10 Things to Do in a Professional Email Signature (With Examples)

Leaving a lasting impression is difficult. Doing this without having an in-person interaction is even more so. Luckily, the right professional email signature can help you catch the reader’s eye and encourage a response.

In this article, we are going to share 10 tips that will help you create a personalized email signature. By doing so, you will be able to easily establish your professional identity and achieve your communication goals.

Let’s go!

Professional Email Signature Examples and Tips for 2022 and Beyond

Wondering how to create a professional email signature that will impress the reader? Follow these simple tips and examples to create a lasting impact.

1. Keep It Simple

Avoid adding too much information to your signature. Most of the time, your name, position, phone number, and a link to the company website are sufficient. It is a good idea to include links to your social networks - but no more than three at a time. Don’t overdo it!

For example, in this signature, only three social media icons are included - Facebook, Instagram, and LinkedIn:

2. Include Your Headshot

Unarguably, email communication is somewhat impersonal. To make it more human-like, you can conclude your message with a colorful email signature featuring your headshot.

When it comes to building trust, a friendly smile can go a long way, even in a photo. By including an image of your smiling face at the end of your message, you will be able to establish a stronger connection with the reader.

Notice how the photo makes this email signature feel so much more personal:

3. Don’t Forget the Branding

When it comes to professional email signatures, a branded image of your company’s name is a must. It is memorable, provides a well-put-together look, and it introduces the reader to your brand.

Here is a great example of an email signature that features corporate branding. Or you can see more examples of corporate email signatures here.

4. Share Your Latest Publications

If you run a blog on your business website, you can link to your most recent publications. By doing so, you will show that you are actively engaged in your work and are an expert at what you do. In addition, it will drive more traffic to your website, and more traffic means more business!

For example, you can use a similar signature to link to your blog or podcast:

5. Highlight Your Achievements

Highlighting your company’s recent awards and achievements in your email signature will help to turn prospects into real customers. In fact, even long-term clients like to be reminded that they are with a top-tier company. So, whenever you win an industry award, add the corresponding badge to your website and your professional email signature.

For example, here is how you could highlight your accomplishments if you worked for a law firm:

6. Include a Value Proposition

Your email signature offers an excellent opportunity to convert your customers without obviously trying to sell to them. You can end the signature with a short message to quickly explain what your company does and what your clients will get out of working with you.

Here is one great example of a business email signature that can be used by a real estate agent:

7. Include Links and CTA Banners

You can include a clickable Call-to-Action banner at the end of your email signature for a variety of reasons. For example, you could link directly to your calendar for easy appointment booking.

Alternatively, you could connect the reader directly to the help desk, your main landing page, and so much more.

Here is an excellent example of a signature with a link:

8. Announce New Products

Your professional email signature is a great place to include new product announcements, the latest offers, and other exciting things happening at your company. Similar to CTA banners, you can include a short and sweet announcement banner linking to feature landing pages and other sources of information.

Here is an example of a catchy webinar announcement banner, right within the email signature:

9. Share Customer Reviews

Undoubtedly, customer reviews are among the most important tools available to marketers today. The quantity and quality of online reviews can truly make or break the deal.

So, if you have great reviews to flaunt, make sure to include them in your email signature. You can display your great product ratings directly within the signature or include a dedicated badge to encourage the readers to submit new comments and reviews.

Here is an example of a Capterra badge, but you can create a similar one from G2 or Shopify.

10. Use an Email Signature Generator

Having an eye-catching professional email signature is of the utmost importance - even if your company doesn’t have a dedicated design team. If you weren’t provided with a ready-made signature template, don’t despair! You can always use an online email signature editor for yourself and your employees, such as Bybrand.

Here, you can find a rich template gallery full of modern professional signatures suitable for any industry and occasion. Simply create an email signature for your company, and Bybrand will automatically import users into the system. Your employees will then receive instant, automatically-generated email signatures for the company.

See also: 10 Awesome email signature ideas to make yours stand out.

Creating a Company Email Signature: Final Thoughts

Undoubtedly, having an attractive, informative, and effective professional email signature is a must in the modern business world. With the right email signature, you will look more credible and will be able to build stronger connections with your audience. Once your dream signature is ready, the work doesn’t end there, however. Make sure to keep the signature up-to-date, changing things like links, banners, and phone numbers as needed.

Not sure where to start? Try using a dedicated email signature generator - with the right tool. You will be able to quickly create a professional-looking signature and easily update it as needed.