The integration of Dwolla Connect, which launched in August, to the open-finance ecosystem was prompted by the growth in open banking technology, the company says. “As 87% of consumers utilize open banking,

Dwolla’s Latest Integration Is a Deeper Dive Into Open Banking Technology

Payment services provider Dwolla expanded its latest solution Dwolla Connect through its integration with the open finance ecosystem.

Dwolla's Connect Solution Provides New Open Finance Integrations For Enterprises

WTW, a global advisory, broking and solutions firm, has partnered with CSAA Insurance Group to license WTW’s Radar software. According to the broker,

WTW partners with CSAA through it’s Radar Software Suite

Dwolla, a leading account-to-account payment services provider, announced the expansion of its latest solution, Dwolla Connect, by integrating it with the open finance ecosystem.

Dwolla Connect gets open finance integrations

The solution, dubbed FreshDesk, integrates feedback from various digital channels be it Facebook, websites or WhatsApp onto one software to enable companies respond quickly to queries. "Today, organizations are faced with vastly fragmented communication ...

Jasco Partners With Freshworks to Help Businesses Automate Work

Olivier Klein, chief technologist for Asia-Pacific and Japan at Amazon Web Services, dives deeper into the technology stack the company has built to ease GenAI adoption Continue Reading

Enterprise software

Rockwell Automation, Inc., the world’s largest company dedicated to industrial automation and digital transformation, is excited to debut innovative and groundbreaking industrial software at Automation Fair 2023 in November.

Rockwell Automation Presents: What’s New in Software at Automation Fair This Year

US index futures are mixed in Wednesday’s pre-market, influenced by the quarterly results of Microsoft and Alphabet, which set the stage for other major technology companies yet to report their results this week.

Wednesday’s Wall Street Highlights: Qualcomm, Alphabet, Microsoft, GM, SunPower, and More

A national settlement with the software company Blackbaud for “deficient data-security practices and deficient response to a 2020 ransomware event” shows the company would pay a total of $49.5 ...

Settlement reached with software company Blackbaud after multiple data breaches impact schools, hospitals and nonprofits

Machine hour readings from FleetWatcher-equipped assets can now populate B2W modules, eliminating the need to manually input information.

