NEW YORK (AP) — The superstar run for Nvidia’s stock the last few years has been astonishing. So was its tumble Monday, which caused $595 billion in wealth to vanish. That’s about as much as PepsiCo, McDonalds, Starbucks and Target are worth, combined.

Nvidia faces a reckoning as Chinese upstart raises questions about Wall Street's darling

PepsiCo (PEP) lowered its sales outlook for the year, forecasting organic revenue growth in the low single digits below the previously expected 4% growth. As Yahoo Finance's Brooke DiPalma reports, PepsiCo's third quarter revenue trailed behind Wall Street's estimates, coming in at $23.3 billion, ...

Stock market today: Tech, Nvidia lead stocks higher as oil prices retreat, China rally stalls

More than 230 cases of the soda cans were affected by the recall.

PepsiCo recalls sugar-free Schweppes Ginger Ale for containing 'full sugar' - Good Morning America

PepsiCo is recalling more than 200 cases of Schweppes Zero Sugar Ginger Ale because the beverages were found to have contained sugar.

Pepsi recalls 'zero sugar' Schweppes ginger ale — because it...

PepsiCo has recalled over 200 cases of Schweppes Zero Sugar Ginger Ale for inadvertently containing sugar.

FDA: 'Zero sugar' soda recalled for having 'full sugar'

(2024-04-17 | NDAQ:PEP) Rockstar Energy Drink® and Global Superstar Myke Towers Unveil the Next Rising Star in Latin Urban Music

2024-04-17 | NDAQ:PEP | Press Release | PepsiCo Inc

PepsiCo made the decision after an internal investigation discovered products labeled “zero sugar” in fact contained “full sugar product,” the FDA reported.

PepsiCo recalls sugar-free Schweppes Ginger Ale for containing 'full sugar' - 1310 KFKA

The status regarding the removal of the recalled soda from store shelves remains uncertain.

PepsiCo Recalls Sugar-Free Schweppes Ginger Ale Due to Full Sugar Content In US

Coca-Cola, PepsiCo, Monster Beverage, Keurig Dr Pepper and Vita Coco have been highlighted in this Industry Outlook article.

Zacks Industry Outlook Highlights Coca-Cola, PepsiCo, Monster Beverage, Keurig Dr Pepper and Vita Coco

PepsiCo

pepsico

What drives innovation? That’s a question massive organizations struggle with every day. Companies like Microsoft, Alphabet, and Amazon have consistently sunk millions (and sometimes billions) into their innovation departments, only to be routinely outpaced by smaller operations. While those market giants have enough resources to acquire or outmaneuver their competition, not everyone will. In my , Chief Design Officer at PepsiCo, I got a look behind the curtain at one of the most innovative minds in business. recent conversation with Mauro Porcini He recently released , a new book that outlines his approach to focusing on people-first, design-led strategies. The Human Side of Innovation The Return of Design Thinking This isn’t something new. IDEO, the company that built Apple’s first mouse, among other things, is sometimes credited as where the term “design thinking” originated. Even that the philosophy goes back much further, and it was just something they embraced from day one. they admit Over the last decade, the term has made a comeback, with companies (like PepsiCo) buying into this human-centered practice of experimentation and empathy. Support and nurture the people, and the ideas will be their fruit. What Makes a Good Designer? As Mauro put it, the difference between design and art is “designers create products that are producible in scale.” They create customer experiences, build visual identity, and direct marketing efforts. But what makes a good designer? Is it just artistic skill? An eye for consumer trends? There are three key characteristics that Mauro looks for. Curiosity Above all else, design thinking is based on an innate, unstoppable desire to learn. People curious about the world, its inhabitants, and themselves are compelled to discover how forces interact with and affect the market. Steve Jobs famously said: “Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.” There can be no innovation without it, as only those looking for a solution will find one. Ability to Dream But, designers must also be able to see what is not yet apparent. I’ve recently been thinking about this a lot; I even wrote about some wise words from Keenan Beasley, who talks about an entrepreneur’s fundamental ability to “see a world that doesn’t exist” At its core, innovation is about pushing the boundaries of what was once considered possible. If you can’t dream, there is little chance you will be able to create something that changes the market or industrial landscape. A Thirst to Tell Stories Storytelling isn’t just about advertising. Steve Clayton, Microsoft's “Chief Storyteller,” . He started his career as a “technical pre-sales guy” that could explain the company’s vision to people that didn’t understand the jargon. calls himself a translator Sure, his work also touches the marketing side of the company, just as Mauro helps Pepsi. But design is about the entire customer journey, not just the top of the sales funnel. Maslow’s Pyramid If you ever took an intro to psychology course, you’ve probably heard of Maslow’s Hierarchy of Needs. For those of us who may have slept through that lecture, here’s a brief overview: These are the essential requirements for survival, like air, water, food, and shelter. These needs must be met before anything else. Physiological Needs: Once physiological needs are satisfied, one seeks safety and security, including personal health, employment, and emotional stability. Safety Needs: Next, individuals crave love, companionship, and a sense of belonging with friends and family members. Love and Belongingness: These needs encompass self-esteem, self-confidence, respect, and recognition from others. Esteem Needs: At the top of the hierarchy is the need for self-fulfillment, personal growth, and reaching one's full potential. Self-Actualization: By fulfilling each level, a person inches closer to attaining overall happiness. Designers are crucial in shaping our world, from practical everyday items to complex technologies. By understanding Maslow, they can effectively create products, services, and environments that cater to these essential requirements, thus handing out fragments of happiness. The Three Pillars of Design Innovation For it to truly innovate, three things must be considered in any product, campaign, culture shift, or organizational structure. Desirability Desirability encompasses the human aspect of design innovation—the capacity for a product, service, or experience to truly resonate with its target audience. This involves understanding the unique needs, preferences, and emotions of users and crafting solutions that fulfill their requirements and evoke the desired emotional response. Visibility Visibility refers to the ability of a product, service, or experience to stand out in the increasingly crowded and noisy market landscape. Fostering visibility entails crafting distinct, memorable, impactful visuals, narratives, and brand communications that capture attention and remain top-of-mind for consumers. Viability Everything needs to have a business case, especially at massive companies like PepsiCo. Even if it checks the desirable and visible boxes, innovation must make sense financially before it can ever take hold. Viability considers cost-effectiveness, manufacturability, scalability, alignment with business goals, market demands, and sustainability principles. How Optimism Drives Innovation More than anything, true innovation is only possible if you stay optimistic. Fostering and embracing this mindset can be a game-changer, enabling individuals and organizations to navigate setbacks, find creative solutions, and ultimately bring groundbreaking ideas to life. Push Through the Resistance “I have not failed. I have just found 10,000 ways that won’t work.” The famous Thomas Edison quote scrawled across startup incubators and inventor garages is taken for granted sometimes. True optimism allows someone to break through their failures, dispel the negativity, and keep trying until something sticks. There are going to be terrible ideas, terrible execution, and unforeseen collapses. None of them can stop innovation indefinitely. Combine the Dream and Execution Innovation begins with a dream—an exceptional vision for a revolutionary product, service, or experience that has the potential to transform our lives for the better. However, without effective execution, even the most awe-inspiring ideas may become fantasies in a realm of unfulfilled potential. That's where optimism becomes a catalyst, fusing dreams with action and unlocking unparalleled innovation. It fuels the fire within innovators to not only dream big but also believe in the feasibility of their ambitious ideas. Moreover, optimism breathes life into collaborative efforts, fostering a positive work environment and inspiring teams to unite and work towards a shared vision. Design Thinking is a Paintbrush, Not a Painter Importantly, as Mauro warned before we ended our discussion, design thinking is not a perfect fix; it is merely a tool. Like any tool, its effectiveness depends on the people wielding it—the true driving force behind breakthrough innovation. He likened it to a paintbrush. It offers a range of techniques that enable artists to translate their vision onto the canvas. Similarly, design thinking provides a structured, user-centered approach that empowers businesses to tackle complex issues with empathy, creativity, and iterative experimentation. But the painters that wield it are who are credits with the masterpieces. These people are armed with the three characteristics above. Curiosity, the ability to dream, and a thirst to tell stories. Remember that as you try to shift your company's innovation mindset. Without an artist to pick it up, the paintbrush lies still. Final Thoughts Spending an hour with Mauro is like getting a masterclass in humanity. His focus on happiness, kindness, and empathy is remarkable. To watch the full interview, visit the page. Success Story YouTube Otherwise, start thinking of how you can add some optimism to your own business ideas and start dreaming a little bigger. If you enjoyed this article, I’d love to hear from you. Write me at or at me and I’ll do my best to get back to everyone! scott@scottdclary.com tweet @ScottDClary Also published here .

