Sign up to Devex Dish today. Greetings, Dish readers! The past week has been a whirlwind of celebration around the folks doing some of the world’s most ...

Devex Dish: A moment to honor food security innovators

The PGA Tour returns to action after a rare week without a tournament. Making their return, they head to Mexico to take on El Cardonal at Diamante. For DFS purposes, we don't have any course history to lean on so course fit and recent form will have to be ...

DFS Dish: 2023 World Wide Technology Championship

The telecom service providers increase their offering to individual ... due to the presence of key players such as AirVoice Wireless, DISH Network L.L.C., and others in the market. These players are making significant investments in adopting cloud ...

Mobile Virtual Network Operator (MVNO) Market Size worth $131.79 Billion, Globally, by 2030 - Exclusive Report by The Insight Partners

In a historic move, the US government's Federal Communications Commission (FCC) has imposed its inaugural fine on a company for neglecting space debris management.

$150,000 penalty for garbage in space: US government issues first-ever fine for defunct satellite

A new study by Signals Research Group (SRG) shows marked advances in Dish Network’s 5G network in Las Vegas compared to

Dish’s 5G network in Las Vegas shows big improvement

AT&T, T-Mobile and Dish have all expressed views that there should be changes to the rules on how much spectrum one operator can own – but differ in their estimations of what’s fair.

US operators disagree over spectrum ownership limits

Reports this week suggest a near-collision between an Australian satellite and a suspected Chinese military satellite.

Space is getting crowded with satellites and space junk. How do we avoid collisions?

Adtran today launched new synchronization solutions featuring Satellite Time and Location (STL) technology to address the growing vulnerabilities of G

Adtran launches Satellite Time and Location solution for enhanced GNSS resilience

T-Mobile US continues its strong performance, gaining postpaid phone net adds of 850,000 during the third quarter.

T-Mo touts a strong Q3 in customer and coverage growth

A change in the Devex Dish team, how community-based water management boosts food production, and how U.K. aid cuts have hindered the fight against global malnutrition.

Devex Dish: A thank you to the Devex Dish community

DISH Network

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Dish Network is fighting online streaming piracy on many fronts. Aside from lawsuits and other legal campaigns, the company also looks at the broader picture. In a new patent application, Dish envisions a blockchain-based anti-piracy management system that promises to be open and accessible to all. American satellite and broadcast provider has fought several legal battles against alleged pirate streaming tools in recent years. Dish Network The company filed a lawsuit against the people behind TVAddons, for example. More recently the company multiple pirate streaming sites and . went after IPTV reseller Boom Media In addition to using well-established legal options, the company is also thinking ahead. That became clear this week when we spotted a new patent application from Dish, which envisions a blockchain-based anti-piracy system. According to the company, piracy has become increasingly problematic. It’s not just limited to dedicated pirate sites but also plagues legitimate platforms such as YouTube and Facebook, it notes. “The distribution of infringed material on content sharing platforms such as Facebook and YouTube has grown rapidly,” Dish writes in its patent application. “For example, viewers can easily find links to live sporting events, hosted on someone’s Facebook account, find the newest episodes of their favorite series on YouTube or Dailymotion or even join groups like `mobile movies` on Telegram..,” the company adds. Dish writes that “millennials” and the “next generation” are increasingly turning their backs on the traditional bundle service system, opting for less-costly alternatives instead. These cheaper alternatives include the consumption of unlicensed content on legitimate services. While most large companies have their own anti-piracy solutions, these often have shortcomings, such as requiring rightsholders to actively search for pirated content. While a few large outfits use hash recognition to automatically detect content, those systems are often proprietary and not freely available. The new patent application envisions a technology that is supposed to be superior. While it can’t really be used to stop pirate sites, it proposes a blockchain-based anti-piracy system that legitimate services can use to check whether the content is published with permission, or not. “The inventors have conceived and reduced to practice a software and/or hardware facility that can be used by content owners to assert ownership of content so that copyright friendly websites and services can take action against copyright piracy effectively, efficiently and is scalable,” Dish writes. “The facility makes available to all content owners watermarking/fingerprinting technology so an identifier can be embedded in the content. The facility utilizes blockchain technology to add information related to each unique identifier in a database and allows an authorized user (e.g., the owner) to update the information through a blockchain transaction.” There are several practical implementations possible, but it’s clear that Dish is in favor of a widely available system that sites and services can use to determine whether content is authorized. The watermark or fingerprint-based system should interact with a blockchain to verify ownership details. Without a practical implementation, it’s hard to determine whether this approach will succeed or not. However, blockchain-based copyright management itself , as others have proposed this as well. The same is true for watermarking and fingerprinting. is not a new idea It’s interesting to see that Dish is actively pursuing an alternative anti-piracy approach. Time will tell if it comes to fruition, and if so, how effective it will be. One thing’s almost guaranteed though, there will be plenty of attempts by pirates to get around it. A copy of the patent application titled “Content anti-piracy management system and method” is available here (pdf) . Originally published as “ Dish Network Proposes Blockchain Based Anti-Piracy System ” with the Attribution-NonCommercial 3.0 Unported (CC BY-NC 3.0) license

