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Next Innovation

nextinnovation

If you desire to do well as a product designer, then you must learn to be innovative – consistently devising new, creative, and strategic ways to serve your customers. This is an age-long product design rule, but it is unfortunate to see SaaS businesses suffer for ignoring this rule. Blockbuster, Nokia, Blackberry, etc. suffered this fate, and so have many other big and small businesses. From my observation, being innovative in business is more or less about putting your customers first. Put your customers at the centre stage of your business while you work so hard behind the scene to ensure their satisfaction. Objectives: Objectives: The importance of innovation in SaaS product design
How to maintain an innovative SaaS product The importance of innovation in SaaS product design How to maintain an innovative SaaS product By the end of this post, you’ll see why the user-centric approach is important and what “backstage” responsibilities you need to take on to ensure you stay in business, stand out, and “shine bright like a diamond”. “shine bright like a diamond”. Innovation will keep your SaaS business in business Innovation will keep your SaaS business in business The story about Airbnb and IKEA shows how innovation can keep your SaaS business in business. #1 – Airbnb rebuilt from ground up after the pandemic When Airbnb started in 2008, the idea was simple and straight to the point. Then came the pandemic in 2019, and the company almost came to a halt. Brian Chesky, co-founder of Airbnb stated; Brian Chesky, co-founder of Airbnb stated “We had to rebuild the company from the ground up and went public [in December 2020]” “We had to rebuild the company from the ground up and went public [in December 2020]” I dare say that Airbnb is still standing strong today because they were smart enough to innovate; aligning their design with the changing world. Lesson: Do not dwell in your past glory. Keep analysing and updating your product design to suit your customers at every point in time. #2 – IKEA makes more sales by feeding their customers When you hear “IKEA”, what comes to your mind? Furniture, right? IKEA is known to provide affordable, functional, quality, sustainable, and DIY furniture pieces. In addition to all that, they go above and beyond to make their customers happy; and they have an outstanding success story to show for it. A very good example is the IKEA Bistro. The idea behind this bistro was to make food available for sale to their customers so they don’t have to leave the store to buy food if they get hungry while shopping. Hunger interrupts the whole buying process, and hungry customers buy less, if at all. IKEA Bistro In 2024, IKEA was worth $22 billion, had over 480 stores around the world, and made sales to over 900 million customers. This massive success is attributed to their user-centric approach, which may be negligible but quite consequential. Other instances include; How the store layout is designed to appeal to customer’s subconscious mind in a therapeutic manner, making them feel at home
How customers feel a sense of worth, satisfaction, and commitment after assembling an IKEA piece
How the furniture pieces are cheap and easily available How the store layout is designed to appeal to customer’s subconscious mind in a therapeutic manner, making them feel at home How customers feel a sense of worth, satisfaction, and commitment after assembling an IKEA piece How the furniture pieces are cheap and easily available All these qualities helped make IKEA the retail giant it is today. Lesson: Feed your customers when they are hungry – and no, it’s not just about food. It could be anything, so long as it makes their life easier so they don’t have to leave your site/app for your competitors “when they get hungry”. Why “your perfect product” is dead on arrival – user flow optimization Why “your perfect product” is dead on arrival – user flow optimization Let’s circle back to the reason for this post – why you should put your customer on the centre stage and get BTS. The only reason your product may be dead on arrival is if you put yourself in the spotlight and not your customers – that’s not very user-centric. Ask yourself, does my idea serve me or my customers? If your idea serves your customers, well, congratulations, you have a great product design for your product. But if your idea serves only you, then it’s time to go back to the drawing board and start all over again, putting your customers first. Check out these stats: stats 94% of people say easy navigation is the most important website feature
Stronger UX design can improve conversion up to 400%
Smart UI can increase conversion rate by 200%
Every $1 invested in UX returns $100 94% of people say easy navigation is the most important website feature Stronger UX design can improve conversion up to 400% Smart UI can increase conversion rate by 200% Every $1 invested in UX returns $100 From these numbers, you can see that going back to your drawing board or starting all over with your product design is a worthwhile task. You may need to redesign your product from bottom up (like Airbnb), or make some adjustments here and there (like IKEA). Whatever be the case, it would be worth it in the end. Here is a simple guide on how to get started. #1 – Your product funnel is your best friend #1 – Your product funnel is your best friend So your SaaS business is not giving. What you need is a true friend to guide you to the right track and stay by you when every other thing may be falling apart. That friend is your product funnel. Let that sink in for a moment! Your product funnel takes you by the hand and shows you how customers interact with your product. It shows you the five stages of a customer journey: Awareness
Interest
Consideration
Retention
