I-LinkedIn Empeleni Iyabakhathalela Ugaxekile Nabakhwabanisi—Ngokungafani ne-Meta (Facebook), Ubani Obengakwazi Ukukhathalela Kancane

Ake sikhulume ngento eshaqisayo—into cishe engakaze izwakale emhlabeni wezokuxhumana: inkundla ethatha isinyathelo uma ubika ugaxekile, ama-akhawunti mbumbulu , kanye nemikhonyovu. Yebo, likhona. Ibizwa nge -LinkedIn .

Manje, uma uke wachitha isikhathi ku-LinkedIn, uyazi ukuthi ayinakho ngokuphelele abakhwabanisi noma amaphrofayela mbumbulu (ngoba ayikho inkundla). Kodwa nawu umehluko: uma ubika ukuziphatha okubi ku-LinkedIn, empeleni benza okuthile ngakho. Kulungile—umbiko wakho awuphonswa nje esize, ungaphinde ubonakale.

I-LinkedIn's Reporting System Iyasebenza Ngempela

Uma uhlaba umkhosi iphrofayela mbumbulu, umlayezo womkhonyovu, nanoma yiluphi uhlobo lomsebenzi wokukhwabanisa, i-LinkedIn iyayibuyekeza. Futhi uthole lokhu—abamane bakubuyekeze , empeleni bathatha isinyathelo . Ama-akhawunti azibandakanya kugaxekile, inkohliso, noma ukuziphatha okungafanele akhawulelwe noma asuswe ngokuphelele.

Kungcono kakhulu? Bayakwazisa uma isenzo sesithathiwe. Cabanga nje! Inkampani yenkundla yezokuxhumana ephatha imibiko sengathi ibalulekile. Uyazi, indlela inkundla enesibopho okufanele ngayo.

Kuyaqabula ngempela. I-LinkedIn iyaqonda ukuthi abasebenzisi bayo—ochwepheshe, abanikazi bamabhizinisi, nabafuna umsebenzi—abanaso isikhathi sembudane. Abantu bathembele endaweni yokuxhumana kwangempela, ukuqashwa, kanye nemininingwane yezimboni, hhayi ukuthi bahlaselwe ngabaqashi mbumbulu, imikhonyovu ye-crypto , noma "amathuba ebhizinisi" avela kumaphrofayili akhiqizwa ngokusobala emizuzwini emihlanu edlule.

Izinyathelo zokuphepha ze-LinkedIn kanye nokutholwa kogaxekile empeleni kusebenza ukugcina inkundla isebenziseka futhi iphephile . Bahlukumeza amanethiwekhi e-bot, basusa abakhohlisi, futhi empeleni banendaba nobuqotho benkundla yabo.

Ngaleso sikhathi, ku-Meta…

Manje, ake siqhathanise lokhu ne-Meta—uyazi, inkampani elandela i-Facebook, Instagram, kanye ne-WhatsApp. Uma i-LinkedIn ingumuntu omdala onomthwalo wemfanelo egumbini, i-Meta ingumnikazi wendawo onobudedengu owenqaba ukulungisa noma yini , kungakhathaliseki ukuthi abaqashi bakhononda kangaki.

Zama ukubika iphrofayela mbumbulu ku-Facebook. Qhubeka. Chofoza leyo nkinobho encane "yombiko", ubatshele ukuthi iphrofayela iyinkohliso, bese ulinda umlingo ukuthi wenzeke. Futhi ngomlingo, angisho lutho nhlobo . Ngoba izikhathi eziyisishiyagalolunye kweziyishumi, uzothola umlayezo ofanayo ocasulayo:

“Le phrofayili ayiphambani nezindinganiso zethu zomphakathi.

Oh ngempela, Meta? Ngakho-ke i-akhawunti esebenzisa izithombe ezintshontshiwe, ukusunduza izikimu zokutshala izimali zomkhonyovu, noma ukuzenza ibhizinisi elisemthethweni akuyona inkinga? Kuyathakazelisa.

