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Uninterrupted

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The Go-Getter: A Story That Tells You How to be One by Peter B. Kyne is part of the HackerNoon Books Series. You can jump to any chapter in this book . II here II The President emeritus of the Ricks' interests was not destined to uninterrupted cogitation, however. Within ten minutes his private exchange operator called him to the telephone. "What is it?" Cappy yelled into the transmitter. "There is a young man in the general office. His name is Mr. William E. Peck and he desires to see you personally." Cappy sighed. "Very well," he replied. "Have him shown in." Almost immediately the office boy ushered Mr. Peck into Cappy's presence. The moment he was fairly inside the door the visitor halted, came easily and naturally to "attention" and bowed respectfully, while the cool glance of his keen blue eyes held steadily the autocrat of the Blue Star Navigation Company. "Mr. Ricks, Peck is my name, sir--William E. Peck. Thank you, sir, for acceding to my request for an interview." "Ahem! Hum-m-m!" Cappy looked belligerent. "Sit down, Mr. Peck." Mr. Peck sat down, but as he crossed to the chair beside Cappy's desk, the old gentleman noticed that his visitor walked with a slight limp, and that his left forearm had been amputated half way to the elbow. To the observant Cappy, the American Legion button in Mr. Peck's lapel told the story. "Well, Mr. Peck," he queried gently, "what can I do for you?" "I've called for my job," the veteran replied briefly. "By the Holy Pink-toed Prophet!" Cappy ejaculated, "you say that like a man who doesn't expect to be refused." "Quite right, sir. I do not anticipate a refusal." "Why?" Mr. William E. Peck's engaging but somewhat plain features rippled into the most compelling smile Cappy Ricks had ever seen. "I am a salesman, Mr. Ricks," he replied. "I know that statement to be true because I have demonstrated, over a period of five years, that I can sell my share of anything that has a hockable value. I have always found, however, that before proceeding to sell goods I had to sell the manufacturer of those goods something, to-wit--myself! I am about to sell myself to you." "Son," said Cappy smilingly, "you win. You've sold me already. When did they sell you a membership in the military forces of the United States of America?" "On the morning of April 7th, 1917, sir." "That clinches our sale. I soldiered with the Knights of Columbus at Camp Kearny myself, but when they refused to let me go abroad with my division my heart was broken, so I went over the hill." That little touch of the language of the line appeared to warm Mr. Peck's heart considerably, establishing at once a free masonry between them. "I was with the Portland Lumber Company, selling lumber in the Middle West before the war," he explained. "Uncle Sam gave me my sheepskin at Letter-man General Hospital last week, with half disability on my ten thousand dollars' worth of government insurance. Whittling my wing was a mere trifle, but my broken leg was a long time mending, and now it's shorter than it really ought to be. And I developed pneumonia with influenza and they found some T.B. indications after that. I've been at the government tuberculosis hospital at Fort Bayard, New Mexico, for a year. However, what's left of me is certified to be sound. I've got five inches chest expansion and I feel fine." "Not at all blue or discouraged?" Cappy hazarded. "Oh, I got off easy, Mr. Ricks. I have my head left--and my right arm. I can think and I can write, and even if one of my wheels is flat, I can hike longer and faster after an order than most. Got a job for me, Mr. Ricks?" "No, I haven't, Mr. Peck. I'm out of it, you know. Retired ten years ago. This office is merely a headquarters for social frivolity--a place to get my mail and mill over the gossip of the street. Our Mr. Skinner is the chap you should see." "I have seen Mr. Skinner, sir," the erstwhile warrior replied, "but he wasn't very sympathetic. I think he jumped to the conclusion that I was attempting to trade him my empty sleeve. He informed me that there wasn't sufficient business to keep his present staff of salesmen busy, so then I told him I'd take anything, from stenographer up. I'm the champion one-handed typist of the United States Army. I can tally lumber and bill it. I can keep books and answer the telephone." "No encouragement, eh?" "No, sir." "Well, now, son," Cappy informed his cheerful visitor confidentially, "you take my tip and see my son-in-law, Captain Peasley. He's high, low and jack-in-the-game in the shipping end of our business." "I have also interviewed Captain Peasley. He was very kind. He said he felt that he owed me a job, but business is so bad he couldn't make a place for me. He told me he is now carrying a dozen ex-service men merely because he hasn't the heart to let them go. I believe him." "Well, my dear boy--my dear young friend! Why do you come to me?" "Because," Mr. Peck replied smilingly, "I want you to go over their heads and give me a job. I don't care a hoot what it is, provided I can do it. If I can do it, I'll do it better than it was ever done before, and if I can't do that I'll quit to save you the embarrassment of firing me. I'm not an object of charity, but I'm scarcely the man I used to be and I'm four years behind the procession and have to catch up. I have the best of references--" "I see you have," Cappy cut in blandly, and pressed the push-button on his desk. Mr. Skinner entered. He glanced disapprovingly at William E. Peck and then turned inquiring eyes toward Cappy Ricks. "Skinner, dear boy," Cappy purred amiably, "I've been thinking over the proposition to send Andrews out to the Shanghai office, and I've come to this conclusion. We'll have to take a chance. At the present time that office is in charge of a stenographer, and we've got to get a manager on the job without further loss of time. So I'll tell you what we'll do. We'll send Andrews out on the next boat, but inform him that his position is temporary. Then if he doesn't make good out there we can take him back into this office, where he is a most valuable man. Meanwhile--ahem! hum-m-m! Harumph!--meanwhile, you'd oblige me greatly, Skinner, my dear boy, if you would consent to take this young man into your office and give him a good work-out to see the stuff he's made of. As a favor to me, Skinner, my dear boy, as a favor to me." Mr. Skinner, in the language of the sporting world, was down for the count--and knew it. Young Mr. Peck knew it too, and smiled graciously upon the general manager, for young Mr. Peck had been in the army, where one of the first great lessons to be assimilated is this: that the commanding general's request is always tantamount to an order. "Very well, sir," Mr. Skinner replied coldly. "Have you arranged the compensation to be given Mr. Peck?" Cappy threw up a deprecating hand. "That detail is entirely up to you, Skinner. Far be it from me to interfere in the internal administration of your department. Naturally you will pay Mr. Peck what he is worth and not a cent more." He turned to the triumphant Peck. "Now, you listen to me, young feller. If you think you're slipping gracefully into a good thing, disabuse your mind of that impression right now. You'll step right up to the plate, my son, and you'll hit the ball fairly on the nose, and you'll do it early and often. The first time you tip a foul, you'll be warned. The second time you do it you'll get a month's lay-off to think it over, and the third time you'll be out--for keeps. Do I make myself clear?" "You do, sir," Mr. Peck declared happily. "All I ask is fighting room and I'll hack my way into Mr. Skinner's heart. Thank you, Mr. Skinner, for consenting to take me on. I appreciate your action very, very much and shall endeavor to be worthy of your confidence." "Young scoundrel! In-fer-nal young scoundrel!" Cappy murmured to himself. "He has a sense of humor, thank God! Ah, poor old narrow-gauge Skinner! If that fellow ever gets a new or unconventional thought in his stodgy head, it'll kill him overnight. He's hopping mad right now, because he can't say a word in his own defense, but if he doesn't make hell look like a summer holiday for Mr. Bill Peck, I'm due to be mercifully chloroformed. Good Lord, how empty life would be if I couldn't butt in and raise a little riot every once in so often." Young Mr. Peck had risen and was standing at attention. "When do I report for duty, sir?" he queried of Mr. Skinner. "Whenever you're