B2W Software integrates FleetWatcher

Dwolla

dwolla

Digital transformation is a commonly used phrase inside businesses planning for almost any change related to their industry, processes, strategies, and almost anything that impacts the bottom line. Getting more granular, businesses relying on traditional payment methods are looking to enhance their transactions and learn how digital payments solutions can an impactful area of transformation. Many businesses already offer a wide range of payment options to remain competitive. From buy-now-pay-later (BNPL) to digital wallets, to online payment systems, they have become a common part of the checkout process. Now there is a new player emerging in the payments landscape - pay by bank. The account-to-account (A2A) payment solution can transform how businesses and consumers handle transactions, allowing them to make payments directly from their bank accounts. McKinsey doubled down on this shift, identifying four major eras of payment business models. Leaving behind paper and plastic, the current “Account Era” is defined by instant transfers, A2A payments, and virtual cards. And the name is fitting. Pay by bank allows direct transfers between bank accounts, offering a streamlined alternative to card-based systems. Currently, pay by bank is facing a slower adoption in the U.S. than Europe and Asia, but industry experts predict a compoundannual growth rate of 14% through 2026 for A2A payments spurred by the Federal Reserve’s recently launched FedNow instant payment service.  As the payments industry continues to implement digital transformation, pay by bank will remain a key driver in the revolution. Benefits, Challenges and Adoption Hurdles Pay by bank offers numerous advantages for businesses, including lower transaction fees, faster settlements, and reduced chargebacks. For consumers, the benefits include increased convenience, enhanced security, and potential cost savings. Industries that stand to benefit most from pay by bank include insurance, real estate, lending, and investments. These sectors can leverage the speed and efficiency of A2A payments to streamline operations and improve customer satisfaction. Despite its benefits, pay by bank faces several challenges in the U.S. market. The established card-based payment infrastructure, regulatory differences compared to Europe and Asia, and ingrained consumer habits all contribute to slower adoption rates. Dave Glaser, CEO of Dwolla, a digital payments provider, acknowledges these challenges. He says, “Unlike Europe and Asia, the U.S. has been slower to adopt pay by bank due to a preference for cards and concerns over account security. Businesses face similar risks as consumers, but also potential data breaches. The media should highlight how pay by bank, when implemented with robust security measures, can be among the safest payment methods." According to Glaser, the primary driver of mistrust surrounding pay by bank is the fear of unauthorized transactions and potential account takeover. However, these fears are often overstated. While ACH fraud exists, robust security measures can make pay by bank one of the safest payment methods available. Dwolla’s approach to securing pay by bank methods emphasizes robust monitoring that includes a dedicated security team, 24/7 surveillance using cutting-edge tools, rigorous protocols, and advanced encryption. Additionally, a specialized security team, certified by SSAE 18 SOC 2 Type II, safeguards customer data and infrastructure. Dwolla also employs industry-leading encryption standards to protect sensitive information and continuously assess its systems and partners for vulnerabilities. Glaser explains, "Dwolla is increasing security and facilitating acceptance of pay by bank payments by integrating with Open Banking Services partners, including Visa and MX, utilizing strong authentication measures and tokenization of sensitive information, establishing robust consumer protection policies, and educating consumers and businesses about the benefits and safeguards of pay by bank." As security concerns are addressed and enthusiasm for pay by bank solutions grows, businesses can look forward to its potential to bridge the financial divide. By providing secure and accessible payment options, pay by bank can empower underserved communities to participate more fully in the digital economy. Emphasizing this point, Glaser says, "We hear consistently from businesses across industries that they need to streamline payment processes, reduce friction for customers and enhance overall financial management. Pay by bank also plays an important role in financial inclusion and reducing reliance on cards." These trends, paired with increasing regulatory changes, general democratization of digital payments, and growing interest for business use cases will continue to drive the adoption of open banking and pay by bank services in the coming years. The Future of Pay by Bank As the U.S. market prepares for accelerated adoption of pay by bank services, businesses and consumers can anticipate even more benefits fueled by a rise in efficient payment options, technological advancements, and changing consumer preferences, especially among younger generations. Glaser notes two additional forces are increasing A2A adoption. He says, “First, technology has made it easier than ever to adopt A2A, and second, consumers—especially Gen Z—are increasingly adopting payments for their bank accounts instead of using credit. The positive momentum we're seeing is a testament to the increasing demand for innovative payment options that can meet those needs.” Businesses must be ready for this to meet these demands. For Glaser, this means understanding that pay by bank is more than just a payment method; it's a strategic shift toward efficiency and customer satisfaction. He says, “By adopting this solution, businesses can expect to streamline operations, reduce costs, and enhance cash flow management. They’ll also need to consider how they can use open banking tools (like instant account verification and real-time balance checks) to reduce risk, how they can increase customer trust in their pay by bank processes, and how they can incentivize their typically card-reliant customers to use pay by bank instead.” Still in its early stages, pay by bank presents both challenges and opportunities for the financial industry. Its efficiency, security, and financial inclusion make it a promising solution for the future of digital payments. As businesses and consumers become more familiar with this technology, widespread adoption and innovation are expected in the coming years. The evolution of pay by bank serves as a compelling case study in the ongoing digital transformation of the financial sector. It illustrates that while new technologies can significantly enhance efficiency in many areas, their success ultimately depends on addressing user concerns, prioritizing security and access, and providing clear benefits to both businesses and consumers. Digital transformation is a commonly used phrase inside businesses planning for almost any change related to their industry, processes, strategies, and almost anything