Loyal

loyal

On March 7, 2025, KuCoin, a prominent global cryptocurrency exchange headquartered in Hong Kong, unveiled its KCS Loyalty Level Program, marking a significant evolution in its ecosystem. This initiative, launched on the very day of this report, introduces a structured, tiered system aimed at rewarding users who hold and stake KuCoin’s native token, KCS (KuCoin Shares). With a user base exceeding 39 million worldwide, KuCoin’s move reflects a broader trend in the crypto industry: enhancing the utility of platform-specific tokens to foster deeper user engagement. But what does this mean for the average trader, the long-term investor, or the newcomer dipping their toes into digital assets? The program arrives at a time when cryptocurrency exchanges are increasingly competing to retain users through innovative incentives. KuCoin, founded in 2017 and recognized by Forbes as one of the "Best Crypto Apps & Exchanges," is leveraging its native token to build a more interconnected and rewarding ecosystem. This article dives into the details of the KCS Loyalty Level Program, analyzes its potential impact, and explores how it fits into the broader landscape of cryptocurrency adoption. Breaking Down the KCS Loyalty Level Program The KCS Loyalty Level Program is structured around four tiers—Explorer, Navigator, Voyager, and Pioneer—each offering escalating benefits based on the amount of KCS a user stakes. Accessibility is a key feature: staking as little as 1 KCS unlocks the entry-level Explorer tier, making it approachable for users of all levels. As users commit more tokens and climb the tiers, they gain access to a suite of perks designed to enhance their trading and investment experience. The benefits are multifaceted: Increased Staking Yields: Higher tiers offer better returns on staked KCS, incentivizing long-term holding.
Bonus Rewards: Additional staking bonuses amplify the passive income potential for participants.
GemPool Activities: Exclusive access to unique platform events or opportunities.
Trading Fee Discounts: Reduced costs for transactions, a practical advantage for active traders.
Withdrawal Fee Rebates: Savings on moving funds off the platform.
KuCard Cashback: Enhanced rewards for users of KuCoin’s crypto debit card.
Zero-Interest Credit Limits: Expanded financial flexibility for institutional and VIP users. To mark the launch, KuCoin has rolled out celebratory activities, including an airdrop for existing KCS holders meeting a certain threshold, a subscription contest for new holders with leaderboard-based rewards, and additional bonuses for Pioneer-tier users, such as KCS and trading coupons. These initiatives aim to spark immediate participation and showcase the program’s value. Analysis: A Strategic Move in a Competitive Market KuCoin’s KCS Loyalty Level Program is more than a perk rollout—it’s a strategic enhancement of the KCS token’s role within its ecosystem. Historically, KCS has served as a profit-sharing mechanism, distributing a portion of the exchange’s trading fees to holders. The new program builds on this foundation, transforming KCS from a passive income tool into a dynamic asset tied to tangible platform benefits. Alicia Kao, KuCoin’s Managing Director, emphasized this shift, stating, “This new loyalty program underscores our commitment to enhancing user benefits and solidifying the market value of our platform coin.” From an analytical standpoint, the tiered structure is a smart play. By starting at just 1 KCS, KuCoin lowers the barrier to entry, inviting casual users to experiment with staking while offering substantial rewards at higher levels to retain power users. This inclusivity could broaden the token’s appeal, especially as KuCoin’s user base has grown to over 39 million, a testament to its global reach and reputation. The timing is also noteworthy. As of March 7, 2025, the cryptocurrency market is navigating a mix of optimism and volatility, with platforms vying to differentiate themselves. KuCoin’s program aligns with a growing industry focus on token utility—think Binance’s BNB or Crypto.com’s CRO—where native tokens unlock ecosystem-specific advantages. By tying KCS to staking yields, fee discounts, and exclusive features like GemPool, KuCoin is positioning its token as a cornerstone of user loyalty, potentially boosting its market value over time. Moreover, the campaign activities signal KuCoin’s intent to create buzz and reward early adopters. The airdrop for existing holders acknowledges their loyalty, while the subscription contest encourages new entrants, fostering a sense of community momentum. The Pioneer-tier bonuses, meanwhile, cater to high-stakes users, ensuring the program appeals across the spectrum. Broader Implications for the Crypto Ecosystem The KCS Loyalty Level Program reflects a maturing crypto exchange landscape where user retention is as critical as acquisition. For KuCoin, which has earned accolades like a spot among Hurun’s “Top 50 Global Unicorns” in 2024, this initiative reinforces its user-centric ethos. It also highlights the evolving role of exchange tokens, which are increasingly seen as more than speculative assets—they’re becoming keys to unlocking platform-specific value. For users, the program offers practical benefits that could enhance their engagement with KuCoin. Active traders might appreciate the fee discounts and withdrawal rebates, while long-term holders could find the staking yields and bonuses appealing. The inclusion of KuCard cashback and zero-interest credit limits further bridges the gap between crypto and everyday utility, aligning with KuCoin’s broader mission to support digital economies. That said, the program’s success will hinge on execution. The crypto community will likely watch how transparently KuCoin communicates tier requirements, benefit specifics, and campaign outcomes. Given the exchange’s past resilience—such as recovering from a 2020 hack through an insurance fund—there’s reason to believe it can deliver on this promise. Still, users may want clarity on elements like GemPool activities or the exact mechanics of staking yields to fully embrace the program. Final Thoughts: A Positive Step Forward KuCoin’s KCS Loyalty Level Program is a thoughtful addition to its ecosystem, blending accessibility with meaningful rewards. It’s a refreshing example of how exchanges can innovate beyond trading pairs and fees, offering users a stake in the platform’s growth. While it’s too early to predict its long-term impact on KCS’s market performance, the program’s design suggests a bright future for both the token and its holders. In a crowded crypto market, initiatives like this stand out for their focus on community and utility. For KuCoin, it’s a chance to deepen its relationship with users and solidify KCS as a vital part of its identity. For crypto enthusiasts, it’s an opportunity to explore a program that promises both immediate perks and a vision for a more rewarding digital asset experience. As the ecosystem evolves, this launch could well be remembered as a turning point for KuCoin’s ambitions—and a win for its global user base. Don’t forget to like and share the story! Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR On March 7, 2025, KuCoin, a prominent global cryptocurrency exchange headquartered in Hong Kong, unveiled its KCS Loyalty Level Program, marking a significant evolution in its ecosystem. This initiative, launched on the very day of this report, introduces a structured, tiered system aimed at rewarding users who hold and stake KuCoin’s native token, KCS (KuCoin Shares). With a user base exceeding 39 million worldwide, KuCoin’s move reflects a broader trend in the crypto industry: enhancing the utility of platform-specific tokens to foster deeper user engagement. But what does this mean for the average trader, the long-term investor, or the newcomer dipping their toes into digital assets? The program arrives at a time when cryptocurrency exchanges are increasingly competing to retain users through innovative incentives. KuCoin, founded in 2017 and recognized by Forbes as one of the "Best Crypto Apps & Exchanges," is leveraging its native token to build a more interconnected and rewarding ecosystem. This article dives into the details of the KCS Loyalty Level Program, analyzes its potential impact, and explores how it fits into the broader landscape of cryptocurrency adoption. Breaking Down the KCS Loyalty Level Program The KCS Loyalty Level Program is structured around four tiers—Explorer, Navigator, Voyager, and Pioneer—each offering escalating benefits based on the amount of KCS a user stakes. Accessibility is a key feature: staking as little as 1 KCS unlocks the entry-level Explorer tier, making it approachable for users of all levels. As users commit more tokens and climb the tiers, they gain access to a suite of perks designed to enhance their trading and investment experience. The benefits are multifaceted: Increased Staking Yields: Higher tiers offer better returns on staked KCS, incentivizing long-term holding. Bonus Rewards: Additional staking bonuses amplify the passive income potential for participants. GemPool Activities: Exclusive access to unique platform events or opportunities. Trading Fee Discounts: Reduced costs for transactions, a practical advantage for active traders. Withdrawal Fee Rebates: Savings on moving funds off the platform. KuCard Cashback: Enhanced rewards for users of KuCoin’s crypto debit card. Zero-Interest Credit Limits: Expanded financial flexibility for institutional and VIP users. Increased Staking Yields : Higher tiers offer better returns on staked KCS, incentivizing long-term holding. Increased Staking Yields Bonus Rewards : Additional staking bonuses amplify the passive income potential for participants. Bonus Rewards GemPool Activities : Exclusive access to unique platform events or opportunities. GemPool Activities Trading Fee Discounts : Reduced costs for transactions, a practical advantage for active traders. Trading Fee Discounts Withdrawal Fee Rebates : Savings on moving funds off the platform. Withdrawal Fee Rebates KuCard Cashback : Enhanced rewards for users of KuCoin’s crypto debit card. KuCard Cashback Zero-Interest Credit Limits : Expanded financial flexibility for institutional and VIP users. Zero-Interest Credit Limits To mark the launch, KuCoin has rolled out celebratory activities, including an airdrop for existing KCS holders meeting a certain threshold, a subscription contest for new holders with leaderboard-based rewards, and additional bonuses for Pioneer-tier users, such as KCS and trading coupons. These initiatives aim to spark immediate participation and showcase the program’s value. Analysis: A Strategic Move in a Competitive Market KuCoin’s KCS Loyalty Level Program is more than a perk rollout—it’s a strategic enhancement of the KCS token’s role within its ecosystem. Historically, KCS has served as a profit-sharing mechanism, distributing a portion of the exchange’s trading fees to holders. The new program builds on this foundation, transforming KCS from a passive income tool into a dynamic asset tied to tangible platform benefits. Alicia Kao, KuCoin’s Managing Director, emphasized this shift, stating, “This new loyalty program underscores our commitment to enhancing user benefits and solidifying the market value of our platform coin.” From an analytical standpoint, the tiered structure is a smart play. By starting at just 1 KCS, KuCoin lowers the barrier to entry, inviting casual users to experiment with staking while offering substantial rewards at higher levels to retain power users. This inclusivity could broaden the token’s appeal, especially as KuCoin’s user base has grown to over 39 million, a testament to its global reach and reputation. The timing is also noteworthy. As of March 7, 2025, the cryptocurrency market is navigating a mix of optimism and volatility, with platforms vying to differentiate themselves. KuCoin’s program aligns with a growing industry focus on token utility—think Binance’s BNB or Crypto.com ’s CRO—where native tokens unlock ecosystem-specific advantages. By tying KCS to staking yields, fee discounts, and exclusive features like GemPool, KuCoin is positioning its token as a cornerstone of user loyalty, potentially boosting its market value over time. Crypto.com Moreover, the campaign activities signal KuCoin’s intent to create buzz and reward early adopters. The airdrop for existing holders acknowledges their loyalty, while the subscription contest encourages new entrants, fostering a sense of community momentum. The Pioneer-tier bonuses, meanwhile, cater to high-stakes users, ensuring the program appeals across the spectrum. Broader Implications for the Crypto Ecosystem The KCS Loyalty Level Program reflects a maturing crypto exchange landscape where user retention is as critical as acquisition. For KuCoin, which has earned accolades like a spot among Hurun’s “Top 50 Global Unicorns” in 2024, this initiative reinforces its user-centric ethos. It also highlights the evolving role of exchange tokens, which are increasingly seen as more than speculative assets—they’re becoming keys to unlocking platform-specific value. For users, the program offers practical benefits that could enhance their engagement with KuCoin. Active traders might appreciate the fee discounts and withdrawal rebates, while long-term holders could find the staking yields and bonuses appealing. The inclusion of KuCard cashback and zero-interest credit limits further bridges the gap between crypto and everyday utility, aligning with KuCoin’s broader mission to support digital economies. That said, the program’s success will hinge on execution. The crypto community will likely watch how transparently KuCoin communicates tier requirements, benefit specifics, and campaign outcomes. Given the exchange’s past resilience—such as recovering from a 2020 hack through an insurance fund—there’s reason to believe it can deliver on this promise. Still, users may want clarity on elements like GemPool activities or the exact mechanics of staking yields to fully embrace the program. Final Thoughts: A Positive Step Forward KuCoin’s KCS Loyalty Level Program is a thoughtful addition to its ecosystem, blending accessibility with meaningful rewards. It’s a refreshing example of how exchanges can innovate beyond trading pairs and fees, offering users a stake in the platform’s growth. While it’s too early to predict its long-term impact on KCS’s market performance, the program’s design suggests a bright future for both the token and its holders. In a crowded crypto market, initiatives like this stand out for their focus on community and utility. For KuCoin, it’s a chance to deepen its relationship with users and solidify KCS as a vital part of its identity. For crypto enthusiasts, it’s an opportunity to explore a program that promises both immediate perks and a vision for a more rewarding digital asset experience. As the ecosystem evolves, this launch could well be remembered as a turning point for KuCoin’s ambitions—and a win for its global user base. Don’t forget to like and share the story! Don’t forget to like and share the story! Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program . HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR Vested Interest Disclosure: business blogging program business blogging program

