Ikamva likaTikTok elingaqinisekanga: Kutheni abaDali beguqukela kwenye indlela esekwe e-US

Usoyikiso oluzayo lokuvalwa kweTikTok luphinde lwaphosa abadali kunye namashishini kwisaqhwithi sokungaqiniseki. Kwizigidi zabadali, ukuvalwa kweqonga nge-19 kaJanuwari kungathetha ukuphela ngequbuliso kwemisebenzi eyakhiwe ngononophelo kunye noluntu.

Ngelixa abadali belindele isigwebo, abaninzi bakhangela amaqonga amatsha ukukhusela ikamva labo. Phakathi kwezi zikhetho, uClapper uye wavela njengenkokeli, enika indawo ekhethekileyo ebeka phambili inkululeko yokuthetha, amava angenayo i-ad, kunye nabaphulaphuli abaqolileyo, i-18 +.

Ukutshintshela kuZinzo

Kubadali abafana noSophia Martinez oneminyaka engama-27 ubudala, umqeqeshi wokomelela kunye nomyili womxholo ovela eMiami, uClapper umele ngaphezu kwesicwangciso esigciniweyo-liqonga elinokubanakho ukuchaza ngokutsha ukuzimela komdali.

“I-TikTok indinike iqonga lokufikelela kubaphulaphuli abaninzi, kodwa imigaqo-nkqubo yogcino-mthetho ihlala inciphisa indlela endinokuzibandakanya ngayo nabalandeli bam,” watsho uMartinez. “UClapper uziva ngathi uphefumla umoya omtsha. Yakhelwe abadali abafuna ukunxibelelana ngokwenyani ngaphandle kokukhathazeka ngokucinezelwa kwe-algorithmic okanye izikhokelo ezitshintsha ngobusuku.

UMartinez uphakathi kwenani elikhulayo labadali abasele beqalile ukufudukela kubaphulaphuli babo kwiClapper. Uyilo oluthe ngqo lweqonga kunye nokuzinikela kwimigaqo-nkqubo yomyili wokuqala kuyenze yayindlela enomtsalane, ngakumbi njengoko uloyiko lokuvalwa kweTikTok lusanda.

Yintoni eyahlula uClapper

Yasekwa ngo-2020 ngumrhwebi u-Edison Chen, uClapper wenzelwe ukugcwalisa isithuba kwimarike: iqonga leendaba loluntu eligxile kubasebenzisi abaqolileyo kwaye likhululekile kwimiqobo yeemodeli eziqhutywa ziintengiso. Namhlanje, uClapper uhlala ebekwe phakathi kwezona zixhobo ziphezulu zemithombo yeendaba zentlalo, esanda kubetha i-App Store Top 3 Social Networking Apps.

"Sijonge iClapper njengendawo apho abadali banokuphumelela ngaphandle kokuphazamiseka kweentengiso okanye ukungaqiniseki kwee-algorithms ezihlala zitshintsha," utshilo uChen. “Abadali benza imali ngokuthe ngqo kwiindawo abahlala kuzo, nokuba kungezigaba zobulungu, ngezipho, okanye ngokwenza imali ngokusasaza. Imodeli yethu ilula—xa abadali bephumelela, siyaphumelela.”

Iimpawu eziphambili zoluntu zikaClapper ziquka ukukwazi "ukuqhwaba emva" ngeempendulo zevidiyo, ivenkile ezinikeleyo yabadali ukuba bathengise iimveliso, kunye nenkqubo yokukhupha evumela abalandeli ukuba baxhase umxholo wabo abawuthandayo. Iqonga likwathintele imigibe ye-algorithmic bias eye yathwaxa iTikTok, ibonelela ngamathuba alinganayo abadali kuyo yonke idemographics.

Indawo ekhuselekileyo yokuthetha ngokukhululekileyo

Kwimeko yedijithali ehlala igcwele iinkxalabo zokubanjwa, ugqaliselo lukaClapper kwinkululeko yokuthetha luye lwadibana nabadali. Ngokungafaniyo neTikTok, ejongene nokugxekwa ngokucinezela izihloko okanye abadali abathile, uClapper ukhuthaza incoko evulekileyo kunye nokubonakalisa ukuyila.