ready," Skinner retorted with a wintry smile. Mr. Peck glanced at a cheap wrist watch. "It's twelve o'clock now," he soliloquized aloud. "I'll pop out, wrap myself around some rations and report on the job at one P.M. I might just as well knock out half a day's pay." He glanced at Cappy Ricks and quoted: "Count that day lost whose low descending sun Finds prices shot to glory and business done for fun." Unable to maintain his composure in the face of such levity during office hours, Mr. Skinner withdrew, still wrapped in his sub-Antarctic dignity. As the door closed behind him, Mr. Peck's eyebrows went up in a manner indicative of apprehension. "I'm off to a bad start, Mr. Ricks," he opined. "You only asked for a start," Cappy piped back at him. "I didn't guarantee you a start, and I wouldn't because I can't. I can only drive Skinner and Matt Peasley so far--and no farther. There's always a point at which I quit--er--ah--William." good "More familiarly known as Bill Peck, sir." "Very well, Bill." Cappy slid out to the edge of his chair and peered at Bill Peck balefully over the top of his spectacles. "I'll have my eye on you, young feller," he shrilled. "I freely acknowledge our indebtedness to you, but the day you get the notion in your head that this office is an old soldiers' home--" He paused thoughtfully. "I wonder what Skinner pay you?" he mused. "Oh, well," he continued, whatever it is, take it and say nothing and when the moment is propitious--and provided you've earned it--I'll intercede with the danged old relic and get you a raise." will "Thank you very much, sir. You are most kind. Good-day, sir." And Bill Peck picked up his hat and limped out of The Presence. Scarcely had the door closed behind him than Mr. Skinner re-entered Cappy Ricks' lair. He opened his mouth to speak, but Cappy silenced him with an imperious finger. "Not a peep out of you, Skinner, my dear boy," he chirped amiably. "I know exactly what you're going to say and I admit your right to say it, but--as--ahem! Harumph-h-h!--now, Skinner, listen to reason. How the devil could you have the heart to reject that crippled ex-soldier? There he stood, on one sound leg, with his sleeve tucked into his coat pocket and on his homely face the grin of an unwhipped, unbeatable man. But you--blast your cold, unfeeling soul, Skinner!--looked him in the eye and turned him down like a drunkard turns down near-beer. Skinner, how you do it?" could Undaunted by Cappy's admonitory finger, Mr. Skinner struck a distinctly defiant attitude. "There is no sentiment in business," he replied angrily. "A week ago last Thursday the local posts of the American Legion commenced their organized drive for jobs for their crippled and unemployed comrades, and within three days you've sawed off two hundred and nine such jobs on the various corporations that you control. The gang you shipped up to the mill in Washington has already applied for a charter for a new post to be known as Cappy Ricks Post No. 534. And you had experienced men discharged to make room for these ex-soldiers." "You bet I did," Cappy yelled triumphantly. "It's always Old Home Week in every logging camp and saw-mill in the Northwest for I.W.W.'s and revolutionary communists. I'm sick of their unauthorized strikes and sabotage, and by the Holy Pink-Toed Prophet, Cappy Ricks Post. No. 534, American Legion, is the only sort of back-fire I can think of to put the Wobblies on the run." "Every office and ship and retail yard could be run by a first-sergeant," Skinner complained. "I'm thinking of having reveille and retreat and bugle calls and Saturday morning inspections. I tell you, sir, the Ricks interests have absorbed all the old soldiers possible and at the present moment those interests are overflowing with glory. What we want are workers, not talkers. These ex-soldiers spend too much time fighting their battles over again." "Well, Comrade Peck is the last one I'll ask you to absorb, Skinner," Cappy promised contritely. "Ever read Kipling's Barrack Room Ballads, Skinner?" "I have no time to read," Mr. Skinner protested. "Go up town this minute and buy a copy and read one ballad entitled 'Tommy,'" Cappy barked. "For the good of your immortal soul," he added. "Well, Comrade Peck doesn't make a hit with me, Mr. Ricks. He applied to me for a job and I gave him his answer. Then he went to Captain Matt and was refused, so, just to demonstrate his bad taste, he went over our heads and induced you to pitchfork him into a job. He'll curse the day he was inspired to do that." "Skinner! Skinner! Look me in the eye! Do you know why I asked you to take on Bill Peck?" "I do. Because you're too tender-hearted for your own good." "You unimaginative dunderhead! You jibbering jackdaw! How could I reject a boy who simply would not be rejected? Why, I'll bet a ripe peach that Bill Peck was one of the doggondest finest soldiers you ever saw. He carries his objective. He sized you up just like that, Skinner. He declined to permit you to block him. Skinner, that Peck person has been opposed by experts. Yes, sir--experts! What kind of a job are you going to give him, Skinner, my dear boy?" "Andrews' job, of course." "Oh, yes, I forgot. Skinner, dear boy, haven't we got about half a million feet of skunk spruce to saw off on somebody?" Mr. Skinner nodded and Cappy continued with all the naïve eagerness of one who has just made a marvelous discovery, which he is confident will revolutionize science. "Give him that stinking stuff to peddle, Skinner, and if you can dig up a couple of dozen carloads of red fir or bull pine in transit, or some short or odd-length stock, or some larch ceiling or flooring, or some hemlock random stock--in fact, anything the trade doesn't want as a gift--you get me, don't you, Skinner?" Mr. Skinner smiled his swordfish smile. "And if he fails to make good-- , eh?" au revoir "Yes, I suppose so, although I hate to think about it. On the other hand, if he makes good he's to have Andrews' salary. We must be fair, Skinner. Whatever our faults we must always be fair." He rose and patted the general manager's lean shoulder. "There, there, Skinner, my boy. Forgive me if I've been a trifle--ah--ahem!--precipitate and--er--harumph-h-h! Skinner, if you put a prohibitive price on that skunk fir, by the Holy Pink-toed Prophet, I'll fire you! Be fair, boy, be fair. No dirty work, Skinner. Remember, Comrade Peck has half of his left forearm buried in France." About HackerNoon Book Series: We bring you the most important technical, scientific, and insightful public domain books. This book is part of the public domain. Peter B. Kyne (2004). The Go-Getter: A Story That Tells You How to be One. Urbana, Illinois: Project Gutenberg. Retrieved https://www.gutenberg.org/cache/epub/12257/pg12257-images.html This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at , located at . www.gutenberg.org https://www.gutenberg.org/policy/license.html

The President emeritus of the Ricks' interests was not destined to uninterrupted cogitation

The modern IT landscape is evolving rapidly, driven by innovative platform solutions and technological breakthroughs that extend far beyond individual companies, reshaping entire industries. Andrei Bobrov is a certified IT expert holding a number of top-tier professional certifications from Google, Microsoft, Red Hat, Cisco, Juniper, with extensive experience working for major international companies including Fujitsu, Volvo, and General Electric. His groundbreaking work has influenced not only the companies he has collaborated with but also the broader IT ecosystem where his works have been widely implemented. In this interview, we explore his most impactful contributions and the technologies that are reshaping the industry. Andrei, in this interview, we’d like to discuss the impact of IT professionals on industry development through your experience. How important is it for IT specialists not only to develop solutions but also to think about the future of technology? IT work often revolves around leveraging existing solutions and adapting ready-made products. But before a technology becomes a standard, someone has to conceive, develop, and prove its effectiveness. If a solution is truly successful, it doesn’t just solve an isolated problem - it reshapes industry practices and becomes a standard. This is how the industry evolves - through experimentation, bold ideas, and knowledge sharing. I frequently exchange insights with fellow professionals, discuss new approaches, and collectively push technology forward. Andrei, you’ve played a significant role in various