that impacts the bottom line. Getting more granular, businesses relying on traditional payment methods are looking to enhance their transactions and learn how digital payments solutions can an impactful area of transformation. Many businesses already offer a wide range of payment options to remain competitive. From buy-now-pay-later (BNPL) to digital wallets, to online payment systems, they have become a common part of the checkout process. Now there is a new player emerging in the payments landscape - pay by bank. The account-to-account (A2A) payment solution can transform how businesses and consumers handle transactions, allowing them to make payments directly from their bank accounts. McKinsey doubled down on this shift, identifying four major eras of payment business models. Leaving behind paper and plastic, the current “Account Era” is defined by instant transfers, A2A payments, and virtual cards. And the name is fitting. McKinsey McKinsey Pay by bank allows direct transfers between bank accounts, offering a streamlined alternative to card-based systems. Pay by bank allows direct transfers between bank accounts, offering a streamlined alternative to card-based systems. Currently, pay by bank is facing a slower adoption in the U.S. than Europe and Asia, but industry experts predict a compound annual growth rate of 14% through 2026 for A2A payments spurred by the Federal Reserve’s recently launched FedNow instant payment service.  As the payments industry continues to implement digital transformation, pay by bank will remain a key driver in the revolution. annual growth rate of 14% annual growth rate of 14% Benefits, Challenges and Adoption Hurdles Benefits, Challenges and Adoption Hurdles Pay by bank offers numerous advantages for businesses, including lower transaction fees, faster settlements, and reduced chargebacks. For consumers, the benefits include increased convenience, enhanced security, and potential cost savings. Industries that stand to benefit most from pay by bank include insurance, real estate, lending, and investments. These sectors can leverage the speed and efficiency of A2A payments to streamline operations and improve customer satisfaction. Despite its benefits, pay by bank faces several challenges in the U.S. market. The established card-based payment infrastructure, regulatory differences compared to Europe and Asia, and ingrained consumer habits all contribute to slower adoption rates. Dave Glaser, CEO of Dwolla , a digital payments provider, acknowledges these challenges. He says, “Unlike Europe and Asia, the U.S. has been slower to adopt pay by bank due to a preference for cards and concerns over account security. Businesses face similar risks as consumers, but also potential data breaches. The media should highlight how pay by bank, when implemented with robust security measures, can be among the safest payment methods." Dwolla According to Glaser, the primary driver of mistrust surrounding pay by bank is the fear of unauthorized transactions and potential account takeover. According to Glaser, the primary driver of mistrust surrounding pay by bank is the fear of unauthorized transactions and potential account takeover. However, these fears are often overstated. While ACH fraud exists, robust security measures can make pay by bank one of the safest payment methods available. Dwolla’s approach to securing pay by bank methods emphasizes robust monitoring that includes a dedicated security team, 24/7 surveillance using cutting-edge tools, rigorous protocols, and advanced encryption. Additionally, a specialized security team, certified by SSAE 18 SOC 2 Type II, safeguards customer data and infrastructure. Dwolla also employs industry-leading encryption standards to protect sensitive information and continuously assess its systems and partners for vulnerabilities. Glaser explains, "Dwolla is increasing security and facilitating acceptance of pay by bank payments by integrating with Open Banking Services partners, including Visa and MX, utilizing strong authentication measures and tokenization of sensitive information, establishing robust consumer protection policies, and educating consumers and businesses about the benefits and safeguards of pay by bank." As security concerns are addressed and enthusiasm for pay by bank solutions grows, businesses can look forward to its potential to bridge the financial divide. By providing secure and accessible payment options, pay by bank can empower underserved communities to participate more fully in the digital economy. Emphasizing this point, Glaser says, "We hear consistently from businesses across industries that they need to streamline payment processes, reduce friction for customers and enhance overall financial management. Pay by bank also plays an important role in financial inclusion and reducing reliance on cards." These trends, paired with increasing regulatory changes, general democratization of digital payments, and growing interest for business use cases will continue to drive the adoption of open banking and pay by bank services in the coming years. The Future of Pay by Bank As the U.S. market prepares for accelerated adoption of pay by bank services, businesses and consumers can anticipate even more benefits fueled by a rise in efficient payment options, technological advancements, and changing consumer preferences, especially among younger generations. Glaser notes two additional forces are increasing A2A adoption. He says, “First, technology has made it easier than ever to adopt A2A, and second, consumers—especially Gen Z—are increasingly adopting payments for their bank accounts instead of using credit. The positive momentum we're seeing is a testament to the increasing demand for innovative payment options that can meet those needs.” Businesses must be ready for this to meet these demands. For Glaser, this means understanding that pay by bank is more than just a payment method; it's a strategic shift toward efficiency and customer satisfaction. He says, “By adopting this solution, businesses can expect to streamline operations, reduce costs, and enhance cash flow management. They’ll also need to consider how they can use open banking tools (like instant account verification and real-time balance checks) to reduce risk, how they can increase customer trust in their pay by bank processes, and how they can incentivize their typically card-reliant customers to use pay by bank instead.” Still in its early stages, pay by bank presents both challenges and opportunities for the financial industry. Its efficiency, security, and financial inclusion make it a promising solution for the future of digital payments. As businesses and consumers become more familiar with this technology, widespread adoption and innovation are expected in the coming years. The evolution of pay by bank serves as a compelling case study in the ongoing digital transformation of the financial sector. It illustrates that while new technologies can significantly enhance efficiency in many areas, their success ultimately depends on addressing user concerns, prioritizing security and access, and providing clear benefits to both businesses and consumers.