Constant Curiosity: What They Don't Teach You at School

ধ্রুবক কৌতূহল: তারা আপনাকে স্কুলে কী শেখায় না

Ständige Neugier: Was man einem in der Schule nicht beibringt

Curiosidad constante: lo que no te enseñan en la escuela

Curiosité constante : ce qu'ils ne vous apprennent pas à l'école

निरंतर जिज्ञासा: वे आपको स्कूल में क्या नहीं सिखाते

変わらぬ好奇心: 学校では教えてくれないこと

끊임없는 호기심: 학교에서 가르쳐주지 않는 것

Curiosidade constante: o que não ensinam na escola

Sürekli Merak: Okulda Size Ne Öğretmiyorlar?

Sự tò mò không ngừng: Những điều họ không dạy bạn ở trường

持续的好奇心：他们在学校没有教给你的东西

Analyzing the Impact of Model Scaling on Long-Form Factuality

Digital signage is around us everywhere. You see screens in a mall, at an airport, while buying your coffee in a neighborhood cafe, or heading to a meeting in an office. It’s a trendy communication technology reshaping the way messages are delivered. Versatility is what has driven the high demand for digital signage. Sure, the majority of businesses make the most of it as a powerful promotional tool first. However, its use goes well beyond just commercial interest. Schools, hospitals, museums, public spaces - anywhere communication happens, digital signage has a place. What’s digital signage, the tech behind it that works best, and how to get started - the answers to these questions are below. So, what’s digital signage? Simply put, digital signage is the use of displays to communicate any type of information. It’s a system made up of 3 essential parts: a display itself - a screen where everything shows up. It could be anything: from a TV hanging on a wall to an LED screen on the side of a building.
software, or a Content Management System (CMS), allows signage users to control what, how, where, and when is displayed.
hardware - a media player that grabs information from the software and sends it to screens. a display itself - a screen where everything shows up. It could be anything: from a TV hanging on a wall to an LED screen on the side of a building. display software, or a Content Management System (CMS), allows signage users to control what, how, where, and when is displayed. software hardware - a media player that grabs information from the software and sends it to screens. hardware These pieces work together. After creating content in the software, it’s stored and scheduled for display. The software sends the content to a media player, which has the role of the link between the software and the screen. The media player then ensures that the content is displayed exactly as planned, pushing it to the display automatically. So, whenever you make changes, they are reflected on the screens right away. And, of course, every update doesn’t require manual adjustments. It’s important to mention that digital signage is no longer a complex, enterprise-only solution. Now, with easy-to-use networking hardware like Apple TV - something a lot of people and businesses already have for streaming - and cloud-based platforms like Kitcast, it’s a whole different story. Digital signage has gone very far from being a mega-complicated system. Thanks to tech and software that have flipped the script, it has become available to companies and organizations of any size, with any purpose in mind. Kitcast Kitcast Content is king. Even in the world of digital signage. Content is king. Even in the world of digital signage. You walk past ≈1,000 digital promo content pieces a day. How many do you actually remember? Probably not many. Most of them are perceived by the human brain in such a way that they blend into the background. They’re a part of the digital noise we’ve all learned to ignore. Digital signage drastically changed this perception of content. First, it owns the space (with no distractions). Digital signage is usually placed exactly where the target audience is. Content is placed, front and center. Second, digital displays are bigger, brighter, and hard to ignore. It’s perfect for high-traffic environments demanding high impact. owns the space The third and most important superpower of digital signage is content versatility. You can actually use it to convey any format of information: content versatility Images
Videos
Web pages
Dashboards
Social media
Menu
Directions and maps
Live feeds and real-time data
Any content type that can be shown on-screen - A comprehensive list of what can be featured via digital displays can occupy a couple of pages. High-res visuals like crisp product shots, motion content, news feeds, menus, or metrics - you name it. The thing is that - if it exists digitally, screens can display it. Images Videos Web pages Dashboards Social media Menu Directions and maps Live feeds and real-time data Any content type that can be shown on-screen - A comprehensive list of what can be featured via digital displays can occupy a couple of pages. High-res visuals like crisp product shots, motion content, news feeds, menus, or metrics - you name it. The thing is that - if it exists digitally, screens can display it. Any content type that can be shown on-screen Wait, is digital signage that versatile? Wait, is digital signage that versatile? In recent years, advancements in LED and 3D display technologies have brought a new wave to promotional strategies. Brands have realized that there are more influential ways to engage customers - dynamic and immersive. The jump from traditional Direct LED backlighting to advanced OLED and QD OLED screens has significantly enhanced picture quality, allowing for more vibrant displays. This evolution supports the growing trend of large-scale screens with ultra-high-definition resolutions, including 8K and even 16K, providing unparalleled visuals. 3D and transparent screens have totally changed the game in advertising. Brands continue to quickly pack their marketing strategies with screens of all sizes. The goal - to catch attention with that "WOW" factor and not to lag behind the competitors. Many companies fully take advantage of the massive creative potential digital signage brings in all its forms. Take Xbox’s campaign with a giant LED-powered Sphere in Las Vegas, for example. In the same way, PepsiCo, Marvel, Samsung, Sony, Nike, and plenty of other brands use 3D LED digital signage to deliver eye-catching out-of-home (OOH) advertising experiences. And here’s the thing: digital signage isn’t only about pompous marketing campaigns on gargantuan screens. It isn’t exclusively for big-name brands with massive budgets. Digital signage is becoming just as accessible as it is essential to digital communication. With smart digital signage like Kitcast, which requires no learning curve and is zero-touch, combined with widely used plug-and-play hardware like Apple TV, virtually any company or organization can use it. Schools, gyms, offices, gas stations - it’s totally adaptable to whatever space it’s placed in. The only 3 things required to start showing content: a screen, a media player, and software. smart digital signage smart digital signage Behind-the-screens tech: Why Apple TV is the shortcut to easy digital signage Behind-the-screens tech: Why Apple TV is the shortcut to easy digital signage There are a ton of options for digital signage hardware out there: from Chromecast (great for personal use, not so much for business) to Raspberry Pi (cheap but doesn’t scale well or last long). Each has its pros and cons. But when you start looking for something that’s reliable, cost-effective, and isn't a tech jungle, the list narrows down quickly. This is where Apple TV comes in. While it’s widely known as a set-top box for streaming your favorite shows, it easily gets repurposed to digital signage hardware. And it has the specs to back it up. Apple TV is a serious piece of hardware. Lightweight, compact, and high-performance. This digital signage player has a robust A15 Bionic chip (yup, the same one in some of Apple’s top-end iPhones), so it handles anything from dynamic video loops to high-res images with ease. It’s a small box but packed with processing power, giving you lag-free performance. It’s all about the tech under the hood - the device has got that signature Apple reliability. Apple TV runs on tvOS, which is super stable, and it’s built for seamless integration with other Apple products and services. That means, once you’ve got an Apple ecosystem in place, setting up your digital signage on Apple TV feels pretty effortless. Take Kitcast, for example. It’s built specifically for Apple TV, so it runs on tvOS like it was made for it (because it was). Setting up takes minutes, which is exactly what you want when you need pain-free digital signage. One of the biggest perks of Apple TV for digital signage is its scalability. Apple devices support Device Management (MDM) software. With MDM, you can deploy, configure, and manage all your Apple TV signage players remotely, saving time and effort. With Apple’s Automated Device Enrollment (ADE), you don’t need to manually configure each Apple TV unit. Once you add new devices to your MDM platform (like Jamf, Mosyle, or Apple Business Manager), they auto-configure themselves right out of the box. In short, you get faster rollouts and deployment of new signage locations within minutes instead of hours. Plus, with AirPlay, Apple TV boasts dual functionality. Use it for digital signage, or throw content from your phone or laptop onto the screen in no time when necessary. If we speak about cost-effectiveness, to put this in perspective, other hardware options often come with big, expensive boxes, tons of wiring, and high maintenance costs. Apple TV is space-saving, energy-efficient, and easy on the wallet. Now, add Kitcast into the mix of Apple TV’s perks and it gets even better. Kitcast is based on the philosophy that setting up and running digital signage should be without technical barriers. This, paired with its cool tools for creating content, like 500+ templates, built-in widgets, Canva integration, and even an AI assistant to help you out with designs, makes it the perfect sidekick for Apple TV in its digital signage function. Returning to scalability, Kitcast plays nice with MDM services. It makes deploying on a large scale, to several hundred screens, a matter of several clicks. Set it up once, and for future rollouts, you get an automated deployment process. Beyond that, Kitcast offers a powerful feature set that puts it ahead in digital signage. Screen zoning helps maximize display space for multitasking content. Add flexible calendar-based scheduling, tag-based screen targeting, and UI that removes friction, and you get a digital signage system that doesn’t throw up roadblocks. Getting started with digital signage, using the example of the Apple TV + Kitcast duo, obviously demonstrates that setting up digital signage doesn’t have to be a heavy lift or a brain teaser. Getting started with digital signage Setting up Apple TV for digital signage is literally out of the box. You simply plug it into your display and connect it to the internet. After that, you can link it up with your digital signage software and you’re good to go. The same story is with Kitcast. It offers a 5-minute setup journey with a smooth onboarding process. Simply sign up with Kitcast, install the app on your Apple TV, connect screens, and you can either upload your media or use Kitcast’s widgets or templates. From there, you can handle your digital displays the way you want from one centralized, cloud-based platform. Simple as that. Is digital signage the next big thing? The reality is… it’s a current big thing. Considering how many world-famous brands are jumping on the hype of using massive and standard displays in their strategy, it’s definitely a trend. Digital signage became an important channel of communication, alongside other digital sources of getting information. The thing is that digital signage fits into any space and purpose. You: have a message to deliver, digital signage: frames it. it’s a current big thing