cutting-edge IT solutions. Let’s start with your work on the Platon Toll Collection System. What were the key challenges, and how did you approach them? The “Platon” system employs various models of on-board devices that utilize satellite navigation systems to enhance accuracy. This system was designed for use by thousands of truck drivers across the country. All vehicles under the Platon system are required to be fitted with these on-board devices. They transmit data on the movement of heavy-duty trucks on federal roads, leveraging GLONASS or combined GLONASS/GPS satellite navigation technologies. The system gathers data from the devices while the trucks are in transit and shifts to standby mode when the vehicles exit highways or come to a halt. One of the challenges was securing this data transmission over cellular networks. Any vulnerability could lead to data manipulation or loss, affecting millions of freight operations. As a Head of Telecom Department I was in charge of developing and implementing the best security solutions for the project. I designed and implemented a hardware-based encryption mechanism using CryptoPro HSM, embedding cryptographic keys directly into the onboard devices. This ensured that data was securely encrypted before transmission, mitigating risks of interception. By December 2024, over 1.9 million registered trucks were using this secured transmission system. The success of this encryption model influenced security standards in other IoT applications, particularly in transportation and logistics. Another major technological challenge was ensuring secure connectivity for stationary road traffic monitoring systems in remote areas. These monitoring systems, deployed along federal highways, operate in extreme temperatures ranging from -30°C to +40°C. They capture license plates, take vehicle photos and videos, and transmit this data to processing centers. I developed and implemented automated encrypted VPN connections using climate-resistant cryptographic gateways, carefully selecting hardware based on regional conditions. Additionally, I created self-healing scripts to ensure uninterrupted operation with minimal maintenance. As of late 2024, more than 510 monitoring systems are operating with these encrypted VPN solutions. They have significantly enhanced surveillance reliability and influenced other transportation security frameworks. One of your other significant projects is SharxDesk, a Virtual Desktop Infrastructure (VDI) solution. How did you contribute to its development? Virtualization technology is another area where I made a substantial contribution. SharxDesk, developed by SharxDC company, is a Virtual Desktop Infrastructure (VDI) solution that allows enterprises to deploy and manage virtual workspaces through a web interface. My role was focused on developing its management portal, creating multilingual language packs, integrating with other virtualization systems for broader global adoption, and integrating SharxDesk with third-party solutions. These integrations expanded its capabilities, making it a preferred choice for enterprises looking for scalable VDI solutions. It has gained widespread adoption across corporate environments, particularly due to its ease of integration and management. The ability to seamlessly incorporate it into existing enterprise systems has positioned SharxDesk as a leader in the VDI space. The largest implementations of SharxBase and SharxDesk were carried out in TransTeleCom, Russian Railways (RZD), Central Ring Road (CKAD), and ER-Telecom. You were also involved with General Electric’s Predix Private Cloud. Can you tell us about its significance? One of the most impactful projects I have led was the development and deployment of Predix Private Cloud (PPC) - an industrial IoT platform designed to process and analyze massive amounts of data from industrial devices. Developed by General Electric, Predix is widely used across various industries, optimizing industrial automation, predictive maintenance, and data-driven decision-making. As a DevOps Team Leader & Senior Release Engineer at General Electric Digital, I played a crucial role in porting and developing Predix Private Cloud (PPC), a dedicated version for private data centers. I was responsible for the development, architecture, customization, deployment, and technical support of this platform, working in close coordination with teams from the United States, India, and China. One of the most significant implementations of PPC was at Rosneft, where we deployed a high-performance private cloud cluster comprising 96 servers. This deployment became a benchmark for industrial IoT environments, enabling real-time data processing across Rosneft’s infrastructure - from oil wells to gas station distribution systems. I spearheaded original solutions that addressed the unique challenges of working with industrial IoT applications in an isolated, high-security environment. One of my key contributions was developing a unique CI/CD approach for a closed environment. Unlike conventional cloud-native platforms, Predix Private Cloud had to operate within isolated data centers with strict regulatory constraints. I designed and implemented a customized CI/CD pipeline that enabled automated software updates and deployments without external internet access. This solution significantly streamlined the software delivery lifecycle, ensuring continuous updates while maintaining operational security and compliance. Another of my key contributions is Innovative Software Integration in a Complex Industrial Stack: The PPC platform at Rosneft was built on 36 different open-source and enterprise vendor services, including networking, virtualization, container management, and microservices. I developed a seamless integration framework, ensuring that these components could operate efficiently in a closed environment with minimal downtime and maximum reliability. The successful implementation of Predix Private Cloud at Rosneft marked a turning point for industrial IoT (IIoT) within isolated infrastructures. This project set a new standard for IoT solutions in private cloud environments, proving that cloud-native technologies can operate effectively in high-security, closed systems. Through advanced architecture, a fully offline CI/CD system, and seamless integration of both open-source and enterprise-grade components, the platform enabled Rosneft to process real-time data across its entire industrial chain - from oil extraction to fuel distribution. The impact of this project extended far beyond a single deployment. The technical solutions developed within Predix Private Cloud became reference models for other General Electric initiatives and partner implementations around the world by various corporations in a number of critical industries. Moreover, the core principles established in this deployment - isolated automation, resilient integration, and industrial-grade scalability - have critically influenced infrastructure projects in Russia. Companies like VK Cloud and ICL are now building secure private cloud environments tailored for enterprise and industrial use. The MTS IoT HUB, integrated into the CloudMTS ecosystem, delivers a scalable platform for managing IoT devices in secure corporate environments. Meanwhile, Kaspersky IoT Secure Gateway, developed by Kaspersky Lab, ensures secure data transmission from industrial equipment to local or private clouds - meeting the strictest requirements for critical infrastructure. These examples highlight a clear trend: industrial IoT is rapidly migrating into private cloud environments, where powerful analytics must be paired with robust security. The solution we delivered with Predix Private Cloud became a benchmark in this field and has influenced how modern industrial IoT systems are designed, deployed, and scaled within restricted environments. By creating a scalable, secure, and fully automated private cloud platform, I helped shape a new technological paradigm—one where industrial IoT is tailored to meet the highest standards of enterprise security. Finally, what excites you most about the future of IT? The intersection of AI, cloud automation, and security is where I see the next wave of breakthroughs. We are moving towards fully autonomous IT ecosystems, where infrastructure can self-optimize in real-time. I plan to focus on exploring the capabilities of AI and finding ways to apply it and I’m excited to continue pushing the boundaries, creating solutions that don’t just serve businesses but shape the future of technology itself.

