Nissan is launching Nissan Passport, a web3 loyalty membership program based on NFTs. Perks will include test drives

Nissan launches web3 rewards, as Nike, adidas take different NFT paths - Ledger Insights - blockchain for enterprise

Nike-owned web3 studio RTFKT will close by January 2025 with its final release, the MNLTH X featuring the BLADE DROP, set for December.

Nike-Owned RTFKT Announces to Cease Web3 Operations

From stolen bases to stolen laces! Looters take advantage of Dodgers celebrations, breaking into a Nike Jordan store downtown. Vandals also set fire to a Metro bus. The bad behavior marring a great night for Dodger fans.

Arrests made after World Series celebrations in Los Angeles see bus burned, businesses burglarized - Yahoo Sports

Science needs marketing in the same way Nike needs marketing. In this age of mis- and disinformation, a scientist’s job must expand from discovery alone to discovery and persuasion. And that’s where marketing comes in. Science needs marketing in the same way Nike needs marketing.

Why science needs marketing - Bulletin of the Atomic Scientists

2M Followers, 30 Following, 13K Posts - See Instagram photos and videos from Yahoo Finance (@yahoofinance)

Yahoo Finance | Nike stock (NKE) sank about 7% on Wednesday after the 
company reported fiscal first quarter revenue ...

— once seen as the enemy of ... corporate “bloat” and workplace inefficiencies. This is part of a broader trend, as companies from PricewaterhouseCoopers LLP to Nike Inc. thin the ranks of middle managers and tighten the screws on remote work to strengthen the beloved ...

Amazon Unwinding WFH Won't Cure Productivity Blues - Bloomberg

Did <strong>Nike</strong> Just Tease Victor Wembanyama&#x27;s New &quot;Alien&quot; Logo?: In an Instagram video posted around the solar eclipse.

Nike Potentially Teases Victor Wembanyama Alien Logo | Hypebeast

For Bode&#x27;s first-ever collaboration, Emily Adams Bode Aujla was inspired by the history of American sports from the 1750s to the 1970s.

The Bode Rec. and Nike Collaboration Celebrates American Sportswear With Plenty of Flair | Vogue

Nike

nike

🦧 Yuga Labs acquires WENEW WENEW, which was co-founded by the famous artist “Beeple”, has collaborated with a number of brands including Gucci, Playboy, and Wimbledon. . More 👟 Nike launches new web3 platform .Swoosh Swoosh is the home of Nike’s web3 efforts. In collaboration with Polygon, the platform allows Nike’s community to ‘co-create the future of Nike’, access virtual events, purchase Nike’s digital wearables, and unlock real-world benefits such as physical apparel and access to pro athletes. Nike plans for its creations to be interoperable among metaverses and blockchain games. More. 🧢 Adidas’s World Cup teaser features a Bored Ape Adidas’s Indigo Herz Bored Ape NFT, which the brand purchased last September, featured in the advert alongside Messi, Benzema, and Stormzy. . More 💆‍♀️ Dove Pakistan launches NFTs in the campaign to help damaged hair As part of the campaign, 10 winners will be chosen to win NFTs that grant their owners real-world benefits including a year’s supply of Dove shampoo. . More 🍏 Job posting suggests Apple plans to build its own metaverse The job post suggests that the technology giant is looking for engineers who can develop a 3D mixed-reality world for its coming headset. . More 🚘 Skoda enters the metaverse In the Skodaverse, users can drive the newest ENYAQ Coupé RS iV model, create custom avatars, & interact with Skoda’s NFT collections. . More 👑 Harry and Megan Markle to launch metaverse experience The Duke and Duchess of Cambridge have partnered with the metaverse platform, pax.world, for the launch. . More ⚽️ Manchester United to gift first ever official NFTs to fans In partnership with their official sponsor, Tezos, Manchester United plan to give fans free NFTs to kick-start their move into web3. . More 🏈 Rarity league has released a set of officially licensed NFL helmet NFTs The collection will have utility on NFL Rivals, an arcade-style game where collectors can gain access to special events, in-game rewards, and more. . More 💄L’Oreal & Maybelline partners with Ready Player Me The partnerships with the leading interoperable metaverse avatar platform enable brand-customized hair and makeup styles for avatar characters. . More 🟡 Cristiano Ronaldo launches NFT collection in collaboration with Binance The CR7 NFT collection will be Ronaldo’s first official NFT drop. . More 👚Adidas Originals reveals new 16-piece NFT collection of interoperable virtual wearables The wearables were airdropped to Phase 2 Capsule NFT holders. The wearables can be worn by virtual avatars and have been designed to be interoperable with other identity-based projects and metaverses. . More 🥤PepsiCo India to launch NFTs for Indian customers celebrating Pepsi Black The Pepsi Black Zero Sugar collection will feature 20 NFTs. The NFTs will be given away to the winners of the #PepsiBlackeffect challenge. . More 🪞Charlotte Tilbury unveils 3D virtual store Charlotte’s Beauty Realm is the brand’s first virtual store and comes with a gaming experience. The store is launching in the experiential e-commerce platform, Odyssey. Visitors will be able to buy products in the store. . More 💇🏾‍♀️ TRESemme enters the metaverse The TRESverse will feature a virtual salon, where users can style their avatars. . More 🎾 ATP Tour announces upcoming data-driven NFT collection The LOVE collection comprises 300 NFTs based on data from the Nitto ATP Finals and was created in collaboration with Art Blocks Engine & artist, Martin Grasser. . More 👗 Givenchy and Bstroy launch NFTs alongside a new physical collection LVHMs Givenchy has partnered with the streetwear brand to offer free NFTs to purchasers of the new clothing line. . More 🥣 Kelloggs’ Poptarts creates in-game NFT characters for Blankos Block Party Poptarts’ NFT characters will be playable within the NFT-based game. . More 🏎️ Azuki featured on Red Bull F1 cars for the last race of the 2022 season Azuki #8494 could be found between Tezos and Bybit. . More 🥃 Johnnie Walker lets NFT holders vote on the design of a new bottle The leading whisky brand has partnered with artist VANDYTHEPINK to submit designs for the bottle on which NFT holders will vote. The design with the most votes will be used for a new exclusive range of Johnnie Walker Blue Label. . More 💔 A number of NFT collections are stuck on the currently disabled FTX NFT marketplace Brands including Tomorrowland, Coachella, Steph Curry, Mercedes & the Golden State Warriors all have their NFTs stuck on insolvent FTX, leaving fans unable to interact with their collectibles. The brands are actively looking for solutions. . More

