Ibitabo 35 byo gucunga ibicuruzwa Uzabyigiraho mubyukuri

TL; DR

Mfite ububiko bwo gufotora kandi nasomye ibicuruzwa birenga 50 nibitabo byubucuruzi muri 2024.

Dore urutonde rwibyo nkunda.

Mubusanzwe rero, nanga izi rusange rusange "nziza cyane" kurutonde rwibicuruzwa kuko twese Tuzi ko umwanditsi atigeze ayisoma KANDI / CYANGWA ntabwo ari umuyobozi wibicuruzwa.

Izi ntonde zihora zumva rusange, nkaho ari ibitabo 10 byasabwe ariko muburyo butandukanye.

Nibyiza, yego, nzagira bimwe mubitabo bimwe byo gucunga ibicuruzwa hano kuko, yego, mubyukuri nibyiza, ariko mfite n'ibitabo byiza nakwemeza ko utigeze ubitekereza.

Uru ni urutonde rwatunganijwe kuva isomero ryanjye bwite rya Kindle, bityo, urahawe ikaze.

Ibitabo byiza byo gucunga ibicuruzwa (2024)

2024 yabaye umwaka wa banneri yubuvanganzo bwo gucunga ibicuruzwa. Ibi bitabo, bishyushye kubinyamakuru (2023 cyangwa nyuma yaho), bikemura ibibazo bigenda bigaragara, bitanga uburyo bufatika, kandi bitera uburyo bushya bwo gutekereza. Waba urimo usubiramo uburyo bwawe bwo kuyobora cyangwa gupima ibicuruzwa, iyi mitwe izagufasha kurwego rwo hejuru.

1. Yahinduwe: Kwimukira kubicuruzwa bikora Model

Itsinda ryibicuruzwa bya Silicon

Guhindura kwibiza byimbitse muguhindura ibicuruzwa-bishingiye kubikorwa. Dushingiye ku myaka y'uburambe mu nganda, abanditsi bapakurura ingamba n'ingorane zo gukoresha ubu buryo bwo guhindura umukino ( Unyizere, nibyiza, kandi ibi biva kumuntu utemeranya rwose na filozofiya y'ibicuruzwa bya Marty Cagan ).

• Intambwe ifatika yo kuva mumitekerereze ishingiye kumushinga.
• Inkuru ziva mubigo byahinduye neza uburyo bwo gukora ibicuruzwa.
• Ibikoresho nuburyo bwo gushyira mubikorwa ibicuruzwa murwego.

2

Na Itamar Gilad

Iki gitabo nigitabo cyo gufata ibyemezo byibicuruzwa bitinyutse mugihe imigabane ari myinshi, ukoresheje ibimenyetso namakuru kugirango ugabanye ingaruka.

• Imikorere yo kugendana gushidikanya ufite ikizere.
• Ubushishozi bwo gukoresha ibitekerezo byabakiriya kugirango utere udushya.
• Ubushakashatsi bwibintu byagezweho neza-bicuruzwa bitangizwa.

3. Elon Musk

Bya Walter Isaacson

Iyi mibereho ya Elon Musk yinjiye mubitekerezo byumwe mubatekereza ibicuruzwa bishya byigihe cyacu. Amahame ya mbere ya Musk muburyo bwo kubaka ibicuruzwa byerekanwe bitanga amasomo yimbitse kuri PM.

• Ubushishozi bwimbitse kuri filozofiya ya Musk yerekana ( ni gute ikuzimu usubiramo ibyuma? ).

• Amasomo yavuye muri Tesla, SpaceX, na Twitter kubijyanye no guhanga udushya.

• Inyuma-yinyuma yukuntu Musk atera amakipe kugera kubidashoboka.

  
  

4. Ibicuruzwa byacyuho

Bya Dave Martin na Andrea Saez

Ibicuruzwa Momentum Gap ikemura imitego itera ibicuruzwa gutakaza umurongo. Itanga inama zifatika kugirango ibicuruzwa byawe bigezweho kandi birushanwe.

• Ingamba zo guca icyuho hagati yingamba zicuruzwa no kuyishyira mu bikorwa.
• Ubuhanga bwo gukomeza imbaraga mubuzima bwibicuruzwa.
• Ibikorwa byo guhuza no guhindura imiterere yisoko.