IT Expert Shares The Breakthroughs Redefining the Industry

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The Science Behind Cognitive Overload

Launching a startup for the first time can be exciting, terrifying, and, more often than not, chaotic. Between chasing down the first investors, refining your product, and questioning whether you’re the next Elon Musk or just hopelessly delusional, it’s a miracle anyone willingly signs up for startup life. Yet, despite the chaos, there’s one area startups consistently overlook—how they handle technology infrastructure. Traditional setups, complete with physical servers and dedicated IT teams, are expensive, cumbersome, and often overkill. The better way? Cloud technology. Cloud tech isn't just some trendy buzzword to throw around at meetings. It’s the ultimate hack for any startup founder trying to accelerate growth, cut costs, and sleep better at night. Here’s exactly how startups can leverage cloud solutions to boost their growth—without bankrupting themselves in the process. 1. Scale Quickly Without Breaking the Bank Scaling your startup sounds fantastic in pitch decks, but when reality hits, your website crashes, and your engineers scramble, it’s not a pretty site (got it? lol). Cloud technology solves this exact issue by letting you scale instantly. Cloud technology solves this exact issue by letting you scale instantly. Slack’s story is a great example—When starting out, they scaled rapidly without stressing about building and managing their own server infrastructure. Instead, they trusted AWS to handle traffic spikes smoothly. As stated in their case study: "Using AWS, we can look at user metrics weekly or daily and react with new capacity in 30 seconds."
— Slack Case Study | AWS "Using AWS, we can look at user metrics weekly or daily and react with new capacity in 30 seconds." — Slack Case Study | AWS Then, take Airbnb’s early days. Instead of building costly data centers, they relied on AWS as well. This meant they could direct their limited resources into refining their product and creating a top-notch user experience—exactly what a startup should prioritize. According to Airbnb's case study: "Initially, the appeal of AWS was the ease of managing and customizing the stack. It was great to be able to ramp up more servers without having to contact anyone and without having minimum usage commitments." — Airbnb Case Study | AWS "Initially, the appeal of AWS was the ease of managing and customizing the stack. It was great to be able to ramp up more servers without having to contact anyone and without having minimum usage commitments." — Airbnb Case Study | AWS In cloud computing, the feature responsible for this is called Autoscaling, and every major cloud provider supports it. So, you don’t need to throw thousands of dollars into emergency hardware purchases when starting out. Instead, spend that precious cash on other areas like marketing, product development, or, heck, even some decent coffee for your hardworking team. 2. Use Advanced Tech Without a Huge Engineering Team Artificial intelligence (AI) and machine learning (ML) are powerful—but also intimidating. Hiring a team of expert data scientists can feel impossible when you barely have enough funds for your core product team. Cloud providers solve this headache by offering easy-to-use AI and ML services; all you have to do is configure them, and everything from provisioning to scaling is handled automatically. AI and ML services Duolingo, for instance, smartly leveraged cloud-based ML from AWS and Google to personalize lessons. They didn’t hire an army of data scientists but used accessible, cloud-powered solutions to innovate quickly and cheaply. The lesson is clear, the cloud makes advanced tech achievable, even on a startup’s tight budget. the cloud makes advanced tech achievable, even on a startup’s tight budget 3. Make Your Remote Team Happier and More Efficient Remote work isn't going anywhere. While it’s great for flexibility, it can also lead to communication chaos. If I had a penny for every time a missed Slack message caused hours of confusion, I’d be Jeff Bezos-level rich by now. Cloud-based collaboration tools simplify your workflow dramatically. Platforms like Firebase streamline backend development, keeping your engineers productive instead of frustrated. With fewer roadblocks and clearer communication, your team can focus on what truly matters—building amazing products. And happy teams, in case you didn’t already know, build better products faster. 4. Never Fear Disaster Recovery Again Startups often underestimate the reality of data disasters. A single misstep can erase customer data, halt your business, and severely damage your reputation (ask Yahoo; they never recovered). With traditional systems, disaster recovery can be expensive, slow, and complicated. erase customer data halt your business severely damage your reputation Cloud providers, however, integrate robust disaster recovery measures right into their service packages. Netflix, a cloud pioneer, utilizes AWS to ensure its services remain uninterrupted, even when things go wrong behind the scenes. Your startup deserves the same reliability and peace of mind, and you don’t need millions of dollars to get started—I’ll expand on this in the next section. 5. Level the Playing Field With Bigger Competitors Start-ups often find themselves facing giants with seemingly limitless resources. With cloud technology, however, the playing field is surprisingly equal. Unlike traditional data centers that require you to pay huge upfront enterprise fees to get access to quality servers, most cloud providers operate on a pay-as-you-go model, which means you only pay for what you use, not what you might. With as little as $10, you can spin up a Digital Ocean server right now and compete with SAAS giants with no contracts, no signup fees, or bottlenecks. GoToMeeting, for example, started small, going head-to-head against established giants like Skype and Cisco. But because Zoom smartly leveraged cloud infrastructure, they scaled rapidly without major upfront costs, ultimately outperforming their bigger, more traditional competitors. You can do the same, no matter how small your startup currently is. 6. Tap Into Generous Cloud Provider Programs (Yes, Free Stuff!) Cloud providers like startups. They want you to succeed, grow, and—let’s be honest—become loyal customers down the line. As a result, companies like AWS, Google Cloud, and Azure offer incredibly generous startup packages with free credits, training, mentorship, and resources. AWS Google Cloud Azure AWS Activate alone provides thousands of dollars in credits; Google Cloud has similar programs that grant $300 for first-time users, and Microsoft Azure isn’t far behind. Not taking advantage of these resources is leaving free money on the table especially when starting out. AWS Activate thousands of dollars in credits 7. Focus On Your Core Business, Not Tech Maintenance As a founder, your focus should be on growing your business, attracting customers, and refining your product—not maintaining servers. Cloud solutions handle infrastructure management so you don’t have to. Instead of worrying about backups, updates, security patches, and uptime, your engineers can focus purely on creating value for your users. After all, why waste valuable brainpower on tasks that cloud solutions handle effortlessly? 8. Improved Security Without Hiring a Security Team Security breaches can end startups overnight. However, maintaining robust security systems in-house can be prohibitively expensive and technically challenging. Cloud providers take security seriously, employing entire teams dedicated to securing their infrastructure. By using their services, startups inherently benefit from top-tier security practices. It’s like having a fully staffed security team without actually having to hire one. 9. Faster Market Entry, Faster Innovation Speed is everything in the startup world. The faster you innovate, the faster you can capture market share. Cloud tech enables rapid development cycles and efficient deployments. It dramatically cuts down the time from ideation to launch, meaning your startup can test, refine, and release products faster than ever before. Wrapping It All Up Startup life may never be completely stress-free, but adopting cloud technology can make it significantly smoother, cheaper, and more productive. Got your own cloud stories, tips, or doubts? Drop a comment below, and let's keep the conversation going.