What Does KuCoin’s New KCS Loyalty Level Program Mean for Crypto Enthusiasts?

¿Qué significa el nuevo programa de niveles de fidelidad KCS de KuCoin para los entusiastas de las criptomonedas?

Što KuCoinov novi KCS program razine lojalnosti znači za kripto entuzijaste?

KuCoin の新しい KCS ロイヤルティ レベル プログラムは暗号通貨愛好家にとって何を意味するのでしょうか?

Ko KuCoin jaunā KCS lojalitātes līmeņa programma nozīmē kriptogrāfijas entuziastiem?

Inona no dikan'ny Programa KCS Loyalty Level vaovao an'ny KuCoin ho an'ireo mpankafy Crypto?

Apakah Maksud Program Tahap Kesetiaan KCS Baharu KuCoin untuk Penggemar Kripto?

क्रिप्टो उत्साहीहरूका लागि KuCoin को नयाँ KCS वफादारी स्तर कार्यक्रमको अर्थ के हो?

¿Ima ninantaq KuCoin’s Musuq KCS Lealtad Nivel Programa Crypto munakuqkunapaq?

Что означает новая программа лояльности KuCoin KCS для криптоэнтузиастов?

Je! Mpango Mpya wa Kiwango cha Uaminifu wa KCS wa KuCoin Unamaanisha Nini kwa Wapenda Crypto?

Ano ang Kahulugan ng Bagong KCS Loyalty Level Program ng KuCoin para sa mga Mahilig sa Crypto?

KuCoin-ning yangi KCS sodiqlik darajasi dasturi kripto ixlosmandlari uchun nimani anglatadi?

