I-Platform Yakhelwe I-MENA: Kutheni i-amana ayikho kuphela enye i-trading ne-investment app

Esikhaleni lapho izinkundla zokuhweba nokutshala imali zivame ukuhlangana zibe enye kwenye—ukugibela amagagasi afanayo e-hype, enikeza izici ezifanayo ngephalethi yombala ohlukile—kulula ukungayinaki indaba engemuva kwekhodi. Kodwa ngoba amana , i-neobroker yasekhaya esebenza ngaphandle kwesifunda se-MENA, indaba engemuva kwesikrini ayijwayelekile neze.

Selokhu yethulwa ngo-2022, i-amana isibuthe buthule abasebenzisi abangaphezu kuka-350,000, okuyinto engagqugquzelwa ukumaketha okubangelwa amagciwane noma izici ze-flash-in-the-pan, kodwa uhlobo oluhlukile lwesifiso—ukwakha ulwazi lokuhweba okungokwesifunda esisisebenzelayo.

"Ekuqaleni, besingabuyekezi isistimu yefa noma izici zokwendlalela kwisisekelo esidala," kusho uMani Sahota, Isikhulu Esiyinhloko Solwazi kwa- amana. "Siqale phansi, futhi lokho kwasinika inkululeko - kanye nomthwalo wemfanelo - wokwenza izinqumo ezihlakaniphile kusukela kulayini wokuqala wekhodi."

Isinqumo sangaphambi kwesikhathi seqembu sokungena lonke ekwakhiweni komdabu wasefu besingelona ama-buzzwords. Bekuwumnyakazo wamasu owavumela inkundla ukuthi iguquke njengoba isidingo sikhula. Okwesisekelo somsebenzisi esihamba phambili ngeselula, i-tech-savvy, futhi esilindele ukusebenza okungenazihibe, lokho kuvumelana nezimo bekungekhona ukunethezeka—bekubalulekile.

“Isivinini nokuzinza akuzona izinto ebesihlele ukuzithuthukisa ngokuhamba kwesikhathi,” kwengeza uSahota. "Bekufanele bafakwe ekuhlangenwe nakho okubalulekile kwasekuqaleni."

Kodwa ukuvela kwe-amana akukhona nje lokho okungaphansi kwe-hood. Futhi kumayelana nalokho abasebenzisi abakubonayo—nokuzizwa. Idizayini ehlanzekile yenkundla, ukusebenza okushelelayo, nokugeleza okuqondile kubonisa isimiso esibalulekile: ubuchwepheshe kufanele buzizwe bunamandla, hhayi bungaphezu kwamandla.

Leyo ngqondo egxile kubasebenzisi yiyona eyaholela kwesinye sezinyathelo ezinesibindi sika-Amana okwamanje—ukunweba uhlu lwayo lwempahla ye-crypto lube ngaphezu kwezinhlamvu zemali ezingama-450, ngaphezu kwanoma yimuphi omunye umthengisi esifundeni se-MENA. Akuyona igimmick; kuyimpendulo yokuthi abantu bahweba kanjani ngempela namuhla.

“Abahwebi abafuni ukugxuma phakathi kwezinhlelo zokusebenza ezinhlanu,” kuchaza uSahota. "Bafuna ukufinyelela amasheya, i-crypto, i-forex-yonke into-endaweni eyodwa. Futhi sasikholelwa ukuthi singakwakha lokho ngaphandle kokuphoqa abantu ukuthi bakhethe phakathi kwezimpahla zendabuko kanye nekusasa lezezimali."

Ngenkathi abathengisi abaningi besebenze ngokucophelela ku-crypto, amana uzibophezele ngokugcwele—ukuhlanganisa izinhlangothi zombili zemakethe. Abasebenzisi bangathenga nge-Bitcoin, bahwebe ngamasheya e-Tesla, noma babambe i-ETF ehlukahlukene, konke kusuka kudeshibhodi eyodwa.

Kuyimodeli eyi-hybrid esebenzayo ngoba yakhiwe ngokukhetha engqondweni. Kungakhathaliseki ukuthi othile ujaha amathrendi esikhathi esifushane noma utshala imali ngombono weminyaka eyishumi, inkundla ye-Amana ayibabeki phansi ngendlela eyodwa—iwavula wonke.

Uma ubheka phambili, imephu yomgwaqo ifisa ngokulinganayo. Imininingwane eqhutshwa yi-AI isendleleni, ihlinzeka ngosekelo oluhlakaniphile, lomuntu siqu. Imizamo yokwenza indawo iyaqhubeka njengoba inkundla inwetshwa ezimakethe ezintsha. Kodwa ukukhula akusona isiphetho—ukuchaza kabusha ukuthi umthengisi angaba yini ku-MENA.

“Kunoshintsho lwangempela olwenzekayo esifundeni,” kusho uSahota. “Abantu bafuna amathuluzi ezezimali akhuluma ulimi lwabo—ngokoqobo nangedijithali. Yilapho singena khona.”

Okwenza i-amana iphoqelele akukhona nje lokho eyakhiwe—yindlela eyakhiwe ngayo. Ngokuthula. Ngamabomu. Ngokuqonda izimo zamasiko, ezezimali, nezomzwelo ezichaza ukuzizwisa kokuhweba kwe-MENA.

Esifundeni lapho ukuthembela ezinhlelweni zezimali kungahlali kulula, ukudala okuthile okuthembekile akubona nje ubuchwepheshe obuhle—kuwuhlobo lwesevisi. Isisekelo esisha. Isibonakaliso sokuthi uhlobo oluhlukile lomthengisi alukwazi nje kuphela, kodwa kakade lapha.