Popular Online Courses: The Best One To Enhance Your Copywriting

Becoming a successful copywriter is not an easy feat. Being a great writer doesn't mean that you would be a successful copywriter. You might be a great content writer but still struggle with copywriting, since content writing and copywriting both are different. Even if you possess writing skills, to become a copywriter you need to learn and get hang of it. And nowadays, getting your hands-on knowledge is no sweat. Learning has become easy-breezy with online courses.

You can get expert help, tips, and all essential must-knows about copywriting from online courses only. However, ahead of singling out the best course and signing up for it, you should have a gist of what exactly copywriting is. So, here is a brief definition of copywriting for you.

Comprehending Copywriting

In a broader sense, copywriting is all about creating compelling and interesting content to promote or sell a product. For example, take Apple, they used privacy as their striking content to appeal to the consumers.

"Privacy. That's iPhone", is what their copy says. Simple, striking, and above all it addresses the privacy problem.

The content can be in any form. For instance, an ad, a blog post, or even a tweet. You will aim to make the potential customers believe that your products and services are the best.

So now, that you know what copywriting is let us move forward with the search for the best online copywriting courses.

Brief Account of Best Online Copywriting Courses

The digital world has truly been a blessing for copywriters. From online courses to efficient tools for content curation, digitization has ensured backing at every step. Be it for novice or expert, nowadays you will find online courses for all levels. In today's world, online courses are the reality.

Surveys show that people undertaking educational programs nowadays prefer online mode more.

For copywriting, you would come across numerous free and paid online courses. But, the real challenge is to find a course which would be most beneficial to you. To make your job easier we have shortlisted the best copywriting courses.

1. The Accelerated Program for Seven-Figure Copywriting - American Writers & Artists Institute

A great course for those who wish to master copywriting and make a career in it. You will be taught to create headlines, make use of power words, and write structures for emails, landing pages, and social media posts. It provides tips from experienced copywriters and gives a hands-on experience, as you will get ample opportunities to write. Also, the more you write, the more you will get the hang of it.

It also doesn't have a hard-and-fast completion date set. You can take your time and complete the course at your convenience. And it is priced at $497, with a 30-day refundable policy included.

2. Malcolm Gladwell Teaches Writing - Masterclass

Along with being a writer for The New Yorker, Malcolm Gladwell is also a recognized author of some popular publications.

The book "Tipping Point" written by him, explains how a remarkable project or notion can cross all the limits and let all hell break loose. He is considered an expert in the writing field.

In this online course, he covers various aspects of writing. The topics include structure, style, and storytelling. You will also learn about the publishing process. Gladwell helps you understand how to turn your ideas into a well-formed and compelling story. The program comprises 24 lessons and comprehensive workbooks by Malcolm Gladwell. The total length of the course is 6 hours. However, it is broken down into 24 lessons, each having duration ranging from 10-20 minutes. To access these sessions, you will have to buy the All-Access membership of the Masterclass for $15.

3. Conversion Copywriting 101 - Copyhacker

This course comprises 14 modules. Each module covers a different concept related to conversion copywriting. The topics include headlines, CTAs, and creating a sales funnel.

You will be provided with templates, checklists, and worksheets for each module. This would help you understand and practice the concepts easily. Plus point of this program is that it will teach you, how to use the 5 Stages of Customer Awareness for writing namely:

• Unaware
• Problem Aware
• Solution Aware
• Product Aware
• Most Aware

The modules have been designed keeping beginners in mind. So, if you are new to copywriting then this course might be of help to you. What keeps it in demand is its free-of-cost feature. Also, it doesn't take up much time. It would hardly take you 10 minutes to get through one video.

4. Sell Like Hell - Carmine MasterPierro

This is a course that promises to make you a sales pro in a matter of days. The course is customized by Mr. Carmine MasterPierro. He has worked with grand brands like Marketo, GoDaddy, and Niel Patel.

Mr. Masterpierro believes in 'going the maximum with the slightest push'. That is what he teaches in this program. From his experiences, he is well aware of the importance of SEO knowledge in copywriting. Hence, you will find significant SEO sessions included throughout the program.

He will share insights on effective selling methods also. The topics included in the course are objection handling, email copywriting, and landing pages. You will learn how to write stimulating call-to-action pieces.

Priced at $350, Carmine MasterPierro's Sell Like Hell doesn't have a time barrier. Take your time and learn at your convenience.

5. Kopywriting Kourse - Neville Medhora

Kopywriting Kourse is an online program created by Neville Medhora. Here, you will learn copywriting and will find a community of like-minded copywriters.

The course is designed keeping the needs of newbies in mind. It starts with the basics of copywriting and then moves on to more complex concepts.

It has 8 lessons in both written and video format. Mr. Medhora sheds light on ways to use the AIDA technique, i.e. Attention, Interest, Desire, and Action, for copywriting. You will be taught tricks on how to make the copy more engaging and response-generating. So it's better not to skip this one. The course is free and has no time limit. You can complete it within a day or two or take your own sweet time.

Conclusion

These are some of the best online courses available to enhance your copywriting skills. No matter at which stage you are, there is a course for everyone. There are various aspects of copywriting to them by heart, you need to keep exploring for knowledge. And what else can be better than online courses which are proven effective?

So, don't waste time, go ahead and enroll in the one that best suits your requirement and budget. And get started on your journey to becoming a pro copywriter.