Brands struggle to engage Web3 audiences due to the technical complexity of the space, the need for specific domain knowledge, nontraditional community dynamics, prior understanding of blockchain technology, and loose regulations. This complicates partnerships, fundraising, and even optics for Web3 products and services, creating a cycle in which breakout technology is consistently underfunded due to an asymmetrical demand/supply curve, making it harder to find qualified talent, harder to build use cases, and thus harder to secure funding and/or budget. The research is clear: 28% of social media marketers struggle to keep up with influencer marketing, and brand demand for specialists will continue to grow symmetrically with the field. Research and assessments are increasingly inadequate in finding Web3 influencers as few are in blockchain systems. Brands need accessible, on-chain solutions to bridge the gap. An increasingly popular brand audience engagement use case - crypto-powered loyalty apps - has proliferated to fill it. LunarCrush Social forces shape markets. In Web3, those social forces originate from community platforms like WhatsApp, Telegram, and Discord. LunarCrush, a full-service Web3 social intelligence market data platform, analyzes social media conversations and tracks influencer activity to predict market movements. LunarCrush leverages these data to empower brands to make data-driven decisions, optimize influencer marketing campaigns, and increase ROI. LunarCrush insights empower brands to identify emerging trends, anticipate market shifts, and optimize their marketing spend to achieve maximum impact. The company presents a compelling opportunity in Web3 for blockchain-driven marketing solutions as demand for AI-driven marketing analytics platforms grows. Lever.io Lever.io uses AI to match brands with Web3 influencers for scaled Web3 market penetration. Leveraging machine learning algorithms and big data analytics, Lever.io analyzes vast datasets on thousands of influencers to personalize influencer-brand matching using universal selection criteria to match based on brand need. Lever analyzes metrics that include likes, comments, shares, and mentions to match for engagement rates, and pinpoint influencers with statistics that match what brands want. Lever profiles influencers’ audience demographics to target for maximum brand alignment, and evaluates influencer content quality based on brand-relevant creativity and originality. Crucially, Lever.io analyzes influencer content to extrapolate brand persona, beliefs, and values to optimize matching with brand image and messaging. CommunityOne Community can make or break a Web3 venture. CommunityOne empowers brands to cultivate, manage, and grow their online communities on Discord, the main community for Web3 developers, and where 36% of gamers build their communities. CommunityOne provides an AI chatbot for moderation and automatic member Q&A, and analytics for user engagement, mod performance, and bot detection. Their AI Community Manager uses sentiment analysis to create custom community engagement strategies based on activity on each Discord server it’s plugged into. And, their Hype Engine automates daily quests on servers to pump up user engagement. Nurturing fans and engaging long-term with target audiences using AI, CommunityOne helps brands establish a strong online presence and cultivate loyal customer followings, filling a growing demand for AI-driven community and engagement tools. Kazm: Gamifying Engagement for Long-Term Loyalty Web3 ventures need long-term user engagement to thrive. Kazm applies this principle to long-term user retention with gamified loyalty features like rewards, challenges, and personalized prizes. These encourage users to engage with brands actively, share their experiences, and become brand advocates within their networks. As gamified loyalty programs can increase customer engagement by up to 30%, incentivizing users to engage with brands with real-world rewards works. Their model has helped to lead client brands to differentiate their strategies and move past the otherwise prohibitive competition in the Web3 space. The Future of Web3 Influencer Marketing: A Data-Driven Odyssey Brands can win in Web3 using crypto-powered loyalty apps like these to accelerate and focus their reach while further monetizing their yield and increasing ROI parallel to reach. Whether solving for customer loyalty by leveraging social media, matching influencers with brands via AI, community management and moderation, or gamifying loyalty, use cases like these are shaping the future of influencer marketing. Brands struggle to engage Web3 audiences due to the technical complexity of the space, the need for specific domain knowledge, nontraditional community dynamics, prior understanding of blockchain technology, and loose regulations. This complicates partnerships, fundraising, and even optics for Web3 products and services, creating a cycle in which breakout technology is consistently underfunded due to an asymmetrical demand/supply curve, making it harder to find qualified talent, harder to build use cases, and thus harder to secure funding and/or budget. The research is clear: 28% of social media marketers struggle to keep up with influencer marketing, and brand demand for specialists will continue to grow symmetrically with the field. Research and assessments are increasingly inadequate in finding Web3 influencers as few are in blockchain systems. Brands need accessible, on-chain solutions to bridge the gap. An increasingly popular brand audience engagement use case - crypto-powered loyalty apps - has proliferated to fill it. 28% 28% LunarCrush LunarCrush Social forces shape markets. In Web3, those social forces originate from community platforms like WhatsApp, Telegram, and Discord. LunarCrush , a full-service Web3 social intelligence market data platform, analyzes social media conversations and tracks influencer activity to predict market movements. LunarCrush leverages these data to empower brands to make data-driven decisions, optimize influencer marketing campaigns, and increase ROI. LunarCrush insights empower brands to identify emerging trends, anticipate market shifts, and optimize their marketing spend to achieve maximum impact. The company presents a compelling opportunity in Web3 for blockchain-driven marketing solutions as demand for AI-driven marketing analytics platforms grows. LunarCrush Lever.io Lever.io Lever.io uses AI to match brands with Web3 influencers for scaled Web3 market penetration. Leveraging machine learning algorithms and big data analytics, Lever.io analyzes vast datasets on thousands of influencers to personalize influencer-brand matching using universal selection criteria to match based on brand need. Lever analyzes metrics that include likes, comments, shares, and mentions to match for engagement rates, and pinpoint influencers with statistics that match what brands want. Lever profiles influencers’ audience demographics to target for maximum brand alignment, and evaluates influencer content quality based on brand-relevant creativity and originality. Crucially, Lever.io analyzes influencer content to extrapolate brand persona, beliefs, and values to optimize matching with brand image and messaging. CommunityOne CommunityOne Community can make or break a Web3 venture. CommunityOne empowers brands to cultivate, manage, and grow their online communities on Discord, the main community for Web3 developers, and where 36% of gamers build their communities. CommunityOne provides an AI chatbot for moderation and automatic member Q&A, and analytics for user engagement, mod performance, and bot detection. Their AI Community Manager uses sentiment analysis to create custom community engagement strategies based on activity on each Discord server it’s plugged into. And, their Hype Engine automates daily quests on servers to pump up user engagement. Nurturing fans and engaging long-term with target audiences using AI, CommunityOne helps brands establish a strong online presence and cultivate loyal customer followings, filling a growing demand for AI-driven community and engagement tools. Kazm: Gamifying Engagement for Long-Term Loyalty Kazm: Gamifying Engagement for Long-Term Loyalty Web3 ventures need long-term user engagement to thrive. Kazm applies this principle to long-term user retention with gamified loyalty features like rewards, challenges, and personalized prizes. These encourage users to engage with brands actively, share their experiences, and become brand advocates within their networks. As gamified loyalty programs can increase customer engagement by up to 30%, incentivizing users to engage with brands with real-world rewards works. Their model has helped to lead client brands to differentiate their strategies and move past the otherwise prohibitive competition in the Web3 space. The Future of Web3 Influencer Marketing: A Data-Driven Odyssey The Future of Web3 Influencer Marketing: A Data-Driven Odyssey Brands can win in Web3 using crypto-powered loyalty apps like these to accelerate and focus their reach while further monetizing their yield and increasing ROI parallel to reach. Whether solving for customer loyalty by leveraging social media, matching influencers with brands via AI, community management and moderation, or gamifying loyalty, use cases like these are shaping the future of influencer marketing.

