UDamon Burton uBuyisela umva iiNjineli ezikumgangatho oPhezulu we-SEO amaqhinga okuBhala kuGoogle

Njengomongameli wefemu edumileyo yokukhangela injini ye-SEO yeSizwe kunye nesithethi samazwe aphesheya kwisihloko se-SEO, uDamon Burton ubuzwa lo mbuzo kakhulu: "Ndiwubhala njani umxholo oza kuba phezulu kuGoogle?"

Kukho zonke iintlobo zezixhobo zokuphucula i-injini yokukhangela, isoftware yokubhala, kunye nabahloli bedijithali ukunceda abakopishi balinganise umxholo wabo kwaye baqikelele impumelelo yayo-kaninzi, eneneni, kunokuba nzima.

“Kumnandi ukuba neenketho, kodwa zininzi kakhulu izixhobo ezihlalutya imiba eyahlukeneyo yomxholo. Abantu abazi ukuba bameta ntoni okanye bameta njani, kwaye ezinye zezi zixhobo ziphela ziphikisana,” utshilo uBurton.

Ukwenza lula ukubhideka kwaye ufike entliziyweni yento ebonakala ngathi uGoogle unokufuna ngokwenene kumxholo, uBurton uphehlelele funda kwezona zicwangciso ze-SEO zokukopa ezingcono enokuthi iqhekeze ikhowudi yezicwangciso zomxholo wodidi oluphezulu**.**

Kuba uGoogle eyimfihlo ngokudumileyo malunga ne-algorithms yenqanaba, uBurton usebenze ngasemva. Waqala ngamakhulu emibuzo ye-injini yokukhangela kwaye wahlalutya iimpendulo eziphezulu kakhulu ezenza ukuba zibe neziphumo eziphezulu kwiGoogle.

Iqela likaBurton kwi-SEO National emva koko lasebenzisa i-9 yeemetrics ezahlukeneyo ukuhlalutya iimpawu ezahlukeneyo zomxholo njengokufundeka, i-syntax, ukuntsokotha kwamagama / ukuqhelana, ubude besivakalisi, kunye nobude bephepha elipheleleyo. Iziphumo ziveze imisonto eqhelekileyo phakathi komxholo ophele kwiphepha loku-1 kwiziphumo zenjini yokukhangela.

Indlela yokusebenza

Uphononongo luqale ngemibuzo engama-205 yeenjini zokukhangela. Imibuzo yavela kwiindidi ezi-4, kunye nemizekelo embalwa engezantsi:

Imibuzo yoPhando lobuGcisa

• Yintoni i-derivative kwi-calculus?
• Yintoni ingxelo yezemali?

Imibuzo yokukhangela engeyiyo yoBuchule

• Ukutya okungenagluten
• Iingcebiso zokusinda kwisikhukula

Ububhanxa kunye neMibuzo yokukhangela engaqhelekanga

• Ngaba ndifanele ndibaxelele abazali bam ukuba ndikhuliswe ngabanye abantu?
• Indlela yokuphuma kwindawo yomhlobo?

SEO Ukufuna Imibuzo

• Good vs. backlinks ezimbi
• Ngaba i-caching inceda i-SEO?

Uhlalutyo lomxholo

Emva koGoogling nganye yemibuzo engama-205, iqela likaBurton liqokelele iimpendulo ezisi-8 eziphambili kwaye lazihlalutya lisebenzisa i-9 yeemetrics ezahlukeneyo:

1. I-Automated Readability Index
2. UkuFunda kweFlesch-Kincaid Ukulula
3. Inqanaba leBanga leFlesch-Kincaid
4. Coleman-Liau Index
5. Gunning Inkungu Index
6. Inani laMagama
7. Inani lezivakalisi
8. Ipesenti Yamagama Antsonkothileyo
9. Amagama aphakathi kwisivakalisi ngasinye

