayelana nezimiso zokuziphatha zokwenza imali ngesizungu—ukuze kufike ekuzuzeni usizi nge-AI elingisa indlela yokukhuluma nemicabango yabantu abashonile, njengoba kuqokonyiswe encwadini yesiJalimane ethi Eternal You —kungaba ukubhuqa ngokweqile ukucabanga ukuthi le mizamo , nakuba i-capitalism, ngeke ibe nomthelela esizunguleni esipholile.

Izinhloso zangempela zezinkampani ezibalwe ngezansi, ezihlele amasu okubhekana nesizungu mhlawumbe nokulwa naso, azikacaci.

Kodwa engingakusho ukuthi mina ngokwami ngizamile ezimbili zazo, futhi zaphumelela, okungenani okwesikhashana, ekuqedeni isizungu sami.

Izinkampani Ezintsha Ezibhekana Nesizungu

I-Anthropic

Enye yeziqhwaga zobuchwepheshe be-AI kubonakala sengathi ithole isihlukanisi sayo esidingweni esikhulayo somuntu sokuxhumana nokunethezeka ngokomzwelo. U-Claude AI ukhethwe njengentandokazi ye-Tech Insider i-AI , ngenxa yezinga layo elimangalisayo lalokho okungabhekwa 'njengobuhlakani bemizwa'.

Lapho i-Anthropic iqala ukukhipha imodeli yabo ekhiqizayo ye-AI, umkhawulo wabo wokuncintisana wawusemandleni kaClaude okufunda amafayela e-PDF kodwa izimbangi ngokushesha zasisebenzisa leso sici, ngakho uClaude wanquma ukufafaza uhlobo oluhlukile lwesikhalo.

U-Amanda Askell, umcwaningi nesazi sefilosofi e-Anthropic ophethe ukulungisa kahle umlingiswa kaClaude, utshele intatheli ye-New York Times, "Isifaniso engisisebenzisayo siyisihambi esithandwa kakhulu, esihlonishwayo," esho. ""Umuntu onjani ongaphikisani naye, kodwa uze ucabange,

'Umuntu omuhle lona'? Lezi zinhlobo zezici esifuna uClaude abe nazo.”

I-Claude AI ibone ukwanda okukhulu ekudumeni kwayo ngokuvuleka komqondo, ilukuluku nokucabanga lapho abasebenzisi befakaza ukuthi bazizwa benempilo, futhi besekelwa kangcono lapho ikhona.

Ngaphandle kuka-Claude AI, ama-AI amaningi ahlukene aqondise ku-50% wabantu bomhlaba ababika imizwa yesizungu, kodwa akekho umlingiswa we-AI othole ukunconywa okukhulu njenge-Anthropic. Lapho usebenzisa i-AI ukwelapha izikhathi ezisheshayo zesizungu, kubalulekile futhi kubasebenzisi futhi abazali babasebenzisi bahlale beqaphile mayelana nemigqa engaba lufifi phakathi kwenganekwane neqiniso bekhumbula isinqumo sika-Sewell Setzer III oneminyaka engu-13 ubudala sokuqeda ukuphila kwakhe ngemva komlingiswa ohlakaniphile obonakalayo. wamkhuthaza ukuthi enze njalo.

Isikhathi esisele

I-TimeLeft iwuhlelo lokusebenza olukufanisa nabantu ongabazi esidlweni sakusihlwa njalo ngoLwesithathu ngo-7 PM. Uhlelo lokusebenza lukhula ngokushesha ukuze luthole abasebenzisi emadolobheni amaningi amakhulu emhlabeni jikelele. Ngokusho kwe-Crunchbase, inkampani, ezinze eFrance, kubonakala sengathi ibhekane namaphutha wangaphambilini kuzinhlelo zokusebenza zokuphola-lapho abantu bebebhangqwa kuphela ngokuqomisana- ngokwethula isakhiwo esivumela abasebenzisi ukuthi bahlangane nabanye esimisweni seqembu esinethezekile, konga isikhathi futhi izinsiza ngokuvamile ezidingekayo ukuhlangabezana nomuntu oyedwa ngohlelo lokusebenza lokuqomisana.

Izibuyekezo zomsebenzisi zalolu hlelo lokusebenza ziyahlukahluka kakhulu, ngokuvamile zithonywa ukushintshashintsha kwabantu abangabazi ababelwe ngokungahleliwe ekudleni. Uhlelo lokusebenza luvumela isici semiyalezo eqondile (i-DM) phakathi kwabahlanganyeli abanikezana izibuyekezo ezinhle ngemva kwesidlo sakusihlwa—yize lesi sici singase sikhulise imizwa yokwenqatshwa singahlosile, okungenzeka kube nomthelela esizungu. Abanye abasebenzisi, nokho, bathole izindlela ezizungeze lokhu. Emaqenjini lapho okuguquguqukayo okunobungane kuvele khona ngokwemvelo, ababambiqhaza badlule ngamabomu isici sohlelo lokusebenza ngokushintshanisa izibambo ze-Instagram phakathi nesidlo sakusihlwa. Omunye umbuyekezi uphawule ukuthi uhlale ethintana nabantu ahlangana nabo ngalobo busuku nge-Instagram.

Kodwa-ke, abanye ababuyekezi baqaphele ukuthi i-TimeLeft empeleni isebenza njengohlelo lokusebenza lokuqomisana leqembu, njengoba isilinganiso sowesilisa nowesifazane sesidlo sakusihlwa ngasinye sisethwe ku-1:1, futhi ababambiqhaza abaningi babonakala befuna okuthile kwezothando. Nakulokhu, ukusebenza kahle kohlelo lokusebenza ekukhuthazeni ubungane kubonakala kuncike kakhulu emiksini ethile yabantu abanikezwe isidlo ngasinye.