5. Ibikorwa byibicuruzwa: Uburyo ibigo byatsinze byubaka ibicuruzwa byiza kurwego

Bya Melissa Perri

Melissa Perri asobanura uruhare rukomeye rwibicuruzwa mugupima ibicuruzwa neza.

• Impanuro zifatika zo gushyiraho ibicuruzwa ops imikorere.
• Ibikoresho byo gutezimbere inzira, itumanaho, hamwe namakuru atemba.
• Ingero zifatika-ziva mubigo byateye imisumari ibicuruzwa ops.

6. Urugendo rw'Umuyobozi: Guhindura Ubuyobozi Bwawe Kugera Kubidasanzwe

Bya Donna Lichaw

Donna Lichaw ahuza kuvuga inkuru no guhindura ubuyobozi muri iki gitabo gikomeye kuri ba PM bifuza kuyobora hamwe n'ingaruka.

• Ubushishozi bwo gukoresha inkuru kugirango ushishikarize kandi uyobore amakipe.
• Uburyo bwo gutsinda ibibazo byubuyobozi no gutera impinduka.
• Imyitozo yo guteza imbere ubuyobozi bujyanye n'imbaraga zawe.

7. Ikinamico rya kure, ryihuta, na kure cyane: Nigute wagabanya Stress no gutera imbere bidasanzwe aho uyobora hose

Bya Janice Fraser na Jason Fraser

Iki gitabo gitanga inama zifatika kubayobozi bashaka kugera ku ntego zikomeye nta gucana intege.

• Imikorere yo gutera imbere gahoro gahoro.
• Uburyo bwo kugabanya imihangayiko no kongera ibitekerezo mumatsinda.
• Amasomo yo kubaka imbaraga no guhuza n'imihindagurikire y'ubuyobozi.

Ibitabo 10 byambere byo gucunga neza ibicuruzwa

1. Gucunga ibicuruzwa mubikorwa

Bya Mat LeMay

Iki ntabwo arigitabo gusa - ni nko kwicarana numuyobozi wibicuruzwa nta-BS wabaye mu mwobo. Wibagiwe ibice bidafatika; iki gitabo nubuhanga bwa PM bwo kubaho.

• “Kuvuga ngo 'ndahuze cyane' ni bwo buryo bwihuse bwo gutakaza icyizere ikipe yawe.”

• Huzuyemo inama-nyayo, nkuburyo bwo kuvugana ukoresheje "imiyoboro yinyuma" no kwirinda kunanirwa bidakenewe kubaho.

• Niba usomye igice kimwe gusa, kora kimwe kivuga ishami ryamategeko ryanga ibicuruzwa kubwimpamvu yoroshye yubucucu yakemuwe niminota 5.

  
  

2. Gutekereza muri sisitemu

Bya Donella H. Inzuri

Iki gitabo gisubiza ubwonko bwawe. Numara kuyisoma, uzareka kubona ibicuruzwa (nisi) nkibitekerezo byihariye hanyuma utangire kubibona nkibice bya sisitemu ihuza.

• Ntabwo ari ibicuruzwa gusa; uzisanga utekereza uburyo imijyi ari inzuki zabantu gusa.
• Sisitemu yo gutekereza ni ishingiro ryo gukemura ibibazo-binini bya PM.
• Uzaba umuntu mumateraniro ashobora kuvuga ati: "Mubyukuri, iyi ni ibisubizo byisubiramo" kandi byumvikana nkubwenge .

3. Sam Walton: Yakozwe muri Amerika

Bya Sam Walton

Ntabwo ari igitabo cya PM gakondo, ariko iyi mibereho yumuntu ni icyiciro rusange muri MVPs, kwitonda kwabakiriya, no gupima.

• Ingamba za mbere za Walmart zari "shyira hejuru, uyigurishe bihendutse" - MVP mbere yuko MVPs iba nziza.
• Ni igishushanyo mbonera cya PM bashaka kuringaniza scrappiness hamwe nicyerekezo.
• Niba hari igihe wumva uzimiye, ibuka Walmart yatangiriye mumujyi muto ugurisha hula.

