Multi-Asset Brokerage & The Future Of Digital Trading: An Interview With B2Broker CEO Arthur Azizov

Conservative figures estimate that there are over 300 million crypto traders in the world. When compared to the FX market, which has about 50 million traders and 128 currency pairs, the crypto market occupies a larger part of the rapidly evolving digital trading landscape.

To bridge this market gap and harmonize digital trading experience, brokers are seeking innovative solutions to meet the growing demands of their clients. The traditional model of specialized brokerage firms, each focusing on a specific asset class, is increasingly becoming obsolete.

A new era of multi-asset brokerage is emerging, offering a comprehensive and efficient approach to trading across various markets. In this interview with Olayimika Oyebanji, Arthur Azizov -- the CEO of B2Broker shared valuable insights into the changing dynamics.

Can you briefly tell us about yourself and your professional background?

My journey into fintech started with an MBA in Banking, Corporate Finance, and Securities Law, combined with over a decade of hands-on experience in the industry. I’ve always been drawn to finding innovative ways to simplify complex systems and improve efficiency.

In 2013, I founded an IT software development company, which later became B2BROKER in 2014. The shift came from recognising a need for a more integrated approach to trading systems—bringing liquidity and technology solutions into one ecosystem. Today, B2BROKER serves brokers, crypto exchanges, funds, and commercial banks globally, helping them streamline their operations and grow.

As CEO, I am deeply involved in strategy and problem-solving, with a focus on creating solutions that address real market needs. What began as a passion for improving trading infrastructure has turned into a mission to build high-quality tools that make a genuine difference for our clients.

Bitcoin has repeatedly exceeded the $100,000 milestone. How do you view this development in terms of its impact on the broader crypto market?

Bitcoin breaking the $100,000 mark multiple times is a strong indicator of how far the cryptocurrency market has come. It’s not just about Bitcoin’s value but also what it represents—a shift in how digital assets are viewed globally. We’re seeing broader acceptance from institutional investors and more integration of cryptocurrencies into mainstream financial systems.

What makes this even more interesting is the scale of the crypto market compared to traditional ones like Forex. With over 20,000 coins and tokens, the opportunities for diversification and innovation are far greater than the 128 currency pairs in Forex. At the same time, the market’s growth to over $3.3 trillion (as of December) shows there’s increasing trust in cryptocurrencies as a serious asset class.

This trend has also created the demand for platforms that can meet these evolving needs.

That's why I strongly believe in bridging different markets—Crypto Spot, Forex, CFDs—while providing real ownership of digital assets. That’s something we see as critical for the next stage of this industry’s growth.

There is an increasing demand for portfolio diversification across multiple markets. What in your opinion is fueling it?

I believe the growing demand for portfolio diversification comes down to two main factors: the unpredictability of global markets and advancements in financial technology.

With market volatility becoming a constant, traders and investors are looking to spread their risk and explore new opportunities. Digital assets, in particular, have become a key part of this trend, offering unique growth potential.

At the same time, financial technology has made it much easier to access and trade across multiple markets. Investors now expect platforms that can provide a seamless experience across a variety of asset classes, all in one place.

What is multi-asset brokerage and how does it enhance trading experience?

Multi-asset brokerage is essentially about bringing different types of financial instruments—like Forex, crypto spot, and CFDs—into one unified platform. It simplifies trading by allowing users to access and manage a wide range of assets in a single place, rather than juggling multiple platforms.

This enhances the trading experience in a few key ways. First, it’s incredibly convenient—traders can diversify their portfolios without the hassle of switching between systems. Second, it improves efficiency by reducing execution times and streamlining operations. Finally, it offers better tools for risk management, helping traders make more strategic decisions.

Combining all these benefits provides traders with a more flexible and efficient way to operate in the markets, making it a game-changer for both experienced investors and those new to trading.

How does bringing different asset classes together in one platform eliminate the risk of a single point of failure in trading?

Bringing different asset classes together on one platform makes trading much more streamlined and reliable. It allows traders to manage their portfolios more effectively without having to rely on multiple systems, which can lead to errors or delays. With everything under one roof, it’s easier to monitor investments and adapt to changes quickly.