Dish Network Envisions Blockchain-Based Patent Application

81 Stories To Learn About Torrent

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With cryptocurrency becoming increasingly popular, small and large companies have started accepting various forms of crypto as payment. Currently, Bitcoin is the most popular cryptocurrency and is of small-to-medium-sized businesses. accepted by around 36% According to new data, say they’d like to pay for everything with cryptocurrency. That might become a reality sooner than later. As of 2021, an overwhelming number of businesses accept cryptocurrency, including: 46 million consumers GameStop Gap JC Penney Dish Network AMC Quiznos 4Chan The Internet Archive Pizza Hut Twitch Subway Burger King KFC AT&T Microsoft Wikipedia And more For most consumers, using crypto is about remaining anonymous. For others, it’s an investment. For a handful, it’s both. Chances are, some of your customers would love the chance to pay for your goods or services with Bitcoin or another popular cryptocurrency. However, accepting crypto can complicate things if you’re not well organized. If you , you’re going to need the following organizational tools. choose to accept crypto 1. Financial Organization Financial organization is the foundation for every kind of success you could achieve. To start accepting crypto, you need to have your standard finances in order. Accepting crypto while you’re already disorganized will only add to the chaos. To stay organized, many businesses use platforms that automate workflows and keep teams connected. For years, Salesforce has been a leader in the industry and has an extended number of CRM services with a product called . FinancialForce FinancialForce unifies data across your entire enterprise, giving you visibility into all of your systems – most importantly, your sales and finances. Other CRM solutions you can use include HubSpot Sales, Pipedrive, and Insightly. All of these options will provide the visibility you need to stay organized. If you’re going to start accepting crypto, you’ll need as much visibility as you can get. 2. Financial Tracking Software Built for Crypto It’s one thing to know you must pay capital gains taxes on any crypto you hold in your business bank account, but tracking your crypto gains requires special software. It’s not easy to track your gains manually. There are plenty of you can get, which include Pionex, Kubera, Sharesight, Delta, and more. Research each one before committing to a tracker to make sure it meets all of your needs. crypto portfolio trackers 3. An Automatic Value Converter One of the biggest problems with accepting crypto is the . If you manually set your prices in Bitcoin today, you might lose money on your sales tomorrow or even the following week. value fluctuation You can stay ahead of the game by using software that automatically converts your crypto prices on your website to reflect a set dollar value. For example, you can set the price of an item as $100 USD, and the application will change the displayed Bitcoin price as the value of Bitcoin fluctuates. Check with your shopping cart application to see if there’s a plugin you can use to keep crypto prices current on your website. This is the only way to ensure you always get the correct value for your goods and services. 4. Immediate Digital Conversion After Sale The longer you hold onto any cryptocurrency, . To avoid increasing your tax bill, you need to convert your crypto as quickly as possible. The ideal solution is to convert crypto to currency immediately after receiving a payment. This way, your tax liability will be more predictable. the more taxes you’re likely to owe Most people use Coinbase Exchange to convert Bitcoin into dollars. However, be prepared to pay a small fee no matter what application you use. You can expect to pay between 1.49% to 2% per transaction. To avoid paying unnecessary fees, you might want to convert and transfer your funds once per week rather than every day. 5. An Accountant Who Knows Investments Since , you need an accountant who understands investments. You’ll need to pay capital gains taxes on every bit of crypto you receive. If your crypto gains value while you’re holding it, you’ll owe for gains. cryptocurrency is considered an investment While crypto is somewhat anonymous, you can’t escape paying taxes when you’re accepting crypto payments in exchange for goods and services. The fact that you’re accepting payments makes your transactions no longer anonymous. Besides, it’s never a good idea to avoid paying taxes because you can get hit with penalties and jail time for tax evasion. Accepting Cryptocurrency is a Wise Move The future of payments is certainly digital. Although many people argue over how long Bitcoin and other cryptos will hold up, it’s hard to see crypto disappearing for good. As long as crypto exists, people will want to use it to pay for goods and services. If you don’t accept crypto, you’re leaving money on the table. However, once you start accepting crypto, make sure your business stays financially organized to remain in compliance with various . crypto regulations