Crypto-Powered Loyalty Apps Empower Brands to Enter Web3 

Personalized product development is now a must rather than a choice for businesses looking to succeed in the current technology era. The "Next in Personalisation 2021 Report" indicates this pattern, demonstrating companies who are adept at personalizing their offerings experience a rise in revenue growth along with increased customer satisfaction and loyalty. Another evidence of the relationship between successful product customization and financial success comes from the fact that businesses that successfully comprehend and meet the unique needs of their consumers routinely beat their rivals. According to Dealroom, 18% of fintech investments made in the previous year went into customized financial counsel. The relevance of individualized financial solutions in the fintech sector is being highlighted by this large funding rise. It’s a sign that investors understand how customized financial management systems may boost consumer loyalty and company expansion. Nowadays, in the highly competitive business world, businesses that prioritize customization are emerging as leaders, as personalization continues to form consumer expectations and corporate strategy. Let's take a closer look at how personalization helps businesses to increase customer loyalty and boost their revenue and overall performance. Personalization Impact, Data Proof As customer expectations for personalized experiences continue to rise, personalization has become increasingly vital while working on the creation of new products. Changes in consumer behavior caused by global crises such as the Pandemic-19 have made it more common for customers to hunt for businesses that can offer more customized solutions to satisfy their changing needs. As evidence of this, the research shows a notable shift in customer expectations: 71% of consumers nowadays anticipate personalized interactions from businesses, and 76% become upset if these expectations are not met, according to McKinsey. A one-size-fits-all approach does not yield the same kind of advantage as successful customization in offers, which increases revenue for organizations by a significant 40% and it doesn't end there. The Complex World of Personalization in Product Development Product personalization primarily focuses on the strategic use of consumer data to give users better, more engaging experiences. In order to suit market demands and each client's unique needs and preferences, products and services must be designed accordingly. The goal is to make every customer feel valued and appreciated, whether through individualized service, flexible features, or adaptive product designs. Personalized experiences enhance engagement and satisfaction, and this is demonstrated by the impact of personalization in a variety of industries. For example, skincare companies have witnessed increases in sales and client retention by providing personalized treatments based on individual skin tests. Offering adopted fitness plans has also significantly increased customer engagement and brand loyalty for gym enterprises. But even if demands for highly customized services are growing, it is not an easy task to put into practice. Less than 50% of banks successfully use customer data management, despite the fact that 71% of institutions run personalized campaigns and communications, according to Infosys Finacle and Qorus' "Maximizing Digital Engagement" report. These financial institutions find it difficult to offer data-driven proactive guidance, and human-augmented sales supported by AI and ML recommendations. The Fine Line in Personalization: Avoiding the "Creepy" Factor More than a decade ago, Target made scandalous headlines when it improperly used personalization in its clients’ management: it sent a teenager coupons for baby supplies before her parents even got to know about her pregnancy. Target's predictive analytics attempted to foresee customer wants, however, it fell on the side of being both thoughtful and creepy. This is a warning example for many businesses, but especially for banks handling large amounts of confidential client data. There is a great amount of responsibility associated with being able to provide hyper-personalized experiences, such as proactive financial advice or customized product recommendations. However, it's important to remember that if personalization comes up as intrusive or insensitive, it could backfire, shattering consumers' trust and forcing them to switch banks. The key is to personalize without scaring off clients. Customers should feel valued and appreciated without feeling like they are being watched over, thus personalization must be done carefully and wisely. For instance, banks can utilize aggregated insights to offer broad categories of services that could interest the consumer, instead of sending explicit messages based on personal data. Thus, finding the right balance in product development is a delicate art, even when the benefits of personalization are evident. Businesses require caution while navigating the complexity of data used to avoid finding their personalization efforts intrusive. Revolut: A Case Study in Successful Product Personalization The Revolut marketing campaign is an excellent example of a successful product personalization strategy in the banking industry. Their ability to provide financial services that are customized to meet the demands of each client shows how effective their personalized service is: the company offers its customers tailored financial solutions, such as flexible account features, individualized financial advice, and many more. Revolut's strategy consists of offering sophisticated financial tools and easily customizable app interfaces so that users may personalize their experience according to their own needs and tastes. The remarkable rise of Revolut, which now has over 35 million customers, may be attributed in a significant way to its focus on personalization. The company's performance highlights the value of personalization in raising customer satisfaction and engagement, demonstrating that tailored financial services may result in significant user growth and loyalty when implemented properly. The Role of Machine Learning in Scalable Personalization With the rise of AI and machine learning, personalization has undergone a revolution that makes it possible for businesses to effectively provide millions of customers with personalized product experiences. With the help of these tools, businesses can comb through enormous data sets and find insights that make large-scale product customization possible. In order to be successful, personalization needs to improve the product's essential features. An excellent illustration of this is the iPhone, which offers customers quick access to essential functions along with customization choices for apps as well as the way they appear on the screen. By striking this balance, personalization offers value without making the user experience more complex. Through the use of AI and machine learning, businesses may achieve scalable personalization that improves the customer experience. However, it's vital to remember that customization should simplify and enhance rather than make the user experience overcomplicated. Future Directions: Balancing Personalization with User Needs Maintaining a balance between the potential advantages and drawbacks of personalization will be the primary challenge for businesses in the future. It is essential for companies of all kinds to give high importance to ethical considerations and transparency for their clients. Businesses can use personalization to create a digital environment that is more dynamic, personalized, and engaging by implementing technology to increase data security and privacy and develop closer customer interactions. In summary, the role of personalization in product creation continues to expand and remains significant. Effectively utilizing technology to improve customer engagement, satisfaction, and loyalty can give businesses a competitive edge and boost revenue. But it's crucial to find the ideal balance. A bank's bottom line, long-term customer value, and satisfaction could all be enhanced by personalization in banking. This can only be accomplished by keeping a balance between privacy and information, relying on best practices and responsible data governance. By using this kind of approach, businesses may maximize personalization and set the way for a more personalized and engaging digital future. Through careful balancing, financial organizations can fully leverage personalization to propel growth and cultivate strong customer relationships. Personalized product development is now a must rather than a choice for businesses looking to succeed in the current technology era. The "Next in Personalisation 2021 Report" indicates this pattern, demonstrating companies who are adept at personalizing their offerings experience a rise in revenue growth along with increased customer satisfaction and loyalty. "Next in Personalisation 2021 Report" "Next in Personalisation 2021 Report" Another evidence of the relationship between successful product customization and financial success comes from the fact that businesses that successfully comprehend and meet the unique needs of their consumers routinely beat their rivals. According to Dealroom, 18% of fintech investments made in the previous year went into customized financial counsel. The relevance of individualized financial solutions in the fintech sector is being highlighted by this large funding rise. It’s a sign that investors understand how customized financial management systems may boost consumer loyalty and company expansion. Nowadays, in the highly competitive business world, businesses that prioritize customization are emerging as leaders, as personalization continues to form consumer expectations and corporate strategy. Let's take a closer look at how personalization helps businesses to increase customer loyalty and boost their revenue and overall performance. Personalization Impact, Data Proof As customer expectations for personalized experiences continue to rise, personalization has become increasingly vital while working on the creation of new products. Changes in consumer behavior caused by global crises such as the Pandemic-19 have made it more common for customers to hunt for businesses that can offer more customized solutions to satisfy their changing needs. As evidence of this, the research shows a notable shift in customer expectations: 71% of consumers nowadays anticipate personalized interactions from businesses, and 76% become upset if these expectations are not met, according to McKinsey . McKinsey A one-size-fits-all approach does not yield the same kind of advantage as successful customization in offers, which increases revenue for organizations by a significant 40% and it doesn't end there. The Complex World of Personalization in Product Development Product personalization primarily focuses on the strategic use of consumer data to give users better, more engaging experiences. In order to suit market demands and each client's unique needs and preferences, products and services must be designed accordingly. The goal is to make every customer feel valued and appreciated, whether through individualized service, flexible features, or adaptive product designs. Personalized experiences enhance engagement and satisfaction, and this is demonstrated by the impact of personalization in a variety of industries. For example, skincare companies have witnessed increases in sales and client retention by providing personalized treatments based on individual skin tests. Offering adopted fitness plans has also significantly increased customer engagement and brand loyalty for gym enterprises. But even if demands for highly customized services are growing, it is not an easy task to put into practice. Less than 50% of banks successfully use customer data management, despite the fact that 71% of institutions run personalized campaigns and communications, according to Infosys Finacle and Qorus' "Maximizing Digital Engagement" report . These financial institutions find it difficult to offer data-driven proactive guidance, and human-augmented sales supported by AI and ML recommendations. report The Fine Line in Personalization: Avoiding the "Creepy" Factor More than a decade ago, Target made scandalous headlines when it improperly used personalization in its clients’ management: it sent a teenager coupons for baby supplies before her parents even got to know about her pregnancy. Target's predictive analytics attempted to foresee customer wants, however, it fell on the side of being both thoughtful and creepy. This is a warning example for many businesses, but especially for banks handling large amounts of confidential client data. There is a great amount of responsibility associated with being able to provide hyper-personalized experiences, such as proactive financial advice or customized product recommendations. However, it's important to remember that if personalization comes up as intrusive or insensitive, it could backfire, shattering consumers' trust and forcing them to switch banks. The key is to personalize without scaring off clients. Customers should feel valued and appreciated without feeling like they are being watched over, thus personalization must be done carefully and wisely. For instance, banks can utilize aggregated insights to offer broad categories of services that could interest the consumer, instead of sending explicit messages based on personal data. Thus, finding the right balance in product development is a delicate art, even when the benefits of personalization are evident. Businesses require caution while navigating the complexity of data used to avoid finding their personalization efforts intrusive. Revolut: A Case Study in Successful Product Personalization The Revolut marketing campaign is an excellent example of a successful product personalization strategy in the banking industry. Their ability to provide financial services that are customized to meet the demands of each client shows how effective their personalized service is: the company offers its customers tailored financial solutions, such as flexible account features, individualized financial advice, and many more. Revolut's strategy consists of offering sophisticated financial tools and easily customizable app interfaces so that users may personalize their experience according to their own needs and tastes. The remarkable rise of Revolut, which now has over 35 million customers, may be attributed in a significant way to its focus on personalization. The company's performance highlights the value of personalization in raising customer satisfaction and engagement, demonstrating that tailored financial services may result in significant user growth and loyalty when implemented properly. The Role of Machine Learning in Scalable Personalization With the rise of AI and machine learning, personalization has undergone a revolution that makes it possible for businesses to effectively provide millions of customers with personalized product experiences. With the help of these tools, businesses can comb through enormous data sets and find insights that make large-scale product customization possible. In order to be successful, personalization needs to improve the product's essential features. An excellent illustration of this is the iPhone, which offers customers quick access to essential functions along with customization choices for apps as well as the way they appear on the screen. By striking this balance, personalization offers value without making the user experience more complex. Through the use of AI and machine learning, businesses may achieve scalable personalization that improves the customer experience. However, it's vital to remember that customization should simplify and enhance rather than make the user experience overcomplicated. Future Directions: Balancing Personalization with User Needs Maintaining a balance between the potential advantages and drawbacks of personalization will be the primary challenge for businesses in the future. It is essential for companies of all kinds to give high importance to ethical considerations and transparency for their clients. Businesses can use personalization to create a digital environment that is more dynamic, personalized, and engaging by implementing technology to increase data security and privacy and develop closer customer interactions. In summary, the role of personalization in product creation continues to expand and remains significant. Effectively utilizing technology to improve customer engagement, satisfaction, and loyalty can give businesses a competitive edge and boost revenue. But it's crucial to find the ideal balance. A bank's bottom line, long-term customer value, and satisfaction could all be enhanced by personalization in banking. This can only be accomplished by keeping a balance between privacy and information, relying on best practices and responsible data governance. By using this kind of approach, businesses may maximize personalization and set the way for a more personalized and engaging digital future. Through careful balancing, financial organizations can fully leverage personalization to propel growth and cultivate strong customer relationships.