This kind of setup also reduces the risk of something going wrong with one part of the process. A unified platform ensures the infrastructure is strong and adaptable, so even if one market faces challenges, traders have the flexibility to adjust their strategies across other asset classes without missing a beat. It’s a smarter, more efficient way to trade.

Can you tell us about the founding of B2Broker?

The idea for B2BROKER was born from my experiences attending industry exhibitions and from my network, where I noticed a recurring problem: brokers’ success or struggles often depended on their access to reliable technology and liquidity.

Many businesses faced significant challenges due to fragmented or outdated systems. This inspired us to create B2BROKER as a company that could simplify these complexities by offering a secure, scalable, and fully integrated trading environment.

Our goal was to provide a one-stop solution that brings together all the essential tools brokers need, so they can focus on growing their businesses and improving customer service instead of dealing with technical hurdles.

To achieve this, we developed an in-house ecosystem of cutting-edge solutions. These include B2TRADER, a multi-asset and multi-market trading platform; B2CORE, our CRM and back-office system with built-in IB management; B2PROP, a proprietary trading platform; and B2COPY, which supports copy trading, PAMM, and MAM services. Additionally, we partner with industry leaders to offer solutions like white-label cTrader.

Beyond technology, B2BROKER is a prime liquidity provider, offering some of the deepest liquidity across 10 asset classes sourced from Tier-1 providers. This ensures our clients can operate with the highest efficiency and reliability.

In summary, B2BROKER was founded to help businesses navigate the challenges of this growing industry with ease, and this vision remains the foundation of everything we do today.

What in your opinion is the biggest challenge facing traders today?

One of the biggest challenges traders face today is keeping up with the rapid changes in markets and technology while also ensuring compliance and security. With new asset classes like cryptocurrencies and the growing complexity of global markets, traders need tools that adapt to these changes and provide seamless, reliable, and secure support for their strategies.

These challenges can be overcome by focusing on continuous innovation and staying in tune with market dynamics. Our multi-asset platform is designed to combine cutting-edge technology with robust security and compliance features.

In an industry that’s constantly evolving, having dependable and forward-thinking tools is crucial for traders to stay competitive and succeed.

In March, you announced the funding of a $5 million innovation called B2Trader here on HackerNoon. What can you tell us about it?

Yes, we launched B2TRADER in March, but let me take you back to where it all started. We began building this platform in August 2022 with just a handful of people and a big ambition: to innovate in the trading industry.

After months of research and assembling a small but passionate team, we moved into the coding phase by December 2022. By March 2024, we reached a major milestone with the launch of B2TRADER’s first version, which supported crypto spot trading and multi-currency accounts.

What began as a group of 10 engineers had grown into a team of 40 by the time of that first release. Fast forward to today, after two and a half years and $8 million invested in development, our platform is expanding far beyond its original capabilities. It now supports not only crypto spot trading but also Forex, CFDs, and crypto derivatives.

Our ultimate goal is to create a comprehensive trading platform that supports all markets and asset classes. In the near future, we plan to introduce perpetual futures, taking B2TRADER to the next level.

In essence, B2TRADER is the product of over a decade of experience in the trading industry designed to meet the real needs of brokers and their users.

Can you share your experience as CEO of B2Broker?

Being the CEO of B2BROKER has been an incredibly rewarding journey. Watching our client base grow worldwide and seeing our technologies evolve has been a real highlight.

Of course, we’ve faced challenges along the way—adapting to changing regulations and navigating unpredictable markets—but these experiences have only strengthened our focus on innovation and continuous improvement. It’s been a privilege to lead a team that’s so dedicated to pushing the boundaries of what’s possible.

Any parting words?

The trading industry is evolving rapidly, and we’re growing right alongside it. Our focus is on delivering technology that’s not only powerful but also simple and intuitive for brokers and traders to use. I’m genuinely excited about the opportunities ahead and proud to be part of a team that’s leading the way in shaping the future of this industry.