4. Wired for Story

Na Lisa Cron

Akazi ka PM ni kuvuga inkuru - waba wemeza abafatanyabikorwa cyangwa gukora ingendo zabakiriya. Iki gitabo kirakwigisha uburyo bwo kwiba ubwonko bwabantu bwabaswe ninkuru.

• Abantu bazirengagiza itike yawe ya Jira, ariko uramutse uyiziritse mu nkuru, bazihutira kubikora.
• Irahindura uburyo utegura itumanaho ryawe, bigatuma utazibagirana.
• Tangira inama hamwe, “Ntuzigera wemera ibyo nasanze mu bwiherero…” hanyuma urebe abafatanyabikorwa bitondera .

5. Kwambuka Umuyoboro

Bya Geoffrey A. Moore

Nubuyobozi bwawe bwo kuvana ibicuruzwa mumaboko yabatangiye kare no muburyo rusange.

• "Umuyoboro" mubyukuri icyiciro cyingimbi cyubuzima bwibicuruzwa.
• Ibicuruzwa byose bihura nicyuho cyo kurera, kandi iki gitabo kiguha ibikoresho byo kugikemura.
• Uzarangiza wumve impamvu mama wawe atigeze akuramo porogaramu yawe ( irasaze kuko ufite porogaramu umubyeyi wenyine yakunda ).

6. Yahumekewe: Uburyo bwo gukora ibicuruzwa abakiriya bakunda

Bya Marty Cagan

KUBONA - Bibiliya ya PM. Nanze iki gitekerezo cy'umutego w'igitabo, ariko ni ngombwa… Ndakeka yuko… Cagan ashyiraho ishingiro ryo guhanga ibicuruzwa n'ubuyobozi mu buryo budasobanutse.

• Hagarika kohereza ibintu. Mubyukuri, soma igice kijyanye no kugerageza ibitekerezo mbere yo guta igihe.
• Ni ukujya gukinisha igitabo cyo kubaka ibicuruzwa bishingiye ku bakiriya ( muri théorie… )
• Cagan izagutera kumva wicira urubanza kubintu byose bitemewe wigeze kohereza - kuko ugomba kuba mwisi nziza ya PM bigaragara.

7. Imbaraga: Abantu basanzwe, Ibicuruzwa bidasanzwe

Bya Marty Cagan na Chris Jones

KUBONA - undi. Tekereza ibi nkurukurikirane rwa Inspired , ariko kubayobozi. Nibijyanye no guha imbaraga amakipe yawe gukora imirimo ikomeye ( mubitekerezo…).

• Akazi kawe ntabwo ari ukubwira ikipe yawe icyo gukora - ni ukubaza ibibazo bikwiye .
• Amasomo y'ubuyobozi ahorana icyatsi, kandi iki gitabo kirakwigisha kuyobora nta micromanaging.
• Niba ikipe yawe "idafite imbaraga," urimo ukina whack-a-mole na morale yabo.

8. Bafatiriwe: Nigute Wubaka Ibicuruzwa Bitangiza Ingeso

Na Nir Eyal

Iki gitabo kirasesengura psychologiya inyuma yimpamvu tudashobora gushyira terefone hasi. Byuzuye kuri PM mumwanya wa B2C ( amanota ya bonus niba ushobora gukora porogaramu ya B2B yangiza ).

• “Imbarutso-ibikorwa-bihembo-ishoramari” ni yo mpamvu ahanini abantu bahuza TikTok.
• Gusobanukirwa imyitwarire y'abakoresha ntabwo bigenda biva muburyo.
• Koresha ubu bumenyi kubwibyiza, ntabwo ari bibi - keretse niba wubaka porogaramu "yishimye".

9. Ntuntume Ntekereza

Bya Steve Krug

Ubuyobozi bwa UX buhebuje, iki gitabo cyose kijyanye n'ubworoherane hamwe nigishushanyo mbonera cyabakoresha.

• Niba ibicuruzwa byawe bituma abakoresha batekereza, barangije gukanda kure.
• Ikoreshwa ni byose, kandi iki gitabo kirakwigisha uburyo bwo kuyitera imisumari.
• Buri Minisitiri w’intebe agomba gusoma ibi akibaza ati: "Ndimo gutuma abakoresha bakora cyane kuruta uko bakeneye?"