Unlocking Growth and Customer Loyalty: The Essential Role of Personalization in Product Development

How Emotional Loyalty Is Key for Digital Tech Companies' Success?

ডিজিটাল টেক কোম্পানির সাফল্যের জন্য কতটা মানসিক আনুগত্য চাবিকাঠি?

Inwiefern ist emotionale Loyalität der Schlüssel zum Erfolg digitaler Technologieunternehmen?

¿Por qué la lealtad emocional es clave para el éxito de las empresas de tecnología digital?

Dans quelle mesure la fidélité émotionnelle est-elle la clé du succès des entreprises de technologie numérique ?

डिजिटल टेक कंपनियों की सफलता के लिए भावनात्मक वफादारी कितनी महत्वपूर्ण है?

デジタルテクノロジー企業の成功にとって感情的な忠誠心が鍵となる理由とは？

디지털 기술 기업의 성공에 있어 정서적 충성도가 어떻게 중요합니까?

Como a lealdade emocional é fundamental para o sucesso das empresas de tecnologia digital?

Насколько эмоциональная лояльность является ключом к успеху компаний, занимающихся цифровыми технологиями?

Dijital Teknoloji Şirketlerinin Başarısında Duygusal Sadakat Ne Kadar Önemlidir?

Lòng trung thành về mặt cảm xúc là chìa khóa thành công của các công ty công nghệ kỹ thuật số như thế nào?

