Cryptocurrency off-ramp and on-ramp or the efficient and practical conversion of cryptocurrencies into fiat money, is a persistent difficulty in the quickly expanding ecosystem of digital currencies. This difficulty arises because cryptocurrencies are inherently decentralised, whereas conventional fiat currencies are managed by centralised financial institutions.
Cryptocurrencies, by design, provide users with financial sovereignty and borderless transactions, which can create hurdles when integrating with traditional banking systems. A 2019 report by the Bank for International Settlements (BIS) emphasized these challenges, noting that the volatility of cryptocurrencies, their susceptibility to cyber attacks, and regulatory concerns can lead to difficulties in cryptocurrency-to-fiat conversion.
Furthermore, the lack of wide-scale acceptance of cryptocurrencies as a medium of exchange often leaves users with no choice but to convert their digital assets back into fiat. According to a 2020 study published by the University of Cambridge, about 15% of crypto asset service providers support direct transfers from cryptocurrencies to fiat currencies. The remaining providers require an additional intermediary, usually a bank, further complicating the process.
In response to these challenges, financial technology companies are introducing innovative solutions to bridge the gap between crypto and fiat, such as the Visa cards recently announced by the cryptocurrency exchange Lama.
In an unprecedented move that promises to alter the crypto-fiat landscape, Lama, the regulated cryptocurrency exchange, has unveiled Visa cards for its users. This revolutionary feature comes with a myriad of benefits, including an instant conversion of cryptocurrency to fiat, and the much-anticipated 2% Bitcoin cashback. With this breakthrough, Lama is set to drastically simplify and enrich the crypto experience for its users.
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Lama has been dedicated to its founding vision since its foundation in 2022: to bridge the gap between conventional banking and the emerging worlds of cryptocurrency trading and decentralised finance. The launch of Lama-branded Visa cards is evidence of this dedication and a giant leap towards the eventual realisation of frictionless crypto-fiat transactions.
These Visa cards not only let cardholders use their cryptocurrency at any merchant that accepts Visa, but they also provide them a bonus of up to 2% in Bitcoin cashback on all purchases. This development increases the visibility and practicality of bitcoin, allowing its users to fully engage in the global economy. According to Brigham Santos, Head of Operations at Lama, "the Lama Visa card is an essential tool for anyone looking to make the most of their crypto assets."
Lama has created three tiers of Visa card programmes, bronze, silver, and gold, to meet the varying demands of his customers. The Bronze card is an entrance point into the world of hassle-free crypto spending, since it is free and can only be used for purchases made online. With the Silver plan, you may get three digital cards, a plastic one, and 1% Bitcoin cashback for €9.99 per month. Last but not least, the €19.99/month Gold plan provides customers with a real card, 2% Bitcoin reward, and support for up to five virtual cards.
Lama's inclusion in Visa's crypto card programme, which features 50 prominent crypto platforms, is a reflection of the platform's trustworthy exchange services and rigorous compliance standards. Lama's Visa card will make exchanging cash for cryptocurrencies much more convenient for daily use. Users may now take advantage of owning digital assets with the confidence that their money can be converted promptly for use in regular transactions.
By partnering with Ledger, Lama uses institutional-grade custody service technology to keep its consumers' data secure. Lama's PCI DSS compliance accreditation provides consumers with the assurance they need to confidently and easily convert between money and cryptocurrency.
Lama's revolutionary Visa cards will transform the way we think about and utilise cryptocurrencies by erasing the boundaries between digital assets and traditional financial services. Incredibly straightforward and fruitful crypto-to-fiat exchanges are already a reality.
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Image: Shubham Dhage.