5 Essential Tools to Start Accepting Crypto Payments

Does anyone remember the famous Blockbuster, the popular video rental store you used to frequent? Do you remember walking through the doors and heading over to the new releases, recognizing some of them from the week before and getting excited when you saw something new? At its peak in the late 1990s, Blockbuster owned over 9,000 video-rental stores in the United States, employed 84,000 people worldwide, and had 65M registered customers. But fast-forward a decade, and Blockbuster ceased to exist, having filed for bankruptcy with over in debt. $900M So, what happened? What made Blockbuster different from Netflix; differences that ultimately led to its demise? The conclusion of this article is not what Netflix did to survive that Blockbuster didn’t. And I’m talking about the classic Netflix back in the late ’90s, not the current way of streaming content, but the sending of DVDs to your house because that’s what Netflix was during this time. They didn’t start streaming until around 10 years ago. The 2 major distinction we found are: 1. Netflix sent the movies , whereas with Blockbuster you had to go . So with Netflix, it was more convenient for the customer but it was also more restrictive. There’s more freedom with Blockbuster because you can get movies at any time, without having to wait for the mail. This aspect is really just a matter of preference. to you to the movies 2. The other big difference is that Netflix is a , whereas Blockbuster . This is where Netflix has the edge. For what you pay during your weekly trip to Blockbuster, you could get a full month of unlimited rentals. subscription charge charges per movie So the logical thing for a Blockbuster to do to compete would be to offer subscriptions for unlimited rentals at their stores, right? But it’s not as simple as it sounds. Packages of DVDs await shipment at the Netflix.com headquarters January 29, 2002 in San Jose, Calif. (Justin Sullivan/Getty Images) Declined deal You probably heard that Blockbuster turned down a deal to purchase Netflix (which was worth .) $50 million 194 billion in 2020 At the very same time, they were entering into a that involves streaming video-on-demand using fibre optic technology. That was much more costly than it would have been to purchase Netflix. The only problem is that the . Unfortunately, the technology didn’t work and Enron went bankrupt soon after and nothing came of it. It was a deal that could have put Blockbuster a couple of steps ahead of Netflix. 20-year deal deal was with Enron Blockbuster was the first rental service to serve billions and billions of home videos to a mass audience. It popularized the VCR and built up a chain of stories that peaked at 9,100 in 2004. More evidence Blockbuster wasn’t ignorant of streaming In a company’s annual reports filed with the SEC, they include a section that identifies possible threats to the company. In almost every year that Netflix existed, they were listed as a possible threat as well as video-on-demand services. In the report from 2001, they actually talked about their efforts to enter into the market by teaming up with so don’t make the mistake of thinking that Blockbuster was just ignoring all this. They were well aware of it and making efforts early on. DirecTV, The Blockbuster Obstacles Late fees A significant amount of revenue generated by Blockbuster is through something called estimated around $300m in 2004. This is something that’s impossible to collect if the customer has an unlimited rental subscription. late fees They were generating a healthy amount of income from late fees and were resistant to change their structure to something that would completely eliminate this source of income. Subscription service However, in 2004 they started offering a subscription service called Blockbuster movie paths. And beginning the next year, they announced the elimination of late fees. But the thing is that if you’re still renting out movies the traditional way, late fees are sort of necessary. They needed to have those movies back on time and the motivation for the customer to do it was through the late fees. Blockbuster kiosk and online subscription Eventually, they tried to enter every market at the end of 2006. They launched Blockbuster total access, which was another online subscription service that allowed customers to check out multiple movies at a time they could go: 1. Through the mail just like Netflix or 2. Exchange them at any Blockbuster store. It gained a lot of subscribers initially but quickly went down as it was more expensive than Netflix and I suppose the convenience of exchanging the movies in-store wasn’t worth the extra money for the customer. In 2010 blockbuster went bankrupt. Dish Network bought the company soon after, but haven’t been able to do much with it. They’ve tried similar things integrating it into their satellite service but it seems they’ve basically given up. Blockbuster Efforts It would take some brilliant minds to make that name relevant again and I doubt it would even be worth it. The whole renting movies in-store and taking them home model is obsolete today. It was becoming obsolete with the subscription model being popularised. The simple fact is that the service Blockbuster provided became useless, and the only way they would have been able to survive is changing their entire structure to match their rival's. It is not surprising that restructuring an entire business is difficult to do. They needed to break into that video on demand and video by mail industry and as we saw they gave it a try: 1. They tried it with Enron Direct TV and started providing their own services. 2. We see this by the fact that they continued to open more stores while they were experimenting with other services and seeing what would catch on and be profitable. They predicted that it was the way of the future. But it seems they underestimated how quickly the future came, they didn’t feel the urgency to do it early on, and once they did it was too late. What Blockbuster Provided I’m sure if I pulled you aside 35 years ago and asked you if you thought that video rental stores would be completely irrelevant in 5–10 years you would have said of course not, and that’s what Blockbuster thought. But let’s remember exactly what Blockbuster provided: Netflix provides movies but Blockbuster also provided a whole experience, and that’s something you don’t get from Netflix. I think of it as being like a movie theatre when you pay the $10 for the ticket you’re not just paying for the movie you’re paying for the whole experience. Blockbuster is a victim of the world changing around them. If they were able to tell the future they probably could have started restructuring their business model early enough to have an edge on Netflix. But we can’t fault them for not knowing the future in the early 2000s. They were in a time where they needed to make changes fast but they weren’t aware of it. The sad truth is some companies aren’t meant to last forever. Conclusion Maybe it was just time for Blockbuster to fade into the sunset. I don’t like thinking of them as the joke that they’ve become, I prefer to remember them during a time when things were different and when life was simpler.