How Startups Can Actually Grow Faster With Cloud Tech

Most people are afraid of being alone with their thoughts. They fill every moment with noise, distraction, and cheap dopamine. Social media. Netflix. Group hangouts. Mindless scrolling. Anything to avoid the discomfort of their own company. But the truth? The most productive time you will ever have is the time that seems most "boring" compared to others. The most productive time you will ever have is the time that seems most "boring" compared to others. Those hours of solitude. The long walks where you work through complex problems in your head. The mornings spent in deep focus while the rest of the world is still sleeping. This is your hidden advantage in a world that can't tolerate silence or stillness. The Addiction To Stimulation The Addiction To Stimulation Look around you. The average person checks their phone 96 times a day. That's once every 10 minutes. They bounce between meetings, calls, and collaborative work. They mistake busyness for productivity and motion for progress. And at the end of the day, what do they have to show for it? A bunch of half-finished tasks. A mind scattered in a thousand directions. And the nagging feeling that despite all their activity, they haven't moved the needle on anything that truly matters. Here's the brutal truth: Constant stimulation is making you stupid. Constant stimulation is making you stupid. Your brain needs periods of quiet and boredom to: Process information
Make unexpected connections
Solve deep problems
Generate original ideas Process information Make unexpected connections Solve deep problems Generate original ideas But most people can't tolerate even five minutes without reaching for their phone. They've conditioned their minds to crave the next hit of novelty, and they're paying for it with their creative potential. Are you willing to be different? Are you willing to be different? The Strategic Advantage Of Solitude The Strategic Advantage Of Solitude Some of history's greatest thinkers understood the power of solitude. Einstein took long walks alone to solve physics problems. Newton discovered gravity during a period of isolated study when universities closed due to the plague. Maya Angelou rented hotel rooms where she would write in solitude for hours. This isn't coincidence. It's causation. Deep work requires deep focus, and deep focus requires isolation from distraction. Deep work requires deep focus, and deep focus requires isolation from distraction. When you create space for yourself to think deeply, you're not being antisocial or unproductive. You're giving yourself the most valuable gift possible: uninterrupted thought. This is where breakthroughs happen. Where connections form that others miss. Where you develop the clarity to see opportunities invisible to the chronically distracted. In a world optimized for shallow work and instant gratification, your ability to go deep is your superpower. Why Boredom Makes You Better Why Boredom Makes You Better Remember being bored as a kid? Not the pleasant boredom of a lazy summer day. The excruciating, "I-have-nothing-to-do" boredom that drove your parents crazy. That boredom wasn't useless. It was the catalyst for creativity. When there's nothing to entertain you, your mind is forced to entertain itself. It starts making connections, generating ideas, and solving problems. It craves stimulation, so it creates it. Boredom is the space where creativity is born. Boredom is the space where creativity is born. Today's world has engineered boredom out of existence. There's always something to watch, read, or listen to. Always someone to talk to. But at what cost? Studies show that children who experience boredom develop better problem-solving skills and greater creativity. Adults who embrace boredom report higher levels of creativity and productivity. The most successful people I know deliberately create boredom blocks in their schedules – times when they do nothing but think, reflect, and let their minds wander. boredom blocks They understand that insights rarely come from consuming more information. They come from giving your mind space to process what you already know. The Walk That Changed Apple The Walk That Changed Apple In 2011, Steve Jobs was working on what would become one of Apple's most revolutionary products: Siri. But he wasn't in a lab. He wasn't in a meeting. He wasn't even at his desk. He was walking. Jobs was famous for his walking meetings. He believed that walking sparked creativity and allowed for deeper conversations than sitting in a conference room. One particular walk with his biographer Walter Isaacson reveals his thinking: "If you just sit and act, then you're going to die," Jobs told Isaacson during one of their walks. "Taking a walk gives you time to think about a problem differently." During these seemingly "boring" walks, Jobs made some of his most important decisions and had his most creative insights. This wasn't unique to Jobs. Mark Zuckerberg, Jack Dorsey, and Charles Darwin all incorporated long walks into their daily routines. They understood that movement combined with solitude creates the perfect conditions for breakthrough thinking. movement combined with solitude creates the perfect conditions for breakthrough thinking. The next time you're stuck on a problem, don't call another meeting. Take a walk alone instead. The Silent Retreat Of Billionaires The Silent Retreat Of Billionaires Bill Gates has a strange habit. Twice a year, he disappears for a "Think Week" – seven days of complete solitude in a secluded cabin. No phone, no internet, no family, no friends. Just books, notebooks, and time to think. During these periods of intense solitude, Gates reads, reflects, and maps out the future of Microsoft and his foundation. Many of Microsoft's pivotal strategic shifts originated during these "boring" weeks in the woods. Gates isn't alone. Jack Dorsey does 10-day silent meditation retreats. Ray Dalio attributes much of his success to his meditation practice. Naval Ravikant starts each day with an hour of solitude. These aren't coincidences. These are strategic choices by some of the world's most successful people. They know what most don't: Innovation happens in isolation, not in collaboration. Innovation happens in isolation, not in collaboration. Teams are great for execution, but breakthrough insights almost always come from individual thought. If you want to think thoughts no one has thought before, you need to create conditions no one else is creating. And that usually means embracing solitude in a world addicted to connection. How To Create Your Own Boring Advantage How To Create Your Own Boring Advantage You don't need a cabin in the woods or a week away from civilization to harness the power of "boring" productivity. Here's how to start: 1. Schedule Deep Work Blocks 1. Schedule Deep Work Blocks Deep work is the ability to focus without distraction on a cognitively demanding task. Deep work is the ability to focus without distraction on a cognitively demanding task. Block out 2-3 hours in your calendar for uninterrupted focus. Turn off notifications. Close your door. Tell people you're unavailable. Then work on your most important project with complete focus. The first few times will be uncomfortable. Your mind will crave distraction. Push through it. Like any muscle, your focus gets stronger with use. Two hours of true deep work will produce more value than eight hours of distracted shallow work. 2. Take Daily Thinking Walks 2. Take Daily Thinking Walks The simplest productivity hack is also the most powerful: a daily walk with no phone, no podcasts, no music. Just you and your thoughts. Start with 20 minutes. Let your mind wander. Notice what emerges when you're not filling your brain with input. Ask yourself open-ended questions: What am I missing in my current strategy?