10. Zeru Kuri Umwe

Bya Peter Thiel

Igitabo gikangura ibitekerezo kiguhatira kubaka ibicuruzwa bidasanzwe, byimpinduramatwara.

• "Irushanwa ni iry'abatsinzwe" rishobora kuba inama zitavugwaho rumwe (kandi zingirakamaro) uzigera usoma.
• Bitera PMs intego yo hejuru no gutekereza cyane.
• Uzumva uhumekewe kandi gato nkaho uri muri Bond villain mugihe usoma ibi.

Ibitabo byiza byo gucunga ibicuruzwa (Reddit)

Urutonde nkurwo ni amayeri ya SEO yanditswe nimyaka 22 wimenyereza umwuga wo kwamamaza mukigo cyamamaza ibicuruzwa bihenze cyane.

Ntabwo ari ba PM, nta nubwo basomye kimwe muri ibyo bitabo.

Niyo mpamvu, usibye urutonde rwanjye rwatunganijwe kuva mubitabo byanjye bwite bya Kindle, nzuzuza uru rutonde ntawundi uretse oracle ubwayo.

Iyo bigeze kuri no-BS ibyifuzo, nihehe handi PM ishobora kureba usibye isoko ya interineti yonyine yukuri?

Reddit!

Ibi nibitabo r / Ibicuruzwa Ubuyobozi byagiye bivugwaho byinshi - bishya, ubushishozi, kandi byuzuye ubwenge bukora kubibazo byumunsi.

1

Bya Richard Banfield, Martin Eriksson, na Nate Walkingshaw

Redditors yerekana iki gitabo kubwisi-nyayo ifata icyatuma abayobozi bakomeye bayobora ibicuruzwa. Nigice cyigitabo cyubuyobozi, igice "uburyo-bwo" bwo kuyobora imbaraga zitsinda.

• Tanga uruvange rw'inama zifatika n'ibiganiro hamwe na ba PM bakomeye kugirango baguhe icyerekezo cyuzuye.
• Yibanze kubantu kuruhande rwo gucunga ibicuruzwa - uburyo bwo kubaka, gushishikarira, no kuyobora amakipe neza.
• Niba urwana no kuringaniza ingamba no gushyira mu bikorwa, iki gitabo cyagufashe mu mugongo.

2. Guhunga umutego wubaka: Uburyo bwo gucunga neza ibicuruzwa bitanga agaciro nyako

Bya Melissa Perri

Uyu abona Reddit urukundo rwo gukemura imwe mumitego minini ya PM: kwibanda kumiterere yo kohereza aho guha agaciro.

• Iragufasha kumenya niba ugumye muri "kubaka umutego" nuburyo bwo kuwuhunga hamwe ningamba zishingiye kubakiriya.
• Harimo uburyo bwo guhindura ibintu biranga kugana ibicuruzwa byukuri.
• Ntuzigera ureba inyuma yawe inyuma.

3. Gutangira

Bya Eric Reis

Niba ushaka ubuyobozi burambuye bwo gushyira mu bikorwa amahame yubusa, iki gitabo cyemewe na Reddit kubikorwa byacyo n'ingero zisobanutse.

• Gabanya inzira yo gusobanura, kugerageza, no gusubiramo MVP muburyo bworoshye gukurikiza.
• Bipakiye hamwe nimbonerahamwe, ibishushanyo, hamwe nibishusho byerekana.
• Bijejwe kugutera gukora itera no kugerageza.

4. Ibicuruzwa byerekana ibicuruzwa byongeye gukorwa: Nigute washyiraho icyerekezo mugihe ushizemo ukutamenya neza

Bya C. Todd Lombardo, Bruce McCarthy, Evan Ryan, na Michael Connors

Igishushanyo mbonera gishobora kuba inshuti magara ya PM - cyangwa umwanzi mubi. Redditor ikunda iki gitabo kubigezweho, byoroshye gufata igishushanyo mbonera.