情感忠诚度如何成为数字科技公司成功的关键？

The Epitome of Loyalty Marketing, Samurais and The Bushido Code

আনুগত্য বিপণনের এপিটোম, সামুরাই এবং বুশিডো কোড

Der Inbegriff von Loyalty Marketing, Samurais und dem Bushido-Kodex

El epítome del marketing de fidelización, los samuráis y el código Bushido

La quintessence du marketing de fidélisation, des samouraïs et du code Bushido

वफादारी विपणन, समुराई और बुशिडो कोड का प्रतीक

ロイヤルティ マーケティングの典型、サムライと武士道

로열티 마케팅의 전형, 사무라이, 무사도 코드

O epítome do marketing de fidelidade, samurais e o código Bushido

Воплощение маркетинга лояльности, самураев и кодекса бусидо

Sadakat Pazarlamasının Özeti, Samuraylar ve Bushido Kuralları

Hình ảnh thu nhỏ của tiếp thị lòng trung thành, Samurai và mật mã võ sĩ đạo

忠诚营销、武士道和武士道的典范

Boost Brand Loyalty:  How UGC Supercharges Brand Loyalty

Welcome to another fascinating edition of our "Behind the Startup" series. Today, we have the pleasure of speaking with Gennady Volchek, the visionary behind a trailblazing platform in the blockchain industry. With a rich background in leveraging emerging technologies and a deep dive into the realm of blockchain, Gennady Volchek shares his journey from early ventures in digital publishing and VOIP innovations to the inception of Shping. Shping, We also explore Shping's unique approach to partnering with major consumer goods companies and its future goals in a rapidly changing market. Shping's Mastermind Gennady Volchek Talks Blockchain's Role Against Counterfeits Ishan Pandey: Hi Gennady Volchek, great to have you here for our "Behind the Startup" series. Please tell us about your background and what motivated you to venture into blockchain industry and build Shping? Hi Ishan, Glad to be here. Gennady Volchek: Absolutely, happy to delve into that. My journey into the blockchain realm is just another chapter in a series of ventures fueled by a passion for leveraging emerging technologies. At the age of 18, I started a publishing company in collaboration with the world's largest ethnic newspaper. Faced with the challenge of long-distance transportation and the need for news to stay current, we managed to digitize printing templates, making them downloadable via FTP—cutting-edge tech at the time :)—enabling us to print and distribute papers across Australia on the same day they hit Eastern Europe shops. Fast forward to the early 2000s, we pioneered the first VOIP call on the public internet using Cisco hardware, cutting the cost of international calls for our members by around 90%. While I've been watching Bitcoin in the media for a few years, I started being fascinated by blockchain technology around 2016, right when 's universal rewards platform was in the making. That's when I realized that universal rewards should be powered by a universal ledger. Shping Ishan Pandey: How has Shping transitioned from its initial emphasis on product authenticity to transforming into a turnkey loyalty and rewards program for brands? : Shping has pivoted from a track-and-trace solution aimed at assisting brands in tracking their products through the supply chain, enabling end consumers to access the product journey for authentication and province verification. Like many startups during the way of working on one solution, we have discovered additional value in our approach of connecting consumers and the brand, further reinforced by feedback from our pilot clients. We realized that both shoppers and brands were struggling with a lack of a secure and transparent channel of communication. Gennady Volchek We quickly realized that this can revolutionize how brands market and communicate with their customers, which is a US$1.5 trillion industry. That's why we decided to develop Shping with the view to revolutionize the brands-to-consumer-to-brand communication. Ishan Pandey: In your opinion, can blockchain effectively address the increasing complexity of counterfeit goods? : Just for clarity, I would like to explain that our track and trace module leverages a centralised database and has been built from the ground up on EPCIS standards developed by the GS1 organization. It's important to understand that the proper implementation of industry-standard track and trace technology is capable to safeguard businesses and shoppers against counterfeit and other illicit distribution irrespective of the method of how your data is stored, i.e., centralised vs decentralised ledger and each has its pros and cons, but blockchain is not an underlying technology in that instance. Gennady Volchek Ishan Pandey: Can you share some insights into Shping's integration with Coinbase Wallet and how it aligns with the company's overall strategy? In the realm of rewards programs, seamless redemption is key. While many aim to reward in some kind of convertible currency, the complexity and cost make it a challenge thats why we usualy see use of gift cards or in store discounts.  Since Shping—a universal rewards platform using ERC20 utility tokens enabling any brand to instantly reward any shopper around the world. Gennady Volchek: With the app integrated with Coinbase making onramp of ramp one-click away. Imagine a shopper in London writing a review on Australian Corn Chips, earning instant rewards from that brand,  converting them to Euro, and using earning towards buying those chips—all in under a minute. Ishan Pandey:How does Shping successfully establish and maintain partnerships with major consumer goods companies, such as Coca Cola & Kraft Heinz, gaining their acknowledgement and trust? Additionally, what benefits does the platform derive from these collaborations? One of the biggest challenges for FMCG brands is the lack of a direct communication channel with their end customers, making them heavily reliant on retailers and social media for information dissemination. Shping breaks this barrier, allowing brands to establish a one-on-one relationship with in-store consumers. This not only enhances product knowledge and education but also enables brands to directly reward consumer engagement and loyalty. For instance, instead of paying a social media platform to showcase a new video, brands using Shping can pay consumers directly for watching it. Gennady Volchek: Shping enables brands to manage their marketing communication strategy and activate offers and specials directly without the need for an intermediary. This significant shift empowers brands to influence shoppers' buying activity while cutting one of the biggest costs of marketing. This is why more and more brands like KH, Pepsi, and Coke realise the power of Shping and making it part of their marketing strategy. Ishan Pandey: As the winner of "Best Emerging Application Start-up Company 2023" by APAC Insider, what do you attribute Shping's success to, and what are your plans for sustaining and expanding this success in view of evolving consumer behavior and technological advancements? Gennady Volchek: As the honored 'Best Emerging Application Start-up Company 2023' by APAC Insider, we attribute Shping's success to our commitment to purposeful innovation. Winning this award indicates that Shping is perceived as a positive force for users, a recognition we're humbled by. Our journey revolves around reshaping how shoppers are rewarded for their value to the corporate world. Unlike traditional programs, Shping allows brands to directly invest in consumers, providing tangible rewards that ease economic stress. Looking forward, our plan to sustain and expand this success is rooted in genuine innovation. We're not just innovating for the sake of it; we aim to make a positive impact in people's lives. In the face of evolving consumer behavior and tech advancements, our humble goal is to address economic challenges, creating a win-win for both shoppers and brands. This award fuels our dedication to meaningful innovation. Ishan Pandey: In what ways does Shping differentiate itself from other loyalty and rewards programs in the market, and what challenges have you faced in this competitive landscape? Gennady Volchek: Most existing rewards programs are typically run by retailers since they usually have a direct relationship with the end consumer. Rewards are often funded by the squeezed margins of retailers, which naturally cannot be very significant. Shping introduces a new concept by connecting brands and consumers, enabling brands to leverage blockchain technology to redirect their marketing spend directly to the end consumer. This makes the rewards tangible and substantial enough to alleviate economic stress amidst inflation and the rising cost of living. The paradox is that while shoppers receive more, it actually reduces the marketing costs for the brand. This reduction could lead to brands lowering the cost of goods, making them more affordable and further enhancing the lives of everyday shoppers. Ishan Pandey: Looking ahead, what are the key goals and milestones Shping aims to achieve in the next 1-2 years, and how do you plan to navigate potential challenges in the market? Gennady Volchek: The next few years look incredibly exciting for Shping. We've always viewed Australia as our test market—a place to roll out technology, test features on our planned roadmap, and pave the way for international expansion. I'm thrilled to share that our international expansion plans are already in the works. We'll be announcing our next market during our final AMA of the year, streaming live across our social channels on December 22nd. So hope Hackernoon readers could join us for our next AMA. Don’t forget to like and share the interview! Vested Interest Disclosure: This author is an independent contributor publishing via our brand-as-author program. Be it through direct compensation, media partnerships, or networking, the author has a vested interest in the company/ies mentioned in this story. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR

Revolutionizing Loyalty Programs: Gennady Volchek Unveils Shping's Blockchain Journey

বিপ্লবী আনুগত্য প্রোগ্রাম: গেনেডি ভলচেক শপিংয়ের ব্লকচেইন যাত্রা উন্মোচন করেছে

Revolutionierung von Treueprogrammen: Gennedy Volchek enthüllt Shpings Blockchain-Reise

Revolucionando los programas de fidelización: Gennedy Volchek presenta el viaje blockchain de Shping

Révolutionner les programmes de fidélité : Gennedy Volchek dévoile le parcours Blockchain de Shping

वफादारी कार्यक्रमों में क्रांतिकारी बदलाव: गेनेडी वोल्चेक ने शपिंग की ब्लॉकचेन यात्रा का खुलासा किया

ロイヤルティ プログラムに革命を起こす: Gennedy Volchek が Shping のブロックチェーンへの取り組みを明らかに

충성도 프로그램 혁신: Gennedy Volchek, Shping의 블록체인 여정 공개

Revolucionando os programas de fidelidade: Gennedy Volchek revela a jornada Blockchain da Shping

Революция в программах лояльности: Геннеди Волчек рассказывает о блокчейн-путешествии Шпинга

Sadakat Programlarında Devrim Yaratan: Gennedy Volchek, Shping'in Blockchain Yolculuğunu Açıkladı