Weekly Web3 Brand Tracker: Nike Web3 Platform, Manchester United NFTs, and More 🔭

Rastreador semanal de la marca Web3: plataforma Nike Web3, NFT del Manchester United y más 🔭

Suivi hebdomadaire de la marque Web3 : plate-forme Nike Web3, NFT de Manchester United et plus 🔭

साप्ताहिक वेब3 ब्रांड ट्रैकर: नाइके वेब3 प्लेटफॉर्म, मैनचेस्टर यूनाइटेड एनएफटी, और अन्य 🔭

ウィークリー Web3 ブランド トラッカー: Nike Web3 プラットフォーム、マンチェスター ユナイテッド NFT など 🔭

Rastreador semanal da marca Web3: Plataforma Nike Web3, NFTs do Manchester United e muito mais 🔭

Công cụ theo dõi thương hiệu Web3 hàng tuần: Nền tảng Nike Web3, Manchester United NFT, v.v. 🔭

每周 Web3 品牌追踪器：Nike Web3 平台、曼联 NFT 等 🔭

GM. It's Crypto Player One, the first and only daily newsletter on crypto gaming. We are the Shifu of web3 gaming, making you better every single day. Today comes with: Daily Trivia. Nike is building on web3. In Other News. Daily Trivia Which video game featured Dr. Dre as an arms dealer? Scroll down to find out the answer. Nike Is Building on Web3 Nike is launching its own web3 platform (.Swoosh). It will use it to promote and sell virtual shoes. The project is in beta, but the first collection will launch next year. Users can collect and even create virtual items on the platform. These items will be wearable in digital games and experiences. The creators of the digital items will earn royalties from the sales. On .Swoosh, users can unlock real-world benefits like getting exclusive physical Nike apparel or even chatting with professional athletes. Nike has been building for a while on web3. Last year, they bought the NFT studio RTFKT and launched their own collections, such as Cryptokicks virtual sneakers. One of these sneakers sold for $134,000. So far, Nike has made over $185 million across all of its NFT collections. For context, other fashion brands have made much less: Dolce & Gabbana earned $24 million. Tiffany made $13 million. Nike's web3 platform will launch on Polygon, an Ethereum sidechain that has partnerships with Meta, , and . Reddit Starbucks This launch is a small step for Nike but a giant leap for NFT adoption. In Other News Yuga Labs buys Beeple's NFT start-up. A Bored Ape NFT appears in a new Adidas World Cup Trailer. A Japanese messaging service is launching a web3 gaming platform. The Walt Disney Company is exploring different web3 projects at Disney Accelerator Demo Day. Answer 50 Cent: Bulletproof New to the Newsletter? Sign up to get the first and only daily newsletter on web3 gaming — it’s free!