• Irakwigisha gukora igishushanyo mbonera gikorana, gihuza, kandi gifite akamaro.
• Harimo inama zo kumenyekanisha ibishushanyo mbonera ku bafatanyabikorwa nta guteza akaduruvayo.
• Kurokora ubuzima niba warigeze gutsimbarara usobanura impamvu "ntidushobora gusezeranya iyi ngingo kuwa kabiri utaha."

5. Gukora Umuyobozi: Icyo gukora mugihe abantu bose bakureba

Bya Julie Zhuo

Julie Zhuo umuyobozi wukuri kandi ufitanye isano no gutera intambwe mubuyobozi ni Reddit ikunzwe cyane cyane kubayobozi bashya.

• Byuzuye kuri ba PM bahinduka mubikorwa byubuyobozi cyangwa gucunga amakipe akorana.
• Huzuyemo inama zo gutanga ibitekerezo, gushyiraho intego zitsinda, no gukomeza kugira ubwenge nkumuyobozi.
• Uzarangiza iki gitabo wumva ko Julie yakubereye umujyanama igihe cyose.

Kubibazo byo gucunga ibicuruzwa

Umuvuduko wikibazo cyo gucunga ibicuruzwa urahagije kugirango umuntu wese abize icyuya - kubwamahirwe, ibitabo byiza birashobora kugutegurira kubijanjagura. Ntabwo ari tomes zuzuye gusa ( * inkorora * Marty Cagan * inkorora * ). Buzuyemo ingero zifatika zo kugufasha guhagarara neza. Niba witegura kuruhare rwa PM winzozi, urutonde nintwaro yawe y'ibanga.

1. Gukemura ikibazo cya PM

Bya Gayle Laakmann McDowell na Jackie Bavaro

Icyubahiro cyera kuri PM itegura ikiganiro, iki gitabo kimaze imyaka myinshi kandi gikomeje kwihagararaho.

• Hindura ibintu byose uhereye kubibazo byimyitwarire kugeza gukemura ibibazo bya tekiniki.
• Harimo uburyo bwo gutegura ibisubizo byerekana ibicuruzwa byawe hamwe ningamba.
• Bonus: Igice cyo gucamo PM uhereye kumateka gakondo ni zahabu.

2. Kureka no gutsinda

Bya Lewis C. Lin

Iki gitabo kirenze ibyibanze, kwibira muri nitty-gritty yuburyo bwo gukemura ibibazo byabajijwe na PM bigoye cyane.

• Ibiranga ibisubizo byintangarugero nibisubizo kubibazo nka "Shushanya ibiranga LinkedIn."
• Itanga ubushishozi mubyo abaza ibibazo bashaka .
• Uzahava wumva umeze nkuwatangaje inkuru, witeguye guhindukira hamwe na anecdote yawe "mbwira igihe".

3. Igitabo gikinisha Ibicuruzwa

Bya Dan Olsen

Nibyo, ntabwo birenze igitabo cyabajijwe, ariko ibyingenzi hano ni ingirakamaro cyane kubushakashatsi bwibibazo nibibazo byingamba.

• Iragufasha kuvuga uburyo bwawe bwo gusobanura MVP no gukemura ingingo zibabaza abakiriya.
• Nibyiza byo kwerekana imitekerereze yawe itunganijwe mugihe imyitozo yera.
• Impanuro: Witoze gusobanura imiterere yigitabo nkaho ugaragariza abafatanyabikorwa - ni ikiganiro cya zahabu.

4. Tekereza nkumuhanga wa roketi

Bya Ozan Varol

Ntabwo ari igitabo cya PM gakondo, ahubwo ni ibikoresho byica byerekana ibibazo byo guhanga no gukemura ibibazo.

• Huzuyemo ingamba zidasanzwe zo kwegera ibibazo binini, bidasobanutse.
• Iragufasha kumurika muri hypothetical interview scenarios cyangwa ibibazo byibicuruzwa "ukwezi".
• Uzamenya uburyo bwo kunyuza Elon y'imbere (utabayeho, urabizi, na Musky).

5. Kubaza Abakoresha

Bya Steve Portigal

Guhagarara ku nshingano zishimangira kuvumbura abakiriya cyangwa ubushakashatsi bwabakoresha, iki gitabo gikarishye ubushobozi bwawe bwo kuganira kubushishozi bwabakiriya mubazwa (nyizera, bazakubaza ibibazo byubushakashatsi bwa UX, kandi uzabatsindwa udafite iki gitabo - uvuze ubunararibonye).