Advocacy Awareness Interest Consideration Retention Advocacy While building or rebuilding (as the case may be) your product funnel, there are a few things you must keep in mind. Transparency and overview of the user journey
Identification of growth opportunity through user behaviour
Optimization of product features to promote innovation
Strengthen marketing strategies for better conversion Transparency and overview of the user journey Identification of growth opportunity through user behaviour Optimization of product features to promote innovation Strengthen marketing strategies for better conversion #2 – What are your competitors up to? Before getting into competitive analysis of any form, do yourself a favour and study “your brand” first. Sun Tzu, Chinese general and strategist once said; “If you know your enemy and know yourself, you need not fear the result of a hundred battles.” “If you know your enemy and know yourself, you need not fear the result of a hundred battles.” Don’t rush off to study your competitors like others do, study yourself first. What resources, assets, and systems do you have in place? – that’s internal analysis. Next, find out everything you can about your competitors – that’s competitive analysis. Then take note of your competitive advantages and unique capabilities. In a case where you’re lacking in both, then you need to work on what needs to be done to give you better competitive advantage and unique capabilities. #3 – What are your customers up to? #3 – What are your customers up to? Let’s refer to the IKEA case study for a moment. Aside from providing modernist DIY furniture designs for their target audience, they also provide food for sale. Question: Why exactly did IKEA start selling food? Answer: They discovered that customers bought little or nothing when they were hungry. The customers would quit shopping at the IKEA stores just because they were hungry and needed to find a place to eat. So IKEA decided to invest in bistros and cafes “for their customers”. Did it work? Well, yes it did! – as a matter of fact, the IKEA foods segment generates 2.5 billion dollars annually. the IKEA foods segment generates 2.5 billion dollars annually. This IKEA success story which applied to their brick and mortar stores can also be applied to a digital setting in SaaS product design. Here is how. Invest time and resources into building the ideal customer personas (ICPs) for your business.
Map out the current user flow chart for your product to see their real live pain points, motivations, and needs. Invest time and resources into building the ideal customer personas (ICPs) for your business. Map out the current user flow chart for your product to see their real live pain points, motivations, and needs. #4 – Adjust your product design to increase retention #4 – Adjust your product design to increase retention Now it’s time to design (or redesign) your product. With every information you’ve gathered so far, draw up a strategy. Create a user journey map: Create a user journey map: Create a user journey map: The whole idea of creating a customer journey map is to identify areas where customers are likely to interact with your product based on past events. Capitalise on these critical areas by creating a user flow chart for them. With these new user flow charts, it is easier to refine the product, providing users with their desires and demands. Use consistent design themes: Use consistent design themes: Use consistent design themes: According to Jay Conrad Levinson, an American writer: “Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.” “Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.” If you want your customers to have confidence in you, then you need a consistent design theme. Consistency breeds familiarity, which in turn results in predictability, and then confidence. A consistent design theme includes a definitive colour palette, topography, shapes, etc. It gives greater visibility and accessibility to important pages, groups certain elements in the same manner all through your site or app, etc. Get your page to load faster: Get your page to load faster: Get your page to load faster: Get your page to load faster: Sorry to say, but “slow and steady” is bad news when it comes to app/site load time. Just a split second of delay can increase bounce rate, decrease revenue, and damage your credibility. To make your digital product load faster from a design perspective, you can compress white spaces, optimize images, reduce redirects, etc. Communicate effectively at every stage: Communicate effectively at every stage: Communicate effectively at every stage: George Bernard Shaw, an Irish playwright and critic said; "The single biggest problem in communication is the illusion that it has taken place." "The single biggest problem in communication is the illusion that it has taken place." Never assume your customers know anything about your product. Make every step explicitly clear at every stage and easy to navigate. Use easy and accessible CTA buttons, tooltips, and navigation tools to give your users a seamless experience with your product. #5 – See how the new update is doing/prototyping: #5 – See how the new update is doing/prototyping: When you’re done with the possible changes required to give your customers a seamless user experience, then it’s time to get outside opinions – was the juice worth the squeeze? Get a few people to test your prototype, preferably potential users and co-workers. Watch closely to see how well they can orient themselves within your product and take detailed notes. Rework your product where necessary, prototype again, rework, till you’re satisfied with the outcome. Do not obsess over perfection though. Conclusion: Conclusion: When you design your product with users in mind, it is easier to achieve user satisfaction as well as business goals. Spare no cost to understanding your brand, competitors, and optimizing your product design for effective results.