Pay by Bank: How Dwolla is Improving Digital Payments

HackerNoon Reporter: Please tell us briefly about your  background. I have been in the payments and fintech industry for more than 20 years, and as the CEO of Dwolla, my goal is to make programmable payments the standard for any industry. Prior to Dwolla, I was the President of Payscape, a nationwide FinTech/SaaS provider that offers dynamic payment solutions. There I oversaw more than 1,000 employees between 13 global offices. I played a key role in the merger between Payscape and Payroc, creating a full-service payment powerhouse that operates in 46 countries, to 60,000+ businesses with over $25 billion in annual payment volume. What's your startup called? And in a sentence or two, what does it do? Dwolla, Inc. is an Iowa-based fintech company helping innovative organizations digitally transform their payments. Dwolla’s modern payment platform and low-code API simplifies the complex process of integrating with the various payment networks. What is the origin story? Dwolla was founded in 2008 by Ben Milne who now serves on the Dwolla Board of Directors. When founded, Dwolla frontiered mobile payments, allowing businesses and consumers to move money from their bank to friends and family with ease. As the market evolved, so did the Dwolla strategy, pivoting its software offering to offer businesses an easier way to access the US banking infrastructure to send or receive money, rather than selling to individual consumers. Today, businesses across 18 different market verticals are using Dwolla to facilitate the movement of billions of dollars with a flexible, reliable and easy-to-use payments platform. We’ve made an incredibly complex process of navigating the various payment networks and regulations feel simple for our customers and their end-users. What do you love about your team, and why are you the ones to solve this problem? Dwolla is built by employees that are passionate and committed to fundamentally changing the way the world moves money. Our mission to “enable innovators” is evident in all the work being done, day in and day out. It’s the startup, the entrepreneur, the people that are risking it all to see their dreams come true that motivates us. Our people are our secret weapon. If you weren’t building your startup, what would you be doing? Farming, fishing, snorkeling and surfing in Tonga or Fiji! I’ve always been drawn to the “simple life” with minimal possessions and where your life is focused on relationships and experiences. At the moment, how do you measure success? What are your core metrics? Professionally, it’s seeing those I work with be successful. I take so much pride in seeing my co-workers achieve something great, build their confidence, develop leadership skills and create lifestyles that benefit their families. My life’s core metrics are measured by how many people will ultimately say their life was better or enriched because of our relationship. What’s most exciting about your traction to date? Within the past year, Dwolla has seen immense growth, validating the need for a modern payments platform in this modern world. Most recently we raised $21M in funding to expand our team, platform and offerings to meet the needs of our customers and the industry. We rolled out new low-code components to help reduce a payments integration by thousands of lines of code to dramatically shorten the time to value for developers without technical experience. Another game-changing offering in 2021 was the launch of our Real-Time Payments solution, allowing users to send and receive payments to a bank account within seconds. We are excited for the growing traction of Dwolla, but also how we are able to collaborate with forward-thinking innovators to make real-time payments and other offerings easily accessible to businesses of all sizes. Dwolla has seen an 80% increase in transaction volume since the beginning of the COVID-19 pandemic, trending to exceed $30 billion in 2021. These expanded volumes come with a growing customer base that onboarded nearly 3 million end users through the first half of 2021 to the Dwolla Platform, emphasizing the need for a digital payment solution that can meet the operational needs of modern enterprises and their customers. With this traction comes the opportunity to help our customers transform and scale their businesses as well. It is exciting to see the work we are doing is helping others to bring more innovation to the table. What technologies are you currently most excited about, and most worried about? And why? The chasm between card and ACH payment rails has always been distinct and wide. I’m most passionate about lessening the gap, and bringing ACH functionality to life that has previously been a limitation for that modality (like transfer speed). As we enable the world to move money faster, and in more programmatic ways, we’re supporting the interconnectedness of the world. What drew you to get published on HackerNoon? What do you like most about our platform? HackerNoon is a one-of-a-kind publication that hosts content from other tech leaders and professionals. This platform shares valuable insight for supporting start-ups to scale-ups and beyond. What advice would you give to the 21-year-old version of yourself? Focus on bringing value to others, value to your employer, and the rest will take care of itself. If you are the best in your current role, the money and opportunities will always follow. Personally, I would tell myself to see the end in mind, be more deliberate around what I hope to accomplish (in and out of work) and make sure my efforts are aligned with that personal vision. I.e., Don’t be distracted by things that don’t matter or don’t contribute to what matters most! What is something surprising you've learned this year that your contemporaries would benefit from knowing? That imposter syndrome is a real thing! As I’ve gotten to know myself better, and have built meaningful relationships with other CEOs and successful entrepreneurs, it’s that we all grapple with feelings of inadequacy and not being good enough. All of us tend to compare who we are and our lives to the highlight reels of others. I’ve increasingly learned that my happiness isn’t derived from status, title, income or the size of my home. It’s based on how closely your life is aligned with your core values. for is Des Moines! Vote Dwolla Startup of the Year