• Ikwereke uburyo bwo gushiraho ibibazo no guhuza ibitekerezo byabakoresha.
• Iragufasha guhindura amakuru ya anecdotal mubushishozi bukora-ubuhanga abaza ibibazo PM bakunda.
• Niba akanama kabajije, “Nigute ushobora kwegera gusobanukirwa ibyo umukiriya akeneye?” Iki gitabo gifite igisubizo cyawe.

Ibitabo byiza byo gucunga ibicuruzwa kubatangiye

Guhera mubuyobozi bwibicuruzwa SUCKS-jargon nshya, uburyo butabarika, no kwibaza impamvu uruhare rwose rwo gucunga ibicuruzwa rutandukanye cyane, nyamara ntamuntu waguteguriye kimwe murimwe. Ibi bitabo byacishije mu majwi Umuyobozi mukuru-Mode umuyobozi wijwi kandi biha abitangira umusingi bakeneye gutera imbere.

1. Igitabo cyibicuruzwa: Nigute ushobora kuba umuyobozi mukuru wibicuruzwa

Bya Josh Anon na Carlos González de Villaumbrosia

Iki gitabo ni amasomo yuzuye yo guhanuka kubashaka kuba PM. Byanditswe nabanyamwuga babiri bamenyereye, bikubiyemo ibintu byose uhereye kumurongo wambere wa PM kugeza kugendana ibibazo bya buri munsi byakazi.

• Harimo inama zifatika zo kubaza PM ibibazo no guhinduka muruhare.
• Bipakiye hamwe nuburyo bufatika bwo gufata ingamba, gukora, no gutondeka.
• Byanditswe muburyo bworoshye, bikora neza kubatangiye guhera.

2. Umuyobozi wibicuruzwa bikomeye

Bya Ken Sandy

Iki gitabo cyibanze ku buhanga bworoshye nimbaraga za organisation buri PM akeneye kumenya. Ntabwo ari ukubaka ibicuruzwa gusa - ahubwo ni ukubaka ikizere ningirakamaro.

• Tanga ibikoresho nubuhanga bwo kuyobora umubano wabafatanyabikorwa no guhuza ibinyabiziga.
• Impanuro zidasanzwe zo gutera imbere mubidukikije bitandukanye, kuva batangiye kugeza imishinga minini.
• Ugomba gusoma-umuntu wese ushaka gutezimbere ubuyobozi nubuhanga bwo gutumanaho nka PM watangiye.

3. Pivot kumuyobozi wibicuruzwa

Na Irving Malcom

Byashizweho byumwihariko kubahindura umwuga, iki gitabo nintambwe ku ntambwe iganisha ku gucunga ibicuruzwa.

• Gupfukirana ibintu byose uhereye kuri PM shingiro kugeza gushiraho portfolio ihagaze.
• Harimo inama zo gutegura ikiganiro hamwe nibibazo byimyitozo bijyanye ninshingano zo kwinjira.
• Umutungo ukomeye niba urimo utera umwuga utandukanye kandi ukeneye ubufasha kugendana na shift.

Ibitabo by'Ubuyobozi

Kuri ba PM PM binjira mu nshingano z'ubuyobozi, ibi bitabo bitanga ubushishozi bukomeye mu gushishikariza amakipe, guteza imbere ubufatanye, no gutwara umusaruro ushimishije. Waba uyobora itsinda ryibicuruzwa cyangwa itsinda ryambukiranya imikorere, ibi bisomwa bizaguha ibikoresho byo gutera imbaraga no kuba indashyikirwa.

1. Abagwiza: Uburyo abayobozi beza batuma abantu bose barusha ubwenge

Bya Liz Wiseman

Iki gitabo kigaragaza imbaraga zo guhindura abayobozi bongerera impano abari hafi yabo.

• Asobanura uburyo bwo kumenya imyitwarire igwiza cyangwa igabanya ubushobozi bwikipe.
• Harimo ingamba zifatika zo kuba Multiplier, kuva kubaza ibibazo byiza kugeza imbaraga zo gufata ibyemezo.
• Uzongera gutekereza ku buyobozi bwawe kandi wige gukingura ubushobozi bwuzuye bwikipe yawe.