The Fall of a Video Rental Empire: How Blockbuster Grew too Big to Change

A lawsuit filed by US broadcaster DISH Network against Easybox IPTV looks set to end with significant cost to the men behind the unlicensed IPTV provider. In a motion for final judgment and permanent injunction, DISH is demanding $9.9m in damages for direct copyright infringement of 66 copyrighted works, broadcast by Easybox without permission. There are thousands of businesses and individuals involved in the supply and sale of ‘pirate’ IPTV services around the globe. These subscription packages routinely grant access to hundreds and even thousands of otherwise premium channels for a cheap price, undermining the business models of content providers and broadcasters alike. This has resulted in both criminal and civil action across several continents with broadcaster DISH Network leading the charge in the US. Just one of the company’s lawsuits, last August in a Texas court, targeted Easybox, an IPTV service that reportedly offered subscribers more than 1,000 channels, including more than two dozen channels exclusively licensed by DISH. filed “Defendants capture live broadcast signals of the Protected Channels, transcode these signals into a format useful for streaming over the Internet, transfer the transcoded content to one or more servers provided, controlled, and maintained by Defendants, and then transmit the Protected Channels to Service Users through OTT delivery,” the DISH complaint alleged. According to DISH, the company went to great lengths to have Easybox cease its activities in advance of filing the lawsuit, including sending almost 300 copyright infringement notices to the service and its CDN providers, all of which were ignored. The Easybox IPTV offering Last September, DISH was permission to subpoena several companies (including PayPal, Google and Namecheap) in order to identify the people behind Easybox. They were eventually named as Hung Tran and Thi Nga Nguyen. granted With the individuals mounting no defense, DISH requested a default judgment at the end of December 2019 with a clerk entering a default earlier this month. DISH has now laid out its proposals for a final judgment and permanent injunction. “Defendants, without authorization from DISH, transmitted the Protected Channels and the copyrighted works that air on those channels to users of their Easybox set-top boxes, smart IPTV subscriptions, and subscription renewals in the United States. In doing so, Defendants directly infringed DISH’s exclusive rights to distribute and publicly perform the works that air on the Protected Channels,” the proposed order reads. Laying out its claim for direct copyright infringement, DISH demands statutory damages of $150,000 for each of 66 registered and copyrighted works owned by DISH and that the defendants “willfully and maliciously infringed by transmitting without authorization on the Easybox service.” That’s a not-insignificant total of $9.9m. In addition, DISH is demanding a permanent injunction to prevent the defendants or anyone acting in concert with them from streaming, distributing, or publicly performing DISH channels and programming, and/or advertising, selling or providing any service offering the same. DISH is also requesting an order preventing any company from providing infrastructure to the defendants in respect of Easybox or a similar service. These include data centers, domain companies, domain anonymization services, CDNs, and social media platforms. The broadcaster further demands that Verisign and any other registries or registrars of the domains Easybox.tv, E900x.com, and k2442.com should render them inaccessible before transferring them to DISH for the company’s use. Any future domains registered by the defendants for the purposes of infringing DISH’s rights should be treated similarly, the proposed injunction reads. The court is yet to sign off on DISH’s proposals but given the one-way traffic thus far in what has become a busy case generating thousands of pages of documents, a judgment favorable to Easybox seems unlikely. The motion for default judgment and the proposed final judgment and permanent injunction can be found here and here (pdf) Originally published as “ DISH Demands $9.9m in Damages From Pirate IPTV Provider ” with the Attribution-NonCommercial 3.0 Unported (CC BY-NC 3.0) license