Startup Interview with Brady Harris, CEO, Dwolla, Inc.

92 Stories To Learn About Hackernoon Podcast

240 Stories To Learn About Startups Of The Year

103 Stories To Learn About Saas Startups

Let's learn about via these 73 free stories. They are ordered by most time reading created on HackerNoon. Visit the to find the most read stories about any technology. Saas Marketing /Learn Repo 1. 7 Marketing Mistakes B2B SaaS Startups Make & How To Fix Them Everything rises and falls on marketing. If your B2B SAAS startup will scale, then you should watch out for these marketing mistakes. 2. A Shift in Saas Industries -The Future is Vertical Saas industries are booming day by day. Here's how companies can stand out with new vertical Saas trends and achieve all their goals with this new technology 3. Product-Led Content Should Not Feel Like Marketing Most founders are afraid to sell through their content because it feels too much like marketing. Here's how to promote your product without sounding salesy. 4. SaaS marketing: How to revolutionize customer experience post-pandemic. Tips for improving saas marketing post-pandemic. Here's how consumer behavior is affecting saas marketing, and how brands can work with the changing market. 5. Win in a Hyper-Competitive SaaS Market With a Competitive Differentiation Strategy Competitive differentiation is a strategic positioning approach that helps you stand out from the noise and grow your business. 6. How To Value SaaS Business This post focuses on how SaaS metrics relate to customer onboarding, company growth, and the generation of sustainable income needed and sufficient to not only stay afloat in the turbulent sea of web marketing but thrive. 7. How Bootstrapped SaaS Businesses Can Use ChatGPT for Marketing ChatGPT and other AI tools to help SaaS companies generate content and kickstart their growth and marketing activities. 8. 5 Ways Content Marketing Benefits SaaS Companies About 70 startups fail within a few years, despite funds. In this article, you'll learn how content marketing can help your SaaS company grow and profit. 9. How to write SaaS comparison pages that beat the competition Use research, SEO, and conversion copywriting to effectively position your SaaS against competitors 10. 4 UX-Enhancing SaaS Features To Make Your Software More Sticky Four features to include in your SaaS brand that will be more convenient for your customers and improve their overall user experience using your software. 11. How to Get Your SaaS Blog Posts Noticed by Search Bots Struggling to create search-optimized content for your SaaS blog? Read me. 12. 5 Marketing Strategies for SaaS Companies In 2021 During this pandemic, SaaS companies are still those with the strongest chance of survival. Let's talk about which SaaS startup marketing strategies work best. 13. Easy 15 SaaS Conversion Strategies That Requires No Budget. SaaS conversions can benefit from tactics like using "you" instead of "me", "us", or "we" and through cleverly displaying information by breaking up numbers. 14. Why Qualitative Research Is Vital for SaaS Copywriting Qualitative research doesn't tell you what or how. It explains the why of your customers. 15. How to Succeed in the Saturated Market of SaaS Businesses When the obvious opportunities have large incumbents, is it enough to find a niche? 16. A Bootstrapped SaaS Story: from $0 to $10K MRR 🦄 The journey of a bootstrapped landing page builder SaaS. Learn how the idea was born, how the tool was built and discover the traffic channels that worked. 17. 5 Copywriting Tips to Make Your Landing Page Better Are you tired of tweaking your landing page without seeing any tangible ROI? Get more conversions using these tips to improve your page experience & messaging. 18. 4 Tips for a Killer SaaS Content Marketing Strategy Creating consistent and relevant content is crucial. But all of it will be in vain if you do not have a well-laid content marketing strategy. 19. Audience Knowledge Level: A Powerful Tool for Crafting a Resonating B2B Content Hacking your audience knowledge level helps you write more resonating content and draws you closer to your ideal customers. 20. 5 Tips to Win Customers With Your SaaS Brand Building a SaaS product doesn't automatically makes you a success. You've got to win your first customers to build an empire. Here are some tips to get started. 21. How to Get Over 1000 Beta Testers for Your SaaS App in 1 Week A couple of weeks ago, we released our new SaaS app MagicFlow (2K+ MRR) to the public after a 1.5 months beta period. 22. Future of SaaS: What To Expect in Coming Years With more and more integration of Cloud services, SaaS models continue to operate as the most popular service-based approach. 23. How SaaS Companies are Changing How We Live SaaS companies are remaking how we interact and we don't even notice it. Here's what SaaS means - for dummies, and how they make you a happier customer. 24. 6 Ideas to Market your SaaS Business The SaaS market is on its way to the top and so is the competition. And that’s good news because the entire digital space is creating opportunities left, right and center for growth-hungry SaaS startups. 25. Use Explainer Videos to Promote Brand Permanence Explainer videos are short marketing videos used to engage viewers with the services or products of a brand. 26. 3 Benefits of Using SaaS Vs Traditional Licensed Software Business Model SaaS enables you to purchase and use software applications without having to deal with physical copies - here's why that's better than before. 27. 9 Practical Ways to Boost Your SaaS Marketing in 2022 SaaS marketing runs on different rules from conventional marketing meaning that adopting long term relationships and PPC campaigns may be more helpful. 28. 5 Ways to Use Data-Driven Decision-Making in Your Growth Marketing Strategy in 2023 Growth marketing is the easiest way to increase the revenue of a B2B and B2C company, and there is a need to use data-driven decision making for 2023 strategies 29. Dear SaaS Managers, Is Your Content Value-Driven? Want to establish your SaaS brand as the go-to authority in your niche? Start publishing value-driven content. Here's why. 30. "Powered by": An Acquisition Channel That Drove Initial Growth for 43 SaaS Companies (My Analysis) Update: Some of you emailed me a few questions after this post got on HackerNews front page, so I'll be addressing them in this updated HackerNoon post & include the additional examples I've received. 31. 9 Research Sources to Generate B2B Content That Stands Out on the SERPs and Converts Quality contents have one thing in common and that is quality research. Here are 9 places to research to generate B2B content that drives traffic and converts 32. 3 Steps to Optimise Your Funnels for More Leads & Sales Want better leads & faster sales cycles? Here are 3 simple steps to optimize your funnels learned after many mistakes with failed messaging & bad copy. 33. A Simple Growth Marketing Plan For SaaS [Free Template] Use this framework to successfully distribute your SaaS product online! 34. The Four Key Drivers to Accelerate Our SaaS Business Every business will look for ways to take a rapid path to success quickly. Not everyone in the world needs your product, and that’s alright. So trying to run behind everyone to pitch your product is simply a waste of time. 35. 4 Tools To Help You Grow Your SaaS Business Selecting the right tools to enable your SaaS PLG growth strategy can be challenging. There are hundreds of tools out there and they all claim to be the magic wand you need to understand your users and drive growth. 36. Translating Data into Actionable Insights: Development of Data Studio Connector for FreshSales Deals Startups lack resources. They start small, think big and wish to scale fast. At the same time, they expect data and analytics to lie at the heart of their decision-making process. 37. Why WunderGraph is Building its Serverless Solution in Public Why WunderGraph builds its cloud solution in public and choses transparency over secrecy. 38. Is Keyword Research Still Important for SaaS Blogs? Keywords can significantly impact the growth of SaaS businesses. Here're the key steps to take your blog SEO to a new level. 39. Fixing Your B2B Sales Funnel To Generate Leads Not seeing enough sales & leads from your sales funnel? In this article, 'll show you 3 ways to optimize your sales funnels and streamline your buyer journey. 40. Your Customers Are Everything In The SaaS Industry Today, I’ll share some of the best lessons I got to learn from that experience. You can use these tips to beautify your SaaS or any other business. 41. 5 Marketing Mistakes That SaaS Founders Make Working with SaaS founders over the years has allowed me to look at their marketing mistakes. The success of SaaS depends mainly on the marketing strategy that is put into place. As a SaaS founder, you must be aware of the mistakes that could cost you time and money, eventually failing your startup. 42. Bootstrapped Founders Should Track This Important Metric Attention bootstrapping founders.