Put Your SaaS Customers on the Centre Stage and Get Behind the Scenes—Here's How

Header Image sourced from 3 Steps to Create and Sell AI-Generated Midjourney Art In the ever-evolving landscape of user experience (UX), a seismic shift is on the horizon — one that will redefine career trajectories and set a new standard for competitive edge in the industry. The realm of UX is on the cusp of a transformation akin to the revolution brought about by the advent of , where speed and agility in development have outpaced traditional methods. This shift heralds the dawn of the UXOps era, where research, design thinking, and UI design will emerge as the vanguard of user experience. DevOps As UX becomes increasingly integrated into the mainstream, the cost of achieving “good enough” UX diminishes, reducing the risk of tackling more niche problems. This mirrors the trajectory of the DevOps industry, which democratized market performance and search ranking capabilities for smaller agencies and SMEs with niche services and new technologies previously impossible for small-budget startups. The ripple effect of this democratization is a landscape where UX professionals can scale up to more luxurious, high-end products or pivot to entirely new industries. The strategic move for those in UX is to gravitate toward the most lucrative aspects of the field while the opportunity is ripe. The competition at the entry-level will intensify, and the pace of change will outstrip even the most ambitious moonshot projects envisioned by tech giants like Google. In this new era, innovation is not a rarefied pursuit but a playground of possibilities, amplified a trillion-fold by the . advent of artificial intelligence (AI) Envision a world where the youthful vigor of 20-year-olds is channeled into launching not one but 30 nano startups annually. In this world, UX professionals fall short of being a key piece in the value chain of this new customer, for which pivoting and iteration become the norm. In this brave new world, — the individual who launches new ventures with the frequency of a monthly routine — becomes the archetype of the modern professional. This new entrepreneur requires no capital, team, or extensive research — merely a week to launch what they can. the “Launcher” This paradigm shift redefines entrepreneurship; businesses become leaner, experiments are shorter, and emotional attachment to products and brands is a relic of the past. Prestige in this new order is measured not by the accumulation of successes but by the rate of failure and the quality of learning derived from it. Stumbling, recovering, and gleaning insights rapidly become the hallmark of excellence. In the launcher era, pitching is the new currency of prestige, and those who navigate this landscape with agility and insight will lead the charge into the future of UX. With the advent of AI into the mainstream, the entrepreneurial landscape is undergoing a seismic shift, moving away from the traditional, slow-paced nurturing of single ideas to a dynamic model where rapid launching and iteration are the new norms. This evolution is giving rise to a new breed of entrepreneurs known as “launchers” — individuals who are redefining success not by the longevity of their ventures but by the frequency and agility with which they introduce new concepts to the market. The Launcher: A New Entrepreneurial Archetype Launchers are characterized by their lack of attachment to any single idea. They thrive on the constant motion of creation, viewing each project as a stepping stone to the next innovation. This approach is a stark departure from the classic image of the entrepreneur who is deeply invested in the perfect execution of a singular vision. Instead, launchers are the epitome of adaptability, embracing a portfolio of ventures where speed and flexibility are paramount. The Implications for UX Design In this fast-paced “launcher era,” the traditional role of the UX designer is being challenged. The speed at which launchers operate demands a UX approach that can keep up with the rapid cycle of product releases. must evolve from methodical designers to UXOps specialists — experts in facilitating quick navigation to key information, ensuring scalability, and supporting robust and intuitive structures within digital products. UX professionals UXOps, akin to the revolution brought about by DevOps in software development, represents the fusion of user experience with operational efficiency. It’s about integrating research, design thinking, and UI design into a seamless process that aligns with the launcher’s need for speed no matter the technology or tools needed as new ones appear. As UX becomes mainstream, scaling up to more expensive and high-end products or transitioning to another industry will become the norm. Adapting to the Speed of Innovation For UX professionals, this means embracing new methodologies that allow for rapid prototyping, user testing, and data analysis. They must become fluent in the language of quick launches and product iterations, understanding these processes as critical layers of a well-delivered service. The UX designer’s role expands to include strategic visioning for product adaptability and growth, ensuring that each iteration is informed by real-time user feedback and market trends. The product becomes the means, not the end, the user, a visitor to an ever-evolving market fit experiment. The Service Layer of UX in the Launcher Era In this new era, UX professionals are the architects of the service layer that underpins fleeting product interactions. This layer must be robust to support rapid product evolution while remaining flexible enough to accommodate the launcher’s cadence. UX designers must guide products through their lifecycle with a focus on scalability, adaptability, and user-centricity, ensuring that the user’s journey is enhanced with each new release. Conclusion: Embracing UXOps for Future Success The launcher era is a renaissance for user experience, demanding a new breed of UX professionals adept at UXOps. These individuals, which I would call Experience Launchers, will play a pivotal role in shaping the future of entrepreneurship, where the ability to quickly pivot and iterate is the hallmark of success. By embracing this new paradigm, UX designers can ensure their place at the heart of innovation, driving the rapid evolution of products in a world where change is the only constant. This is part of my series, where I dare to tap into the unknown and imagine the future where UX once again changes for good. Futurism If you need help or mentoring building a killer pitch, don’t hesitate to contact me on Linkedin: Javier Alcivar UX Strategy Lead Consultant

