Reasons to Choose Adobe Experience Manager(AEM) for your Web CMS

Disclaimer: We are not sponsored by Adobe

Enterprises need to incorporate content that is optimized for each interaction in order to retain its customers. Corporations need a single platform to manage all the strategic component (web, mobile, email, social, and community) for market success.

According to a report by Gartner, Adobe has been named as the best CMS (Content Management System) development for the eighth time in a row. It empowers organizations to create and manage personalized experience across every channel including mobile apps and websites. Another advantage of using AEM is, it reduces the complication of delivering digital experiences to the right customer at the right time.

What is Adobe Experience Manager (AEM)?

Adobe Experience Manager is a web content management system comprised of Adobe products such as Adobe Analytics, Adobe Campaign, Adobe Solutions, Adobe Primetime, Adobe Target, Adobe Media Optimizer, and Adobe Audience Manager. AEM is comprised of five modules including Sites, Assets, Mobile, Forms, and Communities. It can be used alone as well as in concurrence with other components. Using these modules can provide a one-stop solution for all your needs from building websites to managing your marketing assets. If you’re not aware of how to use AEM, you can take help from AEM consultants or AEM Consulting Companies. Let us look at some of the top reasons as to why leading CMS Development Companies choose AEM over other CMS.

• Easy to Navigate Dashboard

The comprehensive dashboard provides the opportunity to manage and edit the projects in an exceedingly central environment. Editors can add different types of information in their projects. A project is nothing but a group of resources linked together. Usually, it is represented in the form of a tile. The other configurable elements in the AEM are team information, tasks associated with the projects, project information, and associate external links.

Easy to Navigate

• SEO and User Experience

Metadata and tags are required while uploading assets, these data help in boosting SEO and user experience of the website. But, if you’re uploading hundreds of assets every day, then it may be a complex task to do. But, AEM has the ability to detect the content information associated with the content and then it automatically designates metadata and tags to them. This doesn’t mean that you cannot edit the tags but AEM increases the speed when you have a large volume of contents to upload.

SEO and User Experience

Also read: Features to consider before selecting the right CMS

• Intuitive Folder Structure by DAM

The fully integrated digital asset management (DAM) tool provides the facility to manage and distribute assets throughout the website. Images, Videos, and documents can be stored in a structured manner in the DAM. The most beneficial feature of the DAM is the drag and drop off assets. When an asset is uploaded, the automatic creation of web renditions is triggered and it permits the editor to edit the Copyright data and other metadata properties.

Intuitive Folder Structure by DAM

• Editing Content is way Simpler when compared to other CMS

Content is the backbone of digital experience for any CMS. AEM allows editors to create and manage a content-driven strategy. The WYSIWYG structure of AEM permits editors to visualize how their project will be after they have completed the design. Along with this, the building blocks can be dragged to create extra content on the page.

Editing Content is way Simpler when compared to other CMS

• Out of the Box (OTB) Components

Certain content in web pages can be visualized using the pre-installed out-of-the-box building blocks. The biggest advantage of using out of the box components is the faster deployment in lower development cost. This means that the developer doesn’t need to write more code. It is supported by Adobe; hence you will be getting updates regularly. Some of the OTB components include standard layout, forms creation, and workflow steps to collect, store, and manage data.

Out of the Box (OTB) Components

Features of components for standard layout are:

· Title: Allows visualization of titles.

· Text: Provides layout of standard text.

· Images: Permits the use of images available in the DAM.

Features of components to create forms include:

· Text input boxes: Name, Email id

· Dropdown, Checkboxes, radio buttons

· Submit button

Features of Workflow steps are:

· Storing data in the database of AEM

· Sending emails

· Automatically adding thumbnails to the images

Integration with the Cloud

The reason why Adobe Experience Manager is always ranked high is the effectiveness of CMS vendor providers globally. Other CMS providers either have no cloud support or don’t provide the full suite of solutions. Along with the full suite of services, Adobe provides cloud support and this is why it is also affordable when compared to any other CMS vendors.

Integration with the Cloud

Each component of the AEM is a robust individual element having its own unique tools. It also provides quicker time-to-market solutions and smothers transitions. But, just integrating the AEM is not enough, you need to understand how it works to get the best from it and there are umpteen AEM Consulting Companies to help you out to outdo your competitors.

About Author

Lisa Watson is a blogger who is working with a leading CMS Development Company. If you have anything specific in mind or looking for an experienced AEM Consultant or AEM implementation partner to deliver optimum CMS Solutions, you can contact here.