Do you know what business metrics to track to understand where your business is going? Here are a few to start with. 43. How to Convert More Leads With Authentic Landing Page Copy⬇️ How can you stop your landing pages from leaking leads? In this article, I run through 3 steps to improve your landing pages so you generate more quality leads. 44. The Essence of The Zoho vs. Freshworks [Deep Dive] Two weeks back, Zoho Corporation sued Freshworks for copying its trade secrets. I wrote a report on comparing the two businesses during my MBA as part of a course requirement. In the wake of recent developments, I believe it will be an interesting read: attaching below, a version of the essay. Disclaimer: I worked at Freshworks for fourteen months before pursuing MBA 45. SaaS Landing Page Optimization: 5 Hacks To Get More Conversions Here are 5 hacks to help you optimize your SaaS landing page for more conversions. A landing page is a webpage that initiates a conversation and closes a deal. 46. Eliminate Friction In Your SaaS Customer Experience With This Simple Guide Why is eliminating friction so important? 47. 6 SaaS Marketing Tips For Successful PPC Campaigns Create a full-fledged successful PPC campaign for your SaaS company and get the maximum sales with this complete guide to PPC SaaS marketing tips and tricks. 48. How To Price Your SaaS Product Don't fool yourself: SaaS pricing estimations aren't simple. You can’t decide the price of a product just by running some numbers. 49. How Product-led Content is Revolutionizing SaaS Marketing Product-led content has changed the way that subscription as a service business models function online, opening new opportunities in the online field. 50. Tips to Make Your CTA Button Work 10X Harder Find out how to optimize your call to action to get more customers. 51. 4 Common B2B SaaS Marketing Analytics Mistakes and How To Avoid Them Whenever we talk to prospects about what’s broken in their marketing efforts, 8 out of 10 tell us analytics and attribution. How to fix 4 common pitfalls. 52. Use Customer Research to Write Scroll-Stopping Copy - Bye Blank Page!👋🏽 You should NEVER write copy without doing customer research...unless you want it to flop! 53. Why Are Explainer Videos Absolute Must for Tech Companies Explainer videos are a powerful marketing tool for tech companies as they can effectively explain a technology product, service, or a company itself. 54. 9 SaaS Retention Strategies to Reduce Customer Churn Customer retention is the key for any business and for SaaS, it's way too hard without a perfect strategy. Do check our blog to find the best tips! 55. 7 SaaS Metrics that Affect Growth in 2022 This guide provides actionable insights on the most important SaaS metrics, how they’re calculated, and how you can use them to improve your business. 56. 6 Important SaaS Metrics and Their Relationship with UX design Churn rate
, MRR
, LTV
, CAC
, CAC <> LTV Ratio
, and Engagement
are some of the most important SaaS metrics you should be monitoring. 57. The Google Ads Guide for SaaS Businesses Google Ads (formerly known as Google AdWords) is one of the best customer acquisition tools you can use if you are running a SaaS firm. 58. How I Used Amazon Honeycode For Building An Outbound Marketing Engine As someone who is constantly exploring avenues to blend engineering with marketing, I was naturally curious to understand how Amazon Honeycode, a no-code app builder can empower marketers in improving their processes. 59. A Step-by-Step SaaS Marketing Roadmap This article is meant to serve as a step-by-step SaaS marketing workbook that will walk you through the entire process of building a full-funnel lead generation platform to enhance your marketing campaigns. 60. 8 Tactics for Crafting Unique Content That Grabs Attention and Builds Authority Learn to craft content pieces that give you an edge in the SERP and become the standard everyone wants to match. 61. Everything You Need To Know About The SaaS Business Model Not sure if the SaaS business model is right for your product? We cover its benefits - and the challenges you'll face. 62. SaaS Marketing: Why You Should Keep Going, Even in a Recession Marketing is usually one of the first things to get cut during a recession. But is that the right move? Several studies suggest that might not be the case... 63. Google May Not Be Able to Crack Down on AI  Generated Words Google will fail to crack down on AI Generated content, but not for the reasons you think. In this blog post, I explored why and how I arrived at my conclusion. 64. Promoting Your B2B Content with Purpose: Best Practices for Driving Traffic and Engagement Content promotion is key to boosting your B2B SaaS Content Strategy, increasing traffic, and driving sales. Get things right and attract your desired audience. 65. What Sales Teams Need to Know About Using AI lAI is gaining root in different industries and sales isn't going to be spared. learn how to maximize AI for sales to achieve your business goals. 66. 4 Link Building Strategies For SaaS Companies While many marketers and business owners understand the importance of links, very few can execute an effective link building strategy. 67. Get Referrals for your SaaS Product Easily by Following this Guide Get referrals for your product without asking by leveraging word of mouth marketing. Focus on creating customer evangelists. 68. How to Raise the Net Promoter Score of Your SaaS Product by Bringing Your Teams Together Net Promoter Score (NPS) is an indicator that your customers are happy with your product. Check out real world tips on how to increase NPS of a SaaS product. 69. Avoid a Loss in MRR and Make Your Dunning Campaign Really Powerful: Know How If you’re running a subscription or SaaS business, you know that at the end of the day your chief metric is monthly recurring revenue (MRR). 70. Dark Social: Why You Can't Afford to Ignore It In Your Marketing Strategy Dark social are places where your target customers hang out, discussing the solutions to their problems that cannot be tracked by attribution software. 71. Getting Started with Customer Testimonials: A Beginner's Guide Including testimonials in your content makes your company more authoritative because your readers will perceive your product as valuable. 72. Use This "Two-Track" Model to Guarantee Affiliate Marketing Success Creating a successful affiliate marketing strategy isn't easy. However, you can increase your chances of success with this simple two-track affiliate model. 73. Starting a B2B SaaS Company Ben Milne, Founder & Chairman of Dwolla, and Jordan Husney, Co-Founder & CEO of Parabol, join Amy Tom to chat about how they started their B2B SaaS companies. Thank you for checking out the 73 most read stories about Saas Marketing on HackerNoon. to find the most read stories about any technology. Visit the /Learn Repo