Futhi masingaqali ngisho nokuqala ezikhangisweni zomkhonyovu. I-Facebook igcwele zona—izitolo ze-e-commerce mbumbulu, imizamo yobugebengu bokweba imininingwane ebucayi, izinkundla zokutshala izimali ezinomgunyathi—futhi naphezu kwezinkulungwane zemibiko, zisasebenza zingahloliwe . Kungani? Ngoba i-Meta yenza imali ngalezo zikhangiso, futhi ukwephula imikhonyovu kungasho ukunciphisa imali engenayo yezikhangiso.

Kucishe kube sengathi uFacebook ufuna kuchume imikhonyovu . Uma ama-akhawunti mbumbulu engeziwe, isithiyo sokubandakanya, kanye nombhedo okhona wokuchofoza-epulazini, ingathengisa idatha eyengeziwe. Kuyisinqumo sebhizinisi, futhi kusobala kabuhlungu ukuthi ukuphepha komsebenzisi akuyona into eza kuqala kubo.

Kungani I-LinkedIn Ingayithola Kahle, Kodwa I-Meta Ingakwazi Ukukhathazeka?

Iqiniso lilula: I-LinkedIn yazisa isisekelo sabasebenzisi bayo. Iyazi ukuthi ochwepheshe abafuni ukubhekana nabakhwabanisi, futhi isebenza ngenkuthalo ukubasusa. I-Meta, ngakolunye uhlangothi, ikhathalela kuphela ukugcina izinombolo-kungakhathaliseki ukuthi lezo zinombolo zihlanganisa izigidi zamaphrofayela mbumbulu nama-akhawunti omgunyathi.

I-Meta Ibeka Phambili Imali Engenayo Yezikhangiso Ngaphezu Kokuphepha Kwabasebenzisi—Futhi Isobala Kabuhlungu

Masingazenzi i-Meta iwuhlobo oluthile lwesisulu sikagaxekile ongalawuleki kanye nobhubhane lomkhonyovu. Iqiniso lilula kakhulu: abanandaba —ngoba ukulungisa inkinga kungabalimaza.

I-Facebook, Instagram, kanye ne-WhatsApp seziphenduke izinkundla zokudlala zabakhwabanisi, ama-akhawunti omgunyathi, nabakhwabanisi, konke lokhu ngenxa yokuthi i-Meta iyakuvumela . Futhi ngani? Ngoba ukuzehlisa kuzosho ukulahlekelwa imali engenayo yezikhangiso, amamethrikhi okuzibandakanya, nedatha yomsebenzisi—izinto ezintathu i-Meta echuma ngazo.

Bheka izikhangiso zomkhonyovu zizodwa. Nsuku zonke, abantu babika izikhangiso ezikhuthaza izitolo ze-e-commerce mbumbulu, izinhlelo ze-Ponzi, izixhumanisi zobugebengu bokweba imininingwane ebucayi, "namathuba otshalomali" anomgunyathi. Kodwa ingabe ziyasuswa? Akuvamile. Kungani? Ngoba i-Meta yenza inzuzo ngakho konke ukuchofoza, konke okuvelayo, nakho konke ukuthengiselana okuwumgunyathi okungena ohlelweni lwabo lwezikhangiso.

Bayazi ukuthi le mikhonyovu ikhona. Bayazi ukuthi umsamo wabo uyaxhashazwa. Abafuni nje ukuyimisa.

Uma i-Meta ibikukhathalela ngempela ukuphepha komsebenzisi, bebezoba:

✅ Uhlelo lokuqinisekisa lwangempela lokuvikela ama-akhawunti mbumbulu.
✅ Izinqubomgomo eziqinile zokugunyaza izikhangiso eziveza abakhangisi abanomgunyathi.
✅ Uhlelo lokubika olusebenza ngempela esikhundleni sokuzenzakalela kokuthi “Lokhu akwephuli izindinganiso zethu zomphakathi.”