Cách mạng hóa các chương trình khách hàng thân thiết: Gennedy Volchek tiết lộ hành trình chuỗi khối của Shping

彻底改变忠诚度计划：Gennedy Volchek 揭开了 Shping 的区块链之旅

is a core component for all ambitious businesses, but can loyalty be digitized to great effect? Customer retention Many businesses mull over how to optimize customer retention, but a startling number of decision-makers still struggle to understand that customer loyalty is about more than just selling products. Today, to retain more customers, businesses must apply their efforts and resources to provide a level of service that can appeal to customers in an engaging way. While it can be easy to lose the trust of customers, it takes time and care to build it up. Fortunately, these processes can be optimized in a digital environment to help build strong . relationships between a brand and customers Optimizing Social Engagement When it comes to leveraging a customer retention strategy, social media is a key consideration for virtually all businesses. Through social platforms, it’s possible to keep customers informed and nurture new leads about your brand, upcoming events, special offers, and product discounts. Crucially, are also excellent ways of attracting customers by demonstrating their credibility using other trustworthy sources. social proof and social selling Whether you use social media to highlight positive expert comments or an influencer endorsement, you can leverage the right platforms to showcase your brand and products in the best possible light. \In the above excerpt from the Starbucks X account, we can see that the brand is no stranger to utilizing social proof in the form of a positive repost or a celebrity endorsement to boost engagement. Build Analytical Insights from Behavior Customer loyalty offers key tangible and intangible benefits for businesses, particularly when it comes to data collection. Loyal customers who regularly interact with a business can indirectly offer more data and insight into predictive analysis initiatives. The great thing about the insights leveraged through is that they can provide actionable information on what exactly caused them to become so engaged with your business. customer loyalty Factors like your products with the best competitive advantage, the best target demographics for certain products, whether customers are willing to increase their spending, and the average can all be analyzed through the behavioral insights from your most loyal customers. lifetime value of a customer Create Rewards to Compliment Behavioral Patterns For rewards to be most effective, they must leverage a positive action. For instance, if you want to increase your average order value, a restaurant can add a complimentary drink with a certain meal deal. But how can you set up rewards to complement a ? There are three key principles that all businesses can follow to maximize their performance. digital customer retention strategy Firstly, businesses should go beyond discounts in order to reach new leads. Applying too many discounts can lead to negative perceptions of a product’s quality and the cheapness of your brand. Rather than discounting, adding bonuses like free delivery on orders over $50 can motivate customers to receive a reward for buying more. You should also look to distribute simple rewards for loyal customers. Rather than offering a freebie every 10 orders, keep customers motivated to come back by offering a smaller reward for every two or three orders. Finally, make sure that you are seen to recognize your customers through your rewards systems. Whether you offer them a special birthday discount or a reward as part of a referral scheme, this can help customers feel valued and motivated to continue promoting your brand. Leverage Personalization The single best way to generate more customer retention is to build an emotional connection between your customers and your brand. This can be done through personalization, and customers can feel more valued when their experiences are tailored to suit their own wants and needs. Statistics suggest that are more likely to make a purchase with personalized experiences, but leveraging personalization means utilizing more customer data. 80% of shoppers This is where the behavioral analytics you’ve amassed can become useful for developing insights based on previous purchases, brand preferences, and key shopping habits. Using this data in an affirmative way can help you showcase your most effective products and services under the noses of your most receptive leads. Building Segments for Lost Customers Another key component of customer retention is to reclaim your customers who have fallen through the cracks of your loyalty scheme in recent months. Be sure to set up a bespoke promotion that can lure lapsed customers back into making regular purchases with your business. In addition to this, customers who have abandoned an online shopping cart could that their items are still available to buy. receive email reminders These measures can actively encourage retention and show customers that your brand considers them valuable enough to engage with if something seems wrong. Harnessing the Power of Loyalty Managing customer retention is key for ambitious businesses of all sizes. It can be a powerful tool that positively impacts loyalty and maximizes growth prospects. By prioritizing customer needs and meeting them, a digitized strategy can help organizations build strong and lasting relationships with their customers. Leveraging loyalty is about more than just marketing a brand accordingly. It has to be a business mindset where the customer can feel prioritized through meaningful connections and interactions. It’s through this carefully structured approach that a business can build a sustainable connection with those who matter most.

Leveraging Loyalty: Can Businesses Digitize Customer Retention?

has officially announced , the first loyalty program for degens. The announcement comes on the heels of the launch of , an expansion of the site’s editorial coverage into new and barely explored corners of the crypto space. NEW YORK, United States, September 26th, 2023/Chainwire/-- Decrypt Media Inc. 1000x Degen Alley Degen Alley embraces the "degenerate" side of the crypto and gambling communities, serving as a place for the thrill-seekers, risk-takers, and crypto enthusiasts who live on the edge. is a membership community spanning the spectrum of gaming entertainment by offering exclusive access and discounts on sports betting, casino games, online poker, and more. The program offers two tiers of membership, each corresponding to different levels of perks, including discounts and preferred rates at partners like PokerGo, Stake.com, Action Network, and Rotowire, member-exclusive events such as poker tournaments, access to a 1000x community Discord, and more. 1000x Degen Alley is also home to “This Time Will Be Different,” a podcast hosted by Reza Jafery focusing on guests from the degen side of the crypto space, their origin stories, and the problems that wake them up in the morning. Featuring guests such as Martin Shkreli, Amanda Cassatt, and Allie Eve Knox, “ ” is the talk show counterpart to Degen Alley, featuring some of the greatest minds in the space as they share laughs, trade tales of barely missing generational wealth, and discuss the latest crypto disasters hitting X (the social network formerly known as Twitter). This Time Will Be Different Stay up-to-date while having some fun at Degen Alley. Degen Alley is a gathering place and communal safe haven for degen culture, offering different avenues for members to share, engage, and play. Degens and crypto enthusiasts alike come for the storytelling and stay for the fun. Additional features found in the hub include: AI-Powered News Exploration. Degen Alley offers an AI-powered news explorer that keeps gamblers up to date on the need-to-know of the industry. Content. The site will offer additional unique content offerings alongside “This Time Will Be Different,” the candid podcast focusing on degen culture. No topics or guests are off-limits. Learning. “Degen U” provides educational content to help members degen even harder. The first course, , is available on launch and will help traders identify trends, seize the right moment to trade, and weed out scams… and have fun doing it! Mastering NFT Trading Degen Alley lives on the website and features articles, interviews, breaking news, and more. Alongside editorial content, the platform is supplemented by the 1000x members-only channels in Discord. decrypt.co About Decrypt Media is a next-generation media company and creative studio positioned at the intersection of emerging technology, alternative finance, and culture. Our day-to-day operations are powered by AI and Web3. Decrypt Decrypt was founded in 2018 with a simple mission: to demystify the decentralized web. As the Web3 industry’s impact has grown, so has our coverage. Today, we exist to capture compelling narratives that span technology’s reach into every facet of life. We’re passionate about the interplay between technology and culture. This dynamic space is filled with untold stories. We’re here to tell them and to create a few of our own. Our mission is to inform about current events, educate about emerging technology, and empower those with a creative vision to bring it to life. Contact Nadav Dakner nadav@chainwire.org This story was distributed as a release by Chainwire under HackerNoon’s Brand As An Author Program. Learn more about the program here: https://business.hackernoon.com/brand-as-author

