TikTok's Podcast Revolution: A Surprising Ally for Creators and Audiences

When hearing about the behemoth "TikTok" podcasts may be among the last things to cross your imagination. After all, it's not hours-long, stuffed dialogues that get the viewer through a dozen various emotions that fueled the platform's unmatched popularity and catapulted it among the top apps with the most considerable penetration rates.

The short-form videos condensed the whole meaning and purpose of the piece of content in a matter of sentences and hooked users by delivering information in the most straightforward and captivating ways. Through its appeal and mainstreamness, TikTok can reach more than 1 billion adults monthly. It sees its popularity going nowhere anytime soon, especially now that podcasters are getting a taste of the benefits it can deliver.

TikTok has lately embraced new purposes and become a thriving ecosystem for podcasters to have a louder voice and connect with the categories of internet users they're targeting. And because of Monolith, the large-scale, real-time recommendation system embedded in TikTok's algorithm made it such a reliable platform for those desiring content tailored to their needs and preferences, podcasters or aspiring podcasters can conduct their work with more support. And as seasoned podcasters are well aware, the journey to a thriving audience involves a multifaceted strategy. TikTok, coupled with niche tools and services designed to help content creators in their quest for audience growth, excels beyond compare among social media platforms.

So, how can a platform designed and aggrandized for briefly summarized content become such a haunted tool for the opposite type of video? And what are some examples of world-famous podcasters who nailed it?

Gen Z looks at podcasts as a leading source of information.

Gen Z unearths fresh podcasts at a speed rate incomparable with any other generation, being the first ones flocking to the platform and slowly leaving others such as heavyweight Facebook and Instagram behind. Longing for a piece of the pie represented by the booming popularity of TikTok podcast viewing, quick-on-the-uptake platforms have mobilized in their attempt to meet the changing demands of this growing watcher category through features and options similar to those of TikTok.

Spotify, the most revered music platform at the moment, has long expanded beyond its initial scope of allowing independent artists in their developmental stages and giant record labels to upload content, fairly paying each contributor for their share.

Spotify is now a platform where podcasters are at home, and more and more look to it to boost their content's popularity and reach. Yet, it's premature and rushed to claim that Spotify will go as far as TikTok succeeded in the podcast game and build such a kingdom.

Podcast creators are migrating to TikTok for its unparalleled potential

Creators can use numerous ways to promote their channels and content on TikTok. Probably one of the most straightforward and accessible methods is to take the route of comments. That section allows users to share their thoughts, which often take the form of means to make one's digital offerings acknowledged.

Undoubtedly, TikTok couldn't have made it among the myriad platforms aimed at publicizing podcasts without a specifically designed feature. In light of an increasingly refined user base, the "For Your Feed" section is precisely what a podcaster or any other type of long-format content creator needs to grow their following and gain notoriety based on their exact type of content. This focal point of the platform wins organic growth for any type of podcaster because it recommends videos after analyzing the user interests instead of how large the account's following is. Genuine effort is at play here! Those searching for videos on human evolution shouldn't be obscured by content speculating on the world's state a century from now.

Celebrity Memoirs Book Club – one of the most successful stories to look to

With over 305k followers at the moment and a growing cohort of viewers familiar with this podcast, Celebrity Memoirs Book Club has grown from serving a small user base of several hundred to a score that doesn't stop rising.

This weekly podcast began over three years ago and has built a passionate following ever since on their platform. What fueled its ascension to popularity are the topics approached, serving as a fantastic means to help those with tight schedules learn the highlights in the celebrity world. After all, who wouldn't want to skip the part where they consume endless hours of content just to extract an essential that could have otherwise been delivered more succinctly and less boringly? Not to mention the pandemic of deceptive clickbait and misleading headlines that are the bane of today's online world.

Celebrity Memoirs Book Club is the channel where today's internauts repelled by lengthy memoirs can elevate their knowledge about celebrities, famous individuals, and everything noteworthy. By looking at the hosts' ways of delivering their message and having watchers glued to their displays, more podcasters aspiring to achieve tremendous fame can take their efforts to the next level.

Diary of a CEO – another example of a well-done job

For the business world has always been one of the hottest (and most complex) topics; having interested parties wrap their heads around it, the podcasters approaching this topic in the savviest and cleverest ways are on the path to achieving unmatched success. Diary of a CEO is where collections abounding in wisdom catch the interest of individuals of any age category.

The hosts approach subjects of both failure and triumph, making viewers feel empowered and optimistic about their future. There's something inescapable about content that tackles the ins and outs of such a complex topic and shades light on the most intricate aspects, whether it's about how the rich evade taxes or how everyone can tap into their unearthed persuasive talker.

The wrap-up

TikTok, conceived with the exact opposite thought in mind rather than dishing out minutes-long videos, has managed to meet more than its original purpose. Now, podcasters find a great ally in its technology and potential, and users flock from different podcast-based platforms to their competitor, TikTok, for numerous reasons, whether it’s the pursuit of entertainment or a thirst for education.