DISH Calls For $9.9m In Damages From Easybox IPTV

A judge at a Texas court has ordered two individuals behind the pirate IPTV service Easybox IPTV to pay $9.9m in copyright infringement damages. In a judgment handed down this week, the judge awarded the maximum $150,000 in statutory damages for each of 66 copyrighted works willfully infringed by the defendants via their unlicensed streaming platform. As part of its ongoing campaign targeting unlicensed IPTV providers servicing the US market, broadcaster DISH Network filed a lawsuit in a Texas court last August. It Easybox, an IPTV service that reportedly offered subscribers more than 1,000 channels, including more than two dozen channels exclusively licensed by DISH. targeted The broadcaster’s lawsuits often target IPTV providers for alleged breaches of the Federal Communications Act but in this instance, the lawsuit was based in copyright law. In common with other similar actions currently winding their way through US courts, this one met little opposition along the way. DISH says it tried to get Easybox to stop its illegal activities on many occasions before filing the lawsuit, including by sending around 300 copyright infringement notices to the provider and its CDN providers between 2016 and 2019. All were ignored so the broadcaster was left with little option but to bring the matter before a judge. As last week, DISH recently put forward a proposed final judgment and permanent injunction for the court’s consideration. That has now been largely accepted and signed off by the court, with some exceptions, but largely along the lines of DISH’s recommendations. reported in detail In an order signed February 5 by District Court Judge Lynn N. Hughes, the Judge notes that defendants Hung Tran and Thi Nga Nguyen were served on November 21, 2019, but neither filed an answer or otherwise appeared to defend the action. As a result, the order grants DISH $150,000 in statutory damages for 66 of DISH’s copyrighted works infringed via the IPTV service. “Dish Network LLC will take $9,900,000 from Hung Tran, Thi Nga Nguyen, and Easybox IPTV, jointly and severally, plus interest,” the default judgment reads. “This amount reflects statutory damages of $150,000 for their willful infringement of sixty-six of Dish’s copyrighted works.” The terms of the permanent junction are less tightly-worded than those proposed by DISH but still restrain the defendants, Easybox IPTV, or any entity they create, from distributing DISH’s channels in the United States or selling Easybox set-top boxes or IPTV subscriptions that stream DISH’s channels. The injunction also orders various service providers to stop doing business with Easybox and the named defendants, if that business entails transmitting copyrighted TV shows. Those third-party Internet companies are named as Global Layer B.V. and WorldStream B.V. (Netherlands), OVH Hosting Inc. (Canada), and Netrouting Inc. (United States). In its proposed permanent injunction, DISH previously requested that the registries in control of domain names connected to Easybox should render them inaccessible before transferring them to DISH for the company’s use. The actual injunction handed down by Judge Hughes doesn’t go quite that far. “Registries must disable the domain names used to transmit Dish’s protected channels within forty-eight hours of receiving this order. The domain names to be disabled include easybox.tv, e900x.com, and k2442.com, and any future domain name used by Easybox IPTV, Hung Tran, or Thi Nga Nguyen to transmit Dish’s channels.” Whether the defendants will pay all or indeed any of the damages handed down by the Court remains an open question. The Easybox service and associated sites appear to have been down for some time. The default judgment and injunction can be viewed here (pdf) Originally published as “ US Court Orders Easybox IPTV to Pay $9.9m in Copyright Infringement Damages ” with the Attribution-NonCommercial 3.0 Unported (CC BY-NC 3.0) license