Decrypt Introduces 1000x: The First Loyalty Program for Degens

Decrypt presenta 1000x: el primer programa de fidelización para Degens

Decrypt présente 1000x : le premier programme de fidélité pour Degens

डिक्रिप्ट ने 1000x पेश किया: डीजेन्स के लिए पहला लॉयल्टी प्रोग्राम

Decrypt が 1000x を導入: Degens 向け初のロイヤルティ プログラム

Decrypt apresenta 1000x: o primeiro programa de fidelidade para Degens

Decrypt giới thiệu 1000x: Chương trình khách hàng thân thiết đầu tiên dành cho Degens

Decrypt 推出 1000x：Degens 的首个忠诚度计划

The promise of Web3 is one that we can’t possibly take for granted. This technological marvel is looking to be the future of the landscape, providing users with better control of their data and the ability to choose how they interact with the internet as we know it. With concepts like artificial intelligence and , Web3 is undoubtedly the next iteration of what the internet is meant to be. And although it is yet to reach the levels of adoption that its proponents hope, Web3 is moving quickly to that next stage. blockchain technology The problem, however, remains that Web3 won’t be able to reach its full potential without the necessary customers. Like the J-turner before it, there is a growing sense that it might take a while before Web3 really flourishes and becomes the frontier of the future. Web3 is still very much in its infancy, and the general consensus is that we might have to wait a few years to see it really reach millions of people. The problem, though, is that Web3 platforms might not necessarily have that time. These services are in a race against time to show that their solutions are catching on - both as a form of social proof and as a means of appeasing investors who already committed millions to them. Otherwise, the dream of could die in infancy. Web3 Fortunately, many Web3 platforms have the opportunity to solve this by turning to a solution that has helped their counterparts in the traditional tech space - loyalty programs. The system of loyalty programs is one that has stood the test of time. And while Web3 will change a lot of things in the tech landscape for good, loyalty programs won’t go extinct because of it. A platform can easily offer different types of incentives and attractions to customers in order to get them to join and ramp up adoption. From freebies like discounts on services to the opportunity for affiliate marketing, loyalty programs are varied - thus allowing you to enjoy complete freedom over what you offer your customers for their continued patronage. In this interview, we spoke to the founder and chief executive of Metopia - a reputation-based Web3 loyalty platform - on his vision for his company and how loyalty programs can change the landscape of Web3 marketing. 1. What do you think is the biggest impediment to Web3 adoption? In our view, cost is the biggest impediment to Web3 adoption. For users, the cost is mainly in two aspects: the time cost to build awareness of the new technology, and the costs. on-chain transaction Almost no one is born a Web3 user. The barriers of entry, such as the complexity of cryptocurrency wallets, the technical know-how required to navigate decentralized platforms, and the unfamiliarity of blockchain concepts,  can discourage mainstream users from fully embracing these technologies. From the perspective of awareness, Web3 is the creative destruction that is built on critique and rethinking of the established order. We are born in a centralized world that makes every effort to chase efficiency, and the ubiquitous game between efficiency and decentralization in blockchain is a new order that requires repeated self-adaption for both builders and users. Hence, both the practice and perception of Web3 are challenging the comfort zone of mainstream users. 2. How does Metopia hope to address this with loyalty programs? In two aspects, Metopia offers a loyalty toolkit for Web3 teams to gamify the engagement process and lower the user cognitive load, and besides, Metopia is a light entrance for common users to experience blockchain-based loyalty system, sharing Web3 primitives like decentralization and transparency. Loyalty programs aim to reward customers for brand engagements. Metopia's loyalty toolkit has its classic side - similar incentive apparatus including points and badges to boost engagements. For early Web3 projects, when users were always discouraged by the steep learning curve and high transaction costs, incentive matters. Token airdrop is now a more common way, but a loyalty program means more. By recording users' contributions with points and on-chain badges, our toolkit allows every community to create its own sustainable user incentive loop. Additionally, teams can differentiate users and motivate them with incentive methods offered including instant tokens, incentive pools, raffles, and governance powers. Thus users have a gamified growth experience when using the product, and their value created is reasonably redeemed, while the brand gains better user retention and a refined understanding of users through contribution records over time. If we try to position Metopia in the broader world, the second scenario occurs. Badges within a brand are classic, but a bit boring, while when badges and the metadata are recorded on the blockchain with discoverability and portability, they can become part of your digital identity in the long run. And when badges, , and blockchain are combined, it unlocks new experiences and possibilities for traditional users. Alex Stein describes what it's like to participate in Starbucks’ Web3 Loyalty Program launched in last December, “strangely addictive, surprisingly lucrative and an entertaining glimpse into NFT culture.” We can feel the sparks of the combination of traditional brands and Web3 primitives bringing novel experiences to consumers, and this is also a direction that Metopia will explore in the future, offering blockchain-based loyalty programs and more interesting gaming experiences for traditional brands. NFTs in his article 3. Are Web3 platforms on the right track to organic growth? I would say that the bear market de-bubbling process is the best time window for web3 platforms to return to organic growth. When the easy liquidity environment no longer exists, it must be an unquestionable choice for Web3 builders to return to technology building, demand-driven, and user growth at the moment. I say return because we are perhaps on the verge of straying. There's a trend in the Web3 realm where the means itself becomes the end. This loss of focus always revolves around tokens, and token airdrops, supposed to be a means of user acquisition, become the prioritized purpose of the user. It must be acknowledged that airdrops are an innovative Web3 means of acquisition, and the early Uniswap and 1inch airdrops were a generous reward for the early brave. Token airdrops are firstly a go-to-market strategy, while Web3 token wealth effect sometimes entraps the users and builders into the airdrop curse, and thus the product-market fit is ignored. Many airdrop campaigns have proven to be too expensive a means of customer acquisition. Kerman Kohli offered his data-driven insights that reaches $2175 per user, and 60% of users didn't retain at all. And this is an important reason why Metopia tries to push forward the adoption of loyalty programs in the Web3 market. the customer acquisition cost of Arbitrum airdrop campaign The difference between token airdrops and loyalty programs should be clear: sustainability. If token airdrop is an effective way for new user acquisition, loyalty programs should be designed when the community starts to emerge, to ensure that incentives are properly rewarded to the right and real user. In other words, token airdrops can be a special round for a loyalty program to reward early users that made contributions to the project, but it's not supposed to be the only way since user acquisition and retention can't stop at one-off token issuance. The instant incentive is a hook to activate potential users to experience new products and features, while the loyalty-based incentive program helps projects gather valuable users that are willing to grow with the projects on a long-term, ongoing basis and gradually form a robust community. 4. What other marketing tactics can Web3 founders use to boost adoption? Collaboration within the Web3 ecosystem is crucial, but it's equally important for users to educate themselves about the possibilities and benefits of . Web3 platforms can play a pivotal role in facilitating user education through various means, such as tasks, rewards, and loyalty programs. By incentivizing users to engage in educational tasks and providing rewards for their active participation, platforms can encourage users to learn about the underlying principles and functionalities of Web3. Loyalty programs can further motivate users to deepen their understanding and explore different aspects of the ecosystem. Empowering users with knowledge not only enhances their experience but also fuels the organic growth of Web3 by fostering a well-informed and engaged community. Through collaboration and user education initiatives, the Web3 ecosystem can thrive and unlock its full potential. decentralized technologies Conclusion Web3 is expected to be a revolutionary piece of technology that will change the way we see the overall tech landscape. But, like many iterations of the industry before it, there is a significant need for Web3 to catch on with customers.

Web3 Platforms Need Customers - How Loyalty Programs Can Help

Stories, News & Mentions about LOYAL

Categories

Trending Topics

Stories, News & Mentions about LOYAL

Loyal’s Stories on HackerNoon

Categories

Trending Topics