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Small businesses and startups are thriving on payment processing solutions. The range of companies using payment processing technology starts from traditional to modern fintech startups. And, with online transactions and shopping becoming the new normal, it's essential to integrate your business with a system that provides your customers with the best service. Plus, the digital age of and so the need for business owners to facilitate payment methods is growing. online shopping is flourishing According to stats from Statista, in 2018, more than 8 billion people purchased goods online. Additionally, most experts have predicted that retail sales by 2040 will only hold online transactions. Most small companies and merchants know about , but new trends have emerged due to rapidly multiplying payment methods like Google Wallet, Amazon Pay, Apple Pay, UPI, E-Wallets, Mobile payments, etc. credit card payment processing The payment options are great for customers, but small businesses have to wade through cost-effective payment processes to engage new customers. Moreover, as most Points of Sales services have gone digital now, choosing your online store's digital wallet may be tricky. Your brick-and-mortar store or small business needs an online payment processing system that integrates your business needs. A system should share and revenue data alike. customer information Integration with a Payment Processing Company When you make online payments through credit cards, debit cards, or other payment modes, the payment processing company handles the transactions on your company's behalf. It directs the information to the bank and the customer's bank. Following this, it verifies whether the transaction is valid or invalid. Most importantly, a payment company connects buyers, sellers, banks, and card network companies. It lets you experience a smooth flow of transactions with all the parties involved while making your online transaction more secure. There are many payment processing solutions you can choose for your business. 13 Payment Processing Solutions for Small Businesses 1. Square Square is the most popular payment processing solution that offers simple integrations. Thanks to its intuitive and innovative mobile card reader, it allows accepting payments from any part of the world, converting your mobile phone into the POS system when you make payments. Additionally, it provides deposits on-demand and a fraud protection system. Plus, you can build customized registers, track inventory, and view sales reports. It lets you manage the timesheet of the record payments. The best part - it charges only 2.75 percent per swipe on the credit card payments. Integrate with the platform without add-ons. Website: www.squareup.com 2. GETTRX GETTRX is a payment platform that suits all your business needs. It offers online and in-person payments with POS options that can be customized according to your requirement. The payment solution offers transparent billing features with competitive rates backed by the industry's best platforms. In addition, GETTRX uses integrations and tools to make payments faster, from flexible payment options to real-time onboarding. Plus, it provides flexible solutions that reduce your compliance requirements. The flexible options can help to enhance your customer experience. It also streamlines your non-profit solutions that track multiple campaigns and causes. GETTRX charges 2.79 percent plus 30 cents. Website: www.gettrx.com 3. Stripe Stripe lets you pay for the usage and supports more than 100 currencies, and supports bitcoins and ACH transactions at a starting fee of $0.8. Stripe has gained a lot of attention for its less complicated payment model. There are no setup or monthly fees, so it is an ideal payment processing solution for startups. Additionally, it comes with a data and reporting feature that lets you track information on a real-time basis. The company offers web and mobile payment solutions built for developers. With a set of APIs and business tools, you can enable your business to accept and manage online payments. Website: www.stripe.com 4. Bolt Bolt offers a simple click checkout feature to increase sales and convert 50% more customers. Plus, it comes with a 100 percent chargeback guarantee and access to millions of shoppers on its network. You can easily integrate with the solution, as it's flexible to implement. Moreover, it connects seamlessly with many E-commerce platforms like - Magento and Bigcommerce. You can use the single-click feature of Bolt upon integration and let shoppers check out in seconds. It makes online payments trustworthy for customers. If you are looking for a payment solution for an eCommerce platform, you can trust Bolt as it offers the best features. Bolt charges 2.9 % plus 30 cents. Website: www.bolt.com 5. Authroize.net Authroize.net is the best payment solution to accept credit card payments online, in person, or over the phone. It focuses on customized business solutions - letting you choose according to your business needs. The platform has a base of 430,000 merchants, which makes it the most trustworthy payment platform. In addition, it handles more than 1 billion transactions every year. There are many added features of the payment company like - security and fraud prevention tools, recurring billing, and the ability to sync with the QuickBooks. However, there is a setup fee and a monthly gateway fee for the transactions. It charges 2.9% plus 30 cents with no setup fees. Website: www.authorize.net 6. Dwolla Dwolla is a Fintech payment solution company that focuses on account-to-account payments. It comes with a standard code API and a robust platform that offers an ecosystem that simplifies the complex integration process with payment networks worldwide. Most importantly, it lets you create a single end-to-end solution that saves time. By integrating with Dwolla's technology, you can program your business to make real-time payments. Additionally, it lets you add payments to the debit cards 24/7. Startup companies and small companies with limited cash flow can gain from Dwolla integration. It's time you think out of the box. It charges 0.5% per transaction. Website: www.dwolla.com 7. BlueSnap BlueSnap is a payment solution that looks at your business differently. It offers an all-in-one payment management platform that helps small businesses to accept payments globally. Plus, the features are designed to reduce costs and increase revenue. BlueSnap provides complete backend solutions that simplify payments. In addition, it helps you manage the process from start to finish. Additionally, it supports multiple payment modes, including mobiles, eCommerce, subscriptions, and invoice payments through a virtual terminal. It