From UX to UXL (User Experience Launcher), Evolving in the AI Launcher Era

237 Stories To Learn About Innovation

Have you spent years improving your English to advance your career? Maybe you've started working for an international company. Got any idea what anybody was saying? You must be thinking that it’s painful as hell. Well, relax. There is one thing you can depend on. Stuff like this won’t stop being confusing! Your native English counterparts at Silicon Valley use tech idioms in every sentence. Well, almost every sentence. Yes, they will restructure their statements if they can see you don’t understand. But you would feel ten times better if you were able to use more colloquial language. Tech idioms are as common at FAANG companies as the tech itself. There are many reasons for this too. Idiomatic phrases are one of the best ways of conveying complex thoughts in a more memorable manner. Moreover, they’re rooted in the history and culture of the English language. Some date back hundreds of years. Others have been invented in the last decade. There’s also no denying that idioms make a language more fun to speak and listen to. Above all, learning a few tech idioms will enable you to bond with your peers to perfection. If this sounds hunky-dory, check out the tech idioms below. Turn a Blind Eye The idiom "turn a blind eye" is a fun way to describe a situation when someone chooses not to notice or acknowledge something that they could see. It's like wearing a pair of magic sunglasses that cut certain things from our vision. Imagine you're playing a game with friends, and you see them doing something against the rules. But instead of saying something, you pretend not to notice. You turn a blind eye and forget about it to keep the fun and positivity going. It's like giving them a friendly pass and saying, "Hey, I'll let it go this time." Turning a blind eye can also happen in other situations, like when you see someone being mischievous, but you choose not to get involved. So, it's all about being easygoing, keeping the peace, and focusing on the good vibes! Nowadays, we use tech idioms like this in relation to programming all the time. For example, when someone ignores the warning signs in the command prompt. This phrase allegedly comes from an . During the Battle of Copenhagen in 1801, Admiral Horatio Nelson was ordered to withdraw his fleet. However, he chose to ignore the signal. Instead, he put his telescope to his blind eye and claimed he could not see the signal. incident in the British Navy Cut and Paste Imagine having a magical pair of scissors and glue in the digital world! It's all about copying and moving things around without any struggle. For example, if you have a bunch of colorful pictures and you want to rearrange them to create a beautiful collage. With "cut and paste," you can do the same thing with words, images, or even files on a computer. It's like being a digital artist who can mix different elements to create something new and exciting. You could be working on a school project or creating something fun for yourself. You might even be writing posts about tech idioms. Either way, "cut and paste" makes it a breeze to bring everything together. Plug and Play Useful tech idioms like “plug and play” come from the 80s. At the time, that made it easy to set up and use new hardware devices. The idiom “plug and play” is about connecting things with minimal effort. It's like plugging in a toy and watching it come to life. Imagine you have a new gadget or device. Instead of worrying about confusing instructions, you spend 3 seconds plugging it in. Bingo, it starts working immediately! IBM introduced the technology "Plug and play" means things work together without any fuss. Whether it's a game controller, a fancy speaker, or a printer, "plug and play" guarantees a stress-free experience. Tech idioms like this aren’t only used by software engineers either. In fact, they’re especially used by people who aren’t that tech-savvy. Tech-Savvy Being "tech-savvy" is like having a superpower when it comes to technology. A tech-savvy person is someone who can navigate gadgets like a bookworm can navigate the library. Anything from smartphones and laptops to tablets and Twitter, they can use them with ease and confidence. They're like digital wizards who can navigate apps, websites, and software without getting confused. Most people have someone like this in their family. They're the ones you go to when you need help with technical stuff or want to discover exciting new tech trends. Being tech-savvy also means being adaptable and quick to learn when it comes to new technologies. It's like having an adventurous spirit that's always ready to embrace the latest digital wonders. So, if you're tech-savvy, you're a digital hero, ready to conquer any technological challenge with a smile! On the Cloud When something is "on the cloud," it means it's stored online, safe, and ready for you to access anytime. Think of it as an invisible safety deposit box that you can access from your phone or laptop. It's like having a digital assistant that keeps everything organized and accessible. This could be your favorite music, important documents, or special photos. Either way, being "on the cloud" means they're floating in the virtual sky. Tech idioms like this are more or less exclusive to the digital world. Crash and Burn "Crash and burn" is a phrase that's often used to describe a situation where something goes wrong. Moreover, it fails in spectacular fashion. Imagine this: You try to impress your friends by doing a fancy dance move, but you end up slipping on a banana peel and falling flat on your face. This is a perfect example of “crash and burn.” It's a funny way of saying that things didn't work out as planned, and it usually involves a big, embarrassing mess. So, the next time you see someone attempt something and fail in a big, dramatic way, you can say, "Wow, they really crashed and burned!" But don't worry, we all crash and burn sometimes, and it's okay to laugh it off and try again. More Tech Idioms Are On The Way We’re only halfway through this post. If you’re feeling overwhelmed, then I would recommend taking some time to really absorb the information. Bookmark this post and give yourself time to practice using these phrases at home. Burn them to your active vocabulary