🎮 Nike Fully Jumps Into Web3

Let’s deconstruct the myth about Nikeland being an instant success and proof point of why brands need to enter the #metaverse because you’re going to be in for a very big shock. I see these overinflated numbers and exciting claims being thrown around everywhere right now, ranging from 5m to 21m visitors to the experience in but it’s just not as simple as you might think. Nike Roblox For a start, the official number reported by Nike themselves at a quarterly earnings call was (6.7m) 7m visitors across 224 countries. What they didn’t report (and most likely won’t know or will never reveal) is just how many visitors are returning over again. We also don’t know just how much of this is tied to Roblox’s user growth, which has exploded from 16M in 2019 to 54M in 2022 — it could very well track that new players entering Roblox are naturally curious and want to dick about in Nikeland but don’t have much brand affinity with them before and there’s no way to track if they do when they leave either. Now we get to the scary part, the bit that is going to rattle the marketing dept because the newly appointed Chief Metaverse Officer sold them the dream and they’re picking up the tab. Nikeland is more than just a virtual storefront. This is the bit everyone seems to ignore, including the recent woeful attempt by Bloomingdales to create a 3D retail experience. Nikeland is a store, with a branded goods experience, celebrity endorsements, physical retail activation, and mini-games that are constantly being released and can be fully interacted with on the Roblox platform. Nike spent a fortune on ad spending across Twitter and Instagram and also used a song by Drake to attract a particular demographic. $60k on Instagram to net 4m views across two adverts, and this doesn’t include retargeting spend. They’re one of the most followed accounts on Instagram, but that’s no overnight success. And that’s money that some businesses can’t even allocate annually and it doesn’t take into account the cost of building the experience in Roblox in the first place! Nikeland visitors could participate in games such as tag, the floor is lava, and dodgeball with their friends and allowed visitors to create their mini-games using in-game elements, including tennis court patterns and nets, basketball hoops, and benches for passive users. Nike used its House of Innovation in-store experience to push the boundaries even further. For the month-long initiative, Nike turned the kids’ floor into an augmented reality version of Nikeland, allowing shoppers to use the Snap lenses to alter their 3D avatars with Nike products and play games. Aside from roping in Drake, they also leveraged LeBron to draw even more visitors into their branded metaverse experience. Celebrity endorsements don’t come cheap. Are we still keeping the score? And all this still doesn’t take into account the $1bn they paid to acquire RTFKT and turn it into Nike Virtual Studios to create the experiences in the first place. “With Nike Virtual Studios, our vision is to take our best-in-class experiences in digital and build Web3 products and experiences to scale this community so that Nike and our members can create, share and benefit together.” Nike Digital now accounts for over 25% of its revenues and was recently boosted by the $185m it made on its NFT collection. Now — tell me just how much of overnight success and replicable Nikeland is for every brand and business that is attracted to the metaverse and lured in by Web3 this is. Now tell me that when you’re approached by an agency or startup promising to build you an experience in The Sandbox, Dececntraland, or even Roblox that they’re also guaranteeing it’ll be a massive and easy success, and that they’ll point to the numbers of Nikeland as proof. Because there are going to be a lot of empty virtual worlds and emptied marketing budgets over the next few years for organizations that fall for the slick sales pitch. Also Published here

Did the Nikeland Metaverse Project Fail?

For nearly two decades of working with large scale companies, I’ve been fortunate to work with amazing people at the category leaders in the world, including people at Amazon, Google, GSK, Samsung, Airbus, Nike, and more — but there has been a common dilemma facing all these companies — the internal innovation chasm. The design, product, and innovation leaders I’ve worked with have frequently been swimming upstream in their mandate — being told the company demands and supports radical, user-driven innovation, while the reality they face is that innovation of new products and experiences is mostly achieved in non-disruptive, linear approaches. This is not because linearity is what companies or leaders desire, but because they don’t have the means to prove that taking a leap will pay off.‍ Their reality includes: “We need proof from user research that this is valuable” — but it costs too much to get a meaningful sample size of the feedback “You’re asking for too much budget and too much time. Give me something I can ship next sprint.” “These prototypes are just concepts, they aren’t testable.” “All the developers are assigned to shipping features on the existing product, just make a Figma prototype.” Sound familiar? Design and product strategies may help us establish goals of where we’d like our products to be and what problems they’ll solve, but, more often than not, our path is defined by setting a work-back trajectory of how to include features one at a time rather than visionary strategy. This forgoes a true leap to version 2.0 and should be seen more like a perpetual march to version 1. x. While serious resources can be spent on creative vision, rarely is anyone given the tools to properly test an idea in-market quickly at high fidelity. Even more rarely can teams figure out how to get their vision to market fast and continue to build and perfect it with the confidence of their company behind them. This all gives context to the questions my team at Noodl and I have been asking ourselves: How can we achieve design-driven innovative leaps in complex, risk-averse organizations? How can teams continuously build entirely new or V2 products driven by real insights? How can we ensure that companies amid digital transformation don’t simply emulate sub-optimal approaches to innovation? What if we could shed the weight that holds us down and float right over the innovation chasm? What if we could empower a new creative class of professionals to create visionary software without the cost or bottlenecks of building expensive engineering teams? If your team is ready, one part of the answer is adopting design-driven processes to innovation. The next step is equipping team members with design programming skills and methodologies. Cutting out the need for in-sourcing our outsourcing can steer resources (aka time and money) back to iteration with real users. When the most innovative people have the skills to create production-grade MVPs themselves that they can test with users, they can generate insights at light speed and even take decisions on the fly where appropriate. Together, design-driven mentalities and design programming methods can allow you to own your vision. I’m the CEO at , a professional design programming platform… I’ve seen the reality inside big orgs. I’m hopeful that the Noodl team is helping to change that reality one innovation team at a time. Noodl

