Sithunyelwe kwimarike yaseMelika i-coding platform eyodwa kunye ne-cohort-based model. Kwaye akuyona efanelekileyo. Nazi yintoni yintoni, kwaye indlela yokulungisa.
Sithunyelwe kwimarike yaseMelika i-coding platform eyodwa kunye ne-cohort-based model. Kwaye akuyona efanelekileyo. Nazi yintoni yintoni, kwaye yintoni siyenza.
Ukulungiselela imveliso ye-EdTech kwiimarike ye-competitive kunye ne-foreign is a challenge – and yet exciting. You never really know if it will work. Even after studying other startups’ failures and successes, analyzing competitors, and tracking market trends, there is always something unexpected to prepare for. In this article, let’s explore a real EdTech product case: how we changed one of our product’s core features for a new market – and how it turned out.
I-A Coding Platform kunye ne-Structured Cohort-Based Learning Model
Ukuqaleni kwimveliso, iqela lethu yabaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaqhaq
Iqela wamkelekile - siyanzelisa iimarike, ukhangele iingcali, ifakwe iplani - yaye ngoko, ezinye iingcali eziphambili ziye zibonisa iimodeli ezifanayo, kunye neengxaki ze-mentoring okanye iingcali ze-cohort. Kwakhona, akukho wonke umlinganiselo we-custom learning platform, ngoko ke thina ndingathanda ukuba nathi i-technical advantage.
Ngoko ke, siqala kunye ne-EdTech ye-classic format: abafundi baqala kwi-cohort ngexesha elidlulileyo, ukuhambisana, kwaye ukuba zithembisa kakhulu, bafumane i-"accademic break" kwaye zihlanganisa kwakhona kwi-cohort esilandelayo. Iye yenzelwe kwimeko ezininzi kunye neengcali. Kwi-USA? Kukho kakhulu.
💥 What Went Wrong
Umsebenzisi be-American akukwazi ukufikelela kwimodeli. Nangona imibuzo ekuqaleni yaba elungileyo kunye ne-positive, kwaye kukho i-cohorts ezininzi kakhulu apho abafundi baqhuba kunye nokufumana yonke into kunye - ukugcina kwama-75 ngexesha elinye ngonyaka. Kodwa ngokubanzi, i-metric ye-financial kunye ne-learning analytics zibonise ngokucacileyo ukuba kukho iimfuno kwi-motivation, ukugcina, kunye nokufumana iimeko.
Izixhobo ze-time ezahlukeneyo ze-students kunye ne-tutors, i-need for more flexibility, kunye ne-expectation of being able to balance between part-time learning and real life - it all didn't go well with our initial structure. Iiprojekthi ze-coding ziye zihlanganisa ngekhwalithi kunye ne-time-intensive. Ixesha lokugqibela ziye zihlanganisa. abafundi ziye zihlanganisa. Kwaye i-stress iye yenza i-churn.
I-academic break system ayikwazi ukunceda njengoko ilungeleyo - ngokwenene, i-retreatment ilanga kakhulu. Inyanise njengoko ingxaki kubafundi, nangona akukho yintoni. Ngoko ke, ndingathanda ukucinga yonke into ASAP ngaphambi kokufutshane. Enye yeengxaki yaba ukuyisebenzisa into entsha ukusuka kwakhona kwinkqubo yokufunda kwi-plattform ye-online yaye ukuphawula ukuthuthukiswa kwamakhasimende kunye namathuba bethu. Kwakhona i-law side ye-educational services, kwaye oku kufuneka kwenziwe ukusuka ekuqaleni.
Ukuguqulwa kwimodeli yokufunda kunye nokuguqulwa kwimodeli entsha ukusuka kwakhona
Sifuna inqubo epheleleyo yokufunda. Sifumana kunye neempawu, abathengi nezobugcisa, abafundi, abathengi, kunye ne-US-based learning designers. Sifunda kwiimeko ezilungileyo kwi-EdTech jikelele. Kwakhona, phantsi kwimfundo etholakalayo, i-re-design epheleleyo yeemodeli yethu yokufunda kunye neempawu zobuchwepheshe zeplattform.