with repetition and then more repetition. Try using your smartphone and record yourself using these tech idioms in full sentences. Digital Native "Digital native" is a term that describes people who grew up surrounded by technology. This includes things like smartphones, computers, and the Internet. They seem to have a magical ability to navigate the digital world with ease like they were born with a USB port in their brain! They can swipe, click, and type faster than you can say, "WTF." It's like they have a secret language that combines hashtags, emojis, and abbreviations. Tech idioms like this were born in the early 2000s. Their most common usage is to describe members of the younger generations. Your parents or grandparents might feel lost in the digital jungle. But , always one step ahead. They can download apps, edit videos, and find the best memes in seconds. Adding to this, they make it look easy too. In fact, it's amazing how they can adapt to new gadgets and apps without getting puzzled. So, if you need help setting up your Wi-Fi or figuring out how to use that strange gadget, find a digital native. digital natives are like fearless explorers Mouse Potato "Mouse potato" is a playful term used to describe someone who spends a lot of time using a computer or device. It's like they're glued to their screen. They're the modern-day counterpart to couch potatoes. But instead of watching TV, they're clicking, scrolling, and tapping away. You might find them engrossed in social media, playing video games, or binge-watching their favorite shows online. They could even be searching for more tech idioms! A mouse potato is a master of multitasking, juggling multiple tabs, chats, and memes. Some people might see them as lazy. On the contrary, they're just passionate about exploring the digital world from the comfort of their mouse-shaped throne. But don't worry. Being a mouse potato can be fun and entertaining. Well, as long as we remember to take breaks, stretch our limbs, and engage with the real world too. So, embrace your inner mouse potato. But remember to balance it out with some offline adventures once in a while! It’s not Rocket Science "It's not rocket science" is a fun expression we use when something isn't as complicated as it might seem. You know, like when you're trying to understand the latest tech idioms. Someone might say to you, "Come on, it's not rocket science!" They're saying that the task isn't as difficult as building a rocket and sending it into space. It's a lighthearted way of reassuring you that you can do it, even if it requires a little bit of thinking. So, if you're struggling with a maths problem or trying to fix a leaky tap, remember that it's not rocket science! It's just a matter of giving it a try, asking for help if needed, and keeping a positive attitude. After all, rocket scientists might be super smart, but we can tackle our own challenges with a bit of determination and the right mindset. Cutting-Edge The phrase “cutting edge” describes something that's at the forefront of innovation and technology. It's like having a super cool gadget that's so sharp it can slice through butter with laser precision! When we say something is cutting-edge, we mean it's the latest and greatest, pushing the boundaries of what's possible. I used to love reading. But now, I just use cutting-edge technology like to search for tech idioms. You might have heard the phrase ‘‘state of the art’’ too. Well, it’s the same thing. ChatGPT Imagine wearing a pair of sneakers that make you feel like you're walking on clouds or using a phone that can do anything except make dinner. It's like being on the wave of the future, riding in the Lamborghini of awesomeness! So, the next time someone talks about a cutting-edge invention or a cutting-edge fashion trend, get ready to be amazed. It's like being part of a secret club where the cool kids are always one step ahead, embracing the wonders of tomorrow right now! On the Same Wavelength "On the same wavelength" is a groovy phrase we use when we feel a strong connection and understanding with someone. It's like having a mental radio station where our thoughts and ideas are perfectly synchronized. Picture this: you and your friend are talking about your favorite movie, and you both blurt out the same quote at the exact same time! It's like you're reading each other's minds. Being on the same wavelength means you're in sync, like synchronized swimmers doing a beautiful routine. You finish each other's sentences, share inside jokes, and seem to have a magical telepathic connection. It's a wonderful feeling to know someone so well that you can communicate without even speaking. So pay attention to when you and a friend are thinking alike. And remember to use the phrase, "Hey, we're totally on the same wavelength!" A Cog in the Machine "A cog in the machine" is a quirky phrase that describes being a small, and often insignificant, part of a bigger system or organization. Imagine you're in a giant machine with gears and wheels, and you're one of those little cogs that keeps everything running smoothly. Being a cog in the machine means you play a vital role, even if it sometimes feels repetitive or unnoticed. So, the next time you're feeling like just a small piece of a big puzzle, remember that every cog is essential. Embrace your role, keep the machine humming, and who knows? Maybe one day, you'll get to be the shiny gear that everyone admires! When someone is described as "a cog in the machine," it suggests that they have a routine or repetitive job with little autonomy or individuality. They are seen as a replaceable component, lacking influence or significance within the larger context. The idiom often carries a connotation of being unimportant or undervalued. Put These Tech Idioms to Work And that’s everything for this post. Using tech idioms like this should help you to feel more natural when you’re talking to your colleagues. It’s a good idea to practice using them at home first. Write a few sentences every day using the phrases mentioned in this post. Repeat this process for a few weeks. Doing this will increase the chances of these useful tech idioms becoming an active part of your English vocabulary. If this post was useful, then do yourself a favor and consider subscribing to my blog, , for more. See you soon! BrooksCode