"Eli qonga lindinika inkululeko yokwabelana ngomxholo obalulekileyo kum ngaphandle kokukhathazeka ngokuvalelwa kwesithunzi okanye ukwenza imali," utshilo u-Alex Nguyen, umhloli wetekhnoloji kunye nosomashishini waseSeattle. "Njengomdali, olu hlobo lokhuseleko luxabiseke kakhulu."

Ithuba labadali

Abahlalutyi boshishino bakholelwa ukuba ukungaqiniseki okungqonge i-TikTok kunika ithuba elikhethekileyo lamaqonga afana noClapper ukubamba isabelo esibalulekileyo kuqoqosho lwabadali, oluqikelelwa ukuba luxabisa iidola ezingama-480 eebhiliyoni ngo-2027. ukuba ngumdlali ophambili kwisithuba.

“Abadali akufuneki balinde impendulo eqinisekileyo ngekamva le-TikTok ukuze baqale ukwahluka,” utshilo uLauren Patel, ingcali yezonxibelelwano kunye nomhlalutyi weshishini. "I-Clapper sele ingqina ukuba inokubonelela abadali ngendawo ezinzileyo nexhobisayo ukukhulisa iimveliso zabo."

Ukujonga Phambili

Njengoko iwotshi iphawula ukuvalwa kweTikTok, abadali abanjengoMartinez kunye noNguyen babongoza oontanga babo ukuba bathathe amanyathelo asebenzayo. Kwabaninzi, uClapper ayisiyonto ingenye—lithuba lokwakha kwakhona uluntu lwabo kwiqonga eliyilwe kucingwa ngabadali.

“Ikamva leTikTok lisenokungaqiniseki, kodwa amaqonga afana noClapper abonisa ukuba abadali akufuneki babeke amaqanda abo kwingobozi enye,” utshilo uMartinez. Ndifumene ikhaya apha, kwaye ndivuyiswa kukubona apho indibeka khona.

Kubadali kunye nabasebenzisi ngokufanayo, uClapper unikezela ngaphezu kozinzo ngamaxesha angaqinisekanga-sisithembiso sokuxhotyiswa kunye nokukhula kwihlabathi apho abadali bafanelwe ukuphumelela ngokwabo.

Usoyikiso oluzayo lokuvalwa kweTikTok luphinde lwaphosa abadali kunye namashishini kwisaqhwithi sokungaqiniseki. INkundla ePhakamileyo imiselwe ukuba imamele iingxoxo nge-10 kaJanuwari malunga nomthetho onokufuna ukuba i-TikTok iqhawule ubudlelwane nenkampani yabazali baseTshayina, i-ByteDance, okanye ijongane nokuvalwa umlomo e-United States. Kwizigidi zabadali, ukuvalwa kweqonga nge-19 kaJanuwari kungathetha ukuphela ngequbuliso kwemisebenzi eyakhiwe ngononophelo kunye noluntu.

Ngelixa abadali belindele isigwebo, abaninzi bakhangela amaqonga amatsha ukukhusela ikamva labo. Phakathi kwezi zikhetho, uClapper uye wavela njengenkokeli, enika indawo ekhethekileyo ebeka phambili inkululeko yokuthetha, amava angenayo i-ad, kunye nabaphulaphuli abaqolileyo, i-18 +.

Ukutshintshela kuZinzo

Kubadali abafana noSophia Martinez oneminyaka engama-27 ubudala, umqeqeshi wokomelela kunye nomyili womxholo ovela eMiami, uClapper umele ngaphezu kwesicwangciso esigciniweyo-liqonga elinokubanakho ukuchaza ngokutsha ukuzimela komdali.

“I-TikTok indinike iqonga lokufikelela kubaphulaphuli abaninzi, kodwa imigaqo-nkqubo yogcino-mthetho ihlala inciphisa indlela endinokuzibandakanya ngayo nabalandeli bam,” watsho uMartinez. “UClapper uziva ngathi uphefumla umoya omtsha. Yakhelwe abadali abafuna ukunxibelelana ngokwenyani ngaphandle kokukhathazeka ngokucinezelwa kwe-algorithmic okanye izikhokelo ezitshintsha ngobusuku.

UMartinez uphakathi kwenani elikhulayo labadali abasele beqalile ukufudukela kubaphulaphuli babo kwiClapper. Uyilo oluthe ngqo lweqonga kunye nokuzinikela kwimigaqo-nkqubo yomyili wokuqala kuyenze yayindlela enomtsalane, ngakumbi njengoko uloyiko lokuvalwa kweTikTok lusanda.