Amazon, Google, Samsung, and Nike are All Facing the Internal Innovation Chasm

The Rise of Gen Z and the Sneaker Craze - Shoes on the Blockchain The global sneaker industry is set to grow to a value of 120$ billion by 2026 from a current market capitalization of $79 billion. The shoe business is an enormous opportunity given its rapid expansion across cultures and continents. However, with more companies targeting the already flooding sneaker market, the sneaker giants such as Nike and Adidas are eyeing the tokenization of sneakers as the next play, which will create a new digital market for sneakers altogether. For example, when a customer purchases a genuine pair of shoes, a digital version of the shoe may be created, connected to the customer, and given a cryptographic token, the digital shoe and cryptographic token being a crypto sneaker as a whole. Last year, collectors and sneakers enthusiasts bought and resold $6 billion of sneakers, including limited-edition pairs on the secondary market. Nike’s acquisition of RTFKT studio is a tell that the next step for the sneaker industry is to go into digital shoes, NFTs and accessories using blockchain technology. With companies like Sneakmart launching products such as Metakicks, which allows users to receive tokenized sneakers generated at random, the possibilities of using sneakers with blockchain technology is endless. NFT mystery boxes contain a random NFT from a collection. Buying a mystery box gives users the chance to receive a special or rare sneaker product at a relatively low price. Users want to show off their digital kicks, which they have created as they do in the physical world or resell it for a profit, exemplifying the new age of transformation. With celebrities endorsement such as soccer pairs created by former international soccer star Didier Drogba, the possibilities for collaboration are endless. The Rise of Sneakers NFTs Nike sees the acquisition of RTFKT as a way to extend its digital presence and its capabilities. Nike isn’t the only corporation jumping on the NFT bandwagon.  Adidas reaped nearly $22 million from the sale of the digital tokens, sold for 0.2 ETH each. A future where digital sneakers are an essential aspect of our identities is difficult to predict. With everyone from venture capital, private equity funds, banker, chipmakers to artists to fashion labels getting ready for the metaverse, it feels imminent—and businesses like Nike, Adidas, and others will be there to ensure our virtual feet aren’t bare. People ready to spend hundreds or even thousands of dollars on a pair of digital shoes may soon make this a new normal and multi-billion dollar industry. It’s difficult to determine a future where digital sneakers will be a fundamental part of our identities. It seems inevitable with Nike, Adidas, RKFT, Sneakmart, Meta, fashion labels, and everyone else gearing up for the metaverse and its impact on our society. Catch all the breaking news, and Don’t forget to like the story.

