How Kuda Bank Grew From Zero to Millions of Users

Bradley Want is the VP of Growth at Kuda, a fintech company currently operating in Nigeria and expanding to other countries. It has garnered over 3 million customers worldwide and is valued at $500 million as of August 2021.

In this video, they discuss what growth hacking for such a successful company looks like, and the various areas that matter. Bradley gives useful information about the diverse areas of mobile company growth, and shares his experience working at Kuda, growth stacks and channels, team structure, and more!

To learn more about Kuda, check out their website and download the Kuda app: https://www.kuda.com/

Watch here

Video TimeStamps

0:00 - Introduction to AppsFlyer

1:41 - Bradley Want, VP of Growth at Kuda

2:02 - Bradley’s Background, Affiliate Networking at Trade Doubler

3:30 - Getting Headhunted by Apple

4:18 - Head of Sales at AppsFlyer

5:48 - Joining Kuda

7:01 - First three months being VP of Growth

8:22 - What Growth looks like at Kuda

9:56 - Biggest Achievement so Far

11:05 - Biggest Challenge

11:59 - Growth Stacks: What Kuda’s Growth Stack Looks Like

14:09 - Things that have Changed in the Last Year

16:06 - How he Searches for New Channels

17:33 - Best practices for mobile management

18:26 - Expanding Kuda across Continents

19:00 - How to Become a VP of Growth

20:06 - Top Three Tools on Appsflyer

21:10 - What he would do differently, Product vs Marketing

23:37 - How Regulation Impacts Kuda

24:42 - How mobile internet communities have changed the way we do business

25:45 - The Kuda Growth Team structure

27:42 - Biggest Lesson leading growth for a Fintech startup in Africa

30:28 - Advise to Anyone that becomes VP of Growth