12 Tech Idioms Endorsed By Your Workmates

Are you curious about what the future will be like? You can explore a whole new world of technology through the Consumer Electronics Show (CES). This cutting-edge exhibit transports visitors to a realm where digital and physical worlds seamlessly blend together, providing a truly immersive experience. From foldable treadmills to a car that can change colors using a pen, CES 2023 was not lacking in innovation in the slightest. Individuals were given a chance to try out the latest AR technology and see how it can revolutionize industries such as gaming, education, and medicine. From interactive 3D models to virtual try-ons, this exhibit was made to amaze and inspire. If you’re curious about CES and the happenings of the 2023 exhibit we have the complete breakdown for you. So let’s get into it! What You Need to Know About CES. For anyone who’s not aware of it, the Consumer Electronics Show (CES) is an annual trade show organized by the Consumer Technology Association (CTA) which takes place in Las Vegas, Nevada, United States. The event features the latest in consumer technology products and innovations, including smartphones, laptops, smart home devices, and more. From big names like Samsung and Sony to emerging start-ups like Breylon, the event is attended by industry professionals, media, and consumers. It is considered one of the biggest and most anticipated technology events of the year. The Year of AR at CES 2023? With the first “real year” that the show was back in full swing following the pandemic, it was attended by 100,000 journalists and analysts with over showcasing their innovations. 3,200 companies from 174 countries Since the motto of CES 2023 was “Innovation for human security” a buzzword on everyone’s lips at the event seemed to be ‘sustainability’ with almost every company putting emphasis on how their products would be sustainable. Other prominent themes included fitness, well-being, smart home devices, and more. But what really took center stage at CES 2023 were announcements from the world of AR, VR and XR. From gaming accessories giant Razer finally entering the AR/VR market to TCL introducing their not-really-AR glasses, it’s definitely going to be a happening year. Let’s look at some exciting AR innovations that stole the show at CES 2023. TCL’s Trio of AR/VR Tech One of the most surprising reveals at CES 2023 came from TCL, a company well-known in the US for their budget-friendly TVs and home appliances. The first and arguably least ambitious of their tech parcel are the NXTWear S glasses. They don’t really qualify as AR or VR but offer individuals a head-mounted display of a 130 inches virtual screen. They can easily connect to your smartphone, tablet or laptop. TCL’s next innovation is the much-hyped RayNeoX2 AR glasses. Calling them the “ ”, these specs are powered by the Qualcomm Snapdragon® XR2 platform. This is a chipset that brings 5G connectivity and 8K video to AR devices. world’s first binocular full-color Micro-LED optical waveguide AR glasses According to TCL, these glasses can help with navigation and live-text translation in multiple languages. They also revealed that TCLRayNeo will start a developer project in 2023, rallying innovative developers to join and build The final entry among TCL’s slew of AR/VR innovations is the NXTWear V headset which is a VR and mixed-reality headset. It features a 108-degree field of view, with 4K displays, 1,512 pixels per inch, and passthrough cameras. There’s little known in regard to whether and when it will be available commercially. . creative, user-driven features for the AR glasses Magic Leap Makes an AR Headset for the Operating Room It’s the year of AR and Magic Leap came with a groundbreaking invention in the world of augmented reality. The company’s latest AR headset Magic Leap 2 , clearing the headset for use in clinical settings including the operating room. With the help of this headset, surgeons no longer have to turn their focus away from the patient to look at a 2D screen. received the IEC 60601 certification The headset comes with critical data and 3D visualization having been integrated into the operating suite digitally which allows for the doctor to keep their focus on the patient. It can also assist with practical tasks like inserting a catheter through the blood vessels of the heart by eradicating the need to look at a screen while performing this delicate procedure. This increases the precision rate significantly. The Magic Leap 2 provides improved visualization, increased precision, and reduces fatigue for the surgeon. With the ability to overlay 3D images and models of the patient's anatomy on the actual surgical field, surgeons can gain a more detailed and accurate view of the area they are working on, making incisions and movements with greater precision. Since it also reduces the need to look away from the surgical field, this helps minimize eye strain. This headset is a game changer for AR developments in the near future. Blurring the Barrier between Reality and AR with Lumus Despite how innovative AR/VR tech gets, wearability is a big concern for many. Lumus addresses and provides a solution to this concern with their second-generation Z-Lens 2D waveguide architecture built upon . This unique architecture comprises an optical engine that shrinks their wavelength technology into a 50% smaller package that can be hidden at the top corner of the eyeglass lens. It features 2K x 2K resolution with full and vibrant color to offer the best image quality. 2D Maximus Wearability is an important factor to consider when it comes to AR glasses, as it directly affects the user's experience and comfort. AR glasses that are not comfortable to wear, or that are too heavy, bulky, or obtrusive, will not be used as much as those that are designed to be worn comfortably for extended periods of time. Lumus, best known as the pioneer of the reflective waveguide technology, aims to provide both in AR glasses for them to eliminate barriers to entry and to penetrate the consumer market. Lumus claims that because of this architecture, consumers will be able to experience augmented reality through a pair of glasses that are visually indistinguishable from a pair of non-AR glasses. functionality and aesthetics XanderGlasses Captioning the World 2023 is a major year for AR glasses in particular and one company making strides in this domain is Xander, a tech startup that uses AR to enhance daily in-person communication for individuals affected by hearing loss. The XanderGlasses powered by Vuzix combine technology with sensory substitution to generate captions in real-time to assist individuals who are hard of hearing. The XanderGlasses features a noise-canceling microphone to capture clear conversations. The speech-to-text technology built into the glasses means that you don't need to connect to WiFi or rely on your smartphone to use the glasses. They’re not bulky and are unobtrusive allowing the wearer to feel comfortable using them. Privacy is also an integral feature of the glasses with only the wearer being able to access their conversations. The company is which means that they don’t collect any personal data. SOC 2 and HIPAA compliant Xander was also this year with the CTA Foundation selecting it as the winner of its Eureka Park Accessibility Contest, enabling them to exhibit the XanderGlasses at CES 2023. They also made an important announcement regarding future endeavors. honored at CES The company stated that it has with the U.S. Department of Veterans Affairs (the VA). Veterans are more likely than non-veterans to have a hearing impairment. So this agreement will allow Xander to get product feedback from veterans experiencing hearing loss as well as opticians and audiologists in 3 VA health centers in the U.S. signed an agreement Augmented Reality at CES 2023: Key Takeaway The Augmented Reality (AR) innovations at CES 2023 were a showcase of the latest and greatest in AR technology. It encapsulated the ability to overlay digital information on the real world and the creation of limitless possibilities for a wide range of applications. For example, in the field of medicine, Magic Leap 2 will utilize AR technology to assist surgeons in improving visualization and making more precise incisions. The XanderGlasses are enhancing everyday conversation for people affected by hearing loss. It's important to note that the technology is still in development, and more research and testing are needed to fully realize its potential. The growth of 5G networks, faster processing power, and more powerful sensors will allow for more advanced and sophisticated AR applications. The advancements in computer vision and machine learning will also play a key role in the future of AR, allowing for more accurate and realistic digital overlays and interactions. But, CES 2023 made it clear that AR is no longer just a technology of the future, it's here and it's ready to be used. The exhibit was a fantastic opportunity for visitors to see the potential of this technology and how it can change the way we interact with the world. It succeeded in making several people excited about the possibilities of AR and the impact it will have on our lives in the years to come.

