The Platform Built for MENA: Why amana Isn’t Just Another Trading and Investing App

Ngo-space lapho i-trading ne-investment platform isihlanganisa ngokuvamile - isitimela esifanayo se-hype, inikeza izici efanayo nge-colour palette eyahlukile - kulula ukuhlangabezana nesikhathi esifundeni. KodwaAmane, a neobroker ekhaya esebenza ngaphandle kwe-MENA indawo, umlando phantsi kwe-screen iyiphi okungenani okungenani.

Ngemva kokufaka ngo-2022, i-amana ibonelela ngokushesha ngaphezu kwama-350,000 abasebenzisi, umphumela ungaphendulwa nokumaketha kwe-viral noma izici ze-flash-in-the-pan, kodwa ngezinhlobo ezahlukile ze-ambiswano - ukwakha inkampani yokuhweba okuqukethwe kwegazi.

"Ukulungiselela, siye sishintshiselela uhlelo olandelayo noma izici zokuhlanganisa ku-foundation enhle," wathi Mani Sahota, Chief Information Officer ku-amana. "Siholela ukususela emzimbeni, futhi lokhu kunikeza nathi izinga - kanye nenkinga - ukwenza ukhetho oluthile kusukela umugqa lokuqala le-code."

Ukuphakama okusheshayo we-team ukufinyelela yonke-in ku-cloud-native architecture akuyona mayelana ne-buzzwords. It was a strategic move that allowed the platform to flex as demand grew. For a user base that is mobile-first, tech-savvy, and expects seamless performance, that flexibility was not a luxury – it was essential.

"Ukuhlaziywa futhi ukuzinza akuyona into etholakalayo ukuphucula ngokushesha," i-Sahota inikeza. "Ama kufanele ifakwe ku-core experience kusukela ekuqaleni."

Kodwa i-amana yokuphuhlisa akuyona kuphela lokho ngaphansi kwe-cap. Kuyinto futhi mayelana ne-usernames ukubonisa - ne-feel. Umklamo oqinile we-platform, ukusebenza okuhlobene, kanye ne-flow elula ibonise isisekelo esiyingqayizivele: ubuchwepheshe kufanele kube lula, futhi akuyona.

Ukulungiselela okuzenzakalelayo kubasebenzisi okuholela kwelinye ingxubevange e-amana - ukwandisa idatha yayo ye-crypto asset kuya ku-over 450 amayunithi, ngaphezulu kuka-broker ye-MENA. It is not a gimmick; it is a response to how people actually trade today.

“I-Traders akufuna ukuchithwa phakathi kwama-app ezincinane,” i-Sahota ibonise. “Ama ufuna ukufinyelela emakethe, i-crypto, i-forex – yonke into – emzimbeni eyodwa. Futhi sikholelwa ukuthi singakwazi ukwakha lokhu ngaphandle kokuqinisekisa abantu ukhetho phakathi kwezimali ezivamile kanye nesikhathi esizayo se-finance.”

Nangona ama-brokers abaninzi abalandeli ngokushesha ku-crypto,Amaneabasebenzisi angakwazi ukuthenga ku-Bitcoin, ukuhweba i-Tesla shares, noma ukugcina i-ETF eyenziwe, konke kusuka ku-dashboard eyodwa.

Kuyinto imodeli ye-hybrid okuyinto isebenza ngenxa yokufakelwa nge-choice emangalisayo. Noma umntu uxhumane i-trend ye-short-term noma ukutshintshwa nge-decade-long view, i-platform ye-amana ayifundisa kwabo nge-path one – it eyenza bonke kubo.

Ukubuyekezwa kuqala, umhlahlandlela we-Roadmap kuyinto emangalisayo. Imibuzo eyenziwe nge-AI iyatholakala, inikeza ukweseka okuhle kakhulu, okuhlobene kakhulu. Izinzuzo zokufakelwa zokusebenza njengoba i-platform ifakwe emakethe ezintsha. Kodwa ukukhula akuyona ingozi lokugqibela-ukuguqulwa ukuthi umbhakeli angase ku-MENA kuyinto.

"I-Sahota uthi: "Umazi ufuna izixhobo zokuxhumana zebhizinisi ezaziwayo - ngekhwalithi futhi digital. Kuyinto lapho thina siphinde."

Yenza ama-amana emangalisayo akuyona kuphela ukuthi i-built-it-how it is built. Silently. Intentionally. Ngiyazi i-culture, financial, ne-emotional contexts enikeze i-MENA trading experience.

Ngo-region lapho ukuhumusha kuma-systems zezimali akuyona nangokufanele, ukwakhiwa kwe-imeyili enhle akuyona kuphela ubuchwepheshe enhle – kuyinto uhlobo lwezinsizakalo. Isinyathelo esitsha. Isinyathelo ukuthi uhlobo oluthile le-broker akuyona kuphela, kodwa futhi lapha.