Tshintsha ukusuka ukufundisa ngokugqithisileyo kwi-cohort-based kwiimodeli ye-flexible, ukunceda iintsuku eziluncedo njengezimeko, ukunciphisa ukucacisa kwimibuzo ye-emotional. Thina ubonise i-platform logic, i-tone yeendaba lethu, indlela yokufaka iimveliso, kunye ne-structures ye-student support.
Emva kokufanelekanga umfundisi omnye, abafundi bakwazi ukufikelela kwiintloko ezininzi ngexesha elifanayo - oku kwandisa inethiwekhi zabo kwaye bakwazi ukufundisa kwabasebenzi ezahlukahlukeneyo kwimveliso ngokufaneleka kwiinkalo ezijoliswe ngabaxabiso ezahlukahlukeneyo. Thina ukunciphisa "izixazululo zemfundo" kwaye zithintela inani elifutshane le "izixazululo ezininzi" abahlala ukuba bafuna ixesha elide.
Ndiya kufutshane ngexesha elandelayo: "Le ngqaku kunokwenzeka - ukugcina 'i-step' yakho ngexesha elandelayo." Njengoko kwimidlalo, kwaye ithi. Iye yenza le ngxaki ngakumbi yobuchwepheshe, ngempumelelo, kwaye ngempumelelo kakhulu kwi-American learning culture. I-Retention iye yandisa, kwaye sinike imibuzo emininzi kwaye iimitha ezininzi zentengiso kunye ne-learning analytics. Nangona kunjalo, akukho into yokuba siphinde - i-EdTech iyahlanjiswa ngokuzenzakalelayo, kwaye ngexesha elide, sisebenzisa iimveliso ezininzi kwiinkqubo yayo, kodwa sinika kubonelela kubasebenzisi bethu ngokufanelekileyo, kodwa lula.
Indlela yokufunda i-feedback emangalisayo kunye nokufunda i-hypothesis
Ukulungiselela kubasebenzisi iye yaziwa njengomnye yezinyathelo ezininzi zophuhliso imveliso. Kwaye sisebenza ngokugqithisileyo ngeenqwelo ze-feedback, iingxowa ze-customer development, i-UX research, njl. Kodwa ingxaki yaba ukuba i-feedback iye yabaqhelekileyo kodwa enqwelo. Ngokutsho kwiingxowa ezidlulileyo, sifumane imibuzo ezininzi ezikhoyo kwaye ayikwazisa ngokwenene i-hypotheses ezithile.
For example, when users drop out, they might say “financial reasons.” But... what does that actually mean?
Kungabikho iiplani zentlawulo ezifanelekileyo? Abanikezele? Okanye mhlawumbi awukwazi ukufumana le koqeqesho - kodwa akufunyanwa ukuba?
Yintoni ebonakalayo xa ndingathanda kwintliziyo yaba ukuba sinxibelelanisa izifundo zayo zokufundisa ngokugqithisileyo ngaphambi kokufika kwi-UX interview. Kwiimeko, sinokufumana iingcali ezidlulileyo ze-churn okanye ukunciphisa i-motivation. Okanye ingaba ingxaki olungapheliyo kakhulu - ukuba abafundi abavele kakhulu kunye nezicelo ze-refund ezizayo kunye nemibuzo emangalisayo. I-feedback ebonakalayo xa i-specificity ebonakalayo.
Kuhambelana nezifundo ezahlukileyo ezahlukileyo ezahlukileyo ezahlukileyo ezahlukileyo ezahlukileyo ezahlukileyo ezahlukileyo ezahlukileyo.