A Glimpse into the Future - AR Innovations at CES 2023

In Search For Future Crypto Trends

En busca de futuras tendencias criptográficas

À la recherche des futures tendances cryptographiques

फ्यूचर क्रिप्टो ट्रेंड्स की खोज में

将来の暗号トレンドを求めて

Em busca de futuras tendências criptográficas

Tìm kiếm xu hướng tiền điện tử trong tương lai

寻找未来的加密货币趋势

Innovation Is Slowing Down

La innovación se está desacelerando

L'innovation ralentit

नवाचार धीमा हो रहा है

イノベーションの減速

A inovação está desacelerando

Đổi mới đang chậm lại

创新正在放缓

You’ve built a tech business with industry-leading potential. But how do you get it out there in front of the customers you need for it to fly? A successful tech company marketing strategy hangs on one core proposition. Your business is first and foremost about your customers. How does that work in practice? It means everything you do to advertise your company should position your business as the best way to solve your customer’s pain points. It focuses on the benefits rather than the features of your business. Get it right, and marketing your tech company online will send you into the tech industry stratosphere. Here’s how to do it: Organic Search You'll need a serious SEO strategy to get your website ranking in Google results. It starts with a clear understanding of your target audience, what problems they face, and what they search for on to solve those issues. Google Analyze your web pages using SEO research tools such as or to see where you are already generating traffic and to identify missed opportunities. Look at your competitors too. Once you’ve targeted the relevant keywords and topics, you can build your SEO strategy around them. Moz Semrush Paid Search Where your SEO strategy isn’t delivering rankings, paid search can provide the answer. It’s also effective if you want a quick traffic boost while your SEO takes hold or if you want to pinpoint your target audience very precisely. PPC or appear alongside the organic search results on Google and are targeted to reach a specialized niche within your customer base. PPC is an effective strategy for a tech company wanting to give a specific service or product a particular push. pay-per-click adverts Note that we’re only talking about Google here. That’s because the tech giant owns 94.2% of the search market share. If you want visibility, you need to structure your search advertising – organic and paid – around the Google framework. Content as Your Startup Marketing Strategy Use blogs, email newsletters, white papers, or thought-leadership articles to build trust and position your company as an industry leader. Focus your content marketing strategy on addressing your customers’ needs. Content marketing is your opportunity to develop an innovative, forward-thinking brand voice and be seen as the next big thing in tech. Keep your content relevant, solutions-based, and valuable, and be creative in how you close the gap between people and technology. Social Media for Tech Companies Tech companies were made for social media, where a ready-made audience of tech aficionados continually seek the next innovation or tech advance. Post tutorials, how-to guides, or answers to common questions. Or, share and comment on industry-related content that sets you out as a leader to follow. Also, consider using tech influencers to help spread the word about why your product or service can help solve customer problems and engage with your audience. The beauty of social media is the potential for a two-way conversation with your customers. Leverage the opportunity to learn more about what your customers want and to be a human voice in the technology sphere.

