Ukwakha iApp ephefumlelwe yiTikTok Insights: Isikhokelo soMthengisi

Ngala maxesha apho umxholo oveliswe ngumsebenzisi ubumba ubume bedijithali kwaye ngokungathandabuzekiyo ubukho bethu bonke, thina kwi-app ekhulayo yokuthandana i-RAW kwafuneka siqonde ukuba kubalulekile kuthi (kunye nabakhi be-app) ukuba bahlale behambelana nelizwi lomthengi kunye neyona minqweno. iyasasaza.

Kwimakethi ye-app egcweleyo yokuthandana kule minyaka ilishumi idlulileyo, ukufumana i-app enenjongo yokuhlangabezana nezinto ozikhethayo, isazisi, okanye iinjongo ayibanga ngumba. ifikelela kwi-1 0% yabantu abadala abaqhagamshelwe kwi-intanethi . I-gripe ethandwayo ngezi (ekulindelekileyo, ii-apps eziqhutywa yi-corporate-goals-driven) kukungakwazi kwabo ukuvelisa iziphumo ezanelisayo kubasebenzisi bazo. Sinokucinga ukuba uninzi lwabadlali abangaphantsi kwe-2 ephezulu, ukusuka kwi-Bumble ukuya kwi-Hinge ukuya kwi-Raya ukuya kwi-Feeld, ukufumana indlela yokuzalisa isithuba esingenanto kwi-"Tinder kodwa ... "yaba ngowona msebenzi uphambili kwindlela yokuphuhlisa kulandela. Kungaxoxwa ukuba ukwenza into entsha ibe yindawo yokuma yokuvelisa iziphumo ezinentsingiselo kubasebenzisi, njengoko malunga nesiqingatha sabo bonke abasebenzisi babika amava angalunganga ngokubanzi kwii-apps zokuthandana .

Ukuthetha "ngengxelo yabasebenzisi", kumaxesha apho umxholo oveliswe ngumsebenzisi ubumba ubume bedijithali kwaye ngokungathandabuzekiyo ubukho bethu bonke, thina kwi-app ekhulayo yokuthandana i-RAW kwafuneka siqonde ukuba kubalulekile kuthi (kunye nabakhi be-app) ukuba bahlale behambelana ilizwi lomthengi kunye neminqweno eyiyo eyihambisayo. Ukuba iTikTok kunye namanye amaqonga ezentlalo abubutyebi bamava omsebenzisi, yinyaniso engenakutyhilwa kodwa bekufuneka sigxininise ekubopheleleni abo benza i-app ebandakanyekayo kunye nokwaphula umjikelo wokungoneliseki komsebenzisi kubonakala ngathi yinto ebalulekileyo yokubala. Kwesi sikhokelo, sibeka ukuthatha kwethu kuluhlu lwamanyathelo okwakha usetyenziso oluqhutywa ikakhulu lulwazi oluvela ebantwini endaweni yokubamba i-gimmick baiting.

1. Uhlalutyo lwemarike kunye nenkuthazo:

Ngaphambi kokuba uqalise elona candelo lophuhliso lohambo lwakho, thatha ixesha lokuhlalutya imbonakalo yomhlaba yangoku kwinqanaba lokuqala. Ngena kwi-TikTok exeliweyo okanye iReddit ukuze ufumane iimvakalelo ezithandwayo kunye nomntu ngamnye, impendulo, uphononongo lwabakhuphisana nabo, kunye neentlungu zabasebenzisi. Olu phando luya kusebenza njengesiseko sempembelelo ye-app yakho.

Umzekelo, kukho intaphane yemisonto yereddit okanye iindlela zeTiktok (singasathethi ke ngezincoko zaseNew Yorker) ezityhola amava angathandekiyo e-app yokuthandana anje ngobuqhetseba, ukuloba iikati, ukuphefumla. Lo mba uphambili uye waba lilitye lembombo ekucokiseni ubizo lwethu lwe-RAW: ukwenza usetyenziso malunga nokungaze uzenze omnye umntu.

2. Ukunyaniseka ngundoqo

Into eza kuthi njenge-niche-specific takeaway ivakala ingaphaya. Ubunyani ngokungathandabuzekiyo ngumxholo ophindaphindiweyo kwimpumelelo yeTikTok kunye nezinye iimveliso zedijithali. Abasebenzisi baxabisa unxibelelwano lokwenyani kuyo nayiphi na imarike, ke khumbula ukuqonda ukubaluleka kobunyani kuluvo lweapp yakho.