Why Nike, Adidas, RKFT and Sneakmart are Tokenizing Sneakers

A Mobile App Concept For Nike’s Smart Shoes Adapt BB — Bluethers

Picture This A convicted murderer, sentenced to death, stands on the brink of his final moments. The air is thick with tension, the clock ticks ominously, and the atmosphere in the room feels like something out of a Hitchcock movie. His last words? “Let’s do it.” Sounds like the opening scene of a true-crime Netflix documentary, right? Well, believe it or not, this is the bizarre origin story behind Nike’s iconic "Just Do It" slogan—a phrase that has since transcended billboards and sneakers to become a global mantra for motivation, empowerment, and let’s face it, guilt-tripping us into hitting the gym. Wait... What? Yeah, it sounds nuts, I know. But buckle up, because we’re about to dive into how a few chilling words muttered by a man on death row were rebranded by one of the world’s biggest companies, turning something grim into a goldmine for fitness, fashion, and motivation enthusiasts everywhere. So, grab your Nikes, and let’s run through the wild, unconventional journey of how this happened. Spoiler alert: It’s a marketing masterclass in making magic from madness. The Man Behind the Madness So, who exactly was this guy with a Hitchcockian stare? Meet Gary Gilmore. He wasn’t exactly the kind of guy you’d expect to inspire a motivational slogan. In the late 1970s, Gilmore was convicted of two cold-blooded murders in Utah and became the first person executed in the United States after a 10-year moratorium on the death penalty. Gilmore’s last words were nothing particularly poetic — “Let’s do it” —a seemingly unremarkable statement that could just as easily have been uttered before a high school basketball game as before his execution by firing squad. But here’s where the story takes a sharp left turn into the world of advertising genius. Enter “Nike” - The Brand Fast forward to the late '80s. Nike wasn’t yet the athletic giant we know today. Sure, they were doing okay, but they needed something big, something that would solidify their brand in the annals of sports culture. They had the gear, the athletes, and some great shoes, but they needed a slogan, a rallying cry that would make people sit up, pay attention, and—most importantly—buy. Enter advertising legend Dan Wieden. Yep, the guy behind the magic. While brainstorming ideas, Wieden recalled Gilmore’s eerie last words. He tweaked them slightly, turning “Let’s do it” into “Just Do It.” A minor change, sure, but it made all the difference. Watch this YouTube video to learn more about Dan Wielden’s unique approach - https://www.youtube.com/watch?v=qH015bVQpCE&embedable=true Now, I know what you’re thinking—why on earth would Nike want to associate their brand with a convicted killer’s final words? Isn’t that, well, super dark? But here’s the thing about marketing (and life, if we’re being philosophical here): sometimes, it’s the bold, unexpected risks that lead to the greatest rewards. The Campaign That Changed It All When Nike unveiled their "Just Do It" campaign in 1988, it was an instant hit. The slogan wasn’t just catchy; it struck a nerve with people. It was simple, direct, and, dare I say, a little cheeky. But more than that, it tapped into a universal feeling—whether you were a seasoned marathoner or someone just trying to muster the motivation to get off the couch and go for a walk. The brilliance behind “Just Do It” wasn’t just about fitness—it was about life. It was a call to action, a no-excuses mantra that could apply to anything. Having second thoughts about starting that new business? Just do it. Too tired to work out? Just do it. Scared of failing? Well... you get the idea. Nike’s bold move didn’t just help them sell shoes. It cemented their position as a cultural juggernaut. They weren’t just about athletics anymore—they were about attitude, resilience, and chasing after your dreams, no matter how far out of reach they seemed. Pop culture was quick to catch on. The slogan appeared everywhere, from motivational posters to music videos to the conversations of everyday people. Suddenly, "Just Do It" wasn’t just an ad—it was a way of life. Anything Can Be Transformed into Gold — If You Dare Now, let’s pause for a second and think about what Nike did here. They took something as morbid and unsettling as the last words of a convicted killer and, with a little creativity, turned it into one of the most successful marketing campaigns of all time. If that doesn’t show the power of daring to experiment and think outside the box, I don’t know what does. The point is, inspiration can come from the most unexpected places, and sometimes, the riskiest ideas yield the biggest rewards. Of course, you’ve got to handle it with care—turning something dark into something motivating without being tone-deaf is a delicate dance, to say the least. But as Nike proved, if you’re bold enough to take that leap, the sky's the limit. Wrapping It Up: From Execution to Excellence So, what’s the lesson here? Simple - Don't hold back. In the world of marketing—or heck, in life—it’s often the ideas that seem the craziest, the most unconventional, that end up being the game-changers. Nike could have easily played it safe with a generic slogan, but instead, they took a bold risk that paid off in ways no one could have anticipated. And what’s the result? *BTW, what’s your favorite pair of Nike sneakers. Gimme a glimpse into your rare collection. * Next time you're brainstorming an idea or hesitating to pursue something daring, remember Gary Gilmore's infamous words—or, better yet, Nike’s version: Just Do It. Sure, maybe your idea won’t be inspired by something quite as bizarre, but the message remains the same. When it comes to creativity and success, sometimes, you’ve just gotta take the leap and see where it lands. And who knows? You might just stumble upon the next big thing. So, until then- Picture This A convicted murderer, sentenced to death, stands on the brink of his final moments. The air is thick with tension, the clock ticks ominously, and the atmosphere