supports more than 100 currencies and 100 global payment styles with chargeback management and a fraud protection system. Other features include - integration with popular e-wallets, accounts receivable, and a built-in solution for tax compliance. BlueSnap charges 2.9% plus 30 cents. Website: www.home.bluesnap.com/ 8. WePay WePay is a simple payment processing solution that integrates with the look of your business. In short, it makes a brand extension. With WePay, you will be able to customize confirmation emails, checkout forms, customer support emails, credit card statements, and access to mobile transactions. Moreover, it provides the on-the-go capability to access the mobile chip card reader and mobile SDKs, making it easier to embed payments into the mobile app. Also, WePay's integration with Apple Pay and Android Pay for the web ensures higher conversions. In addition, it offers a wide range of add-ons that supports the platform's specific needs. WePay charges a fee of 2.9% plus 30 cents per transaction. Website: https://go.wepay.com/ 9. 2checkout 2checkout is the best option for integrated and global payment solutions. Plus, it offers secure payment solutions and compliant gateways in more than 85 currencies. It provides mobile and online payment platforms with hosted checkout and recurring billing features. Additionally, 2checkout offers features like fraud protection and integration with eCommerce stores. With 2checkout, you can accept all the major credit cards, PayPal, and other modes of payment. It charges a transaction fee of 2.9% plus $0.30 per transaction, but it depends on the mode of payment. There is no monthly or setup fee with 2checkout. Website: www.2checkout.com/ 10. PaySimple As the name suggests, it lets you accept various modes of payment and streamlines the billing process. In addition, it provides bank-to-bank transfers via ACH with an acceptable credit card and cash flow reporting. Plus, it offers secure customer contact management and mobile payments through a credit card reader. Also, the PaySimple mobile solution lets you accept mobile payments through a mobile credit card reader. It allows customers to enter their bank account details securely and helps to sync mobile payments with customer profiles. Simply put, it reduces the need for reconciliation to save time while charging 2.49 per transaction with minimal monthly fees. Website: https://paysimple.com/ 11. Clover Clover offers customized point-of-sales payment tools. You can integrate the payment processing system into eCommerce platforms, Counter service restaurants, and retail service organizations. Additionally, the platform's technology stack can handle mobile app integrations and invoices. During the pandemic, Clover upgraded the services to suit the requirements of the digital age. Customers can accept payments from any part without the POS device with the virtual terminal feature of the platform. For the actual POS system integration, you can lease or buy clover Mini, Clover Mobile, or Clover Go. Moreover, you can also accept a multi-payment platform. As for online payments, it charges 3.5% plus 10 cents. Website: https://www.clover.com 12. Venmo Venmo is a PayPal-owned payment processing company that allows you to request, send, and receive money via the Venmo account. You will be able to send the money into the person's account and link your cards and bank account details. Also, a direct money transfer can be done from your Venmo account. Plus, it is available through Google Play and the Apple App Store. It is free when you make payments via bank accounts. However, for all the credit cards and some debit card transactions, it charges a 3% transaction fee. Website: https://venmo.com 13. Wave Wave is considered the best payment processing solution for small business needs. It can track income and expenses and create professional invoices. In addition, it lets you accept credit card payments at a flat 2.9% plus 30 cents. It is a known fact that how you accept payments can make or break your business, so you choose to fit your core business requirements. Once you decide on the features, choose a solution based on cost. Website: www.waveapps.com/payments Factors to consider while choosing a Payment Processing Company: 1. Payment types A payment processing company should provide your business with multiple ways customers can pay you. Look for all the options that are available in your location and country. Additionally, look for multi-currency options if you want to expand your business globally. Apart from debit cards and credit cards, the company should let you accept multiple payment ways, including mobile wallet payments: 2. Customer support: Customer support is essential if you are stuck with payment issues. It's always better to look for customer support that is reliable and trustworthy. The support team should be professional and knowledgeable. Also, it should offer you 24/7 customer support. 3. Contract: Most payment processing companies don't require a long-term contract, or they don't charge an early termination fee. Once you integrate with the company, they may allow you to pay monthly, which is a good deal for startup companies. However, bigger companies may require you to sign a long-term contract of 5 years. In this case, you will have to research properly and ask if you need to sign a multi-yearly contract. 4. Technology used A payment gateway that encrypts the financial data during transactions should be secure. Some payment processing companies develop their gateways, while some offer third-party integrations. For brick-and-mortar locations, you will need tools like - a credit card terminal, a mobile for on the go, and a point of sales system. 5. Costing Costing is the main factor to consider while choosing a payment processing company. The average fee may range from 1.5% to 3.5% - depending on the transaction. Besides, some companies may charge a flat monthly fee, not a transaction fee. Also, there can be added chargeback fees you will have to look into. Small business companies that intend to grow their customer base must focus on feasible payment processing solutions offering easy integration and flexibility. It's time to review the different options available to make a definite choice. Plus, if you are aware of all the options available, it will become easier for you to decide which one fits your business needs. This way, you can accept payments more affordably and efficiently. Also, look for new updates and technology in the payment processing solution. Expand your payment processing capabilities to suit your preferences. Finally, look for reviews and ratings before you choose a payment processing solution. Reviews can give you insight into the features of the company.

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