Ukuba izibuyekezo ze-exit zangaphambili. Ngoko ke, ndingathanda ukufumana indlela yokufunda kakuhle. Kwaye apha i-akhawunti ye-akhawunti ye-akhawunti ebonakalayo. Kwi-akhawunti, siqhatyelela kwi-hypotheses ezininzi ezininzi: "Ngoko ke, i-function like this iya kukunceda ukuba ufikelele?" Kwaye ngexesha elide, baye baye zibonakalisa iinkcukacha ezininzi. Enye umzekelo yaba ukunikezela abafundi abahlala imibuzo zabo kunye nabasebenzi ezinxulumene ne-problem - ukuba i-financial, ngoko i-sales okanye i-product manager yabaqhagamshelane neengcingo.
Kwiimeko zobuchwepheshe okanye iingxaki ze-curriculum, sinokufundisa iinkampani ezininzi kwi-interview ye-UX - ukusuka kwi-team ye-development kunye ne-curriculum. Ukongezelela kwi-interviews, sinyanzelisa ngokupheleleyo iingxaki zethu ze-feedback kunye neengxaki ze-re-framed - oku kwenza ingxaki kunye neengxaki yokuqala ngaphambi kwe-exit interview. Kwakhona sinikezela ukuba abantu abahlala kwi-interviews bayazi i-product ukusuka kwindawo yobuncinane kwaye zithole njengoko abalandeli ukuze bafumane kubo ngegama elifanayo.
Ngaba Ukunikeza I-Content ye-Free Ayikho Kwakhona Ngathi Ndingathanda
Enye into engabonakali? Ukuvumela abasebenzisi ukufumana i-plattform kunye neemveliso yethu.
Sibandakanya ukuba abafundi bakwazi ukufumana le koqeqesho, ukufikelela kwi-trial free, ukubuyekeza ukuba lula kunye ne-interactive, ukhangela i-call kunye ne-sales ukuba afanelekileyo, kunye nokufikelela. Kodwa le ngetyala ilungele, ikakhulukazi ngenxa yokuba i-idea yaba "ukubuyekeza into ngaphandle kwe-commitment."
Kwenziwe ngempumelelo kakhulu xa umongameli we-intengiso - umongameli we-admission okanye umongameli we-career - uqhagamshelane ngexesha lokuqala, uqhagamshelane kwiindlela ze-career, uqhagamshelane iiprograms, ukunceda ukuba zibonise izicwangciso zayo kunye ne-motivation, uqhagamshelane iiplani ze-financial, kwaye uyifumana ukuba kukho umlinganiselo.
I-connectivity ye-human yenza i-clarity kunye ne-confidence, kwaye i-self-service ayikwazi ukufumana oku. Yintoni okufanayo kakhulu yaba ukunika abasebenzisi ukuqala iinkqubo ezininzi ngexabiso elifanelekileyo (kuxhomekeke kwi-$100) kunye ne-platform kunye ne-expert guidance, i-career advice, kunye ne-support ukusuka kwintloko yethu. Akukho isivumelwano yokwandisa le-fee kwaye ukuguqulwa kwi-payment ye-program - nje ukufundisa i-platform kunye neeyunithi ezininzi - akukho nje, kodwa nge-support ye-personalized ukusuka ekuqaleni. Ngokwenza oku, inkampani kunye ne-usebenzisa zilungele kunye nokufundiswa kwimiphumo,
Ukutshatyalaliswa Kwakhona
Ukuba ungenza nje i-copy-paste ye-model evela kumazwe elinye kwaye ukhangela ngokufanelekileyo. Nangona i-format yinto enzima kunye ne-platform enzima, imveliso kunye ne-comportment yabasebenzisi zibonisa yonke into - ukusuka kwindlela yokufunda ukuya kwi-feedback kunye ne-expectations ze-tech.
Yenza iingxaki ezininzi. Yenza izinto ezininzi ezamahala. Kodwa siqu, iterated, kunye nokuguqulwa iindawo ebalulekileyo zophando - kwaye siye siphuma ukwenza. Kwaye ekugqibeleni, iye yenzelwe. Abasebenzi wabelane. Ukuvuthwa kwandisa. Umzila wokufundisa kwakhona ngokwemvelo, kwenziwa kakhulu, kunye nokuvuthwa kakhulu.
