Sam Blond: Here's How Brex Ran the Most Successful Billboard Campaign in History

TLDR

2/ I joined Brex in May of 2018. We hadn't launched yet - no PR, no website, LinkedIn's said: Stealth. No one knew who we were. We were planning for a launch in June and wanted to make as big of a splash as possible. 3/ I had done billboards, both successfully and unsuccessfully, at previous startups, and thought Brex was a perfect candidate for a big campaign for a few reasons: 1) our target market, tech startups, was geographically concentrated in the Bay Area.via the TL;DR App

This Twitter thread is by Sam Blond @samdblond (source: 05-01-2023). Blond is a partner at Founders Fund.

https://twitter.com/samdblond/status/1653150044265099265?s=46&t=hLXLvA2wSOmlARX4ZS1fvA&embedable=true&thread=true

The lead image for this article was generated by HackerNoon's AI Image Generator via the prompt "Billboard”

Written by techtweeter | on twitter tag "@hackernoon #techstory" to create a hackernoon story draft.

Published by HackerNoon on 2023/06/04