Makhe sithethe ngento eyothusayo—into ephantse ingaziwa kwihlabathi lonxibelelwano: iqonga elithatha inyathelo xa unika ingxelo ngogaxekile, iiakhawunti zomgunyathi , kunye nobuqhophololo. Ewe, ikho. Ibizwa ngokuba LinkedIn .
Ngoku, ukuba ukhe wachitha ixesha kwi-LinkedIn, uyazi ukuba ayikhululekanga ngokupheleleyo ngabakhohlisi okanye iiprofayili zomgunyathi (kuba akukho qonga likhona). Kodwa nanku umahluko: xa uxela ukuziphatha kakubi kwi-LinkedIn, eneneni benza okuthile ngayo. Injalo loo nto—ingxelo yakho ayiphoswanga nje, ingasayi kuphinda ibonwe.
Inqaku loMhleli: Eli bali limele iimbono zombhali webali. Umbhali akahambelani nabasebenzi be-HackerNoon kwaye wabhala eli bali ngokwabo. Iqela lokuhlela le-HackerNoon liye laqinisekisa kuphela ibali lokuchaneka kwegrama kwaye alivumeli / ligxeka nawaphi na amabango aqulethwe apha. #DYOR
Lo mzuzu ufaka iflegi yeprofayile yobuxoki, umyalezo wobuqhophololo, okanye naluphi na uhlobo lomsebenzi wobuqhophololo, i-LinkedIn iyayiphonononga. Uze ufumane oku— abayijongi nje, bathabatha amanyathelo . Iiakhawunti ezibandakanya i-spammy, inkohliso, okanye ukuziphatha okungahambi kakuhle ziyathintelwa okanye zisuswe ngokupheleleyo.
Kanangcono? Bakwazisa xa inyathelo lithathiwe. Khawufan’ ucinge! Inkampani yemidiya yoluntu ephatha iingxelo njengokuba zibalulekile. Uyazi, indlela iqonga elinoxanduva kufuneka.
Iyahlaziya ngokwenene. I-LinkedIn iyaqonda ukuba abasebenzisi bayo-iingcali, abanini bamashishini, kunye nabafuna umsebenzi-abanalo ixesha lobuvuvu. Abantu bathembele kwiqonga lokunxibelelana kwangempela, ukuqeshwa, kunye nokuqonda kweshishini, ukuba bangabi nabasebenzi abakhohlisayo, i-crypto scams , okanye "amathuba oshishino" kwiiprofayili eziveliswe ngokucacileyo kwimizuzu emihlanu edlulileyo.
Imilinganiselo yokhuseleko ye-LinkedIn kunye nokufunyanwa kwe-spam eneneni kusebenza ukugcina iqonga lisetyenziswa kwaye likhuselekile . Baye bawa phantsi kwiinethiwekhi ze-bot, basusa abakwa-scammers, kwaye bakhathalele ngokwenene ukunyaniseka kweqonga labo.
Ngoku, makhe sithelekise le Meta-uyazi, inkampani engasemva kuFacebook, Instagram, kunye noWhatsApp. Ukuba i-LinkedIn ngumntu omdala onoxanduva kwigumbi, iMeta ngumnini-mhlaba ongenankathalo owenqabayo ukulungisa nantoni na , kungakhathaliseki ukuba abaqashi bakhalaza kangaphi na.
Zama ukuchaza iprofayile yobuxoki kuFacebook. Qhubeka. Cofa iqhosha elincinci elithi "ingxelo", baxelele ukuba iprofayili ayiyonyani, kwaye ulinde ukuba kwenzeke umlingo. Yaye ngomlingo, andithethi nto kwaphela . Kuba amaxesha alithoba kwishumi, uya kufumana umyalezo ofanayo ocaphukisayo:
“Le profayile ayichasani nemigangatho yethu yoluntu.
Oh ngokwenene, Meta? Ke iakhawunti esebenzisa iifoto ezibiweyo, ukutyhala izikimu zotyalo-mali lobuqhophololo, okanye ukuzenza ishishini elisemthethweni akuyongxaki? Inika umdla.
Kwaye masingaqalisi kwiintengiso zobuqhophololo. UFacebook uzele zizikhukula ngabo—iivenkile ze-e-commerce zomgunyathi, iinzame zobuqhetseba, amaqonga otyalo-mali anobuqhophololo—kwaye nangona amawaka eengxelo, zisaqhuba zingaqwalaselwanga . Ngoba? Ngenxa yokuba iMeta isenza imali kwezo ntengiso, kwaye ukonakalisa ubuqhophololo kuya kuthetha ukunciphisa ingeniso yabo yentengiso.
Iphantse yangathi uFacebook ufuna ubuqhophololo buchume. Okukhona iiakhawunti zomgunyathi, isithiyelo sokubandakanyeka, kunye nokucofa-ubuvuvu befama obukhoyo, kokukhona banokuthengisa idatha. Sisigqibo seshishini, kwaye kucace kabuhlungu ukuba ukhuseleko lwabasebenzisi ayisiyiyo eyona nto iphambili kubo.