What would make the biggest difference in my business right now?
What would this look like if it were easy? What am I missing in my current strategy? What would make the biggest difference in my business right now? What would this look like if it were easy? Walking physically changes your brain chemistry in ways that enhance creative thinking. Walking physically changes your brain chemistry in ways that enhance creative thinking. The combination of light physical activity and distraction-free thinking creates the perfect conditions for insights. 3. Implement Strategic Boredom 3. Implement Strategic Boredom Once a week, schedule an hour of pure boredom. Sit in a chair. No phone. No book. No music. No journaling. Just you and your thoughts. The first 20 minutes will be excruciating. Your mind will beg for stimulation. Give it nothing. After about 30 minutes, something magical happens. Your brain, starved for input, starts generating its own. Ideas emerge. Connections form. Problems that seemed unsolvable suddenly have obvious solutions. This is your mind doing what it was built to do before we started bombarding it with constant stimulation. Boredom isn't the absence of thought. It's the beginning of deeper thought. Boredom isn't the absence of thought. It's the beginning of deeper thought. 4. Create Information Boundaries 4. Create Information Boundaries Most people are drowning in information while starving for wisdom. They consume endless content without giving themselves time to process it. Try this instead: One day per week with no new information input
No social media, news, podcasts, or videos
Review your notes from what you've already learned
Ask yourself: "What does this mean for me and my work?" One day per week with no new information input No social media, news, podcasts, or videos Review your notes from what you've already learned Ask yourself: "What does this mean for me and my work?" You already know enough to be wildly successful. The problem isn't lack of information. It's lack of implementation. When you create boundaries around information consumption, you force yourself to metabolize what you've already learned rather than constantly seeking the next insight. The Courage To Be Boring The Courage To Be Boring Let's be honest: there's nothing sexy about sitting alone with your thoughts. When someone asks what you did yesterday, "I took a two-hour walk and thought about my business strategy" doesn't sound as impressive as "I had meetings with three potential clients and launched a new marketing campaign." But results speak louder than activity. The most successful people have the courage to be boring. The most successful people have the courage to be boring. They're willing to do the unsexy work of thinking deeply, planning carefully, and executing with focus. They're comfortable saying no to distractions that others can't resist. While everyone else is trying to look busy and important, they're creating space for the thought and focus that actually moves the needle. Don't mistake their quietness for inaction. The still waters run deep. The Hard Truth About Your Productivity The Hard Truth About Your Productivity You will never reach your potential if you can't tolerate being alone with your thoughts. There, I said it. The ability to think deeply for extended periods is becoming increasingly rare and increasingly valuable. As the world gets noisier, the advantages of silence grow stronger. The most valuable work you'll ever do won't happen in meetings or on collaborative documents or in crowded coworking spaces. It will happen in moments of isolation that would bore most people to tears. Your competitive advantage lives in the space between stimuli. Your competitive advantage lives in the space between stimuli. In the quiet moments when others reach for their phones, you reach for deeper thoughts. In the morning hours when others are still sleeping, you're solving problems. In the walks that others fill with podcasts, you're generating ideas. This is how you win. Not by working more hours. Not by being perpetually busy. Not by constant collaboration. But by embracing the boring, silent spaces where true productivity lives. The question is – are you comfortable enough with yourself to find out what's waiting for you in the silence? Thank you for reading. – Scott

Bored? Good. That Means Your Brain Is Working

You are reading this blog post on your smartphone, aren’t you? Perhaps we are wrong, but our assumption is based on the fact that over 60% of the Internet traffic now goes through mobile devices. That’s perfectly logical given that the number of smartphones has long exceeded the number of people on Earth! This has a heavy impact on the entertainment industry because providers in all niches now have to embrace the mobile-first approach so as to successfully attract new clients. The question we would like to discuss here is as follows: What does the future of mobile marketing in the entertainment sector entail? Let’s analyze it in the following sections. What’s Going On Right Now? The Current State of the Industry If you wish to know more about future events, you need to understand the present-day situation. So, what’s going on in the entertainment sector right now? First of all, we can see the dominance of mobile-oriented websites in all spheres of digital pastime all over the world. We can take the iGaming field as a good example – websites in this niche are either optimized for smartphone experience or possess a dedicated mobile app. Secondly, social media integration stands out as a crucial element of mobile marketing because major platforms such as Instagram are now the main channels for promoting literally all types of entertainment: Movies
Music
Concerts
Games
Events Movies Music Concerts Games Events At the same time, the success of streaming services (for instance Netflix or Disney+) also proves the unmatched potential of smartphone platforms in delivering on-the-go access to a huge portfolio of content options. Key Drivers of Innovation The current state of affairs is pretty clear, but what are the main innovation drivers? We could discuss dozens of more or less influential elements, but the point is to cut a long story short here. First of all, Augmented Reality (AR) is the name of the game when it comes to smartphone entertainment. This innovation truly revolutionizes gaming as well as live events thanks to its mind-boggling interaction abilities. Similar things can be said for Artificial Intelligence (AI) as it enables entertainment providers to personalize their services. For instance, they can now easily provide personalized content recommendations instead of offering generic “one size fits all” services. At the same time, AI-driven chatbots play a big role in modern customer service operations – they give users tailored responses so as to maximize the quality of customer experiences. We also can’t help but mention 5G technology with faster streaming and download speeds. In a nutshell, this innovation is critical for the vast majority of modern entertainment options because it enables uninterrupted services. 5G technology 5G technology Strategies for Future Mobile Marketing Success Strategies for future mobile marketing success in the entertainment sector will mostly revolve around advanced data analytics (plus a few extra elements). We are talking about the need to analyze gigantic data volumes so as to truly understand audience preferences as well as common behaviors – details like these help craft highly personalized campaigns that resonate with users. More importantly, real-time data will enable adaptive marketing strategies that can respond swiftly to changing trends and audience feedback. Besides that, we expect to see more cross-platform integrations because many users frequently switch between devices. In such circumstances, it becomes important to allow users to easily transition from mobile to desktop to smart TVs without losing engagement. YouTube is a great example here as it lets viewers pick up exactly where they left off even if they change devices. Another interesting trend that will become even more important in the future is the advent of unified marketing campaigns. These are made in a way that maintains consistency in messaging as well as branding across multiple platforms. In our opinion, this is a superior solution when it comes to strengthening brand loyalty. Finally, we also expect to see much more interactive content. That’s because younger users expect providers to include gamification in their content or at least add some interactive storytelling elements. Such details already proved to be magnificent engagement boosters that stimulate active participation in real time. You Better Be Ready to Adapt The bottom line is that every business or brand in the entertainment sector now has to think mobile-first in order to build a truly strong consumer base. This is mandatory for the long-term sustainability of any business, so you better be ready to adjust your services if you are also operating in this area: Those who fail to do so are likely to lose the market race against their more proactive competitors.