4 Ways To Market Your Tech Company 

The re-occurrence of has helped us on how we live and carry out our day to day activities, and most of this development is as a result of inventing and creating a new ways to reduce our daily stress and live an improved life. new technology over the years The transportation industry is one of the important areas where new technological advancement takes place. We now see cars that drive themselves along predetermined routes. Trains that will use new magnetic rail systems. And an amazing new “hyperloop” train that will speed 800 miles per hour. All these innovations are not just a form of illusion, they are set to happen within the next coming years or have already started transporting us. This has increased the level of some industries like vehicle transport companies**/**car shipping carriers, truck production company, and fleet management to be more efficient. In fact, and MarketsandMarkets analysis, global truck production reached 4.02 million units in 2017, up from 3.60 million units in 2015. On the other hand, the global bus production has increased to 429,838 units in 2018, up from 390,466 units in 2015. The increase in the production of trucks and buses is indicative of the rising demand for freight and passenger transport. according to OICA publications According to MarketsandMarkets analysis, the top transportation industry trends for 2018 include an increasing demand for truck platooning, electric trucks, autonomous driving, electric/hybrid buses, and smart transportation solutions. However, improving technology in transportation serve some important purpose by reducing the emission of greenhouse gasses, improve air quality, and support economic development. Below, therefore, are the future transportation technology that will boom or bust in 2019: 1. The Future Transport Innovation Will Be Through Subways Transportation technology like Hyperloop has become well known as people know that it can transport many people to a great distance in a nick of time. But there are others as well which you may or may not be aware of. Developments in high-speed rail have historically been impeded by the difficulties in managing friction and air resistance, both of which become substantial when vehicles approach high speeds. The vactrain concept theoretically eliminates these obstacles by employing magnetically levitating trains in evacuated (air-less) or partly evacuated tubes, allowing for speeds of thousands of miles per hour. However, The Hyperloop originally conceived by Elon Musk — is an mph in early tests. Developers hope to achieve three times that speed with the finished version. The Hyperloop resembles a vactrain system but operates at approximately one millibar (100 ) of pressure. underground rail that shows speeds up to 240 Pa 2. Stronger Global Positioning System (GPS) Will Change How We Commute GPS are not a new phenomenon- we have been using GPS for more than a decade. But now, there is a huge difference when comparing the modern GPS devices to the earlier models that were found or use in the hardware. GPS devices were very limited in the past, they could only calculate mileage to provide an estimated time to a final destination of a vehicle. But nowadays GPS devices are more resourceful. Aside from the fact that they now fulfill the basic functionality of planning a trip, some now use GPS unit to make an adjustment to know when the weather is favorable to travel, to know the traffic condition of every route so as to decide the best route to take to deliver as fast as possible. auto transport companies 3. Water-Fueled Car What do you think will happen if the rate of air pollution that is produced by a petrol powered car can be reduced? A is an automobile that hypothetically derives its energy directly from water. Water-fuelled cars have been the subject of numerous international patents, newspaper, and popular science magazine articles, local television news coverage, and websites. water-fuelled car Just like the case of driverless cars that have been made into reality; water fueled car has been on trial by several scientists for a long period of time which I think will soon be made into reality and we will start to live a simple life. 4. High- Speed Rail Network High-speed rail networks are generating tremendous interest all around the globe. Just of recent South Korea have started building a maglev train that will operate within the Incheon Airport, and China reportedly has a second maglev train in development. A planned maglev train will transport passengers over 200 miles between Nagoya and Tokyo in just 40 minutes, helping to free congested roads, reduce air pollution, and reduce accidents the main issue with maglev trains is the high cost of development. Because of the fast speeds, the trains have to be routed directly between destinations, said Enderle. 5. String Theory Transportation Development String theory is a set of attempts to model the four known fundamental interactions — gravitation, electromagnetism, strong nuclear force, weak nuclear force — together in one theory. You might hear about string theory in quantum physics, but have you ever heard about it in the transportation field? The concept is based on the use of two strings with a wheeled vehicle riding on them. It is a new low-cost transport system, and it can go through everything water, deserts or forests, towers. Conclusion Modern transportation is currently experiencing major changes thanks to transformative transportation technologies. Almost all the points discussed above are set to mark the next innovation occurrence in the transportation sector that will increase how we live and improve the efficiency of our day to day activities.

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