Digital Signage 101: How It Works, What to Show, and How to Start

Señalización Digital 101: Kunjams lurasi, kunas uñacht’ayaña, ukat kunjams qalltaña

Digital Signage 101: Kako radi, šta pokazati i kako započeti

Conceptos básicos de señalización digital: cómo funciona, qué mostrar y cómo empezar

Digital Signage 101: Cara Kerjanya, Apa yang Ditampilkan, dan Cara Memulainya

デジタルサイネージ 101: 仕組み、表示内容、開始方法

Digital Signage 101: Ал кантип иштейт, эмнени көрсөтүү керек жана кантип баштоо керек

Digital Signage 101: ວິທີການເຮັດວຽກ, ສິ່ງທີ່ຄວນສະແດງ, ແລະວິທີການເລີ່ມຕົ້ນ

Digital Signage 101: kā tas darbojas, ko parādīt un kā sākt

Основы цифровой вывески: как это работает, что показывать и с чего начать

Alama ya Dijiti 101: Jinsi Inavyofanya Kazi, Nini cha Kuonyesha, na Jinsi ya Kuanza

ڈیجیٹل اشارے 101: یہ کیسے کام کرتا ہے، کیا دکھانا ہے، اور کیسے شروع کرنا ہے۔

Digital Signage 101: Cách thức hoạt động, nội dung cần hiển thị và cách bắt đầu

In 2023, I wrote about essential developers’ conferences to attend, highlighting their significance and benefits. The year 2024 has witnessed further developments in digital technology, with artificial intelligence (AI) and big data leading the charge and dominating the headlines. This year, there will be AI and big data conferences in different parts of the world for AI experts, researchers, and enthusiasts to attend either in real life or online. In most cases, organizing these events requires a lot of preparations, from hotel reservations for attendees to transportation and the provision of refreshments, etc. Nevertheless, there are usually options for online attendance. What Is an AI And Big Data Conference? An AI and big data conference is a gathering of AI experts, researchers, students and enthusiasts focused on exploring the latest developments in the fields of AI and big data. It is also a place to discuss the opportunities and the various challenges facing the AI and big data industry. Seasoned speakers are usually invited to deliver keynote speeches on various topics ranging from AI and big data applications and data privacy to issues bordering on AI ethics. Panel discussions are held to facilitate a mutual exchange between the audience and the panelists. There are also tech exhibitions showcasing the latest technologies and solutions. Why You Should Attend an AI And Big Data Conference There are peculiar reasons to attend an AI and big data conference in 2024, and these include staying abreast of the latest developments in the industry, networking or meeting like-minded people, learning new skills, and exploring career opportunities. Upcoming AI And Big Data Conferences to Attend in 2024 Whether you are an AI expert, a passionate researcher, or an enthusiast, AI, and big data conferences are great platforms for learning, networking, and staying updated on the latest trends in the industry. This list presents you with an overview of some of the upcoming conferences on AI and big data. The conferences covered include are World Summit AI, AI Summit New York, Oxycon, Analytics Summit, and Big Data Conference Europe, all of which are highly anticipated events in 2024. Oxycon Date: September 25, 2024
Location: Online
Cost: Free
Focus Areas: Fueling Businesses with Public Web Data, Mastering AI & Advanced Web Scraping Techniques, Optimizing Web Data Extraction Operations
Speakers and Agenda: Yet to be revealed Celebrating its 5th anniversary, OxyCon is an online event focusing on web data acquisition for businesses. This year, the speakers will discuss utilizing web data for boosting businesses and optimizing data operations. Mastering AI in web scraping will be another widely explored topic. What makes OxyCon stand out from other conferences is that it’s completely free – you just need to register so you get the link to access it. It is also held online (some conferences are still paid even for watching online), so you can attend it from the comfort of your home or office. The speaker list and agenda are not revealed as of July 2024. However, judging from the past, OxyCon’s speakers are usually top web scraping professionals from Oxylabs and some guests from other successful organizations. Whether you’re a developer or a business owner, you can really get some insider knowledge about data acquisition processes. World Summit AI Date: October 9-10, 2024
Location: Amsterdam, Netherlands
Cost: From €819
Focus Areas: Generative AI, Scaling Startups with AI, AI in Finance and Other Industries Held in Amsterdam, the World Summit AI is one of the largest AI conferences globally. The event’s schedule is busy, full of interesting presentations, panel discussions, and workshops. Some of the presenters include Trishul Chilimbi, VP and distinguished scientist, stores foundational AI at Amazon, Nitzan Mekel-Bobrov, Chief AI Officer at eBay, etc. Big Data Conference Europe Date: November 19-22, 2024
Location: Hybrid - Vilnius, Lithuania, and Online
Cost: From €730
Focus Areas: Predictive and Data Analytics, Kubernetes, Cloud Computing, Serverless Computing This hybrid event, held in Vilnius and available online, is in its 8th year. The Big Data Conference Europe includes hands-on workshops and a wide range of sessions on crucial AI topics such as ChatGPT, deep learning, and predictive analytics. It's an excellent opportunity for both in-person and virtual attendees to enhance their knowledge and skills. Some of the more interesting speakers include Gaurav Tiwari, Engineering Manager at Spotify, Karim Wadie, Tech Consultant at Google, and Ricardo Sueiras, AWS Cloud Practitioner at Amazon Web Services. The Analytics Summit Date: October 8-9, 2024