Texas Court Orders Easybox IPTV to Pay $9.9m in Copyright Infringement Damages

The success-killer for most startups is not running out of cash. . It’s running out of time One could argue that “time is money” and that is true, but startup businesses more frequently run out of time than money. In today’s cash-flush and credit-rich society, coming up with extra coin—especially for a promising startup—is easier than coming up with a few extra months of runway to get a product released or a customer order fulfilled. No, the greatest enemy to any fledgling startup is running out of time to deliver. As some of the most successful digital startups have shown, if you are hitting milestones, onboarding new customers and bringing in some semblance of revenue (with a clear path toward profits), the money can be procured. Unfortunately, you can’t simply raise more capital and then buy yourself extra months of runway. It simply doesn’t work that way. Innovation is Your Saving Grace To succeed as a newly-minted , there needs to be an answer to the question of “why?” startup with little to no revenue “Why your company over someone else?” “What do you have to offer that is not already serviced by the existing market?” In other words, “what is your innovation? Your competitive advantage?” The most successful startups never fall into the pattern of creating “me too” products. They where products and services don’t yet exist. They (typically) avoid the competitive red oceans fraught with competition—the proverbial business bloodbath. innovate in blue oceans On the other hand, while innovation may help startups avoid competitors, it doesn’t stop the clock from ticking or guarantee a steady flow of revenue. It’s innovation (that’s backed by addressable market demand), coupled with the right sales and marketing mix that makes startups truly successful. speedy SEO Takes Too Long for Most Startups to Be Successful Building up a website to the point where it receives hoards of organic visitors is measured in months, years and decades, not days and weeks. SEO is the very definition of the “long game.” As such, startups looking to make quick wins will need to opt for paid media, not a strategy that involves organic SEO, content marketing and link building. An SEO-only strategy, especially for inbound marketing, would simply take too long. And time is not something most startups have. This is where blue ocean innovators truly have the upper hand. When demand can be created by waging a war of attrition on your own terms, you don’t need to fight for ground that is already hotly contested by would-be competitors. While you may compete in online search for similar keywords, a truly innovative company can stay above the fray, taking more of a PR angle, than one steeped in shady manual link building tactics. Believe me, in this regard. there are no strategy shortages A Greater Focus on Revenue Instead of focusing on marketing, new(er) businesses that have a working product to sell should instead focus on sales. This outbound over inbound approach will create the quick wins needed to take the business out of early-stage territory. When I founded my first startup, we did not have an innovative product, but we did have salesmanship and that is what we used. The business: a Dish Network retailer, selling and installing satellite dishes for local television service in the Seattle area. I was 22. We housed the hundreds of dishes and satellite receivers out of my parents’ garage and sold satellites door-to-door while we worked to finish college. We had no website. Only a business license and a bunch of equipment we had purchased on credit. From the outset, we immediately hired some 20+ contract salespeople to help push the product to our target customer: watchers of TV. It worked. In the first year, we had acquired over 1,000 customers and reached over $1M in sales. If we had relied on inbound traffic from a search engine, we would have never made a single sale—not a one. But, by focusing our efforts on things we could immediately control, we were—in my estimation for a first-time startup—greatly successful. A similar focus on outbound instead of inbound can help shelter any business against the ups and downs inherent in ranking changes in online search. Any business—startup or otherwise—that bases their entire sales strategy on Google search traffic and an inbound approach is more likely to see revenue move in delayed lockstep to traffic peaks and troughs. The better plan is to create an internal sales system that insulates the business against the wiles of search gods. Local Business Exceptions to the Rule Succeeding in online marketing as a startup is more relevant the most localized your audience is. For local businesses, particularly local retail and services businesses, there are possibilities for faster gains and quicker turnarounds in procuring your clients from organic inbound search. In such scenarios, local businesses are competing for longer-tail keywords that are less likely to have masses of competing companies vying for top positions in search. Examples could include: “dog walker in Cincinnati, Ohio” “pizza in Boise, Idaho” When competing for these types of turns, something as simple as a listing may hold the cards to a quick and immediate win to the top of the results for companies looking to get immediate local exposure. Google My Business Where demand is low, quality SEO can have more of an immediate impact for procuring inbound results. The Caveat Admittedly, the arguments here are somewhat “tongue in cheek.” Any startup that needs and wants to compete certainly should not ignore the need for SEO and content marketing. It’s one critical leg of a multi-leg stool. Any startup looking to succeed with true staying power would ignore content marketing at its ultimate peril, especially in today’s digitally connected world. Things like on-site content quality, site speed, SSL, sitemaps, crawl errors, link building, public relations and similar strategies would all be included in the holistic approach that has come to be table stakes for today’s digital marketers. Even established companies experience the natural ebbs and flows inherent in organic search, including the spikes and troughs of algorithm updates. Focusing efforts on an innovation and revenue-first approach toward the business will ensure staying power and, better still, alleviate the stress that can be inherent in website rankings.