Kodwa abakwenzi. Ngoba yonke i-akhawunti mbumbulu, zonke isikhangiso somkhonyovu, nakho konke ukusebenzisana kwe-bot kukhulisa izinombolo zabo. Abasebenzisi abaningi—abangempela noma mbumbulu—basho ukusebenzelana okwengeziwe, okusho ukuthi abakhangisi abaningi abazimisele ukukhokha imali enkulu ukuze badalule. Akukona ukuntula ikhono. Akukona ukugada. Kuyisu lebhizinisi.

Kubikwe Sekusondele Amaphrofayli angama-100 ku-Facebook-Futhi i-Meta Ayenze LUTHO

Ngilahlekelwe isibalo sokuthi mangaki amaphrofayili omgunyathi engiwabike kuFacebook. Empeleni, bhala lokho—angikalahlekelwa. Isondele ku-100. Eyodwa. Ikhulu. Umgunyathi. Ama-akhawunti. Uyazi ukuthi kwenzekani?

Lutho neze!

Akekho noyedwa kubo owasuswa. Akekho noyedwa. Futhi lawa kwakungewona amaphrofayli angahleliwe engizithele kuwo. Ngamunye wabo wayexhunywe kubakhohlisi abazama ukuqola abantu emaqenjini e-Facebook. Ngikhuluma ngabantu abasebenzisa izipho mbumbulu, abazenza abameleli bokwesekwa kwamakhasimende, abathumela izixhumanisi ezidwetshiwe, noma abazenza abanikazi bangempela bamabhizinisi.

Ubungacabanga ukuthi ukubika lobu bugebengu—amaphrofayili ayewumgunyathi ngokusobala, anezithombe ezintshontshiwe kanye nokusebenzelana kwangempela—kungaba yinto engenangqondo. I-Facebook kufanele ibone ubufakazi, isuse ama-akhawunti, futhi ihlanze inkundla yayo.

Ama-Akhawunti Omgunyathi Ayachuma-Ngoba I-Facebook Iyawavumela

Phakathi naleso sikhathi, lawo ma-scammers afanayo ayaqhubeka ekhanya, exhaphaza abasebenzisi, eqhuba imikhonyovu yabo engahloliwe, futhi ehleka ebusweni be-Facebook okuthiwa 'izindinganiso zomphakathi.'

Kucishe kufane nokuthi i-Facebook yakhelwe ukuvikela abakhohlisi esikhundleni sabasebenzisi. Ngoba uyichaza kanjani enye? Ama-akhawunti omgunyathi avunyelwe ukuthi achume. Imikhonyovu isaqhubeka nokusabalala.

Futhi wonke umbiko owodwa engiwenzayo—yonke imizamo yokusiza ukuhlanza inkundla yabo— ayinakwa ngokuphelele. I-Meta inezinsiza zokulungisa le nkinga. Bane-AI, ukufunda komshini, kanye nedatha eyanele yokumaka amaphrofayela mbumbulu ngokushesha. Kodwa abawusebenzisi. Kunalokho, benza sengathi banendaba kuyilapho bengenzi lutho nhlobo.

I-Facebook (META) Ivumela Izikhangiso Zomkhonyovu Zisebenze Kakhulu

Uma usuchithe ngisho nemizuzu emihlanu uphenya ku-Facebook, mhlawumbe usuzibonile—izikhangiso ezixhasiwe ezikhuthaza izikimu zokutshala imali ezingelona iqiniso, imikhiqizo yomkhonyovu, kanye nezinsizakalo zomgunyathi. Futhi qagelani? I-Facebook ibavumela ukuthi basebenze ngokukhululeka, akukho mibuzo ebuziwe.

Akukho ukuhlolwa kweqanda, akukho ukuqinisekiswa, futhi akukho ukugada okunengqondo. Uma umkhohlisi enemali yokukhokhela isikhangiso, i-Facebook ijabulela kakhulu ukuthatha imali yayo futhi inamathisele ukukhohlisa kwayo kokuphakelayo kwabasebenzisi.