The Future of Mobile Marketing in the Entertainment Sector

Cybersecurity in FinTech Applications: Protecting Financial Data and Preventing Fraud

Database administration is evolving rapidly as AI technologies mature. This interactive exploration examines where automation shines, where human expertise remains essential, and what the future holds for database professionals. The Rise of AI in Database Administration Integrating AI-driven automation and intelligent analytics into database management is reshaping how DBAs approach their work, enhancing efficiency while introducing new challenges. As organizations continue to create and ingest more data, the demands on DBAs are increasing exponentially: Larger volumes of data requiring management
More diverse types of data across more sources
Requirements for faster access and minimal downtime
Pressure to manage more with relatively fewer DBAs Larger volumes of data requiring management More diverse types of data across more sources Requirements for faster access and minimal downtime Pressure to manage more with relatively fewer DBAs Tasks AI Can Now Automate Routine Maintenance Traditional approach: Manual scheduling and monitoring of backups, patches, and security updates. AI approach: Systems like Oracle's Autonomous Database automatically handle backups and patching without human intervention. Traditional approach: AI approach: A DBA's Experience: "Last year, I was spending 3-4 hours daily just making sure our backup jobs ran successfully and scheduling maintenance windows for patching. It was mind-numbing work. Now with our AI-powered automation suite, that happens without me even thinking about it. I actually had time to tackle that database migration project that had been sitting on the back burner for months. The system even sends me a simple daily digest of what it handled overnight—though honestly, I only glance at it when I'm bored." A DBA's Experience: Time comparison: What once consumed 3-4 hours daily now happens automatically, freeing DBAs for strategic work. Time comparison: Performance Tuning Traditional approach: Manual review of execution plans, statistics, and slow-running queries. AI approach: AI-powered query optimization can analyze existing query access plans and provide tuning advice based on actual execution metrics. Traditional approach: AI approach: A DBA's Experience: "Remember when we'd have to manually sift through execution plans and spend days figuring out why that one report was suddenly taking 20 minutes instead of 20 seconds? Our new ML-based performance monitoring tool caught an issue with our inventory management queries last week before users even noticed. It identified that we needed an additional index based on changing query patterns and even generated the creation script for me. I still reviewed it before implementing—force of habit, I guess—but it was spot on. The tool is constantly monitoring thousands of queries simultaneously, something I could never do manually." A DBA's Experience: Efficiency gain: AI can continuously monitor thousands of queries simultaneously, something no human DBA could accomplish. Efficiency gain: Predictive Problem Resolution Traditional approach: Reactive troubleshooting after issues occur. AI approach: Using historical data and real-time information to predict potential failures and offer recommendations for remediation. Traditional approach: AI approach: A DBA's Experience: "So I'm about to leave for my daughter's soccer tournament on Friday afternoon when our predictive analytics tool pings me: 'Potential storage issue on PROD-DB3 within 48 hours based on current growth patterns.' In the old days, I would've been getting panic calls on Sunday night when the database went offline because it ran out of space. Instead, I spent 10 minutes adding storage to the volume before heading out. My weekend remained blissfully uninterrupted, and nobody in the company even knew there was a potential issue brewing. The system estimated we would have hit critical storage around 7 PM Sunday—right when our APAC offices start their Monday work." A DBA's Experience: Impact: Potential reduction in downtime by up to 70% through early detection of issues before they affect users. Impact: Security Monitoring Traditional approach: Manual review of access logs and security alerts. AI approach: Machine learning algorithms analyze access patterns, identify unusual behavior, and raise alerts for potential security breaches. Traditional approach: AI approach: A DBA's Experience: "Our security monitoring used to consist of me scanning logs whenever I could find time—which honestly wasn't often enough. Our AI security tool flagged something interesting last month: one of our developers was accessing customer credit card tables at 2 AM from an IP address never seen before. Turns out he was on vacation overseas and logged in to fix a production issue without going through the VPN. Nothing malicious, but it was exactly the kind of thing that used to slip through the cracks. The system is watching 24/7 and learning what's normal for each user, something I could never do manually." A DBA's Experience: Coverage improvement: AI can monitor 100% of database activity 24/7, eliminating human monitoring gaps. Coverage improvement: Where Human DBAs Still Outperform AI Complex Contextual Problem Solving Real-world scenario: "Last quarter, our e-commerce platform kept having these weird slowdowns every Tuesday and Thursday around 10 AM. Nothing showed up in our monitoring tools—CPU was fine, I/O was normal, memory utilization looked good, no blocking or locking issues. The AI performance tuning system kept suggesting the same generic optimizations that we'd already implemented. Real-world scenario: I finally connected the dots after chatting with the marketing team at the coffee machine. Turns out they were running massive data extracts for their bi-weekly campaign analysis at exactly those times, hitting our customer transaction history with complex joins that weren't triggering our normal thresholds but were causing just enough resource contention to slow down the website. The AI missed it completely because it was only looking at database metrics in isolation. It took a hallway conversation and understanding the broader business operations to solve it. We rescheduled their extracts to run overnight, and the problem disappeared completely. No amount of query tuning would have fixed that!" Why humans excel here: Connecting seemingly unrelated events across different systems requires contextual understanding that AI systems currently lack. Why humans excel here: Navigating Organizational Politics Real-world scenario: "We needed to implement partitioning on our main transaction table to improve performance. Technically straightforward, but it required a maintenance window. Sales wanted it delayed until after quarter-end, Marketing needed it done before their big campaign launch, Finance was concerned about month-end reporting, and the CEO was demoing the system to investors that Friday. Real-world scenario: The AI project management tool just kept insisting on the 'optimal technical implementation date' without any awareness of these competing priorities. I spent three days in meetings, made countless compromises, bought a lot of coffee for people, and even agreed to come in at 2 AM on a Saturday to minimize the impact on a VP's pet project. Eventually, I got everyone on board with a solution that worked for all departments. The AI might have gotten us the technically perfect solution, but it would have been politically dead on arrival. Sometimes database administration is 20% technical skill and 80% negotiation and relationship management." Why humans excel here: Database administration often requires balancing technical requirements against business politics and relationships—a uniquely human skill. Why humans excel here: Ethical Data Management Decisions Real-world scenario: "So our marketing department came to me wanting direct access to the customer database for a new targeted campaign. They had this whole proposal about personalization and improved customer experience. The AI governance tool assessed their request against our standard policies and suggested granting them read access to most fields. Real-world scenario: But something didn't sit right with me. I knew they were planning to combine this data with third-party information in ways our customers probably never anticipated when they signed up. Technically permissible under our broad privacy policy? Yes. Ethically aligned with what customers would reasonably expect? I wasn't convinced. I ended up working with them to create an anonymized dataset