in the room feels like something out of a Hitchcock movie. His last words? “Let’s do it.” Sounds like the opening scene of a true-crime Netflix documentary, right? Well, believe it or not, this is the bizarre origin story behind Nike’s iconic "Just Do It" slogan—a phrase that has since transcended billboards and sneakers to become a global mantra for motivation, empowerment, and let’s face it, guilt-tripping us into hitting the gym. Wait... What? Yeah, it sounds nuts, I know. But buckle up, because we’re about to dive into how a few chilling words muttered by a man on death row were rebranded by one of the world’s biggest companies, turning something grim into a goldmine for fitness, fashion, and motivation enthusiasts everywhere. So, grab your Nikes, and let’s run through the wild, unconventional journey of how this happened. Spoiler alert: It’s a marketing masterclass in making magic from madness. The Man Behind the Madness So, who exactly was this guy with a Hitchcockian stare? Meet Gary Gilmore. He wasn’t exactly the kind of guy you’d expect to inspire a motivational slogan. In the late 1970s, Gilmore was convicted of two cold-blooded murders in Utah and became the first person executed in the United States after a 10-year moratorium on the death penalty. Gilmore’s last words were nothing particularly poetic — “Let’s do it” —a seemingly unremarkable statement that could just as easily have been uttered before a high school basketball game as before his execution by firing squad. But here’s where the story takes a sharp left turn into the world of advertising genius. Enter “Nike” - The Brand Fast forward to the late '80s. Nike wasn’t yet the athletic giant we know today. Sure, they were doing okay, but they needed something big, something that would solidify their brand in the annals of sports culture. They had the gear, the athletes, and some great shoes, but they needed a slogan, a rallying cry that would make people sit up, pay attention, and—most importantly— buy . buy Enter advertising legend Dan Wieden . Yep, the guy behind the magic. While brainstorming ideas, Wieden recalled Gilmore’s eerie last words. He tweaked them slightly, turning “Let’s do it” into “Just Do It.” A minor change, sure, but it made all the difference. Dan Wieden Watch this YouTube video to learn more about Dan Wielden’s unique approach - https://www.youtube.com/watch?v=qH015bVQpCE&embedable=true https://www.youtube.com/watch?v=qH015bVQpCE&embedable=true Now, I know what you’re thinking—why on earth would Nike want to associate their brand with a convicted killer’s final words? Isn’t that, well, super dark ? super dark But here’s the thing about marketing (and life, if we’re being philosophical here): sometimes, it’s the bold, unexpected risks that lead to the greatest rewards. The Campaign That Changed It All When Nike unveiled their "Just Do It" campaign in 1988, it was an instant hit. The slogan wasn’t just catchy; it struck a nerve with people. It was simple, direct, and, dare I say, a little cheeky. But more than that, it tapped into a universal feeling—whether you were a seasoned marathoner or someone just trying to muster the motivation to get off the couch and go for a walk. The brilliance behind “Just Do It” wasn’t just about fitness—it was about life. It was a call to action, a no-excuses mantra that could apply to anything. Having second thoughts about starting that new business? Just do it. Too tired to work out? Just do it. Scared of failing? Well... you get the idea. Nike’s bold move didn’t just help them sell shoes. It cemented their position as a cultural juggernaut. They weren’t just about athletics anymore—they were about attitude, resilience, and chasing after your dreams, no matter how far out of reach they seemed. Pop culture was quick to catch on. The slogan appeared everywhere, from motivational posters to music videos to the conversations of everyday people. Suddenly, "Just Do It" wasn’t just an ad—it was a way of life. Anything Can Be Transformed into Gold — If You Dare Now, let’s pause for a second and think about what Nike did here. They took something as morbid and unsettling as the last words of a convicted killer and, with a little creativity, turned it into one of the most successful marketing campaigns of all time. If that doesn’t show the power of daring to experiment and think outside the box, I don’t know what does. The point is, inspiration can come from the most unexpected places, and sometimes, the riskiest ideas yield the biggest rewards. Of course, you’ve got to handle it with care—turning something dark into something motivating without being tone-deaf is a delicate dance, to say the least. But as Nike proved, if you’re bold enough to take that leap, the sky's the limit. Wrapping It Up: From Execution to Excellence So, what’s the lesson here? So, what’s the lesson here? Simple - Don't hold back. Simple - Don't hold back. Simple - Don't hold back. In the world of marketing—or heck, in life—it’s often the ideas that seem the craziest, the most unconventional, that end up being the game-changers. Nike could have easily played it safe with a generic slogan, but instead, they took a bold risk that paid off in ways no one could have anticipated. And what’s the result? *BTW, what’s your favorite pair of Nike sneakers. Gimme a glimpse into your rare collection. * *BTW, what’s your favorite pair of Nike sneakers. Gimme a glimpse into your rare collection. * *BTW, what’s your favorite pair of Nike sneakers. Gimme a glimpse into your rare collection. * *BTW, what’s your favorite pair of Nike sneakers. Gimme a glimpse into your rare collection. * Next time you're brainstorming an idea or hesitating to pursue something daring, remember Gary Gilmore's infamous words—or, better yet, Nike’s version: Just Do It . Just Do It Just Do It Sure, maybe your idea won’t be inspired by something quite as bizarre, but the message remains the same. When it comes to creativity and success, sometimes, you’ve just gotta take the leap and see where it lands. And who knows? You might just stumble upon the next big thing. So, until then-