Flesch-Kincaid Reading Ease Data

Esi sikali sihlala sithathwa njengeGrail eNgcwele yomxholo weemetrics. Idume kakhulu kangangokuba izixhobo eziqhelekileyo ze-SEO ezifana neYoast ziyisebenzisela amanqaku umxholo. Nangona kunjalo, kolu phononongo, iziphumo zeFlesch-Kincaid zibe nonxibelelwano olubuthathaka kunye nempumelelo yenqanaba. Uphononongo lubonise ukuba amanqaku aphezulu aphezulu kwi-Flesch-Kincaid Reading Ease scale, ephantsi kuya kubonakala kwi-8 ephezulu yokukhangela. Olu nxulumano alunamandla kakhulu (0.2385) kodwa lubalulekile ngokwaneleyo ukuba luqwalaselwe.

Esona sincomo se-SEO? Iziphumo zophononongo zibonakala zibonisa ukuba iFlesch-Kincaid yenye yezona zinto zincinci ziluncedo kwimpumelelo ye-SEO. Ukuba usebenzisa i-Flesch-Kincaid Reading Ease score, cinga ngokujolisa kwi-60-80 uluhlu (i-8 ukuya kwi-9 yebanga lokufunda), njengoko i-63% yeempendulo ze-8 ze-injini yokukhangela yawela kuloluhlu.

Idatha yeNqanaba leBanga leFlesch-Kincaid

Le metric inokulungelelaniswa okuzinzile kunye nenqanaba eliphezulu le-SEO kune-Flesh-Kincaid Reading Ease score, kodwa iselulungelelwaniso olungahoywanga.

Esona sincomo se-SEO? Ukuba usebenzisa iMethrikhi yeNqanaba leFlesch-Kincaid, cinga ngokujolisa amanqaku amalunga ne-6.8 (ukuphela okuphezulu kokufundwa kweBakala lesi-6). Nangona kunjalo, kukho umda ongaphezulu kancinci kwizihloko zobugcisa. Ukubhala itekhnoloji, jolise kwi-7.65.

Gunning Fog Index Data

Kuzo zonke iimvavanyo zokufundeka ezisetyenzisiweyo kolu phononongo, inqaku le-Gunning Fog libe nolona nxulumano lubalulekileyo noluhlu lwe-injini yokukhangela ephezulu, iyenza ibe yimetric enkulu ngeenjongo ze-SEO.

Esona sincomo se-SEO? Cinga ngokubeka phambili i-Gunning Fog Index ukwenzela ukulungiselelwa komxholo. Ukuba usebenzisa i-Gunning Fog Index, jolise kumanqaku angama-7.835 ubuncinane (afundeka ukunyuka kwabafundi bebanga lesi-8). Injongo yezivakalisi ezifutshane kunye namagama angantsonkothanga.

Coleman-Liau Index Data

Njengakwisikali seFlesch-Kincaid Reading Ease, bekungekho nto ingako yokunxibelelana phakathi kwenqaku leColeman-Liau kunye nenqanaba le-SEO.

Esona sincomo se-SEO? Isalathiso se-Coleman-Liau asikhange sibonakale sinxibelelana kakhulu nempumelelo yokuphucula, kodwa ukuba uyasisebenzisa, cinga ngokujolisa kwinqaku le-11.65 (inqanaba lokufunda kwibakala le-10 ukuya kwele-12), njengoko le ibiyi-avareji yokukala kwiziphumo ezisi-8 eziphezulu.

I-Automated Readability Index Data

Kukho ulungelelwaniso olomeleleyo phakathi kwenqaku eliqinileyo le-Automated Readability Index kunye nenqanaba eliphezulu le-SEO.

Esona sincomo se-SEO? Ukubeka phambili i-Automated Readability Index njenge-SEO metric ibonakala ithembisa. Cinga ngokujolisa ukufumana amanqaku “okugqwesileyo” okanye “okulungileyo” okufundeka kakuhle. (Ukwehliswa komlinganiselo wamagama-kwisivakalisi kunye nolungelelwaniso lwabalinganiswa-amagama kunokunceda). Zama ukugcina umlinganiselo wakho ungekho ngaphezulu kwe-6, ngaphandle kwezihloko zobugcisa.