Inyaniso ilula: i-LinkedIn ixabisa isiseko sayo somsebenzisi. Iyazi ukuba iingcali azifuni kujongana nabaqhatha, kwaye isebenza ngokukhutheleyo ukubasusa. I-Meta, ngakolunye uhlangothi, ikhathalele kuphela ukugcina amanani-kungakhathaliseki ukuba loo manani aquka izigidi zeeprofayili zobuxoki kunye neeakhawunti zobuqhetseba.
Masingazenzi iMeta luhlobo oluthile lwexhoba logaxekile olungalawulekiyo kunye nobhubhane lobuqhophololo. Inyaniso ilula ngakumbi: abakhathali —kuba ukulungisa le ngxaki kuya kubaphazamisa.
I-Facebook, i-Instagram, kunye ne-WhatsApp ziye zaba yindawo yokudlala yabakhwabanisi, ii-akhawunti zobuxoki, kunye nabakhohlisi, konke kuba iMeta iyayivumela . Kwaye kutheni? Ngenxa yokuba ukuwa phantsi kwabo kuya kuthetha ukulahlekelwa yingeniso ye-ad, i-metrics yokuzibandakanya, kunye nedatha yomsebenzisi-izinto ezintathu i-Meta iphumelela kuzo.
Jonga kwiintengiso zobuqhophololo zodwa. Yonke imihla, abantu baxela iintengiso ezikhuthaza iivenkile ze-e-commerce zobuxoki, ii-Ponzi schemes, i-phishing links, kunye nobuqhetseba "amathuba otyalo-mali." Kodwa ngaba ziyasuswa? Kunqabile. Ngoba? Kuba i-Meta yenza inzuzo kuyo yonke inqakrazo, yonke imbonakalo, kunye nayo yonke intengiselwano yobuqhophololo ehamba kwinkqubo yabo yentengiso.
Bayazi ukuba obu buqhophololo bukhona. Bayazi ukuba iqonga labo liyaxhatshazwa. Abafuni nje ukuyiyeka.
Ukuba iMeta ikhathalele ngokwenene ukhuseleko lwabasebenzisi, baya kuba:
✅ Inkqubo yokuqinisekisa yokwenyani yokuthintela iiakhawunti zomgunyathi.
✅ Imigaqo-nkqubo engqongqo yokuvunywa kwezaziso zentengiso ehluza abakhangisi abanobuqhophololo.
✅ Inkqubo yokunika ingxelo esebenza ngokwenene endaweni yokusilela ukuba “Oku akuyophuli imigangatho yethu yoluntu.”
Kodwa abakwenzi oko. Kuba yonke iakhawunti yobuxoki, yonke intengiso yobuqhophololo, kunye nayo yonke intsebenziswano ye-bot yonyusa amanani abo. Abasebenzisi abaninzi-okwenyani okanye abazenzisi-bathetha ukuzibandakanya ngakumbi, okuthetha ukuba abathengisi abaninzi bazimisele ukuhlawula imali enkulu ngokuvezwa. Asikokungakwazi. Ayikongamela. Sisicwangciso soshishino.
Ndiphulukene nokubala ukuba zingaphi iiprofayili zobuxoki endizibike kuFacebook. Ngokwenyani, yikhumbuze loo nto-andilahlekanga. Isondele kwi-100. Enye. Ikhulu. Umgunyathi. Iiakhawunti. Ngaba uyazi ukuba kwenzeka ntoni?
Ngokuqinisekileyo akukho nto!
Akukho namnye kubo owasuswayo. Akukho nanye. Kwaye ezi yayingezonkangeleko nje random ndakhubeka ngaphesheya. Ngamnye kubo wayeqhagamshelwe kubaqhatha abazama ukuqhatha abantu kumaqela kaFacebook. Ndithetha ngabantu abaqhuba ii-giveaways zomgunyathi, bezenza abaxhasi benkxaso yabathengi, ukuthumela amakhonkco aqingqiweyo, okanye abanini bamashishini bokwenyani.
Ungacinga ukuba ukuchaza obu rhwaphilizo-iiprofayili ezazinganyanisekanga, ezinemifanekiso ebiweyo kunye nonxibelelwano lokwenyani-ayiyi kuba yinto engenangqondo. I-Facebook kufuneka ibone ubungqina, isuse ii-akhawunti, kwaye ihlambulule iqonga layo.
Okwangoku, abo baqhankqalazi abafanayo baqhubeka bekhanya, bexhaphaza abasebenzisi, beqhuba ubuqhetseba babo bungakhange buhlolwe, kwaye bahleka ebusweni be-Facebook ebizwa ngokuba 'yimigangatho yoluntu.'
Iphantse yangathi i-Facebook yenzelwe ukukhusela abaqhatha endaweni yabasebenzisi. Kuba uyichaza njani enye into? Iiakhawunti zomgunyathi zivumelekile ukuba zichume. Ubuqhophololo buyaqhubeka ukujikeleza.