Location(Hybrid and Online): Hamburg, Germany


Cost: €249


Focus Areas: Data, Analytics, Marketing Technologies, Conversion Optimization, Cloud, Advanced Analytics, AI The Analytics Summit is the largest Google Analytics conference in Europe. Co-developed with Google, this event has expanded to cover a wide array of topics, from marketing technologies to advanced analytics and AI. It features multiple conferences, one-on-one meetings with experts, and hands-on seminars, making it a valuable experience for anyone passionate about data and technology. In this year’s Analytics Summit, there will be a lot of experienced and interesting professionals presenting. The speaker list features Cemre Şahin, Digital Data and Growth Marketing Manager at PepsiCo, Franziska Eickhoff, Chief of Data and Analytics at L’Oréal, and many more. AI Summit New York Date: December 6-7, 2024
Location: New York, NY, USA (Likely Hybrid Format)
Cost: Not stated on their website
Focus Areas: Artificial Intelligence, Business Applications, Technology The AI Summit New York is a key event for those looking to explore AI's business applications. With a likely hybrid format, it caters to both in-person and online attendees. The summit covers a broad spectrum of AI topics and offers a platform for networking with industry leaders. Although this year’s speakers and agenda have not yet been revealed (end of July 2024), the list includes associates from Meta, Google, EY, Cloudflare, Pfizer, and others: a prestigious yet versatile list of companies. Conclusion The importance of attending an AI and big data conference can't be overemphasized. To catch up with the latest developments in this burgeoning tech industry, attending conferences, whether online or in real life, has proven to be a very valuable and rewarding experience for attendees. In 2023, I wrote about essential developers’ conferences to attend , highlighting their significance and benefits. The year 2024 has witnessed further developments in digital technology, with artificial intelligence (AI) and big data leading the charge and dominating the headlines. essential developers’ conferences to attend This year, there will be AI and big data conferences in different parts of the world for AI experts, researchers, and enthusiasts to attend either in real life or online. In most cases, organizing these events requires a lot of preparations, from hotel reservations for attendees to transportation and the provision of refreshments, etc. Nevertheless, there are usually options for online attendance. What Is an AI And Big Data Conference? An AI and big data conference is a gathering of AI experts, researchers, students and enthusiasts focused on exploring the latest developments in the fields of AI and big data. It is also a place to discuss the opportunities and the various challenges facing the AI and big data industry. Seasoned speakers are usually invited to deliver keynote speeches on various topics ranging from AI and big data applications and data privacy to issues bordering on AI ethics. Panel discussions are held to facilitate a mutual exchange between the audience and the panelists. There are also tech exhibitions showcasing the latest technologies and solutions. Why You Should Attend an AI And Big Data Conference There are peculiar reasons to attend an AI and big data conference in 2024, and these include staying abreast of the latest developments in the industry, networking or meeting like-minded people, learning new skills, and exploring career opportunities. Upcoming AI And Big Data Conferences to Attend in 2024 Whether you are an AI expert, a passionate researcher, or an enthusiast, AI, and big data conferences are great platforms for learning, networking, and staying updated on the latest trends in the industry. This list presents you with an overview of some of the upcoming conferences on AI and big data. The conferences covered include are World Summit AI, AI Summit New York, Oxycon, Analytics Summit, and Big Data Conference Europe, all of which are highly anticipated events in 2024. Oxycon Date: September 25, 2024 Location: Online Cost: Free Focus Areas: Fueling Businesses with Public Web Data, Mastering AI & Advanced Web Scraping Techniques, Optimizing Web Data Extraction Operations Speakers and Agenda: Yet to be revealed Date: September 25, 2024 Location: Online Cost: Free Focus Areas: Fueling Businesses with Public Web Data, Mastering AI & Advanced Web Scraping Techniques, Optimizing Web Data Extraction Operations Speakers and Agenda: Yet to be revealed Celebrating its 5th anniversary, OxyCon is an online event focusing on web data acquisition for businesses. This year, the speakers will discuss utilizing web data for boosting businesses and optimizing data operations. Mastering AI in web scraping will be another widely explored topic. What makes OxyCon stand out from other conferences is that it’s completely free – you just need to register so you get the link to access it. It is also held online (some conferences are still paid even for watching online), so you can attend it from the comfort of your home or office. The speaker list and agenda are not revealed as of July 2024. However, judging from the past, OxyCon’s speakers are usually top web scraping professionals from Oxylabs and some guests from other successful organizations. Whether you’re a developer or a business owner, you can really get some insider knowledge about data acquisition processes. World Summit AI Date: October 9-10, 2024 Location: Amsterdam, Netherlands Cost: From €819 Focus Areas: Generative AI, Scaling Startups with AI, AI in Finance and Other Industries Date: October 9-10, 2024 Location: Amsterdam, Netherlands Cost: From €819 Focus Areas: Generative AI, Scaling Startups with AI, AI in Finance and Other Industries Held in Amsterdam, the World Summit AI is one of the largest AI conferences globally. The event’s schedule is busy, full of interesting presentations, panel discussions, and workshops. Some of the presenters include Trishul Chilimbi, VP and distinguished scientist, stores foundational AI at Amazon, Nitzan Mekel-Bobrov, Chief AI Officer at eBay, etc. Big Data Conference Europe Date: November 19-22, 2024 Location: Hybrid - Vilnius, Lithuania, and Online Cost: From €730 Focus Areas: Predictive and Data Analytics, Kubernetes, Cloud Computing, Serverless Computing Date: November 19-22, 2024 Location: Hybrid - Vilnius, Lithuania, and Online Cost: From €730 Focus Areas: Predictive and Data Analytics, Kubernetes, Cloud Computing, Serverless Computing This hybrid event, held in Vilnius and available online, is in its 8th year. The Big Data Conference Europe includes hands-on workshops and a wide range of sessions on crucial AI topics such as ChatGPT, deep learning, and predictive analytics. It's an excellent opportunity for both in-person and virtual attendees to enhance their knowledge and skills. Some of the more interesting speakers include Gaurav Tiwari, Engineering Manager at Spotify, Karim Wadie, Tech Consultant at Google, and Ricardo Sueiras, AWS Cloud Practitioner at Amazon Web Services. The Analytics Summit Date: October 8-9, 2024 Location(Hybrid and Online): Hamburg, Germany Cost: €249 Focus Areas: Data, Analytics, Marketing Technologies, Conversion Optimization, Cloud, Advanced Analytics, AI Date: October 8-9, 2024 Date: October 8-9, 2024 Location(Hybrid and Online): Hamburg, Germany Location(Hybrid and Online): Hamburg, Germany Cost: €249 Cost: €249 Focus Areas: Data, Analytics, Marketing Technologies, Conversion Optimization, Cloud, Advanced Analytics, AI Focus Areas: Data, Analytics, Marketing Technologies, Conversion Optimization, Cloud, Advanced Analytics, AI The Analytics Summit is the largest Google Analytics conference in Europe. Co-developed with Google, this event has expanded to cover a wide array of topics, from marketing technologies to advanced analytics and AI. It features multiple conferences, one-on-one meetings with experts, and hands-on seminars, making it a valuable experience for anyone passionate about data and technology. In this year’s Analytics Summit, there will be a lot of experienced and interesting professionals presenting. The speaker list features Cemre Şahin, Digital Data and Growth Marketing Manager at PepsiCo, Franziska Eickhoff, Chief of Data and Analytics at L’Oréal, and many more. AI Summit New York Date: December 6-7, 2024 Location: New York, NY, USA (Likely Hybrid Format) Cost: Not stated on their website Focus Areas: Artificial Intelligence, Business Applications, Technology Date: December 6-7, 2024 Location: New York, NY, USA (Likely Hybrid Format) Cost: Not stated on their website Focus Areas: Artificial Intelligence, Business Applications, Technology The AI Summit New York is a key event for those looking to explore AI's business applications. With a likely hybrid format, it caters to both in-person and online attendees. The summit covers a broad spectrum of AI topics and offers a platform for networking with industry leaders. Although this year’s speakers and agenda have not yet been revealed (end of July 2024), the list includes associates from Meta, Google, EY, Cloudflare, Pfizer, and others: a prestigious yet versatile list of companies. Conclusion The importance of attending an AI and big data conference can't be overemphasized. To catch up with the latest developments in this burgeoning tech industry, attending conferences, whether online or in real life, has proven to be a very valuable and rewarding experience for attendees.

Essential 2024 AI & Big Data Conferences: Oxycon, World AI Summit, AI Summit NY, Analytics Summit  

