U-Baden Bower Wembula Izimfihlo Ama-ejensi we-PR angafuni ukuthi Uyazi

Kwenzekani ngemuva ezikhungweni zokuxhumana nomphakathi? Imboni ye-PR igcine amasu ayo efihliwe iminyaka, ithembisa imiphumela ngenkathi inikeza ukucaca okuncane. Kodwa lokho sekuqala ukushintsha. U-Baden Bower, inkampani ehlubuka ezinkambisweni zendabuko, ihlehlisa ikhethini, inikeze amaklayenti umbono ocacile wokuthi i-PR ihlanganisani ngempela.

Iqiniso Elingemuva Kokubekwa Kwabezindaba

Ukubekwa kwemidiya kudala kuwuphawu lwempumelelo ye-PR, kodwa ama-ejensi awavamile ukuchaza inqubo. Amaklayenti avame ukushiywa eqagela. "Imboni ye-PR igcine umoya wokuzikhethela. Eqinisweni, imayelana nobudlelwano, ukuxoxa izindaba okuqinile, nokuphikelela," kusho u-AJ Ignacio, oyi-CEO ye-Baden Bower.

Amakhono e-PR ka-Baden Bower ahlinzeka ngomgwaqo kulabo abazibuzayo ungabonakala kanjani kuForbes noma ezinye izincwadi ezihlonishwayo. Le nkampani isishicilele ngempumelelo izindaba ezingaphezu kuka-5,000 ezincwadini ezingaphezu kuka-700. Impumelelo yayo incike ekuxhumekeni kwemidiya okuphusile kanye nekhono lokuqamba izindaba ezihehayo. Ukwabelana ngalezi zinqubo kuvumela u-Baden Bower ukuthi asuse ukuqagela futhi kunikeza ukucaca okukhulu.

Ukukhula kwemidiya yedijithali nakho kuye kwalinganisa inkundla yokudlala. "Isikhathi sohlu lwabezindaba oluyimfihlo sesiphelile," kusho u-Ignacio. Ngamaqembu asebenza kuwo wonke amazwekazi amahlanu, u-Baden Bower usebenzisa inethiwekhi ebanzi ukuze asize amakhasimende afinyelele izethameli ezifanele.

Izindleko Zangempela Zezinsizakalo Ze-PR

Intengo ye-PR ngokuvamile ibiyimpicabadala. Ama-ejensi amaningi asebenzisa amamodeli okugcina anezinkokhelo ezingacacile, okushiya amakhasimende engaqiniseki ngenani. "Amakhasimende afanelwe ukucaciselwa ukuthi yini ayikhokhelayo," kusho u-Ignacio. I-Baden Bower isebenzisa imodeli esekwe kuphrojekthi eboshelwe emiphumeleni, ihlanganisa izindleko nemiphumela ebonakalayo.

Le ndlela eqondile isizuze amandla emhlabeni jikelele. Amakhasimende asebenzayo ka-Baden Bower angu-1,800 avela ezindaweni ezifana ne-US, Canada, Australia, UK, UAE, Singapore, ne-France. Ukuqhela ezinkokhelweni ezingokwesiko ezisekelwe kumgcini kusiza amaklayenti abone kahle ukuthi atholani ngokutshalwa kwezimali kwawo.

Nakuba amanye amafemu e-PR evikela izinkokhelo zawo eziphezulu ngezithembiso zokutholakala njalo, lawa malungiselelo ngokuvamile akhiqiza imiphumela engaguquki. Isakhiwo sika-Baden Bower esigxile kuphrojekthi siqeda ukungasebenzi, siletha imiphumela engaguquki, elinganisekayo eklanyelwe izinjongo zamaklayenti.

Ukulinganisa Impumelelo ye-PR ngama-Actionable Metrics

Isikhathi eside kakhulu, i-PR ithembele kumamethrikhi afana nokufinyelela kwezithameli noma ukulingana kwevelu yokukhangisa (AVE), okuvame ukudinga ukukhombisa imiphumela yebhizinisi yangempela. "Impumelelo yangempela iletha ukukhula," kuchaza u-Ignacio. I-Baden Bower ilandelela ithrafikhi yewebhusayithi, ukukhiqizwa okuholayo, nemali engenayo njengezinkomba zokusebenza.

Lokhu kugxila kumamethrikhi aphusile kudale imibuzo engaphezu kuka-30,000 mayelana nezinsiza zakho. Isu layo libeka phambili ukubekwa kwemidiya okufana nezithameli zekhasimende nemigomo yebhizinisi, kugxilwe kukhwalithi kunobuningi. Amakhasimende amaningi ayafisa ngena kuForbes njengesisekelo sempumelelo ye-PR enomthelela omkhulu.

Ukuhlanganisa Ubuchwepheshe Kuyimikhuba Ye-PR

I-Baden Bower isebenzisa amathuluzi athuthukile ukuze icwenge izindlela zayo ze-PR. Imininingwane eqhutshwa yi-AI inika amandla i-ejensi ukuthi ibone okuthrendayo nemikhankaso yobuciko eklanyelwe izethameli ezithile. "Idatha nokuxoxa indaba kuyahambisana ku-PR yesimanje," kusho u-Ignacio. Inkampani ihlomisa amaqembu ayo ngamathuluzi aphambili ukuze inikeze amakhasimende izixazululo ezihlakaniphile.

Inkampani iphinde icabange kabusha ubudlelwano bayo nabezindaba. Esikhundleni sokusakaza inetha ebanzi enama-pitches amaningi, igxile ekusebenzisaneni nezitolo ukuze udale okuqukethwe okunenjongo okuhambisana nezinjongo zabafundi nezokushicilela.

Ukumela i-Transparent PR

Amabhizinisi aya ngokuya ecela ukuziphendulela kubalingani bawo be-PR, kanye nemikhuba evulekile nethembekile ka-Baden Bower iyagqama. Ngokugxila emiphumeleni, izinqubo zokuziphatha, namasu asebenzayo, inkampani isiphenduke uzakwethu wokuhamba kumabhizinisi afuna ukucaciseleka okwengeziwe kanye nenani emizamweni yawo ye-PR.

"Kithina, ukubeka izinto obala kuyisisekelo sobudlelwano obusebenzayo nomphakathi," kusho u-Ignacio. Ngefilosofi yayo yeklayenti lokuqala nokugxila emiphumeleni elinganisekayo, i-Baden Bower iholela embonini evuleleke kakhudlwana neqhutshwa imiphumela.

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