Inani leDatha yezivakalisi

Kukho ikhonkco eliqinileyo phakathi kwenani lezivakalisi kwimpendulo kunye nenqanaba le-injini yokukhangela, ebonisa ukuba umxholo omde udla ngokubeka phezulu. I-avareji yenani lezivakalisi kwiindidi ezine ezahlukeneyo zokukhangela kwakuyi-258.6, ebonisa ukuba amanqaku eefom ezide asaphumelela imini xa kuziwa kwi-SEO.

Esona sincomo se-SEO? Cinga ngokujolisa iiblogi ezinde ezinobuncinci izivakalisi ezingama-258.

Inani leDatha yaMagama

Idatha ixhasa ngamandla ukuba okukhona inani lamagama liphezulu, kokukhona lingcono ithuba lokukhangela okuphezulu kwi-injini yokukhangela. Oku kuxhasa ngakumbi ukubaluleka komxholo wefom ende ye-SEO. I-avareji yenani lamagama lahluke kancinane kwiimpendulo ezikwinqanaba eliphezulu kwiindidi ezahlukeneyo zemibuzo, neempendulo kububudenge/ngokungacwangciswanga ibe yeyona mibuzo imfutshane kunye ne-SEO enxulumene neyona mide.

Esona sincomo se-SEO? Cinga ngokujolisa umyinge wamagama angama-1,911 ngempendulo yenjini yokukhangela, kodwa umxholo osisidenge/ongaqhelekanga unokuba mfutshane (kufutshane ne-1,520), kunye nomxholo onxulumene ne-SEO kufuneka ube mde (amagama angama-2,297).

Ipesenti yeDatha yaMagama aMagama

Okumangalisa kukuba, idatha ibonise ukuba ipesenti ephezulu yamagama anzima ahambelana nemigangatho ephezulu, ebhabha ebusweni bobulumko obuqhelekileyo malunga nokusebenzisa amagama alula kumxholo. Umndilili wamagama antsokothileyo kuzo zonke iindidi zemibuzo emi-4 ukusuka kwi-15% ukuya kwi-18%.

Esona sincomo se-SEO? Ukuba kwicala elikhuselekileyo, cinga ngokujolisa kwi-15 ukuya kwi-20% yamagama anzima. Gxininisa ekusebenziseni amagama aqhelekileyo, hayi ukuba mafutshane, njengoko ukusetyenziswa kwamagama anamalungu amaninzi kungabonakali njengokutsalela phantsi.

Amagama oMndilili ngokweSivakalisi seDatha

Idatha icebisa ikhonkco phakathi kwezivakalisi ezifutshane kunye nokuhlelwa okuphezulu, kunye ne-9.3 njengenani eliqhelekileyo lamagama kwisivakalisi kwisiqulatho esiphezulu.

Esona sincomo se-SEO? Cinga ngokugcina izivakalisi zibe zifutshane kwaye zibeswiti, malunga namagama ali-9.3 kwisivakalisi ngasinye.

Izinto eziphambili eziThathayo zoMxholo we-SEO oSebenza ngokuPhezulu:

Ngelixa iziphumo zizezinjongo zemfundo kuphela kwaye kufuneka uzivavanye ngokwakho, izinto ezithathwayo zinika umdla.

Sesiphi esona Sikali sokufundeka kakuhle?

Ukuba ufuna i-metric elungileyo yokwandisa i-SEO, idatha ixhasa i-Gunning Fog Index kunye ne-Automated Readability Index.

Mangaphi Amagama?

Umxholo wefomu ende ugqwesile kumxholo wefomu emfutshane. Umxholo ogqwesileyo usuka kwi-1,700 ukuya kwi-2,300 amagama.

Kufuneka Zinde Kangakanani Izigwebo?

Ngelixa umthamo ophezulu wezivakalisi ulandelelwa ngenqanaba eliphezulu, umthamo ophezulu wamagama kwisivakalisi ngasinye ulandelelwa ngenqanaba elisezantsi. Ukufumana iziphumo ezingcono, gcina isivakalisi sakho siphezulu kodwa isivakalisi sakho ngasinye sifutshane. Indawo emnandi ibiyi-avareji yamagama ali-9.3 kwisivakalisi ngasinye.

