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The Effect of Blockchain Technology on Content Creationby@juxtathinka
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The Effect of Blockchain Technology on Content Creation

by JuxtathinkaSeptember 24th, 2022
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The blockchain is an unchangeable, decentralized and distributed ledger that contains data shared in a publicly accessible network. On this digital record, copies of the different transactions are available for everyone to see without the interference of a bank or any other central governing authority. The blockchain gives content creators digital IDs that can be verified, reducing piracy of digital content. Publishing content on a blockchain protects content creators from traditional digital copyright issues. There is freedom of expression as created content is not censored. Content creators can connect directly with their audiences and build communities.

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What Is The Blockchain?

The blockchain is an unchangeable, decentralized and distributed ledger that contains data shared in a publicly accessible network. You can think of the blockchain as a digital record of large multiple databases. On this digital record, copies of the different transactions are available for everyone to see without the interference of a bank or any other central governing authority.

The blockchain helps ensure public access to transactions, and at the same time, the integrity of documents is also preserved because no single person can change the data available on the blockchain. There is transparency in the network as records of ownership of digital assets are open for everyone to see. The blockchain network provides an honest system that makes it adoptable across multiple industries from healthcare to education and content creation.

The Role of The Blockchain In Content Creation 

The content creation industry is a large industry: the rise in the number of musicians, artists, podcasters, vloggers, bloggers, and content marketers is proof. The new generation of content creators take their craft very seriously and work for hours to create content for Internet users. However, there are some problems that only the blockchain can solve in the content creation industry.

Content creators do not have full control over their content. The top-level platforms may advertise content posted by original creators, taking a large percentage of the earnings. There is also the problem of imbalance in revenue distribution. At the top-level, on platforms like YouTube, only the top creators earn money. The creators with lower followings can barely afford to pay their bills and in most cases, they stop creating content. The blockchain gives all content creators the level playing field to earn money for their hard work and have full control over their content.

How The Blockchain Has Transformed Content Creation 

The blockchain gives content creators digital IDs that can be verified, reducing piracy of digital content. In addition, publishing content on a blockchain protects content creators from traditional digital copyright issues. Content creators can upload their work to a database and the work is verified by the community. There is freedom of expression as created content is not censored. Content creators are able to make more money with the removal of content distribution platforms that take large cuts from their earnings.

The best part of it is that content creators can connect directly with their audiences and build communities. The contributions from these virtual communities provide useful guides for the creation of relevant content. The content created can be monetized in the form of content creator tokens: for example, a $FENTY token released by Rihanna for her fans to buy. In addition, collaborations with other content creators and the release of Non-Fungible Tokens(NFTs) are ways that content creators can generate income.

Top Blockchain Projects That Content Creators Use

There are numerous blockchain projects that content creators use to publish their content. I have curated a list of the top five blockchain projects that you should know and use as a content creator below.

Steemit: Steemit is a blockchain-based blogging and social media website. It was designed to give power to its users, instead of enriching company executives. Content creators on Steemit can earn cryptocurrency for publishing and curating content.

Content Box: Content Box is a digital content blockchain platform with over 17 million users. The platform provides a fast and secure blockchain for multi-party contingent payments and a BOX Passport for user verification.

Brave Browser: The Brave Browser is a web browser that removes generic ads and includes selected ads. Created content is viewed faster and content creators are rewarded by tips from Internet users and Brave itself.

Theta: Theta gives users an end-to-end infrastructure for decentralized video streaming. Live videos created can be streamed over Theta's video delivery network on any website or mobile application. Anyone can stream videos on Theta without any third-party interference.

Pixsy: Pixsy offers content creators copyright protection for their work. Artists, photographers, and designers are given the opportunity to fight image theft. Creators on the platform can see where their products are used and access legal services in cases of copyright infringement.

How Content Creators Utilize The Blockchain 

The blockchain has been adopted by many content creators as a tool to gain control over their content and generate more income. Content creators are building large communities of fans that are ready to support them in their craft.


These communities are given privileges like free concert tickets and voting rights for decision-making on the type of content to be created. This results in the creation of content more relevant to the users. Content creators are also launching their own tokens and NFTs: this is a way to create awareness about their brands and get the bag.