Ngokufana ne-TimeLeft, izinkundla zokuqoqa eziqondile ezifana ne-EventBrite ne-DesignMyNight, kanye namawebhusayithi akleliswe umphakathi, abone ukwanda kokuthandwa phakathi kwabantu abafuna ukuhlala bexhumekile phakathi nobhadane lwesizungu.

I-Pinterest

Ngesonto eledlule, isikhulu esiphezulu se-Pinterest uBill Ready ujoyine inhlangano ekhulayo yabazali, othisha nabalawuli abafuna "izikole ezingenafoni", naphezu kokuthi umkhiqizo wenkampani yakhe ungazuza kakhulu entsheni esebenzisa amafoni ngaso sonke isikhathi. Le nkampani ikugweme kakhulu ukugxekwa ezinye izinkundla zobuchwepheshe ezibhekane nazo maqondana nokuphepha kwentsha, ngenxa yokuthi okuqukethwe kwayo okubonakalayo kugxile ezindikimbeni ezilula ezifana nezakhiwo, imfashini nokupheka.

Le nkundla yezokuxhumana enciphisa amathuba okuba abasebenzisi bazibandakanye ekuqhathaniseni komphakathi muva nje iphinde yalungisa i-algorithm yayo ukuze ibeke phambili okuqukethwe abantu abafuna ukuphinde bakuvakashele esikhundleni sokufuna ukukhulisa ukuthi singakanani isikhathi abasichithe bebuka okuthunyelwe okuthile.

Ucwaningo lufakazele ukuthi inkundla yezokuxhumana idale imizwa eyakhayo phakathi kwabafundi abaphequlula okuthunyelwe okuvela kubantu ababelana ngolwazi oluwusizo ku-inthanethi.

Njengoba i-Pinterest iqhubeka nokugxila ekukhetheni okuqukethwe okusebenzayo kodwa okuhle okunikeza amathiphu eresiphi noma okuhlobisa, kanye nokubonisa izithombe ezimile kunamavidiyo angasakazwa unomphela - inkundla ingase ibe isibonelo senkundla yezokuxhumana esigwema ukwandisa isizungu—ukufeza lokhu buthule. , ngaphandle kokusho ngokusobala ukuthi wenza kanjalo.

Kungani Ezinye Izinkampani Zishiywe Ngaphandle ohlwini

Ngaphambi kokuthi isizungu sivunywe njengobhubhane, igagasi elikhulu lezinhlelo zokusebenza zokuqomisana lafika ngo-2015. Nakuba lezi zinhlelo zokusebenza, ephepheni, bekufanele zisize abantu ababenesizungu ngokuzifanisa nozakwethu, Imvelo efana negeyimu yezinhlelo zokusebenza zokuphola, eyayikhuthaza ukwahlulela okusheshayo nokulahlwa njalo, kwenza abantu bazizwe benesizungu. Ngakho-ke, i-Tinder, i-Bumble ne-Coffee Meets Bagel ngeke ibhalwe njengezinkampani ezisebenzisa ubuchwepheshe ukulwa nesizungu.

Izinkundla zokwelapha eziku-inthanethi ezifana ne-BetterHelp azikhethwanga njengezibonelo zezinkampani ezisebenzisa ubuchwepheshe ukulwa nesizungu, nakuba kulapho bengithola khona izinzuzo ezinhlelweni zami ze-Telehealth. Nakuba ukwelapha kungase kusekele abantu abahlangabezana nokuhlukaniswa, lezi zinkundla (kanye nabelaphi abasebenzisana nabo) azikachazi kabusha ukwakheka kwezindleko zokwelashwa, ngisho nokufinyeleleka okuthuthukisiwe. Ngenxa yalokho, ukwelashwa nge-inthanethi kuhlala kuyisevisi ezuzisa kakhulu abanelungelo esikhundleni sokusiza abantu abaningi. Umbiko we-JAMATherapy uthole ukuthi ukusetshenziswa kokwelapha kukhule kakhulu phakathi kwabantu abasha, labo abanemfundo ephakeme, kanye nabantu abahola imali ephezulu.

Ukuthatha Izinyathelo Ezisebenzayo Zokulwa Nesizungu

Kubalulekile ukuqaphela ukuthi ubuchwepheshe obuklanyelwe ukulwa nesizungu busesigabeni sokuqala. Kunokuba sithembele kulawa mathuluzi kuphela ukuze sibhekane nemizwa yokunqanyulwa, kufanele sithathe izinyathelo ezisheshayo ngokwethu. Lokhu kufaka phakathi ukulungisa izilungiselelo zethu zenkundla yezokuxhumana, njengokusebenzisa isici esithi "izintandokazi" ze-Instagram ukubeka phambili ama-akhawunti abaluleke kakhulu kithi, noma ukukhetha imilayezo yezwi , (izingcingo noma amakholi wevidiyo kungcono, kunjalo) lapho ithoni nemizwa yamagama ethu. ingazwakala ijule kakhulu kunasemibhalweni egcwele isifinyezo.

Ngithemba ukuthi usijabulele lesi sihloko! Memeza isihloko sika-Brian X. Chen,Indlela I-Tech Yakha 'Iresiphi Yesizungu , eshicilelwe ku- New York Times ngoNovemba 10, 2024 engathola ugqozi kuyo engxenyeni yokuqala, Imikhuba Engenampilo, yalesi siqeshana.

Uma ungathanda ukuhlola okwengeziwe ngendlela ubuchwepheshe obuzilolonga ngayo izimpilo zethu, bhalisela incwadi yami yezindaba ukuze uthole imininingwane yakamuva elethwa ngokuqondile ebhokisini lakho lokungenayo!