Website Redesign Strategy With a 9 Stage Timeline

HOW TO GET THE WEBSITE YOU DESERVE?

While many companies utilize their website to generate interest in their products or services, many fail to convert those visitors into customers. When it comes to the website, the goal is to attract qualified leads and allow them to submit their contact information to the firm, which will then follow up with a sales call or notification.

By keeping this purpose in mind, have you been noticing experiencing the following on your own website:

• Zero to a small number of inquiries?

• Appearing a little shabby and like it belongs in the 1990s?

• Search engines aren’t finding your website?

• Not mobile-friendly and displays oddly on some devices?

• Branding changes are in the works?

  
  

👍 If you said at least one yes, it means you most probably will benefit from a website redesign.

This is how popular Airbnb looked back in 2008. Definitely needed to redesign the whole thing!

But, don’t worry. It is only normal to do so. And we are here to guide you through it. In this article, we will be discussing website redesign, its cost, strategies in doing so, and the top 3 mistakes you’d want to avoid.

Now, You Are Thinking About How Much It Costs To Redesign A Website?

The total cost highly depends on the agency you will be working with. Designers at the higher end of the spectrum charge for extra storytelling, deeper research, highly improved user experience, and increased conversion rates. Moreover, if the vendor is quite popular and won multiple awards the price tag will go up.

We say that not complex websites like ours can be designed and developed under 4 months; however, the research is not included in this estimate, and the ICP was developed prior to the design stage. The more complex it gets, the more time it will require, as well. More time = more money, as simple as it is.

The Website Redesign Timeline:

99 times out of 100, the redesign process always begins with an audit. It’s the best way to evaluate the effectiveness of your site overall, the language you use, and look at the big picture and the user journey.

1. Audit phase (20h+)

   Here we examine everything you have got and what are the main struggling point Secondly, we list down all the issues we noticed and think how to solve them with a new design.

   
   

   

2. Research (20h+) Based on the available information, we go deep into market research and user research

   
   

   

3. User Interviews (20h+)

   If there is extra time or the project is quite complex or new to the market, we advise conducting user interviews We sit down with your target audience and ask them all sorts of questions to get a clear picture of their pain points and expectations

4. Moodboard Creation (20h+)

   Having all the data we need, we gather together to brainstorm the style ideas for your website We come up with several directions for you to choose from All this is done via online presentation, where we talk about solutions

5. Informational structure (20h+)

   Since we strive to satisfy user needs, we map out the info structure to organize content in a flow engaging for visitors

6. Wireframes (20h+)

   This is when you see your website structure and we ask you to approve it You are able to see the content layout, functionality and how all the screens are connected. It’s highly needed for a smooth development process too.

   
   

7. Design concept (20h+)

   When all the technical work is done, we proceed with the first design concept We show you the very first design and what the main Your feedback plays a major part here in navigating us further

   
   

   

8. UI work (100h+) The direction is set, so we get to UI work to make the best design for you

   
   

   

9. UI kit, handover (10h+) After finishing the pages’ design and getting your final approval, we get all the documentation (UI kit) ready, so you can easily use your new graphic elements in other visual materials

   
   

   

10. Development (100h+) Ready to make your design into a functioning site? With all documentation, wireframes you can easily convert them into the website

    
    

Top 3 Mistakes While Redesigning A Website

A website makeover may significantly influence a company’s bottom line. With this, we avoid committing these top mistakes before or throughout your redesign process.

🚫 Starting the redesign process without a proper understanding of what is wrong with the current website

At the very least, not every website or page within one should be changed at the same time. Your present design should not be changed only because you are tired of it. That’s a terrible excuse. A typical motivation for a website redesign is to increase usability, update the brand, or bring in a new phase of success for the site.

🚫 Not telling about all your ideas and concerns

Be open and vocal to what you expect with the design. If you have any picture in mind of how your future website should look – make sure to translate it to the team and at the very beginning, and we will always send you some examples to see what you prefer. Our team is also here to prevent you from repeating the same pattern of the original design with the new one. Sometimes the cause of low traffic or conversion might be in the product or wording itself. We may help you understand if this is the case.

🚫 Letting perfectionism take over

As long as we love to praise ourselves, there are no ideal websites. You can always change, upgrade, test, and experiment with something new. But it’s important to stop on time and try the latest version of the website before improving it more.

Wrap Up

Are you considering a website redesign because you’ve found one or more of its intended objectives to be unproductive? Then setting a budget and formulating a strategy is a crucial first step for you. Before you begin a website redesign, you must avoid making the top 3 mistakes that businesses usually make, it’s always better to do your homework first.

In Ralabs Design, we often get inquiries about website redesign however redesigning is not always the best solution. We are here to help you choose the right direction for your website and provide you with a complimentary consultation.