I-inthanethi Yimbi Kakhulu Kunangaphambili, Kodwa Siyimilutha Kakhulu Yokuhamba

Unyaka wezi-2025 futhi isimo sokusebenzisana kwabantu sisempambanweni yezindlela. Sike saba lapha ngaphambilini. I-inthanethi yezokuxhumana iyazivuselela njalo ngemva kweminyaka eyishumi nanhlanu ngemva kokuhlangana kwezinto eziwubhubhane.

Ukuze kube ngcono i-inthanethi iyaqhubeka nokuba yindawo yokutholwa, ukuzijabulisa kanye ne-zeitgeist eyabiwe . Okubi kakhulu ukudlulisa okubi kwezehlakalo zamanje, ukuhlaziya ukwabelana okujulile kanye nomqambi wezinkulumo zomphakathi. Ukuma komuntu siqu kanye nokuqukethwe okukhiqizwa yi-AI kungase kube nezinto eziphukile ngokungenakulungiseka.

Okusasebenza

Ividiyo Yefomu Elifushane

Ifomethi yoqobo ye-TikTok ithinte inzwa yenza ifomethi isebenze. I-TikTok bekungeyona eyokuqala, kodwa i-algorithm yayo iphumelele ekunikezeni ukusakazwa okungapheli kokuqukethwe okubandakanyayo ngokulandelana okusheshayo. Kwakwenelisa ngendlela emangalisayo futhi kulutheka kancane.

Abagxeki bathi kufinyeze isikhathi sokunaka, kodwa lokho kuthambekela bekuvele kuqhubeka ngenxa ye-microblogging nokubikwa kwezindaba kwesitayela sokuluma. Ushintsho lomdlalo bekuyi-algorithm ye-TikTok kanye nokusalela emuva kokuqukethwe okusigcine siskrola amahora.

I-Instagram isusa kakhulu i-TikTok ngabadali bokuqukethwe abaziwayo kodwa usengakujabulela ukuthola abadali abangahleliwe nge-algorithm. Kunzima ukusho ukuthi kungani abadali beshintshile kodwa bekungenzeka ngenxa yezizathu eziningi ezifana nokusabalala kwesitolo se-TikTok, isimo esingalindelekile se-algorithm noma isinqumo esingabazisayo sokuqala ukuphromotha amavidiyo amade.

Ividiyo yefomu ende

I-YouTube ivamise ukubusa kuvidiyo yokuqukethwe ende eyimizuzu emi-5–20. Izahluko zevidiyo ezizenzakalelayo zenza kube lula ukweqa noma ukubuyela ezingxenyeni ezibalulekile. Amavidiyo avamise ukuba ngcono, kodwa inani elikhulayo lifaka abadali bokuqukethwe abavele bahlale phambi kwekhamera noma babelane ngesikrini sabo. Amaphodikhasti nawo athandwa kakhulu abanye bethi idlula imbangi yeSpotify .

Ukubhala kwefomu elide

I-Substack ayizange isungule i-newsletter, kodwa inkundla yenza ukuba ifinyeleleke ngesikhathi lapho wonke umuntu ayekhathele ukubhala ngendlela emfishane futhi ngokuqondana kwakhe enesikhathi esanele ezandleni zabo. Okubaluleke nakakhulu i-SubStack yenza ukutholakala komphakathi nokwabelana kube lula ngamanothi. Ngithole, futhi ngabasekela, ababhali abaningi abahlukile kule minyaka edlule.

Ukubhala ifomu elifushane

Izinhlobo eziningi zokubhala ngendlela emfishane kanye namazwana anentambo AKULUSIZO . I-implosion ye-Twitter yahlakaza ukuthi ipulatifomu yokuziphatha okubi kwezinye izindawo ezifana ne-Mastodon, i-Bluesky ne-Threads. Kukhona injabulo encane ekuskroleni lezi zingosi futhi okubi nakakhulu zikhuthaza uhlobo lwe-slacktivism olungasebenzi kahle noma olunempilo.

