Honor Your Red Letter Days and Keep them Holy

Happy New Year, Hackers!

Welcome to the first Writer’s Note of 2025—a timely reminder about how important Red Letter Days are to building an effective content strategy.

In August, last year, we discussed content calendars and their role in helping individuals and businesses alike connect with their target audiences effectively and consistently. A solid content calendar is not complete if the all-important Red Letter Days are not honored, and kept holy. Can I get an Amen? Amen!

What are Red Letter Days?

Red Letter Days are dates that stand out due to cultural, historical, or personal significance. Think Christmas, Independence Day, or Earth Day—these are universally recognized. But it’s not just major holidays; personal milestones like anniversaries, product launches, or even the day your company was founded also count. If your target audience considers a date special, it’s a Red Letter Day and you must keep it holy.

Why Red Letter Days are an Important Part of Every Content Calendar

As you build and optimize your content calendar in the new year, you must incorporate Red Letter days. Why?

• Increased Relevance: With content of any kind, timing matters. You may have written an article with all the answers your audience needs, but it'll fall flat/be considered irrelevant if published at the wrong time (when they’re not asking for it). Red Letter Day content, by default, scales the relevance test. By aligning your content with a widely recognized day, you increase your chances of reaching a curious audience, as readers are already thinking about or celebrating the event(s) of the day.

  
  

• Emotional Connection: Some special dates in the year like  New Year’s, Valentine’s, Thanksgiving, etc, are emotionally charged for users. If you can tap into the sentiments of the season, you will connect to your readers on a deeper level. And, let me tell you, nothing inspires loyalty like a personal connection. A prime example of this is Spotify’s Wrapped—a marketing goldmine. By offering personalized year-in-review summaries at a time when nostalgia peaks, Spotify has cultivated a tradition that resonates with users. In its first year, Wrapped attracted over 5 million unique users, inspiring companies, including Apple Music with Replay, to create similar retrospectives.

  
  

• SEO Boosts: Keywords tied to Red Letter Days are SEO goldmines when leveraged correctly. Articles centered around these dates tend to rank well in searches. For example, a specific post like “Top 5 Valentine's Day Gift Ideas for Software Devs” will rank better than a more generic article like “Top 5 Gift Ideas for Software Devs” especially in the month of love because it plugs into the sentiments of the season.

How to Incorporate Red Letter Days Into Your Content Strategy

1. Identify Relevant Dates: Start by identifying all the Red Letter Days in the year that matter to your readers. If your audience is global, you should be researching significant dates in different regions—cultural, historical, religious, or otherwise.

   
   

2. Create Seasonal Content: Develop articles, guides, or lists tailored to specific Red Letter Days. Think about what people are searching for during these times and publish content that services those needs.

   
   

3. Find Your Angle: Choose an angle that fits your subject matter. For example, if your niche is crypto, an article like “What to Expect from Crypto Markets in 2025” would perform well around the start of the year (and not so well as the year rolls by). A good example of this is @andreydidovskiy’s *Predicting Crypto in 2025: Up, Up, and… Away? *To make this strategy even more effective, you can revisit popular topics and rework them with a fresh Red Letter Day twist. Learn more about repurposing old content here:

   
   

4. Plan Ahead: Timing is everything with Red Letter Days. Once you’ve chosen your dates and topics, schedule your content ahead of time to ensure it’s ready to go out as the dates approach.
   

Start Your Year with a Win in the Spacecoin Writing Contest

The Spacecoin Writing Contest invites writers, space geeks, and champions of decentralization to plug into Spacecoin’s mission—to bring affordable, borderless connectivity to billions with the help of decentralization technology—for a chance to win up to 15,000 USDT in cash prizes.

How to Enter the Spacecoin Writing Contest

• Write an article under any of the contest’s tags:
  • #decentralized-internet
  • #spacetech
  • #blockchain-use-case
  • #spacecoin
  • #creditcoin
  • #gluwa
• Submit your article to HackerNoon, making sure to include your chosen tag for the contest.

• Share (optional)

  • After your article is published, share it across social media platforms, making sure to include your chosen hashtag in the caption to increase visibility and connect with a wider audience.

    
    

  Good luck!

That’s all for today, Hackers.

Until next time, keep creating wonderful things!