How to Use Gamification to Boost Conversions on your Site

How can you get people excited about your website?

Yes, you have great content and a stunning site. But what does it take to make your audience want to learn about your business and share it online?

One way to do this is to give people rewards when they interact with your site.

You do this by giving them points when they answer a question. By giving them badges when they contribute. Or by creating a loyalty scheme where they get a reward after certain purchases.

This is gamification in action and you can see it everywhere. Gamification is a surefire way to drive up conversions on your site. Whether you want to get more subscribers, get more shares, or drive up sales, gamification can give your site a much-needed boost.

Here are a couple of examples of how gamification can help you achieve almost any goal you have for your site:

• Sharedserviceslink.com used gamification to increase its website visits by 108.5% and also created a 9.38% conversion rate
• Moosejaw created a buying frenzy with gamification and generated sales that gave a 560% return on initial marketing expenditure

Clearly, gamification can drive up visits to your website and improve conversion rates. So, let's

explore five different ways you can use gamification to boost conversions.

1. Create Viral Giveaways

Viral giveaways are a great way to get more website visits and increase conversions. It’s generally cost-effective and leverages social media to make your campaign go viral.

Giveaways work well because they trigger emotions in people. Getting something for free makes people feel excitement and joy. This creates more willingness to engage and can help your business get more attention.

You create an online contest by offering a prize that your audience wins by engaging with your business. You can get people to participate by submitting an email. If you want to improve social media engagement, ask them to follow your page on Facebook or any other platform. You can direct people to visit your website, increasing traffic and conversions.

By following these actions, your audience gets the chance to win an awesome prize. Using giveaway contests on social media can help make your brand go viral. When your audience participates in the giveaway, their friends can see their activities.

You can also ask your audience to share the contest to increase their chances of winning. Giveaways can help your business grow in a very short period of time. Since it is time-constrained it also creates urgency and the Fear of Missing Out, or FOMO.

It is an effective way to use gamification to increase conversions and traffic visits. It creates excitement in your audience and makes the best use of social media to create brand awareness.

Use a giveaway plugin to create contests and viral giveaways. And make sure that you pick one that integrates with top email marketing service providers to get leads. This way, you can keep the momentum going even after the contest is over.

Use a gamified discount wheel popup

Popups are proven tools to create leads. They can help capture a visitor’s email by popping up at strategic moments. For example, by triggering exit popups just when a visitor is about to leave. However, a discount wheel popup gamifies your normal popup to increase conversions multiple times over.

You can use a discount wheel popup on different pages on your site and trigger it based on your user’s behavior. Good optin form plugins provide an exit-intent feature that triggers the popup to appear just when your visitors are leaving.

This creates the opportunity to grab the visitor's attention by giving them the chance to win something. All your visitor has to do is submit their email to spin the wheel, and they get a chance to get a discount or an offer on your product.

Your visitor is more likely to use the discount coupon to make the purchase and will remember your brand. This is especially useful eCommerce sites. Users are more likely to make a purchase immediately after getting a discount.

Using a discount wheel popup is an easy way to gamify your website. It turns a simple popup into a fun game and creates more leads for your email marketing campaigns. It’s better than simply giving a user a discount because users will feel like they’ve earned the discount. **

Add a progress bar

Using progress bars works as a gamification technique because it lets users track their performance. If they are filling in a user registration form or reading an article, a progress bar tells them how far they’ve gone.

As they watch the bar progress it creates the desire to complete the action. Doing so gives them a sense of satisfaction and achievement. It is also a way to provide information about how long it will take to finish a process.

Using a progress bar is a good idea when users have to go through a multi-step process, such as buying something online. By breaking down different steps and having it reflect on a progress bar, users feel more comfortable and willing to continue.

This helps increase conversions and user satisfaction. Using a progress bar is common in hotel booking, job portals, and flight booking sites, where there are multiple onboarding steps.

Any website that also needs to collect extensive data can also use a progress bar. Research participants may get overwhelmed when they are faced with many pages of questions. Using a progress bar gives them a sense of, well, progress. This will help businesses collect comprehensive data that will be useful for them.

Give badges and points for engagements

A compelling way to keep users engaged over a long period of time is to use a point system and to give badges to frequent users. This creates feelings of delight as they earn points after every action.

When users see their points accumulate, they become even more motivated to continue. This is very effective and helps drive up conversions and engagements.

Google’s Local Guides uses points and badges to motivate users to review and rate places. Users who frequently answer questions, rate, and review stores and restaurants reach higher levels.

If you have a membership site where you need users to be active and create content, then gamifying your website is a good idea.

You can award frequent contributors with badges when they achieve certain points. Doing so lets other community members develop trust in your business and their peers on the site. Creating credibility on your site can lead to increased traffic and helps you get more email subscribers.

Set up a loyalty program

Loyalty programs are already popular and common. They work very well and create benefits for users who frequently work with a business.

You can make your business more attractive by launching a loyalty program that offers user benefits over the long term. It’s a form of gamification that rewards users over time. It rewards frequent engagements with your business.

Creating a great loyalty program can increase brand loyalty. It also creates a feeling of exclusivity and value. It can make customers feel valued and your business will be able to build a relationship with them.

One of the most powerful benefits of setting up a loyalty program is that it leads to word-of-mouth advertising. This is something that helps build a business’s brand image. It also creates social proof for your business, which makes people trust your business sooner.

Makeup brand Sephora has successfully gamified its loyalty program by awarding members with points for their purchases. As they accumulate points, buyers get entitled to different rewards.

You can build a loyalty program with awards to attract new members. You can also offer existing members more points for referrals and shares as a way to drive up website views and engagements.

Using a loyalty program gets people invested in your company over the long run. They know that they will get benefits for sticking with you that they wouldn’t anywhere else. Reward your customers by creating a loyalty program to improve conversions on your site.

Gamification - more than a buzzword

Gamification creates an interactive state when your users engage with your business. It helps create a more dynamic experience for your audience.

It triggers positive emotions such as excitement and anticipation. Your audience becomes more interested in your brand and your products.

It’s important to create achievable goals and meaningful rewards for your gamification strategies. Gamification will help multiply your conversion rates, but make sure that it’s fair and realistic.

Gamification can help a business achieve almost any goal rapidly. If you want to start a website and launch it successfully, use gamification to get traffic. It also improves engagement rates on social media and gets people talking about your business.

Use the strategies mentioned in this post to help your business grow rapidly. Gamification is a simple and effective way to transform your business.