The One When a Killer's Last Words Became a Cultural Phenomenon

Той, калі апошнія словы забойцы сталі культурным феноменам

Този, когато последните думи на убиеца се превърнаха в културен феномен

Onaj kada su posljednje riječi ubice postale kulturni fenomen

Aquell quan les últimes paraules d'un assassí es van convertir en un fenomen cultural

El episodio en el que las últimas palabras de un asesino se convirtieron en un fenómeno cultural

殺人犯の最後の言葉が文化現象となったとき

De film waarin de laatste woorden van een moordenaar een cultureel fenomeen werden

Chay Huk Wañuchiqpa Qhipa Rimanakuna Fenomeno Culturalman tukuptin

ஒரு கொலையாளியின் கடைசி வார்த்தைகள் ஒரு கலாச்சார நிகழ்வாக மாறியது

Öldürijiniň soňky sözleri medeni fenomen bolanda

Loyi Loko Marito Yo Hetelela Ya Mudlayi Ma Hundzuke Xiendlakalo Xa Ndhavuko

Qotilning so'nggi so'zlari madaniy hodisaga aylanganda

This Slack discussion by , , , , and occurred in hackernoon's official #slogging-beta channel, and has been edited for readability. Arthur David Richard Anna Bleker Natasha Linh Q&A about how to prepare yourself for a marathon (and not ruin your family, work, and health) Arthur Sep 30, 2020, 3:36 AM David Sep 30, 2020, 4:46 PM decide that you are mentally tough as nails and that nothing will stop you from going left, left, left, right, left for 55,374 steps. Get some running shoes so your shins don't blow up. My friend recently asked me how fast I run a mile and I hadn't done that since grade school, but it sounded like a fun, spontaneous thing to do.  So I went out at night in my skateboard shoes and jogged a mile in 9:38 and my shins hurt the next day.  I powered through the next day and did it in ~8:30! 😤 Then my shins really hurt. So I bought some new New Balances ....aaaand proceeded to stop running.  I should probably get back to that and not try to go fast, but just be consistent, do a mile a day. Maybe that's my (amateur and less obvious) advice:  Ease into it richard-kubina Sep 30, 2020, 5:02 PM In grade school, I ran under some mile limit and got some sort of presidential award. it means less these days. I have not timed my mile time since. In general, I don't run unless there is a ball. its the dog in me. David Sep 30, 2020, 5:09 PM Yes, so the first piece of advice is simple: you should start your jogging session only when you prepared and warm up. Especially if most of your time your body transferring yourself between few rooms. Please be careful with your joints. You are growing, they get older as well. same with sneakers. if advertising says - "running shoes" - it doesn't mean anything. And if you can track your pulse - do it. Because your heart is an important part of your body. Arthur Sep 30, 2020, 5:57 PM Warm-up yourself. Always. Even if you very cool boy\girl. Plus, you shouldn't go for a run, immediately after waking up. So, if you want to accomplish a dzen, start to run at 5am, smell wind and soil - you must wake up at 4am 👼 Arthur Oct 1, 2020, 2:08 AM make sure to learn how wikipedia defines marathon: The marathon is a long-distance race with an official distance of 42.195 kilometres (26 miles 385 yards), usually run as a . The event was instituted in commemoration of the fabled run of the soldier , a messenger from the to Athens, who reported the victory. The marathon can be completed by running or with a run/walk strategy. There are also divisions. The marathon was one of the original modern events in 1896, though the distance did not become standardized until 1921. More than 800 marathons are held throughout the world each year, with the vast majority of competitors being recreational athletes, as larger marathons can have tens of thousands of participants David Oct 1, 2020, 2:55 PM https://en.wikipedia.org/wiki/Marathon#cite_note-IAAF-1 https://en.wikipedia.org/wiki/Road_running https://en.wikipedia.org/wiki/Ancient_Greece https://en.wikipedia.org/wiki/Pheidippides https://en.wikipedia.org/wiki/Battle_of_Marathon https://en.wikipedia.org/wiki/Wheelchair https://en.wikipedia.org/wiki/Olympics Okay, real talk. I did this and managed not to ruin myself (miraculously). 1) give up the idea that you're going to be able to drink booze for the next 6 months or stay up late, 2) do the Hal Higdon training plan, 3) get a running buddy so that you can't flake 🙂 Anna Bleker Oct 16, 2020, 7:28 PM Anna Bleker you are a superior human!  How many times during the marathon did your body tell you to stop running? David Oct 29, 2020, 11:43 PM David For the last 6 miles or so... approximately every 3 seconds. The music I was listening to was getting old, the sugar things stopped working--basically, there was NO DOPAMINE to be had. It was just SLOW, STEADY PAIN for those last 6 miles. Anyways, highly recommend it! Anna Bleker Oct 29, 2020, 11:46 PM When I was training I didn't give up any bad habits. As you get more quick metabolism - you can drink some beer and during the training session, everything will become steam. So when you arrived to your home - you'll be sober. Arthur Oct 30, 2020, 10:46 AM Important to notice that everyone, before starting to run long distances Arthur Oct 30, 2020, 10:48 AM should do a medical check-up. With no excuse. The body never needs to stop running. That's all in the mind 😉 Natasha Oct 30, 2020, 3:28 PM Natasha, did you train for a marathon before? 😍 Linh Oct 30, 2020, 4:34 PM Only half marathons! But I feel like maybe if you run trail, running half a marathon up a mountain is pretty close to running a full one on the road..? 😛 Stay Tuned! Natasha Oct 31, 2020, 8:00 AM Image Credit: https://www.bostonherald.com/2020/02/17/runners-devastated-after-coronavirus-curtails-tokyo-marathon/

How To Prepare Yourself For a Marathon [Part One]

Communities in sports and entertainment are about fun… well, naturally! Sports, hobbies, and entertainment are their tools for engaging their audiences. Let's learn from the big names. What do , Lego, and do to build a community for their brands? Nike Twitch Demystifying Nike’s Community Building Strategy What do they do with the product? What is the 'result of the result'? In the case of Nike's shoes and sportswear: they run and train! And this is what Nike Running Club is — a running/fitness tracker. 'The result of the result' is my favorite expression about deeper value behind the 'tangible' result. Say, you can run every morning for great energy, or great looks, or for feeling superior to your peers (non-runners). All different results behind the (what seems to be) same result! Nike Running community result? Well, if they measure their training, they can brag about the result to their followers! In 2022, the Nike Run Club app had 100+ million users, growing membership by 30% per year. They offer activities to unite users: weekly Group Runs, Races, Training Programs, etc. Other engagement boosters: Segmentation: Content is tailored for subcommunities (gender, location, etc.) to enhance the engagement. Community Events: Every March, Nike celebrates the Air Max, one of its all-time best-selling sneakers. The brand treats the community with anticipated releases, design contests, product showcases, and more. Co-creation: Nike engages the community in product design and acts on their feedback. In 2018, a design contest was launched, with the winners’ designs being released on the market. See a detailed report on Nike’s community building here : What is the user's 'success metric' in Twitch’s community? Twitch users are game streamers. They have fun playing games. But what streaming became is gaining popularity among other players (and money). To treat the community with rewards, Twitch created more opportunities for users' meetings and boosted audiences. Twitch conducts a semi-annual gaming convention called TwitchCon. In December 2022 they also announced Twitch Unity Guilds, a program for networking, development, and celebration. Interview with Twitch CMO: https://techcrunch.com/2023/10/27/twitchcon-rachel-delphin-twitch-simulcast-community-feedback-interview/?embedable=true Twitch’s CMO mentioned: “We’ve been able to build something that transcends technology, which is the community.” The secret is that while creating new features, the brand thinks “how to serve a live content creator.” The approach, focused on investing in the community, turned into 7.27 million active streamers in August 2023, and $2.8 bln in revenue in 2022 (4.56% increase from the previous year). LEGO: What is the common value of the community? What do they deeply enjoy and care about? The LEGO community counts thousands of people who use LEGO to express themselves. Building and creating for the joy of it! But how does the brand keep the community involved? For example, in 1998 LEGO noticed that adult hackers cracked the codes of their toys to run various applications. At first, the company reacted negatively. But then they saw them what they were: space fans and train lovers. And they encouraged user collaboration afterwards! How LEGO started embracing hackers after trying to fight them: https://www.marketingsociety.com/the-library/how-brand-communities-influence-innovation-and-culture?embedable=true Another notable initiative is the LEGO Ambassador Programme, where fans are invited to influence product development. The other events are 10 Days of Hyperlapse, Golden Brickies, The Awesome Alliance, LEGO Ideas, etc. With the community-driven initiatives, LEGO launched products like LEGO Studies, LEGO Factory, LEGO Mosaic, and LEGO Vikings. This open-source strategy keeps the brand trusted and loved by many. Ready to build your brand community with the experience of the best entertainment products? Here is the recap of community marketing tactics: Focus on the key uses of your main product, and focus on the result of this action. This is what your community can help your users with (like Nike helps with measuring running progress)! Choose the metrics your users are concerned with. Your community activities may assist with boosting these metrics. If your product is not meant to bring money, maybe it brings social capital or fame, like Twitch. If your users value something deeply like Lego creators value freedom - can you give it to them in your product and/or community? Think about how you could collaborate with your pirates. If you're building your brand community and media presence, I would love to know about your progress and challenges! DM me on , and let's have a quick chat! LinkedIn - Jane