Ndingasebenzisa Amagama Amakhulu?

Amagama anamalungu amaninzi akazange adibane nemigangatho esezantsi. Ngelixa uGoogle ethanda amagama aqhelekileyo, oko akuthethi ukuba amagama amafutshane. Yiya kumagama aqhelekileyo, kodwa ungakhathazeki ukuba loo magama aqhelekileyo ayenzeka ukuba abe namalungu amaninzi.

Yintoni Ebaluleke Kakhulu?

Ngokophononongo lukaBurton, owona mgangatho ubalulekileyo ngokweenkcukacha-manani kwiiblogi ezikwinqanaba eliphezulu yayilinani lezivakalisi kwiibhlog, ezinezivakalisi ezininzi ezihambelana nenqanaba eliphezulu.

Eyesibini eyona nto ibalulekileyo yayilinani lamagama kwisivakalisi ngasinye, anamagama ambalwa kwisivakalisi ngasinye ahambelana nenqanaba eliphezulu.

Eyesithathu eyona nto ibalulekileyo yayiyipesenteji yamagama antsonkothileyo, anepesenti ethile yamagama antsonkothileyo abonakala enceda—okanye engonzakalisi—amanqanaba. Ukuqheleka kwamagama kubonakala kunegalelo elikhulu kuluhlu kunobude bamagama.

Kuthekani ngeeblogi zobuGcisa?

Ukuba ubhalela imibuzo yobugcisa, uyazi ukuba kunokuba nzima kangakanani ukuzisa ulwazi olunzima ukuya kwinqanaba lokufunda elilula. Iindaba ezimnandi zezokuba amanqanaba abonakala exolela ngakumbi kwinqanaba eliphezulu lokufunda xa kufikwa kwizihloko zobugcisa. Sukubila xa ufuna ukubhalela inqanaba lebakala elinyuswe kancinci ukuze ufezekise ingongoma yakho.

UDamon Burton waqalisa eyakhe I-arhente yokukhangela injini yokukhangela, intloko, SEO National™, ikomkhulu e-Utah , kwi-2007. Enye yezinto zakhe zokuqala zokungena kwindawo ye-SEO yayikukhupha inkampani yeebhiliyoni zeedola ngeveki enye. Uqhubekile wanceda amakhulu eenkampani-ukusuka kwisiqalo esincinci ukuya kwi-Inc. Iinkampani ze-5000 ukuya kumashishini ehlabathi afana noRussell Brunson's ClickFunnels-ugqithise ukhuphiswano. Ukwenza oku, inkampani ye-SEO ye-Burton ixhomekeke kubuchule obuzinzileyo be-injini yokukhangela ngaphezulu kweekhampasi zentengiso ezibizayo ezihlawulweyo eziba ngumphunga ngomzuzu uyeka ukugalela imali kuwo.

Usisithethi esifunwayo, esithetha nezihlwele kwihlabathi jikelele kwizihloko zokuphucula injini yokukhangela kunye nokubeka uphawu lomntu. Isiphaluka sikaBurton esizayo sibandakanya ukuthetha ngo-2025 I-Funnel Hacking Live ekuphuculeni iifuneli ze-SEO , kunye ne-SEO Master Summit eVietnam. Ukwangumbhali we-Amazon bestseller "Outrank: Isikhokelo sakho sokwenza ngakumbi kwi-Intanethi ngokuBonisa uPhezulu kwiiNjini zoPhando kunye nokuPhumelela kuKhuphiswano."

Ukufunda ngakumbi malunga noDamon Burton kunye nomnqweno wakhe oqhubekayo wokunceda abathengi baqonde ngcono indlela yokusebenzisa uGoogle, kunye nokubekwa phezulu kwiinjini zokukhangela, fowunela 1-855-SEO-NATL (1-855-736-6285) okanye uye ku www.SEOnational. .com