Why Startups Should Focus on Revenue And Innovation, Not at SEO 

Photo Credit: Photo by on André François McKenzie Unsplash Bitcoin changed the financial world when it was introduced in 2009 as the first cryptocoin to be developed. In 2013, Bitcoin entered a bull market and the price soared from $50 to $1,160 but since then it has experience volatile fluctuations. Riding the currency wave until it becomes mainstream and it can storm the market with its horns once gain. Bitcoin is the leader in cryptocurrency but it is far from the only player in the game. is a strong rival of Bitcoin, and is on trend to become just as popular. Many people still don't understand these digital currencies, simply associating them with drugs or as a way to launder money. . This perception is slowly changing as many large corporations are adopting cryptocurrency as a form of payment. Litecoin Ripple Real life Breaking Bad stuff AT&T has started using BitPay to accept cryptocurrencies from their customers to pay their bills, the first mobile phone company to make this move. Other companies where you can spend your hard earned crypto money are Overstock.com, Newegg, Shopify stores, and Dish Network. Cryptocurrencies gained further attention this week when Trump tweeted yet another nugget of gold. "I am not a fan of Bitcoin and other Cryptocurrencies, which are not money, and whose value is highly volatile and based on thin air. Unregulated Crypto Assets can facilitate unlawful behavior, including drug trade and other illegal activity...." The old adage, All PR is good PR, stands true. The price of Bitcoin experienced a slight from this one tweet. Even better PR came from Jerome Powell, Chairman of The Federal Reserve, when he made a statement comparing Bitcoin to the likes of gold. increase “Almost no one uses bitcoin for payments, they use it more as an alternative to gold,” This has the crypto community feeling very positive about the future of cryptocurrencies. Powell referring to Bitcoin as, should give people a sense of trust to at least look into investing in different forms of currency. The world of Digital Money is exciting, but it is also scary when you don't have a pile of money to invest without concern for your financial future. Facebook has a hearing July 16th, with the Banking Committee of the United States Senate to discuss the future of their own digital currency - Calibra. One of the world's largest social media platforms creating their own currency could be a major factor towards widespread adoption. "A speculative store of value, like gold." Barriers holding back mainstream adoption of cryptocurrencies: Trust The thought of digital money brings to mind hackers stealing your funds or various internet scams - now Nigerian princes want your Bitcoin. Another issue of trust comes from , cryptocurrency that is used for the purchase and sale of drugs, and for money laundering scams. Emotions control the ebb and flow of the Bitcoin market, so a feeling of trust is essential to its success. dirty crypto The Technology There is a reason so many teenagers have adopted the use of digital money where their parents are still scratching their heads. Gen Z has not known an age without a computer and internet access, they are the digital generation. Younger people have an easier time understanding the principles behind cryptocurrency and are more likely to adopt the technology early on. Older generations are still trying to understand how this currency works, they will be more difficult to convince. Traditional money feels safe and secure to them, why change what works? Volatility Bitcoin and of its friends are not backed by actual coin, Bitcoins are not money, (MintChip is a Canadian electronic form of money that is backed by the Canadian dollar). Bitcoin's value comes from whatever buyers are willing to pay for it at the time. A bull/bear market indeed. most fiat Environmental Impact Mining Bitcoin uses an incredible amount of electricity and resources from very powerful computers. Improving our environment is a passion of Gen Z and they are set to be the largest U.S. consumer base by next year. Gen Z is also more apt to adopt digital currency as a norm, so it would be beneficial to develop more sustainable mining practices. Ignoring important values of the next generation would only hurt cryptocurrency. There are some countries already doing this such as this initiative in Canada. Conclusion Despite the very of American entrepreneur McAfee, who thinks mainstream adoption will happen by 2020, I think it will take another 5-10 years before worldwide adoption is seen. The technology hurdle alone will need vast improvements to make crypto easier to understand and easier to purchase and sell for the everyday human looking for a wise investment. User experience should not be ignored. bold statements It will happen though, we are in the digital revolution and a digital money seems like a predictable future.