The launch of generative artificial intelligence (genAI) tools such as ChatGPT and DALL-E, making businesses explore how this technology can spark creativity and drive innovation. In fact, a 2021 survey by found that 86% of executives believe AI will become a mainstream technology in their company within the next 3-5 years. PwC But what exactly is Generative AI, and how can it help in the creative field? Generative AI isn't just about automating tasks, it inspires creativity and has practical applications in fields like drug discovery, virtual reality, and content creation. These AI systems can use deep learning algorithms to create entirely new content, from images and videos to music and text, that closely resembles human work. In this post, we'll explore how Generative AI is changing creativity and problem-solving in the business world. Generative AI as a creative assistant While automation is a one of the aspects of Generative AI, it is also used as a creative assistant; let's explore how it is changing creative processes across various fields. Brainstorm new product ideas Brainstorming sessions often need help to overcome creative blocks and create diverse ideas. Companies can use Generative AI tools like MarcomAI. By using vast datasets, these tools can create surreal product ideas based on keywords provided by the user. For example, PepsiCo uses Generative AI to create new flavor combinations. The AI analyzes consumer preferences, flavor profiles, and market trends to suggest novel and potentially delicious options humans might not have considered. Product and graphic design Generative AI is also changing the way designers explore concepts. Tools like AutoDesk Generative Design allow designers to input parameters and receive multiple design variations based on those constraints. It helps them to explore possibilities they might not have considered before for more innovative and efficient product development. Generates personalized marketing copy For a successful marketing campaign, writing compelling copy that resonates with different audiences can be a time-consuming task. Generative AI tools like Copy.ai analyze target audiences and product details to craft personalized marketing copy for different platforms. It allows marketers to tailor their messages for maximum impact without sacrificing creativity. Similarly, creating catchy headlines is also important for creating content assets. AI tools like Jasper can analyze your content and target audience to suggest attention-grabbing headlines.Thus, marketers can focus on refining the overall strategy while the AI does the creative heavy lifting. Compose music Generative AI is also making waves in the music industry. Amper Music can analyze a musician's style and generate melodic snippets to jumpstart the creative process. These AI-generated parts inspire musicians to create unique masterpieces. Moreover, platforms like LANDR analyze and build upon existing music to create new song sections or even full instrumental accompaniments. It allows musicians to explore new sonic parts and make music that might not have been possible alone. Popular GenAI platforms Generative AI tools like GPT-4, DALL-E 3, Sora, Apple's Realm, Google Gemini, and Anthropic's Claude are changing the creative landscape. Let's see how these platforms are being applied across various industries. by OpenAI, is used for many applications, from generating creative writing prompts to code development. For example, Duolingo, the popular language learning app, has integrated GPT-4 to create more personalized user learning experiences. GPT-4 understands significantly more nuance and detail, allowing you to translate your ideas into exceptionally accurate images easily. DALL·E 3 is built natively on ChatGPT, which lets you use ChatGPT as a brainstorming partner and refiner of your prompts. Just ask ChatGPT what you want to see in anything from a simple sentence to a detailed paragraph. DALL·E 3 Developed by OpenAI, Sora focuses on creating high-quality videos. Unlike prior models, which are limited by video size and resolution, Sora can generate impressive visuals in various formats. Google's Gemini excels at responding to your questions and requests in a comprehensive way, potentially serving as an effective research and writing assistant. Given Google's focus on global accessibility, Gemini can provide information and communication across multiple languages. Anthropic Claude exhibits near-human levels of fluency in complex tasks. It has increased capabilities in analysis and forecasting, nuanced content creation, code generation, and conversing in non-English languages like Spanish, Japanese, and French. These examples show how GenAI is becoming an invaluable assistant in the creative process. As AI continues to evolve, it's important to remember that it is not meant to replace human creativity but to augment it. By taking care of repetitive tasks, AI frees humans to focus on higher-level strategic thinking and emotional connection in the creative process. Building a Responsible AI Future: Challenges and Opportunities As we explore the incredible applications of Generative AI, it's also vital to address its challenges. Data privacy, bias, and the need for skilled professionals are key issues that require our attention. Data privacy Generative AI models are trained on vast amounts of data. To protect personal information, we need robust data governance frameworks and strict adherence to privacy regulations like GDPR and CCPA. The Partnership on AI (PAI) is a collaborative initiative that brings together diverse voices from the AI community, including leading technology companies, academic institutions, and civil society organizations. Their mission is to address important questions about our future with AI and to advance responsible AI practices. In January 2024, released a comprehensive report titled "AI Rules of the Road". This report provides a holistic approach to safety that includes bias, overreliance on AI systems, privacy, and worker treatment. It aligns with their ongoing efforts to establish best practices for responsible data collection and usage in AI development. PAI Bias in AI systems If the data used to train Generative AI models is biased, the outputs generated by these models can perpetuate and even amplify those biases. Ensuring diversity and inclusivity in the data sets used for training AI models is essential to mitigate this risk. Organizations like OpenAI have been working on techniques like "constrained language models" to reduce bias in generated content. Additionally, regularly auditing AI systems for potential biases and making necessary adjustments is necessary to build trust. The shortage of skilled professionals As the demand for AI talent continues to grow, there is a widening gap between the supply and demand of skilled professionals. To bridge this gap, we need to invest in education and training programs that equip individuals with the necessary skills to work with Generative AI technologies. Initiatives like the AI4ALL program, which focuses on increasing diversity and inclusion in AI education, are making great strides in this direction. Focusing on ethical AI development practices is another aspect of building a responsible AI future. It involves integrating ethical considerations into each stage of AI development, from data collection and model training to deployment and monitoring. The IEEE Global Initiative on Ethics of Autonomous and Intelligent Systems has developed a comprehensive framework called "Ethically Aligned Design" to guide the responsible development of AI systems. To implement these principles, organizations can establish internal ethics committees to oversee the development and deployment of AI systems. These committees can ensure that AI projects align with the organization's values and adhere to ethical guidelines. Regular audits and impact assessments can also identify and mitigate potential risks associated with AI systems. Wrapping up Generative AI is pushing human creativity and innovation like never before. We can accomplish many tasks in less time and create imaginative products with these tools and technology. However, we must also address AI's challenges. We can ensure AI systems are developed and deployed responsibly by prioritizing data privacy, mitigating bias, and nurturing a skilled workforce. Our best chance of building AI systems that support our values and benefit humanity is through collaboration and transparency. By working with researchers, developers, and policymakers, we can create a future where Generative AI is used for good. So, let's experiment with Generative AI tools, learn about the latest advancements, and contribute a unique perspective to AI adoption.

Generative AI: The Future of Creativity and Problem-Solving is Here

The Value of Diversity and Inclusivity in the Arts Since time immemorial, the arts have been an effective tool for encouraging diversity, campaigning for reform and fostering inclusive societies, for example, the Egyptian civilization, like building the pyramids of Giza and the Sphinx! Ancient Greek society building beautiful pottery, and sculpture! Artistic variety is essential for creative originality and creativity. Further, the and the highlighted the value of the marginalized people expressing their experiences and viewpoints in the form of art to empower them and make them be heard. feminist art movement in 1970s Harlem Renaissance When the art experience is shared with different audiences, it improves and becomes more representative of the diverse aspects of society. In terms of the labor force, having a diverse workforce for programming and community participation jobs makes art more relevant and approachable. An artistic society leads to more innovation and creativity all around, which leads to new discoveries and inventions….. The era of the renaissance was so critical in Europe’s history because the artistic tendencies of the human were awarded, which led to better outcomes for the medieval society. Even though it may appear tough, numerous organizations have successfully navigated the hurdles of in the arts. PepsiCo and , for example, have profited from a diverse workforce by allowing them to innovate and give excellent customer service to a wider spectrum of clients. Initiatives such as East-West Players' 51% Preparedness Plan for the American Theatre are excellent examples of how enterprises in the arts and culture sector may thrive by embracing diversity at all levels, including board members, artists, and audiences. Further, cultural instructions such as the and the theater demonstrated the importance of diversity and inclusivity but promoted empathy and diversity through sharing stories from various backgrounds, thereby bringing and democratizing art for everyone to enjoy and share. establishing diversity AT&T Sundance Film Festival Alvin Ailey American Dance The Palm Collective's Visionary Leap The Palm Collective is spearheading a new generation of Web3 and art in New York City. The Obscura Community is a groundbreaking platform created by this forward-thinking artist collective. Its goal is to empower artists in the rapidly expanding Web3 landscape. As we celebrate Women's History Month, this initiative serves as a testament to the transformative power of art and a beacon of inclusivity. The registration link for artists to register to the Palm Collective, can be found here. Participants must ensure that they follow the Palm Collective’s terms and conditions, and must be ready to provide a high-definition version of their work for projection in case it’s selected. Call x Digital Art: Egalitarian Utopia is accepting submissions in all formats ofall digital media, including images, videos, music, 3D, and artificial intelligence (AI) works though submissions using AI must be disclosed. Celebrating Womxn's Month with a Vision of Utopia March marks the arrival of spring as well as the commemoration of women's accomplishments across history and cultural contexts. Taking advantage of this historic time, The Palm Collective presents "Call x Digital Art: Egalitarian Utopia". It is a call for designers and artists of all gender identities to present their utopian worlds that are based on egalitarian values. This project advances the discussion on diversity and inclusiveness into the field of digital art in addition to honoring Women's History Month. With the transformation and shift to the digital age, artists now have unprecedented means of expressing their creativity at scale. The Palm Collective's most recent initiative, which provides artists with enticing incentives and a unique space to display their work, serves as more evidence of this move towards building an artistic society which fosters creativity and innovation at scale, for the people and by the people. Final Thoughts An important turning point in the history of the relationship between art, technology, and social reform has been reached with the introduction of the showcase project by The Palm Collective and the Obscura Community, as it brings together blockchain technology, NFTs, artistic creations and creative mindfulness together to create value for the society just like in the days of Renaissance. This innovative initiative is a celebration of the strength of the human imagination and the impact that artists have on the future. Through the celebration of Womxn's Month, The Palm Collective not only pays tribute to the accomplishments of women throughout history, but also lays the groundwork for a more equitable and inclusive creative community. The Palm Collective's effort is not just an art competition; it is a desperate cry to artists everywhere to imagine, make, and inspire a better future. It's evident from gazing out over this new terrain that art, in its most imaginative manifestations, possesses the keys to unlocking a more inclusive and harmonious world. Don’t forget to like and share the story! This author is an independent contributor publishing via our brand-as-author program. Be it through direct compensation, media partnerships, or networking, the author has a vested interest in the company/ies mentioned in this story. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR Vested Interest Disclosure:

Empowering Artists in the Digital Age: The Palm Collective's Visionary Platform

ডিজিটাল যুগে শিল্পীদের ক্ষমতায়ন: দ্য পাম কালেক্টিভের ভিশনারি প্ল্যাটফর্ম

Künstler im digitalen Zeitalter stärken: Die visionäre Plattform des Palm Collective

Empoderar a los artistas en la era digital: la plataforma visionaria de The Palm Collective

Donner du pouvoir aux artistes à l’ère numérique : la plateforme visionnaire du Palm Collective

डिजिटल युग में कलाकारों को सशक्त बनाना: द पाम कलेक्टिव का दूरदर्शी मंच

デジタル時代のアーティストに力を与える: パーム コレクティブの先見の明のあるプラットフォーム

디지털 시대의 예술가 역량 강화: The Palm Collective의 비전 플랫폼

Capacitando Artistas na Era Digital: A Plataforma Visionária do Palm Collective

Расширение прав и возможностей художников в эпоху цифровых технологий: концептуальная платформа The Palm Collective