instead, giving them the patterns they needed without exposing individual customer identities. The AI couldn't make that kind of nuanced ethical judgment call because it didn't understand the implications beyond simple rule compliance." Why humans excel here: Ethical considerations require nuanced understanding of organizational values and regulatory contexts that AI cannot fully grasp. Why humans excel here: Interpreting Ambiguous Requirements Real-world scenario: "The finance team sent a ticket that just said: 'Need database to run faster for month-end close.' That was it. No details, no specific queries, or reports were mentioned. Real-world scenario: Our AI ticketing system auto-categorized it as a general performance issue and suggested running the standard tuning scripts. When I called the finance director, it turned out they were actually struggling with a specific reconciliation report that had started taking 4 hours instead of 30 minutes after some recent data volume increases. After a 15-minute conversation where I asked targeted questions about their process, I discovered they were really only using 3 of the 15 sections in the report during month-end close. We created a streamlined version that ran in 10 minutes, and they were thrilled. An AI might have optimized the whole report marginally, but it wouldn't have thought to ask 'Do you actually need all this information right now?' Sometimes, the best solution isn't technical at all." Why humans excel here: Human DBAs draw on years of experience to interpret what users actually need versus what they request. Why humans excel here: Real-World AI Limitations AI Hallucinations in Database Recommendations Real-world scenario: "I nearly had a heart attack last month when our new AI assistant confidently recommended dropping what it called 'an unused index' on our transactions table. It showed me charts demonstrating the index hadn't been used in normal daily operations for weeks and calculated the storage and maintenance overhead we'd save. Real-world scenario: Thank goodness I didn't just implement its recommendation! That index is absolutely critical for our month-end financial reconciliation process. It might sit idle for weeks, but when finance runs their reports on the last day of the month, that index reduces the runtime from hours to minutes. The AI was only looking at a 30-day window of typical utilization patterns and completely missed the cyclical nature of our business. It was so confident in its recommendation that if I were less experienced, I might have just trusted it. That would have been a resume-generating event for sure come month-end!" Cookie-Cutter Solutions for Unique Environments Real-world scenario: "We were planning our migration from on-prem SQL Server to Azure SQL Database, and I asked our AI planning tool to generate a migration strategy. It gave me this beautiful, detailed plan with all the standard best practices—staged migration, testing protocols, fallback procedures, and the works. Real-world scenario: The problem? It is completely missed that we have this ancient legacy application that uses embedded SQL queries with hints that are SQL Server-specific and incompatible with Azure SQL. Our developers modified those queries years ago to work around specific performance issues with our unusual data distribution. I spent three weeks working with the development team to rewrite those queries, something the AI never flagged because its migration template was built for 'standard' environments. Our environment hadn't been 'standard' since 2010! The migration would have failed spectacularly if we'd followed the AI plan without human review." Missing the Business Context Real-world scenario: "Last Black Friday, our AI performance tuning system kept recommending we rebuild indexes on our product catalog to optimize for the increasing query load. Technically, it was absolutely right—the fragmentation was high, and performance would improve after a rebuild. Real-world scenario: What the AI didn't know was that we have a strict code freeze during the holiday shopping season. Any change, even a beneficial one like index maintenance, needed extensive testing and executive sign-off during this critical revenue period. I had to override the AI's increasingly urgent recommendations for four weeks straight. Yes, we were running with fragmented indexes, but the business risk of any change—no matter how routine—outweighed the performance benefits during our busiest sales period of the year. The AI just couldn't understand the concept of 'good enough for now is better than perfect but risky.'" The Emerging Hybrid Reality Rather than a complete take over, we're seeing an evolution toward collaboration between AI systems and human DBAs: A day in the life of a modern DBA: "My job looks completely different than it did five years ago. I start my day by reviewing the AI system's overnight recommendations—it usually handles about a dozen small optimizations automatically but flags the more complex ones for my approval. A day in the life of a modern DBA: Last week, it detected an unusual pattern in our application database access that turned out to be a new feature being rolled out that nobody had told me about. The AI flagged it as 'anomalous behavior' but couldn't determine if it was problematic or just new. I had a quick chat with the dev team, confirmed it was expected, and updated the AI's baseline so it wouldn't flag similar patterns in the future. I spend far less time writing maintenance scripts or performing routine monitoring now. Instead, I'm working on our data governance framework, planning our next-gen architecture, and—ironically—training our AI systems to better understand our specific environment. I'm not doing less work; I'm doing different, more strategic work. When we had that storage subsystem failure last month, the AI detected the early warning signs but couldn't determine the root cause. It took my experience to recognize the pattern from a similar incident years ago and prevent a major outage. We make a good team—the AI never gets tired and can watch everything simultaneously, while I bring the context and judgment that comes from years in the trenches." Interactive Poll: What's Your Experience? Have you implemented AI tools for database management?
Which DBA tasks do you find most suitable for AI automation?
Which tasks do you believe will always require human expertise?
How has AI changed your day-to-day DBA responsibilities? Have you implemented AI tools for database management? Which DBA tasks do you find most suitable for AI automation? Which tasks do you believe will always require human expertise? How has AI changed your day-to-day DBA responsibilities? The Future DBA: Evolution, Not Extinction The future of database administration in the age of AI will be one of continuous adaptation and growth. While AI will be used to automate many routine tasks, the role of the DBA will remain important not just to ensure data integrity, security and compliance, but to oversee AI recommendations and actions. A forward-thinking DBA reflects: "Look, I could fight against the AI tide, but why? It's handling all the stuff I used to hate doing anyway. I haven't been woken up at 2 AM for a failed backup job in over a year. The monitoring systems catch most issues before they become problems. A forward-thinking DBA reflects: Instead, I've been learning more about data science and machine learning to better understand and validate what our AI systems are doing. I've also become much more involved in the business side—when you're not spending all your time keeping the lights on, you can actually focus on how data can drive business value. The junior DBAs on my team come in with a completely different skill set than I had at their stage. Since day one, they've been much more focused on automation, cloud architecture, and data integration. The fundamentals still matter—you need to understand what's happening under the hood—but the day-to-day work is evolving rapidly. I don't think AI will replace DBAs anytime soon, but it will absolutely replace DBAs who refuse to adapt. The job is becoming less about routine maintenance and more about strategy, governance, and leveraging data as a business asset. And honestly? That's a lot more interesting than babysitting backup jobs and writing the same index maintenance scripts for the hundredth time." Rather than fearing replacement, forward-thinking DBAs are embracing AI as a powerful assistant that handles repetitive work, allowing them to apply their expertise to more challenging and rewarding aspects of database management.

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