3. Hlanganisa ezona mpawu zibalaseleyo

Sebenzisa uvavanyo lwabakhuphisana nabo, uphando kunye nokuqonda. Chonga iimpawu ezibalaseleyo kwii-apps ezikhoyo ezihambelana nentsingiselo oyifumeneyo. Chonga abo baqhuba kakubi ngokusetyenziswa. Ezi mpawu zinokuvela kwimithombo eyahlukeneyo, ngoko ke musa ukuphelela kwi-app enye. Ukudibanisa ezona zinto zinamandla kunye nokuthintela ezona zibuthathaka zihambelana ngaphambili kunokudala amava akhethekileyo omsebenzisi.

Sifumene isifundo esinamandla kwimpumelelo yenqaku lohlaziyo lwemihla ngemihla, njengoko kungqinwe kwi-BeReal. Iphinde yaqinisekisa kuthi umnqweno odibeneyo wobunyani. Ke sazisa kwi-RAW enye yeempawu zayo ezigxile kuyo - imfuno yekhamera yangaphambili nangasemva yemihla ngemihla. Ezi zifinyezo zithathwe ngexesha lokwenyani ngamaxesha ahlukeneyo suku ngalunye kwaye zikhululekile kulo naluphi na ukuhlelwa zihambisa ujoliso kude “kusombululo lwe-x” olwaziwa ngokuba yiprofayili curation koko kubaluleke ngokwenene, ukunxulumana nabantu. Kwenye indawo, iphefumlelwe yividiyo ye-TikTok yentsholongwane apho umsebenzisi abonakalise ukuxhalaba ngaphezulu kwefestile yeeyure ezingama-24 ukwenza intshukumo yokuqala kwi-Bumble, siye sabona isidingo sokunciphisa uxinzelelo olunokuthi lubekho. Ngelixa izibali-xesha ngokwazo zazingeyiyo ingxaki (kwaye eneneni ziye zabonakala zilulongezelelo oluxabisekileyo kuthi), ngequbuliso kunye nolindelo olubotshelelwe kubo. Ukuhlangabezana noku, siye sakhetha ukuhlala ngakumbi iiyure ezingama-72.

4. Sekela isici sakho sombulali kwiimbono ezidumileyo kakhulu

Ngelixa kubalulekile ukungena kwiqula lenkuthazo evela kwezinye iinkampani, kubalulekile ukwenza iimpawu ezizodwa ezinokujongana nezikhalazo ezidumileyo kunye neminqweno evakaliswa ngabasebenzisi. Ukwakha isici sakho sombulali kwiimbono ezivela kwingxelo yomsebenzisi kunokuba ngumtshintshi womdlalo. Isikhalazo esikhulu soshishino lokuthandana sisiporho. Uphando lufumene i-82% yabasebenzisi be-app yokuthandana babanjwe kanye kanye , inani elothusayo kwaye alimangalisi. Ukujongana noku, i-RAW inciphisa inani leencoko ezisebenzayo, ukusika ezishiyiweyo, kwaye i-app ikhuthaza ukungahambelani ukuba incoko iyafa. Ngelixa kungekho mntu uthanda ukubona incoko iphuma, i-app ikhuthaza abasebenzisi ukuba bagxile ekuqhubeleni phambili ekufuneni ubudlelwane bokusebenza, kunokuba bagcine abo bangasebenziyo.

5. Bazi abantu ojolise kubo:

Ukubeka phambili ukucofa kwizinto ozikhethayo kunye neentlungu zabasebenzisi ojolise kubo. Lungisa iapp yakho ukuba ihlangabezane neemfuno zabo kunye neminqweno. Inyani yokuba sisebenzisa amabali avela kwi-TikTok kunye neReddit njengenkuthazo ye-app yokuthandana yenza kucace ukuba siyile i-RAW kunye noluhlu lobudala obuthile engqondweni - abangaphantsi kweminyaka engama-30 abangenamdla kwizinto ezininzi ezithandanayo namhlanje.

Ngokulandela olu luhlu lokukhangela, unokuseta isiseko se-app entsha edibana nabasebenzisi kwaye inyuse amandla okuva ilizwi labaphulaphuli. Khumbula, impumelelo yeapp yakho ixhomekeke ekukwazini kwakho ukubamba impendulo koko kufunwa ngabasebenzisi kubume bedijithali banamhlanje.