Dijital Çağda Sanatçıları Güçlendirmek: Palm Collective'in Vizyoner Platformu

Trao quyền cho các nghệ sĩ trong thời đại kỹ thuật số: Nền tảng tầm nhìn của The Palm Collective

为数字时代的艺术家赋能：The Palm Collective 的愿景平台

Back in 2020, 's brand was worth a whopping , while PepsiCo's brand was valued at $70.9 billion. The time-honored competition between Pepsi and Coca-Cola is legendary in marketing, still influencing the drink market, global marketing, peoples’ choice of product, and brand loyalty. For over a century, this battle has evolved from a taste test to today’s online advertisement. This article delves into the creativity and strategies Pepsi and Coca-Cola implore to win customers worldwide; in this article, we will examine their battles, advertisement strategies, and how they adjust to changing customer tastes to keep their storied rivalry living. Coca-Cola $84.86 billion Background In , Coca-Cola first came to life. It all began when Dr. John S. Pemberton, a pharmacist, created a soft drink that had a unique taste meant to be sold at soda fountains. Frank Robinson his bookkeeper named the drink “Coca-Cola” and also crafted the logo in his handwriting; Coca-Cola was publicized as a stress-relieving drink. 1886, in Atlanta, Georgia On the other hand, in , Pepsi originally called “Brad’s Drink” was created by Caleb Bradham a pharmacist from New Bern, North Carolina. Brad’s Drink was later renamed Pepsi-cola in 1893, this change of name was inspired by the digestive aid; pepsin, and kola nuts which were used in the recipe. Pepsi was promoted as a tasty and healthy digestion-aiding beverage. 1893 \When Coca-Cola started its marketing journey, emphasis was laid on how refreshing and satisfactory it was. The brand was ahead of the game as it was the first to use branded merchandise, by distributing items like calendars and clocks with their logos on it to promote their brand. In 1916 Coca-Cola decided to switch up its marketing tactics with the introduction of the popular bottle shape; this made it different, and more recognizable in different places. In 1927 they created the largest soda fountain in the world. At first, Pepsi started by promoting its health benefits, strategically placing itself as a digestive aid. During the great depression that occurred in the 1930s, Pepsi became popular for selling double the amount of soda for the same price as Coca-Cola ( that is, 12 ounces of the beverage for the same price as 6 ounces of Coca-Cola) this became their unique selling point.             Pepsi came up with another approach in the 1960s which was the “Pepsi Generation” campaign,  they tried connecting with younger people; this act was the starting point of the famous Cola wars with Coca-Cola. Key Marketing Battles In the famous taste battle between Pepsi and Coke, the numbers show who's winning. In 2020, Coke had a big chunk of the market, with . This tells us a lot about what people like and how loyal they are to these brands. 43.7%, while Pepsi had 24.1% The Cola Wars represents one of the most notable marketing showdowns in marketing history, embodied by the Pepsi generation campaign. It all began in the year 1975 when Pepsi organized a blind taste test to see which product people liked better, Pepsi or Coca-Cola. This made Pepsi very famous, Coca-Cola could not just watch but felt the need to do something. In 1985, Coca-Cola responded by changing its recipe to “ ”, this move had no positive outcome; eventually they brought back their original recipe and called it “Coca-Cola Classic”. It was a valuable learning experience for both companies. New Coke Right from time, backing up a product with a famous person has always been a powerful marketing tool, companies believe that having a celebrity support a particular product will make people have more interest in it. Pepsi and Coca-Cola have thoroughly utilized these tactics, and prominent figures like Michael Jackson and Britney Spears have endorsed Pepsi. On the one hand, Coca-Cola has endorsed icons like Selena Gomez, Marilyn Monroe, and others recently. These endorsements, not only boost the brand’s visibility; it also contribute to shaping its identity by connecting it with the irresistible appeal and charisma of celebrities that support them. Lately, staying healthy has been a priority for a lot of people, companies like Pepsi and Coca-Cola have taken note of this, and they have adapted to this trend by expanding their options, adding healthier choices like juice, water, and drinks that contain fewer calories; their advertisements are also changing emphasizing the nutritional value of these products. This change highlights how important it is for companies to keep the needs of people in mind. Comparative Analysis of Marketing Strategies At first, Marketing was usually all about reaching large groups of people based on age, gender, and income. However, today’s marketing is about targeting specific individuals and customizing messages just for them. Companies now make use of data analytics to figure out people’s interests and behaviors, and then send messages that resonate. Change like this reflects an understanding that in a diverse world, a generic approach will not be effective because people's preferences cannot be the same in a globalized market. Over time, advertising has changed. At the start we used to see ads on traditional platforms like TV and newspapers, now we see them on the internet and social media; every form of advertisement has its benefits. TV ads reach a large group of people while online advertisements reach specific individuals only. Social media has changed marketing a lot, companies can now reach their customers right away and get feedback; the best part is with online advertisement we can measure how well it works through metrics like clicks and shares. With this, companies can identify areas for improvement and adjust their ads to get good results. Brands' messaging and positioning have gone through massive change too, in the past, Brands only emphasized their products’ features and benefits. But now through storytelling, they create an emotional connection with people; they do not want to be just providers of goods and services alone, they want to be like friends who share the same dreams, values, and worries. This is about building strong bonds with people and fostering dedication even in a saturated market. Iconic Campaigns and Their Impact In the 1980s, Pepsi came up with a brilliant idea called the “ ” It was a blind taste test where people did not know which of the sodas they were drinking, Pepsi or Coca-Cola. This was a daring move that boosted Pepsi's sales and positioned it as a confident, unconventional, youth-oriented brand. Another remarkable campaign was “The Choice of a New Generation”, this campaign featured celebrities of that time making Pepsi much cooler for younger people. Pepsi Challenge On the other hand, Coca-Cola has a natural talent for creating campaigns that make us feel warm and connected. Remember the ” ” campaign? Which featured bottles with customized names, it made buying a soda feel so personal and fun. It strengthened  Coca-Cola as a brand that was about bringing people together. Who can forget those Christmas trucks? “ ” ads always marked the start of a festive season, making us feel very excited; Coca-Cola sure knows how to spread happiness and celebration. Share a Coke The holidays are coming The way people see Pepsi and Coca-Cola was influenced by these advertising efforts. Pepsi is known as a brand that is cool and daring, having a desire to challenge existing ways of doing things and exploring new possibilities. Coca-Cola, conversely has positioned itself as a classic symbol that brings people together, making moments happier and more enjoyable. The Role of Innovation in Marketing When a new product is launched it captures people's attention, and brings excitement; using initiative marketing techniques like sneak pics and collaborating with famous people makes the whole experience very exciting. The packaging of a product is not just about aesthetics; it is about making sure they are easy to use, suitable for the environment, and gives a pleasant experience when it is being unboxed.  Coca-Cola bottles with people's names on them or Amazon user-friendly packaging can be taken as an example; it shows how packaging can make a brand look unique and influence consumers' preferences. The way brands connect with people has changed through digital marketing, they now make use of social media platforms, super cool digital encounters, and customized emails making the connection with consumers more personal and fun. Nike uses AR to launch their sneakers, and Spotify makes playlists just for you;  using new technologies to make memorable experiences that people love, makes customers stay loyal to the brand. Global Reach and Localization Strategies Coca-Cola and Pepsi are experts at adjusting their marketing tactics to fit different global markets. They don't just translate words they also change colors, themes, and messaging to match different local cultures. Coca-Cola's “ ” campaign was themed universally around joy and being together; local celebrities were featured and things in cultural reference to different cultures were also used to make the connection feel more personal for the people there. Open Happiness Understanding and respecting cultural differences is crucial. Coca-Cola and Pepsi have learned this aspect; Pepsi's journey to India is a good example, during Pepsi's expansion into India they didn't just advertise their product but also engaged in a big part of the Indian culture which was cricket. This way, they became an integral part of Indian recreation activities. Coca-Cola's strategy in China shows that adapting to local culture can be successful, They incorporated Chinese symbols and partnered with popular artists to be well-known to Chinese people. Conversely, Pepsi had issues with the Philippines because of a branding mistake that did not respect their local custom. This highlights the challenges that follow global marketing. The Current State of Battle Pepsi has relied heavily on entertainment, teaming up with notable stars and important occasions to win young people over. Focusing on digital platforms and social media engagements allowed them to create interactive and viral content that gets people talking and sharing online. On the other hand, Coca-Cola focuses on that give people a feeling of joy, togetherness, and shared experience; their “open happiness” and Share a Coke” can be used as an example, it has been successful in promoting a positive brand image across different regions. emotional branding with campaigns Regardless of the competition, Coca-Cola maintains a lead worldwide because its brand is loved by people wherever you go. However, Pepsi is making major progress in certain markets by offering healthier snacks and drinks people want currently. Both Pepsi and Coca-Cola have dedicated fans though customers are leaning toward healthier, low-sugar, and eco-friendly alternatives. In the future, Pepsi and Coca-Cola are striving to be more than just companies that make drinks. Coca-Cola is working hard to be eco-friendly by reducing its emissions and making its packaging easier to reutilize. Meanwhile, Pepsi is also big on sustainability but is investing in digital technology to make sure customers have a wonderful experience with their brand. Final Thoughts The Pepsi vs. Coca-Cola clashes teach us an invaluable lesson about outperforming in marketing. These brands have been struggling for ages, changing their strategies constantly to stay relevant; from creative ads to digital excitement. They have adjusted to what people care about, their rivalry is not just about the products, it is all about the fluid nature of marketing. Watching them, we learn how brands can continue to develop and connect with customers,  now and in the years to come.