Kwaye yonke ingxelo endiyenzayo-zonke iinzame zokunceda ukucoca iqonga labo -ayinakwa kwaphela. I-Meta inezixhobo zokulungisa le ngxaki. Bane-AI, ukufunda koomatshini, kunye nedatha eyaneleyo yokufola iiprofayili zomgunyathi ngoko nangoko. Kodwa abayisebenzisi. Kunoko, benza ngathi banenkathalo ngoxa bengenzi nto kwaphela.
Ukuba uchithe nokuba yimizuzu emihlanu ukroba kuFacebook, mhlawumbi ubabonile—iintengiso ezixhasiweyo ezikhuthaza amacebo otyalo-mali obuxoki, iimveliso zobuqhophololo, kunye neenkonzo zobuqhophololo. Kwaye qikelela ntoni? I-Facebook ibavumela ukuba babaleke ngokukhululekileyo, akukho mibuzo ibuzwayo.
Akukho kuhlolwa kweqanda, akukho siqinisekiso, kwaye akukho liso linokuba luncedo. Ukuba umkhohlisi unemali yokuhlawula intengiso, uFacebook uyonwaba ngaphezulu kokuthatha imali yakhe kwaye atyabeke inkohliso yakhe kuzo zonke iifidi zabasebenzisi.
Kwaye ayibobuqhetseba obungacacanga, obungenamgudu omncinci. Ezinye zezi ntengiso zibonisa iividiyo ezinzulu zamanani aphezulu-abantu abafana neNkulumbuso yase-Australia u-Anthony Albanese-basetyenziswa ngobuxoki ukukhuthaza amathuba otyalo-mali.
Masiyiqonde ngokuthe ngqo le nto: UFacebook ubambe iintengiso ezinzulu ze-scam zenkokeli yehlabathi, kwaye abazukuthatha xanduva?
Kwamkeleka njani oku? Kwenzeka njani ukuba inkampani eneebhiliyoni zengeniso ingakwazi ukuphumeza uhlolo olusisiseko lwentengiso ukunqanda ubuqhophololo obucacileyo?
Owu, yima. Ilungile lo nto. Kuba abafuni.
I-Facebook ayikhathali ukuba ingeniso yentengiso ivela phi. Akukhathaliseki nokuba intengiso isemthethweni okanye bubuqhophololo obuphandle— ukuba nje ihlawulwa, kulungile ukuhamba. Isiphumo? Izandyondyo zentengiso yotyalo-mali olunobuqhophololo, iivenkile ezirhweba nge-e-commerce zomgunyathi, kunye namathuba oshishino lobuqhophololo, zonke zixhaphaza i-lax ye-Facebook, indlela eqhutywa yinzuzo kwintengiso.
Amaxhoba alahlekelwa ngamawaka, kobu buqhophololo. Babona intengiso, bacinga ukuba i-Facebook ayizukubuvumela ubuqhophololo ukuba bubhengezwe, kwaye bakhohliswa ukuba bancame imali yabo okanye iinkcukacha zabo. Okwangoku, i-Facebook iqokelela ukusikwa kwayo kwaye iqhubela phambili kwi-scammer elandelayo ezimisele ukuhlawula ukufikelela.
Indlela endiyibona ngayo, i-Facebook ayingomntu obukele ubuqhophololo kwi-intanethi-yinto esebenzayo esebenzayo. Ngokwala ukukhangela iintengiso zayo, ngokungahoyi iingxelo, ngokukhetha inzuzo ngaphezu kokukhusela , i-Facebook ibe yinxalenye yomatshini we-scam.
Asiyongxaki kwinkqubo. Yinkqubo. Kwaye okoko nje imali iqhubeka ihamba, ungalindeli ukuba i-Facebook itshintshe into embi.
Ngokombono wam, iMeta ayifuni iqonga elikhuselekileyo. Bafuna ingeniso engakumbi —enoba isekelwe kwinkohliso, ukuxhaphaza nokuqhatha. Kwaye yiloo nto kanye kungekho nto iguqukayo.
I-LinkedIn ingqina ukuba iiplatifti zeendaba zoluntu zinokuthatha inyathelo ngokuchasene nabaqhatha ukuba bafuna ngokwenene. Inkqubo yabo yokunika ingxelo ayiloqhosha nje elingenamsebenzi—sisixhobo esisebenzayo . Okumangalisa ngakumbi, unokunxibelelana nomntu wokwenyani kwinkxaso. Babeka umgangatho wendlela amaqonga kufuneka aphathe ngayo ukhuseleko, ngelixa i-Meta ibeka umgangatho wendlela yokungawuhoyi ngokupheleleyo .
Ke kwixesha elizayo umntu ekuxelela ukuba zonke iinkampani zemidiya yoluntu ziyafana, zikhumbuze: i-LinkedIn eneneni iyakhathala. I-Meta ayifuni.