How to Build a Brand Community: Hacks From Nike, Lego and Twitch

2021 will be forever remembered as the year of NFTs, when this particular sector of the crypto industry exploded, bringing millions of buyers, sellers, collectors, artists, celebrities, and even companies to start working with NFTs. with some of them, so I see that the hype is real. I’m working But, even though it seems like everyone is playing the NFT game these days, that is not entirely the case, and we were interested in seeing which are the biggest names and brands that have actually already jumped on the NFT bandwagon in the year when it exploded. 1. eBay eBay has a massive presence in online shopping, and so its decision to embrace the NFT sector was a major move earlier this year. The company said back in May that it will allow NFT sales on its platform, allowing users to buy and sell digital collectibles at any time. The move came after a few extremely successful months that the NFT sector saw, with billions of dollars in NFT purchases in the first half of 2021 alone. eBay has already invested heavily in infrastructure for physical collectibles, such as trading cards, sneakers, watches, and more, and this has gone a long way in terms of buyer verification. However, buying digital collectibles is not user-friendly, and so eBay entered the sector knowing that it will have to work on adapting the infrastructure. 2. NBA Another major example came when the National Basketball League, also known as NBA, entered the NFT movement. The League invested heavily in digital-first outreach programs throughout European markets, which led to a global campaign featuring sports stars from all over the world. The NBA also teamed up with a number of well-known individuals, including rapper Quavo. Meanwhile, the League’s VP and head of fan engagement and DTC for the NBA, Europe, and the Middle East, George Aivazoglou, said that the decision to go NFT helped the League accelerate some aspects of the overall fan experience, and pivot to a digital-first, direct-to-consumer approach. And don’t forget about the project, built on the FLOW blockchain. It already has NBA TopShot hundreds of thousands of fans. 3. Nike Nike needs no introduction, as the athletic apparel and footwear giant is known throughout the world for its products. Now, however, it is also known for dabbling with non-fungible tokens, although it is not using them for digital art, but rather as a patent for its footwear. The company’s initiative is called Cryptokick, and it is an NFT series that removes barriers between digital and physical worlds. Basically, as soon as the physical shoe and its NFT counterpart are linked, and the user purchases a physical shoe, its digital version will become available in their ‘virtual locker.’ That way, if the user ever sells the physical shoe, they will also be selling the digital one. Meanwhile, the virtual shoe can change characteristics, crossbreed, and more. 4. Ellen DeGeneres Ellen DeGeneres has been encountering cryptocurrencies on her show ever since Ashton Kutcher’s donation to her charity all those years ago, and when the NFTs went big, the popular comedian and talk show host did not waste any time in dipping her toes into the newly emerged crypto sector. DeGeneres used the NFT market to sell a picture of a cat, which actually did extremely well. The picture was sold for $33,495, and Ellen donated it to the World Central Kitchen, showing that NFTs can be used for charitable purposes, as well. 5. Mark Cuban NFTs have also caught the eye of billionaires, such as Mark Cuban, who sold his company in 1999 to Yahoo! For $5.7 billion of Yahoo stock. Now, he is getting very much into the NFT market, selling NFTs of his tweets for around $1,000 per piece. Cuban also said directly that if he were starting a business today, he would build it on blockchain technology and the NFT sector, which is a major endorsement coming from such a successful entrepreneur and businessman. Given his NFT tweet sales, Cuban seems to not only believe in his own advice, but he actually follows it, which is proof enough that his statement was not just empty words. If you want the latest updates and research about crypto, GameFi, and the NFT industry and to participate in different crypto contests and activities - Follow me on Twitter. In the meantime, if you have any questions about crypto or you are a Crypto / GameFi / NFT project and want to know more about , you can always contact me via how to promote your project Telegram (@baloyan) P.S. Check out my previous articles at HackerNoon: What is an IGO (Initial Game Offering)? Play 2 Earn: A New Trend on the Crypto Market The Ultimate Guide to NFT Marketing and Promotion The Ultimate Checklist For Marketing DeFi Projects How To Stake ETH 2.0 Without Running a Node and 32 ETH

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Stories, News & Mentions about NIKE

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