Pepsi vs Coca-Cola: A Marketing Battle for the Ages

With users owning and being compensated for their data, WEB 3.0 promises a new level of control over personal information. However, with this new paradigm comes a host of myths and misconceptions. Why am I talking about this? I'm the CBDO of the Adtech video platform for publishers Viqeo and CEO and co-founder of OTM — the platform is based on its own technological developments, which set up the process of automating and planning the procurement of online advertising, a 30 million dollar company. OTM's patented MarTech and AdTech products and solutions have been deployed at companies such as Google, Pepsi-Co, Nestle, FIFA, Nissan, Unilever, and more. I believe that my expertise will help to understand the myths and realities related to privacy in WEB 3.0, including decentralization, user experience, and trust. Debunking Privacy Myths and Exposing the Truths Web 3.0 Is Entirely Decentralized Myth 1: WEB 3.0 is empowering users with complete control over their data and preventing advertisers from collecting personal information for marketing purposes. In WEB 3.0, users manage their data and decide which data to share with whom. However, this also means added responsibility for the users, as they can decide what information they want to share Reality: Furthermore, companies can interact with users at a new level. They can still collect data, but they would need explicit consent from the users. This means users might be more willing to share their data if they receive something valuable in return, such as personalized content, better user experience, or even monetary compensation. Yet, WEB 3.0 does not prevent advertisers from collecting information about users. There might even be a rise in privacy-preserving technologies like zero-knowledge proofs and homomorphic encryption that allow companies to use data while preserving user privacy. Users Would Need to Pay Tokens for Every Action Made in WEB 3.0 Myth 2: I cannot claim that every action in WEB 3.0 requires users to pay tokens. This approach is primarily used in the play-to-earn model, where consumers are incentivized by offering them bonuses, including tokens, for their actions to maintain their interest and keep them engaged in the game. Reality: Additionally, having some technical understanding of Web3 is necessary. However, this can be a burden and a limitation for entering the Web3 market since everything needs to be processed through the wallet, a significant challenge for mass adoption. That is why there is a need for a proper understanding such as how to set up, register, and perform specific tasks on the platform or service. Therefore, much work must be done to make mass adoption easier for users. There Are no Ads and no Tracking Myth 3: In the era of WEB 3.0, there will be new advertising and consumer behavior analysis formats. For example, the Advertising Video On Demand (AvOD) model lets businesses choose advertisement formats and types based on the target audience and campaign budget. Reality: This promotes flexibility in strategy optimization, depending on the audience's needs and reactions. In other words, users will become integral to the value chain, from the advertiser to the direct consumer. However, for this to work well, users must decide to whom they are willing to provide their personal information, interests, and other relevant data. It must be clear that brand A, for example, can use my data, and in return, I will receive relevant content and respond to brand communication because I like the brand. With this perspective, customers will be organically integrated into the value chain between the brand, advertising platforms, and services for different users. Of course, tracking and ads will not disappear in WEB 3.0. Instead, they will exist in another paradigm. For instance, I would allow one brand or enterprise to use my data to interact with me. This brand or platform, through which I give my permission, will encrypt my data and store it in a safe place. Data transfer will only be for brand users. Therefore, this paradigm's tracking, analytics, post-click, and post-view attribution models would function more efficiently. Myth 4: Advertisers Would View the Personal Data of Users The law prohibits the collection of anonymous personal data. However, in the case of WEB 3.0, advertisers would have powerful tools for analyzing marketing campaign results. This would allow businesses to track metrics such as views, clicks, and conversions and make real-time adjustments for optimizing outcomes and increasing ROI. Reality: Myth 5: User Data Is Absolutely Protected It is incorrect to say that the WEB 3.0 system has no weaknesses in storing personal data. At the end of the day, it is a technology, and private keys can be lost or even stolen. In terms of restoration, access codes can simply be lost or forgotten. Reality: Simply put, all solutions that have a decentralized element can be vulnerable, as no one has canceled hackers or scammers. In this sense, the distinction with WEB 2.0 is minimal, as all kinds of attacks must be dealt with by maximizing the protection of personal and server data. Additionally, governments may introduce regulations that could restrict the mechanism of WEB 3.0 and its usage under their jurisdiction. Myth 6: WEB 3.0 Is Entirely Decentralized and Does Not Require Trust In practice, most decentralized apps in Web3 still rely on centralization and varying degrees of trust. This is evident in selecting network protocols, consensus algorithms, smart contract codes, data storage providers, user interfaces, and control models. Reality: These choices can result in potential errors, bias, manipulation, or censorship in Web3 DApps. Therefore, users should be aware of these factors and evaluate them critically. Understanding new technologies is vital in developing WEB 3.0 and its impact on the AdTech industry. Advertisers can use blockchain-based tokens, individually or in collaboration with other brands, to encourage and reward their loyal customer base. A core principle is communicating transparently with users entrusted with their data. The landscape is rapidly evolving with the rise of decentralized social networks and advertising platforms, and navigating these platforms adeptly is essential. Upholding user privacy is a non-negotiable principle, and users must have complete control over their data sharing with brands. Effective collaboration and partnership building with fellow stakeholders in the market is central to mutual learning and growth. Establishing direct, personal connections with their audience enables advertisers to deliver highly personalized advertising content while maintaining user privacy. This synergy between WEB 3.0 technologies and the Adtech industry promises a transformative and user-centric future.

Navigating Web 3.0: Debunking Privacy Myths and Unveiling Realities

ওয়েব 3.0 নেভিগেটিং: গোপনীয়তা মিথ এবং উন্মোচন বাস্তবতা ডিবাঙ্কিং

Navigieren im Web 3.0: Datenschutzmythen entlarven und Realitäten enthüllen

Navegando por la Web 3.0: desacreditando mitos sobre la privacidad y revelando realidades

Naviguer sur le Web 3.0 : démystifier les mythes sur la vie privée et dévoiler les réalités

वेब 3.0 को नेविगेट करना: गोपनीयता मिथकों को दूर करना और वास्तविकताओं का अनावरण करना

Web 3.0 をナビゲートする: プライバシーに関する神話を暴き、現実を明らかにする

웹 3.0 탐색: 개인 정보 보호에 대한 신화를 폭로하고 현실 공개

Navegando na Web 3.0: desmascarando mitos sobre privacidade e revelando realidades

Навигация по Web 3.0: развенчание мифов о конфиденциальности и раскрытие реальности

Web 3.0'da Gezinme: Gizlilik Efsanelerinin Çürütülmesi ve Gerçeklerin Ortaya Çıkarılması

Điều hướng Web 3.0: vạch trần những lầm tưởng về quyền riêng tư và vạch trần thực tế

驾驭 Web 3.0：揭穿隐私神话并揭示现实

SEC v. Ripple Court Filing, retrieved on July 13, 2023 is part of . You can jump to any part in this filing . This part is 7 of 18. HackerNoon’s Legal PDF Series here DISCUSSION I. Legal Standard A. Summary Judgment Summary judgment is appropriate where the record shows that there is no genuine dispute as to any material fact and that the moving party is entitled to judgment as a matter of law. Fed. R. Civ. P. 56(a); see Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 247–48 (1986); Celotex Corp. v. Catrett, 477 U.S. 317, 322–26 (1986). A genuine dispute exists “if the evidence is such that a reasonable jury could return a verdict for the nonmoving party.” Anderson, 477 U.S. at 248. The moving party initially bears the burden of demonstrating the absence of a genuine dispute of material fact by citing evidence in the record. See Celotex, 477 U.S. at 323–24; Koch v. Town of Brattleboro, Vt., 287 F.3d 162, 165 (2d Cir. 2002). If the moving party meets its initial burden, the burden then shifts to the opposing party to establish a genuine dispute of material fact. Fed. R. Civ. P. 56(c)(1); Beard v. Banks, 548 U.S. 521, 529 (2006); PepsiCo, Inc. v. Coca-Cola Co., 315 F.3d 101, 105 (2d Cir. 2002) (per curiam). In doing so, the nonmoving party “may not rely on conclusory allegations or unsubstantiated speculation,” Scotto v. Almenas, 143 F.3d 105, 114 (2d Cir. 1998), as “unsupported allegations do not create a material issue of fact,” Weinstock v. Columbia Univ., 224 F.3d 33, 41 (2d Cir. 2000). Continue Reading . here About HackerNoon Legal PDF Series: We bring you the most important technical and insightful public domain court case filings. This court case 1:20-cv-10832-AT-SN retrieved on September 7, 2023, from is part of the public domain. The court-created documents are works of the federal government, and under copyright law, are automatically placed in the public domain and may be shared without legal restriction. dropbox

