Imagine you are in some place with 10 people, and they all have a $10 in their hands.
The notes are the same, of the same model, in good condition.
If the person on the opposite side shouts: “I can change $ 10 for $ 10”, what will happen? It is very likely that nothing will happen.
But what if she had $ 100 and said she would trade for a $ 10?
To do this you need to first get in touch with the user and especially get their attention.
Imagine a soldier who does not know how to handle his equipment. He will not do very well on a mission.
The same happens when you have a list with your audience and do not know how to use them.
The email that will be sent or the content in your blog needs to follow the 3 steps below, which will make the person click and continue reading.
You can get someone’s attention through desire, like “Learn to duplicate your business billing” or like “See why trying to build your brand can end your business.”
One of the principles of the relationship is trust, and therefore you can only tell a truth in the titles.
Do not use lying things to attract public attention, as he will feel cheated.
Use powerful words that excite people, you can check it out in this awesome post to How to Create Effective CopyWrite.
This is where you will explain the concept of your hook. Needless to say how it works, but you should synthesize the idea in one or two sentences.
Think of the title: “How to Lose Weight Without Dieting”. It is controversial. The person will be intrigued and crazy to know how this is possible.
She wants to disagree with you, and you need to show that your statement makes sense.
You need to show the way for your audience to achieve the goal you’re promising.
What dictates the success of an offer is the result you give to the public.
The human being is constantly searching for knowledge and one of the best ways to pass information forward is with a good story.
Knowing how to tell it is crucial to getting someone’s attention. Tell stories and do not forget to work with the emotions of your audience.
All you have to do is convey thoughts, ideas and facts through a fluid, relevant and cohesive narrative.
Developing the ability to tell a good story can help your business connect with your customers in an incredible way.
Have you noticed that we remember things more easily when they are in some context?
It shows us that we do not buy what a brand sells, but why it sells. We all know that we buy more by emotion than by reason.
Emphasize the benefits that the client may have in performing an action. Be very specific in your text and never leave any doubt behind.
Stories is what connects people to projects.
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