Yintoni eyahlula uClapper

Yasekwa ngo-2020 ngumrhwebi u-Edison Chen, uClapper wenzelwe ukugcwalisa isithuba kwimarike: iqonga leendaba loluntu eligxile kubasebenzisi abaqolileyo kwaye likhululekile kwimiqobo yeemodeli eziqhutywa ziintengiso. Namhlanje, uClapper uhlala ebekwe phakathi kwezona zixhobo ziphezulu zemithombo yeendaba zentlalo, esanda kubetha i-App Store Top 3 Social Networking Apps.

"Sijonge iClapper njengendawo apho abadali banokuphumelela ngaphandle kokuphazamiseka kweentengiso okanye ukungaqiniseki kwee-algorithms ezihlala zitshintsha," utshilo uChen. “Abadali benza imali ngokuthe ngqo kwiindawo abahlala kuzo, nokuba kungezigaba zobulungu, ngezipho, okanye ngokwenza imali ngokusasaza. Imodeli yethu ilula—xa abadali bephumelela, siyaphumelela.”

Iimpawu eziphambili zoluntu zikaClapper ziquka ukukwazi "ukuqhwaba emva" ngeempendulo zevidiyo, ivenkile ezinikeleyo yabadali ukuba bathengise iimveliso, kunye nenkqubo yokukhupha evumela abalandeli ukuba baxhase umxholo wabo abawuthandayo. Iqonga likwathintele imigibe ye-algorithmic bias eye yathwaxa iTikTok, ibonelela ngamathuba alinganayo abadali kuyo yonke idemographics.

Indawo ekhuselekileyo yokuthetha ngokukhululekileyo

Kwimeko yedijithali ehlala igcwele iinkxalabo zokubanjwa, ugqaliselo lukaClapper kwinkululeko yokuthetha luye lwadibana nabadali. Ngokungafaniyo neTikTok, ejongene nokugxekwa ngokucinezela izihloko okanye abadali abathile, uClapper ukhuthaza incoko evulekileyo kunye nokubonakalisa ukuyila.

"Eli qonga lindinika inkululeko yokwabelana ngomxholo obalulekileyo kum ngaphandle kokukhathazeka ngokuvalelwa kwesithunzi okanye ukwenza imali," utshilo u-Alex Nguyen, umhloli wetekhnoloji kunye nosomashishini waseSeattle. "Njengomdali, olu hlobo lokhuseleko luxabiseke kakhulu."

Ithuba labadali

Abahlalutyi boshishino bakholelwa ukuba ukungaqiniseki okungqonge i-TikTok kunika ithuba elikhethekileyo lamaqonga afana noClapper ukubamba isabelo esibalulekileyo kuqoqosho lwabadali, oluqikelelwa ukuba luxabisa i-480 yeebhiliyoni zeedola ngo-2027. Ngendlela yakhe yokuqala yomsebenzisi kunye nezixhobo ezinamandla zokwenza imali, uClapper ukulungele ukuba ngumdlali ophambili kwisithuba.

“Abadali akufuneki balinde impendulo eqinisekileyo ngekamva le-TikTok ukuze baqale ukwahluka,” utshilo uLauren Patel, ingcali yezonxibelelwano kunye nomhlalutyi weshishini. "I-Clapper sele ingqina ukuba inokubonelela abadali ngendawo ezinzileyo nexhobisayo ukukhulisa iimveliso zabo."

Ukujonga Phambili

Njengoko iwotshi ijongana nokuvalwa kweTikTok, abadali abanjengoMartinez kunye noNguyen babongoza oontanga babo ukuba bathathe amanyathelo asebenzayo. Kwabaninzi, uClapper ayisiyonto ingenye—lithuba lokwakha kwakhona uluntu lwabo kwiqonga eliyilwe kucingwa ngabadali.

“Ikamva leTikTok lisenokungaqiniseki, kodwa amaqonga afana noClapper abonisa ukuba abadali akufuneki babeke amaqanda abo kwingobozi enye,” utshilo uMartinez. Ndifumene ikhaya apha, kwaye ndivuyiswa kukubona apho indibeka khona.

Kubadali kunye nabasebenzisi ngokufanayo, uClapper unikezela ngaphezu kozinzo ngamaxesha angaqinisekanga-sisithembiso sokuxhotyiswa kunye nokukhula kwihlabathi apho abadali bafanelwe ukuphumelela ngokwabo.