Psst, It's Time to Pay Attention To Cryptocurrency Again.

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Balanced, a cross-chain decentralized exchange (DEX) native to ICON, is now live on Archway. @helloicon Read More. Decoding the Algorithm: The Ethics of Data Analysis in AI Decision-Making By [ 7 Min read ]
My goal is to provide insights for readers concerned about algorithms' outsized influence on justice and opportunity, and how we can shape compassionate AI. @nimit Read More. ZKFair To Distribute 100% of Their Tokens As Airdrops On L2 Mainnet Launch: How's That For Fairness? By [ 5 Min read ]
ZKFair hopes to do this by creating a fair-launch, community-driven ZK-L2 network. 100% of ZKF tokens will be airdropped to the community immediately @lumoz Read More. A Detailed Framework for Intelligent Liquidity Provisioning in Uniswap V3 By [ 11 Min read ]
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The finest quotes about Craig Wright collected from Bitcoiners and other original gangsters who came across our wannabe Bitcoin inventor in the last 15 years. @spfreaks Read More. Mastering Aptible Logs for DevOps Excellence By [ 5 Min read ]
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To provide some great alternatives for you to choose from, I've handpicked some of my favorite developer communities that would be useful to know. @madzadev Read More. Boost Your Productivity in 2024 With These 17 Chrome Extensions 🔥🚀 By [ 4 Min read ]
Whether you're a developer, designer, or an avid multitasker, these extensions might improve your experience. @madzadev Read More. Mojo Traits: How Do They Compare to Go Interfaces? By [ 6 Min read ]
A walkthrough on working with Mojo Traits with examples, and a comparison of Mojo Traits to Go Interfaces. Limitations and caveats of Mojo traits. @a2svior Read More. OpenAI Unveils "Preparedness Framework" to Address Risks of Harmful AI By [ 4 Min read ]
OpenAI introduces a "Preparedness Framework" to mitigate the risks of harmful AI, granting the board veto power for safety decisions. @ashumerie Read More. Brushing Scams on Amazon: What They Are and How to Handle Them By [ 6 Min read ]
Imagine coming home to find random Amazon boxes at your doorstep. Before you open them up, first read this article. You may be part of a brushing scam. @marcusleary Read More. One-Click Environments: The Ultimate DevOps Goal and How to Achieve It with TPCS Framework By [ 7 Min read ]
Striving for One-Click Environments speeds up development, improves code quality, and improves recoverability. @michaelzion Read More. 59 Stories To Learn About Future Of Blockchain By [ 9 Min read ]
Learn everything you need to know about Future Of Blockchain via these 59 free HackerNoon stories. @learn Read More. Bitcoin Is Snailing to Global Victory By [ 5 Min read ]
If governments had been orange-pilled first instead of citizens, it would have been the end of finance as we know it. @maken8 Read More. Holy 🎅 HackerNoon's Web 2.5 Documentary is Out! 😮 By [ 2 Min read ]
Web 2.5, HackerNoon’s original documentary, premieres TODAY! The documentary explains whether or not Web3 can help us fix the internet. Watch it now! @product Read More. Remember the Smartphone Wars? The Auto Industry is About to Make Them Look Like a Snowball Fight By [ 7 Min read ]
The next 10 years of the automotive industry are shaping up to be a bloodbath. It's time to rethink car ownership, and switch to open networks. @dimonetwork Read More. 3 Real Estate Marketing Strategies for the Digital Age By [ 5 Min read ]
Digital marketing trends are changing every day and real estate is no exception. Find out 3 simple ways to promote real estate online. @khamisihamisi Read More. Things I Wish I Knew Before Starting My 1st Startup By [ 4 Min read ]
I wasted at least 5 years building stuff nobody needed. @johnrush Read More. Coding Interview Prep: Let's Test Your CSS By [ 9 Min read ]
A brief test of some CSS skills to help prospecting developers prepare for interviews or just to keep their skills sharp. 🧑‍💻 What happened in your world this week? It's been said that , , . Feeling stuck? We got you covered ⬇️⬇️⬇️ We hope you enjoy this worth of free reading material. Feel free to forward this email to a nerdy friend who'll love you for it.
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