2. Gutwara: Ukuri Gutangaje Kubidutera imbaraga

Bya Daniel H. Pink

Umutuku wiga siyanse yo gushishikara, gutesha agaciro imigani yerekeye karoti n'inkoni zishyigikira ubwigenge, ubuhanga, n'intego.

• Tanga inama zifatika zo gushiraho ibidukikije aho amakipe yumva ashishikaye.
• Muganira ku kamaro ko guhuza umurimo n'indangagaciro n'intego.
• Byuzuye kuri PM bagerageza gushishikariza amakipe arenze ibipimo byoroheje nkigihe ntarengwa na KPI.

3. Amategeko agenga umuco

Bya Daniel Coyle

Iki gitabo gihishura amabanga yo kubaka amakipe akomeye, akora cyane binyuze mumihuza numuco.

• Koresha ingero zamakipe nka Pixar na Navy SEALs kugirango werekane uburyo ibyingenzi bigenda neza.
• Itanga intambwe zifatika zo guteza imbere ikizere, intege nke, nubufatanye.
• Nibyiza kuri ba PM bashaka kubaka umuco wikipe hamwe.

4. Gutekereza ku bicuruzwa bikabije: Imitekerereze mishya yo guhanga udushya

Bya Radhika Dutt

Iki gitabo kirahamagarira abayobozi kuva mu kwiruka ku ntsinzi y'igihe gito no kwibanda ku kubaka ibicuruzwa biterwa n'icyerekezo.

• Itangiza intambwe-ku-ntambwe yo gukora igicuruzwa gikomeye cyerekezo.
• Yigisha abayobozi gufata ibyemezo bikomeye byo gushyira imbere no kwirinda ibintu byinshi.
• Nibyiza kuri ba PM bagamije kuyobora amakipe yabo asobanutse kandi afite intego ndende.

5. Kuba nyirubwite bukabije: Uburyo US Navy SEALS Ziyobora kandi zigatsinda

Na Jocko Willink na Leif Babin

Iki gitabo cyanditswe nabahoze ari Navy SEALs, iki gitabo gikoresha amahame yubuyobozi bwa gisirikare mubucuruzi.

• Shimangira gufata inshingano kuri buri kintu cyose cyatsinze ikipe yawe.
• Asobanura uburyo bwo guhuza ibyihutirwa byihutirwa no gukomeza indero mukibazo.

Ugomba-gusoma kuri PMs igendana imishinga myinshi-hamwe ningaruka zitsinda ryikipe.

Umurongo w'urufatiro

Gucunga ibicuruzwa ntabwo ari gufata mu mutwe ibice, gusoma blog-kwishima, cyangwa kwitwaza ko byose wabimenye.

Nukuzamura amaboko, ukakira akajagari, kandi wenda ukarira gato muri kawa yawe ya mugitondo mbere yuko ugera kukazi (Twese twahabaye).

Uru rutonde?

Ntabwo ari SEO yatewe n'ubusa.

Ibi bitabo biri hano kugirango bigufashe rwose - waba ugerageza guhagarika micromanage yikipe yawe kwibagirwa ( Multipliers ), guhunga "kubaka umutego" uteye ubwoba (umugambi wo kugoreka: Radical Products Thinking ifite byinshi ivuga kubyerekeye guhunga "kubaka imitego" nayo ), cyangwa umenye gusa impamvu Karen kuva mubishushanyo aracyanga igifu cyawe ( Kode yumuco ).

Dore umugeri: nta gitabo kigiye kuroga kukugira umuyobozi mwiza wibicuruzwa.

Ariko ibi bizaguha ibikoresho-byukuri, bifatika-byo guca muri BS, gukemura ibibazo nyirizina, ndetse wenda no kuyobora ikipe yawe utiriwe usa nabakunzi bose.

Noneho hitamo igitabo, ubone gusoma, hanyuma utangire kubaka ikintu kidakoma.

Niba kandi bikomeje kunwa, urakoze - uri umuyobozi wibicuruzwa ubu.

K bye.