SEC v. Ripple: The Use of Legal Standard in SEC's Action

Earlier this week, announced their . Nelson Chai, Uber CFO, reported: Uber first-ever profitable quarter The unique power of the Uber platform and the team’s relentless focus on profitable growth was on full display in Q2, with record profitability and over $1 billion of quarterly free cash flow Uber’s stock has gone through a roller coaster journey since its IPO in 2019. Several factors contributed to this, including lower demand during COVID lockdowns, and a highly competitive market in both ride-hailing and delivery. Uber’s stock was hit hard when the market correction began in 2022, particularly given its lack of profitability. So, their first profitable quarter is a remarkable milestone for the company. One number stood out in their earnings. That was - Even though the advertising business has only been around for four years, $650M (for simplicity, assume this is pure profit given advertising is an all-margin business) is Uber’s annual free cash flow**.** Undeniably, this has been one of their largest drivers of profitability. Uber ads’ annual revenue run rate . $650M ~15% of In this article, we’ll dive into: Uber’s difficult path to profitability Breaking out of the low profitability loop The Uber ads product How successful can this be Uber’s difficult path to profitability Since Uber’s founding in 2009, the ride-hailing business has grown exponentially. An influx of venture capital money into the industry kicked off an era of heavily discounted rides and regulatory successes against taxi cartels, ending with Uber owning . The recent years also saw a steady state emerge in non-US geographies - Uber sold their China business for a and continued to maintain a in India. 70%+ of the US market today partial stake in Didi 40-50% market share However, the market in most geographies today continues to be a duopoly, and Uber given the lack of consumer loyalty towards a particular brand. In fact, despite getting to profitability this quarter, Uber’s stock dropped due to concerns about a . continues to have to engage in price wars re-emerging price war with Lyft In the delivery business, while UberEats had a first-mover advantage, in the US. While this business has grown steeply through the pandemic and now constitutes of gross bookings, the market continues to be highly competitive, limiting how profitable Uber can be. DoorDash now has the lead ~half Breaking out of the low profitability loop has made some strategic product investments to break out of this loop, let’s look at a few. Uber They - a monthly subscription that provides $0 delivery fee on Uber Eats, ~5% discounts on Uber rides, and promotions at specific restaurants. Uber says they have . On a generous basis, the $10/month subscription generates ~$1.4B in annual revenue, which could be very meaningful especially if it can make consumers use Uber more often. On a conservative basis, 12M is the current active subscribers at this moment in time but does not account for how many would churn. I would imagine that the churn rate is high + the acquisition rate is not great, given several competitor memberships come complimentary (Chase Sapphire gives you free DashPass, Amazon Prime gives you free GrubHub+). Nevertheless, even at a limited level of success, this could make a meaningful dent in profitability. launched Uber One ~12M subscribers Uber also announced a to start bringing autonomous vehicles into the platform long-term. While this is likely to take a while to play out, it could be a long-term driver for profitability. multi-year partnership with Waymo Uber mentioned another interesting win in their earnings press release but in suspiciously vague terms: . “Mobility Revenue in Q2 2022 and Q2 2023 benefited from business model changes in the UK by $1.1 billion and $1.4 billion, respectively” Upon further digging, it turns out that Uber , instead of the total price of the ride. For example, Uber would show a driver that they would make 4 GBP instead of showing the ride price as 5 GBP (of which Uber takes ~20%). This was done in response to new UK regulation, but the impact was surprising: started showing drivers how much they would earn while accepting a ride . “Mobility Take Rate in Q2 2022 and Q2 2023 includes a net benefit from business model changes in the UK of 810 bps in each period” In other words, changes to how prices were shown to drivers created thereby increasing Uber’s profitability. opacity, that effectively let Uber increase their take rates by ~8 percent points, Beyond these, the most notable profitability driver for them was advertising. The Uber ads product Uber has a few different product offerings tied to surfaces where ads can be shown. On the Uber Eats app: Sponsored Listings let restaurants appear in front of users when they’re deciding what to order, directly tying the ad to the successful outcome of Uber Eats transactions. Storefront Ads and In-Menu Ads allow promoting specific items within a restaurant/business’ list of items, typically catered towards consumer packaged goods advertisers (eg. PepsiCo promoting Doritos when you’re ordering from 7-Eleven) Post-Checkout Ads let any advertiser (doesn’t have be an Eats business) show brand awareness ads, including video. In the Uber ride-hailing app, they offer Journey Ads (video or image ads that appear when you’re waiting for - or during your ride) and Tablet Ads (on Ubers that have tablets). These formats can be used by any advertiser but primarily work for brand awareness purposes. What makes advertising attractive for Uber as a company is that it’s essentially a . Ride-hailing and delivery are high-scale but low-medium margin businesses - Uber typically keeps 20-30% of the gross bookings. With ads, Uber can create advertising inventory at zero cost and keep 100% of the revenue generated. 100% margin product Advertising does not exist in a vacuum (i.e. if there are no users in the ride-hailing and delivery apps, there is no ad inventory to monetize) but in the presence of high consumer engagement, it’s an incredibly powerful tool for Uber to . generate net new profits that subsidizes the lower margin core business How successful can this be? The success of this product depends on being able to sell to a large set of advertisers and scale revenue. How much advertisers are willing to pay is typically determined by: the scale of users, outcomes a particular surface/ad format can drive, the ability to target specific users, and the ability to measure outcomes. Uber definitely has the scale ( ). They also have robust data to target users based on a variety of factors - like loyalty to a restaurant, cuisine interest, past items purchased, locations visited, location trends, and more. 137M monthly users Among the ad surfaces, there is a clear duality. UberEats is a cleaner pitch for any performance advertiser - spend ad money with Uber and measure the value of UberEats transactions generated. The ROI is straightforward and given UberEats’ market share, this is an easy sell. However, ads within the Uber ride-hailing app are a trickier sell. Uber : makes the argument An average ride is about 20 minutes, which means 20 minutes where a person is leaned back and really receptive to advertising. And that’s where a lot of clients, such as those in entertainment, fashion, travel and financial, are using the opportunity to engage our consumers. The idea here is really to go into more CTV (connected TV) types of advertising campaigns. It’s basically your TV placement. These placements are likely to work better when a brand is interested in building awareness - either for the brand itself (eg. the GEICO ad you see on TV) or for a particular seasonal product (eg. the ad you see on NYTimes when Nissan is releasing a new Rogue model). Typically, the placements that receive high cost per impression (CPM) are the ones that are very high quality / have dedicated eyeballs (eg. Super Bowl ads) and are well-targeted, and Uber is only one of those. Not to say this isn’t an opportunity - several advertisers have large branding budgets and Uber’s scale gives them a , and they will. What could further accelerate this opportunity is the - until then, I’m and I am excited to see advertising be a key profitability driver for the company. clear right to take a piece of the branding pie creation of more formats that could cleanly tie to advertiser ROI most bullish about UberEats ads Also published here. Thank you for reading! Like this piece? Do consider subscribing to . I publish one in-depth analysis of a current tech and business topic every week, in the form of a 10-minute read. Best, Viggy. my weekly Substack newsletter Unpacked

Uber's Profitability: A Deep Dive into the Impact of Advertising

Uber-এর লাভজনকতা: বিজ্ঞাপনের প্রভাবে গভীর ডুব

Ubers Rentabilität: Ein tiefer Einblick in die Wirkung von Werbung

Rentabilidad de Uber: una inmersión profunda en el impacto de la publicidad

La rentabilité d'Uber : une analyse approfondie de l'impact de la publicité

उबेर की लाभप्रदता: विज्ञापन के प्रभाव का गहन अध्ययन

Uber の収益性: 広告の影響を深く掘り下げる

Uber의 수익성: 광고의 영향에 대한 심층 분석

Rentabilidade da Uber: um mergulho profundo no impacto da publicidade

Uber'in Kârlılığı: Reklamcılığın Etkisine Derin Bir Bakış

Khả năng sinh lời của Uber: Tìm hiểu sâu về tác động của quảng cáo

Uber 的盈利能力：深入探讨广告的影响

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