Futhi akuwona nje umkhonyovu ongacacile, wemizamo ephansi. Ezinye zalezi zikhangiso zifaka amavidiyo angama-deepfake abantu abasezingeni eliphezulu—abantu abafana noNdunankulu wase-Australia u-Anthony Albanese—asetshenziswa amanga ukuze akhuthaze amathuba okutshala imali mbumbulu.

Ake sikuqonde lokhu: I-Facebook isingatha ngenkuthalo izikhangiso zomkhonyovu ezijulile zomholi womhlaba, futhi namanje ngeke bazibophezele?

Kwamukeleka kanjani lokhu? Kwenzeka kanjani ukuthi inkampani enezigidigidi zemali engenayo ingakwazi ukusebenzisa ukuhlolwa kwezikhangiso okuyisisekelo ukuze kuvinjelwe ukukhwabanisa okusobala?

O, linda. Kulungile. Ngoba abafuni.

Ingabe i-Meta's Business Model, Thatha Imali, Unganaki Imiphumela?

I-Facebook ayinandaba ukuthi imali engenayo yezikhangiso ivelaphi. Akukhathalekile ukuthi isikhangiso sisemthethweni noma siwumkhonyovu osobala— inqobo nje uma sikhokhelwa, kuhle ukuhamba. Umphumela? Izikhukhula zezikhangiso zokutshala izimali eziwumgunyathi, izitolo ze-e-commerce ezingelona iqiniso, namathuba ebhizinisi anomgunyathi, konke kuxhaphaza indlela yokukhangisa ye-Facebook edelelekile, eqhutshwa inzuzo.

Izisulu zilahlekelwa izinkulungwane, kule mikhonyovu. Babona isikhangiso, bacabanga ukuthi i-Facebook ngeke ivumele ukukhwabanisa ukuthi ikhangiswe, futhi bakhohliswa ukuba balahle imali yabo noma imininingwane yomuntu siqu. Ngaleso sikhathi, i-Facebook iqoqa ukusikwa kwayo bese idlulela komunye umkhonyovu olandelayo ozimisele ukukhokha ukuze afinyeleleke.

I-Facebook Ayigcini Nje Ngokuvumela Imikhonyovu—Iyayivumela

Indlela engiyibona ngayo, i-Facebook ayisona nje isibukeli sokukhwabanisa ku-inthanethi— iwumthombo osebenzayo. Ngokwenqaba ukuhlola izikhangiso zayo, ngokuziba imibiko, ngokukhetha inzuzo ngaphezu kokuvikela , i-Facebook isibe yingxenye yomshini womkhonyovu.

Akuyona inkinga ohlelweni. Yisistimu. Futhi inqobo nje uma imali iqhubeka nokugeleza, ungalindeli ukuthi i-Facebook izoshintsha into embi.

Ngokubona kwami, i-Meta ayifuni inkundla ephephile. Bafuna enenzuzo eyengeziwe —ngisho noma yakhelwe ekukhohliseni, ekuxhashazweni nasekukhwabaniseni. Futhi yingakho nje kungekho lutho olushintshayo.

I-LinkedIn ifakazela ukuthi izinkundla zokuxhumana zingathatha isinyathelo ngokumelene nabakhwabanisi uma befuna ngempela. Isistimu yabo yokubika ayiyona nje inkinobho engenamsebenzi—iyithuluzi elisebenzayo . Okumangalisa nakakhulu, ungakwazi ukuxhumana nomuntu wangempela ngokusekelwa. Basetha izinga lokuthi izinkundla kufanele zisingathe kanjani ukuphepha, kuyilapho i-Meta ibeka izinga lokuthi ungaziba kanjani ngokuphelele .

Ngakho-ke ngokuzayo lapho othile ekutshela ukuthi zonke izinkampani zenkundla yezokuxhumana ziyafana, zikhumbuze: I-LinkedIn iyakhathalela ngempela. I-Meta ayifuni.