I-microblogging “Yochwepheshe” ku-LinkedIn, okungcono kakhulu, iyindlela yokuhalalisela kanye nenkundla yokuziphakamisa okungenazintloni. Okubi kakhulu, kuyindlela enhle yokwenza umsebenzi ngokuthumela okungaphansi kokuthatha okushisayo okusebenzayo kokuthunyelwe kwe-troll.

Okuhlukile Iziteshi Zokusakaza ze-Instagram ezivumela abadali bokuqukethwe ukuthi bathumele imiyalezo ngqo kubalandeli. Azikho izimpendulo zomphakathi ezivunyelwe kuyo kuyindlela ehlanzekile yokuxhumana ngokuqondile nababhalisile ngokuthunyelwe okufushane okufushane. Ngijoyine amaningana phakathi nemicimbi yezemidlalo futhi ngakuthola kuyindlela ejabulisayo yokuhlala unolwazi lwakamuva ngaphandle kogaxekile bokuphendula.

Lapho Imishini Ingakwazi Ukuya Khona (Okwamanje)

Ukukhiqizwa kokuqukethwe kwe-AI kuzoqhubeka nokugcwala ngokushesha, kulula ukukhiqiza okuqukethwe. I-Microblogging, njengefomethi, ifile kakhulu futhi izinombolo zokuzibandakanya zizobonisa ngokushesha ukuthi umemeza ungenalutho.

Okuqukethwe kwevidiyo eshaya ngokushesha kuyaqhubeka nokuchuma kodwa kumele kuqonde ngqo, kuqonde ngqo futhi kudonse amehlo. Ikhava yamazwibela enezihloko zesitayela se-Buzzfeed ibonakala isebenza kahle kakhulu. Amavidiyo angapholishiwe kancane ahamba kalula futhi izinkundla ezifana ne-TikTok ne-Instagram zenza kube lula ukuqopha ividiyo esheshayo. Ividiyo yefomu ende, ngakolunye uhlangothi, enesidingo esikhulu sokuhlela iphansi kakhulu i-ROI kangangokuthi abaningi bathembele kumathuluzi wokuhlela wevidiyo we-AI namathuluzi okulandisa ukuze enze okuqukethwe, futhi konakalisa ifomethi.

Ababhali abanokuthile abangakusho bangase bafune ukuqala incwadi yezindaba, kodwa kulezi zinsuku wonke umuntu une-Substack. Ngokwekhredithi yenkundla, yenza kufinyeleleke izici zokuphatha okuthunyelwe, ababhalisile ngisho nokuthekelisa ababhalisile uma kwenzeka ukhula ngaphandle kwenkundla. Amathuba ngeke, kodwa ababhali abahle kwesinye isikhathi bangahlakulela ukulandelana okuncane kwabafundi ababambe iqhaza kakhulu.

Ngokunengqondo Umuntu

Ngisekela le mibono kokuhlangenwe nakho kwami njengomthengi wemidiya. Ngidale amavidiyo e-meme ambalwa futhi ngibhala i -Substack yangeviki yokufundwa okuthakazelisayo okukhethiwe , kodwa angiyena umdali wokuqukethwe ochwepheshe. Izibonelo engizinikezile zivela kokuhlangenwe nakho komuntu siqu nokulalela abadali bokuqukethwe engibajabulelayo nengibasekelayo.

Ngikhetha ukudala inani elincane lokuqukethwe kwe-lulz, kodwa futhi emzamweni wokwethembeka wokuba umuntu wangempela. Ekusebenzelaneni kwe-inthanethi okungajwayelekile ngihlala ngibheka i-akhawunti kuqala. Uma kungenalutho noma kubonakala sengathi umshini ukhiqizwa ngokweqile ngizokuyeka. Amabhothi akuyo yonke indawo futhi asebenzela ukusebenzelana kwepulazi kuphela noma ukuqubula izimpi zomlilo. Akumnandi futhi akukufanele.

Ngokunjalo uma ngishiya amazwana noma ngabelana kabusha ngifuna abanye bangibone njengomuntu wangempela. Ngo-2025 ukubonwa njengomuntu olungile kungenye yezinto ezimbalwa esizishiyile.