Web3 has failed to break through the so-called bubble a decade after its launch, hindered by a lack of robust privacy solutions, according to Zachary Williamson, founder of Aztec, a privacy-focused blockchain firm.

Web3 Hasn't Pierced Bubble After 10 Years, Says Aztec Founder Zachary Williamson - Benzinga

Apple has reportedly withdrawn its most secure cloud storage service, Advanced Data Protection (ADP), from the UK after the British government demanded secret access to user data.

Apple Bows Out of UK’s Cloud Encryption Amid Government’s ‘Backdoor’ Demands Apple Bows Out of UK’s Cloud Encryption Amid Government’s ‘Backdoor’ Demands - Apple (NASDAQ:AAPL) - Benzinga

The Centennial, Colorado-based company plans to acquire a technology license to strengthen its defense offerings, a majority stake in a defense-tech firm specializing in military vehicles and security systems, plus a controlling interest in a SaaS startup focused on cybersecurity.

Nuburu To Tap Private Equity Funds For Strategic Acquisitions In Defense, Cybersecurity - Nuburu (AMEX:BURU) - Benzinga

The Office of the Maine Attorney General announced that in a significant cybersecurity breach, the personal, medical and financial records of more than 569,000 Americans have been exposed.

Massive Data Breach Exposes Americans’ Financial Details — Names, Card Numbers, PINs and More at Risk - Benzinga

Shares of SoundHound AI, Inc. (NASDAQ: SOUN) are experiencing a sharp decline Friday following Nvidia's disclosure in a 13F filing that it has completely dissolved its stake in the company.

SoundHound AI Stock Drops 27% As Nvidia Exits Position - SoundHound AI (NASDAQ:SOUN) - Benzinga

Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below.

Dividend Investor Earning $20,000 a Month Reveals Top 8 Stocks – Says Your 'Financial Worries Would Be Over' If You Start Investing Early

Microsoft Corp (NASDAQ:MSFT) and Amazon.com Inc (NASDAQ:AMZN) Web Services could come under scrutiny from U.K. regulators after an independent investigation found a lack of competition in the cloud-services market.

Microsoft, Amazon Web Services Could Face Cloud Services Investigation From UK Regulators - Microsoft (NASDAQ:MSFT) - Benzinga

Veeva's strong remote work policies are attracting top talent and boosting stock performance, contrasting with JPMorgan's return-to-office mandate amid employee backlash.

Remote Work Vs. Return-To-Office: Can Veeva's Flexibility Outshine JPMorgan's Office Mandate? Remote Work Vs. Return-To-Office: Can Veeva's Flexibility Outshine JPMorgan's Office Mandate? - First Trust Nasdaq Lux Digital Health Solutions ETF (NASDAQ:EKG), Amazon.com (NASDAQ:AMZN) - Benzinga

AWS and Booz Allen announce expanded partnership to enhance technology solutions for U.S. government missions, including cloud migration, cybersecurity, and AI. AWS plans to release Q4 2024 results on 2/6/2025.

Amazon's AWS Boosts Federal Support With Booz Allen Collaboration On Cybersecurity And AI - Amazon.com (NASDAQ:AMZN) - Benzinga

Nancy Pelosi Sells Nvidia, Apple And Loads Up On Google-Parent Alphabet And Amazon Calls

Benzinga

benzinga

GET TICKETS 20% OFF (Discount for HackerNoon Community) HERE Anthony Scaramucci, founder and managing partner of global alternative investment firm SkyBridge Capital and founder and chairman of thought leadership forum SALT Venture Group LLC, will be featured as a key speaker at Benzinga’s Future of Crypto on Dec. 7, at New York City’s Pier 60. In 2022, Scaramucci was ranked No. 47 in Cointelegraph’s Top 100 Influencers in Crypto and Blockchain. The author of “The Genius of Algorand: Technical Elegance and the DeFi Revolution” and “The Sweet Life with Bitcoin: How I Stopped Worrying about Cryptocurrency and You Should Too!”, Scaramucci does more than just write books and tweets. reports that Scaramucci’s investment fund SkyBridge Capital bought $10 million worth of FTT tokens after receiving an investment in SkyBridge from Bankman-Fried, who spent around $45 million for a 30% stake in the firm. Marketwatch “Buying $10 million of FTT tokens was a ceremonial gesture. I don’t think we moved the market, by the way. I can state definitively we didn’t sell any FTT tokens. Even after I found out what I found out last Tuesday,” Scaramucci said. , Scaramucci “flew to the Bahamas, where FTX is based, on Tuesday seeking to help FTX. It became clear upon meeting with a ‘contrite’ Bankman-Fried, alongside members of his team, that it was ‘beyond a rescue situation.’” According to a CNBC report Be In the Know About the Future of Crypto The topics will consider the future direction of a crypto sector that’s been “cut to ribbons” this year, in light of recent events. “What should the industry do to survive and make itself better? My opinion is more collaboration,” Scaramucci said, according to a report from . Future of Crypto conference Bloomberg At the time FTX invested in SkyBridge, Scaramucci called Bankman-Fried a “visionary” in a statement, according to CNBC. “I liked — and like — and trusted Sam, and that violation of trust didn’t go just to me but 20-plus venture capitalists — people around the world that trusted the brand and trusted the technology,” Scaramucci told CNBC. Join Benzinga on Dec. 7 to hear more. You just can’t get much closer to the working of the top minds in crypto. Great Minds Think Alike — the Mooch and Mr. Wonderful Can’t Wait to See You Tickets are , but you’ll want to hurry before this event sells out. Plus, if you jump on right now, you can cop a deal and save $100 or more depending on the ticket tier level you’re looking for. still available See ya there, friend!

Anthony Scaramucci On FTX Meltdown At Benzinga’s Future Of Crypto Conference

Anthony Scaramucci sobre FTX Meltdown en la conferencia Future of Crypto de Benzinga

Anthony Scaramucci sur FTX Meltdown à la conférence Future of Crypto de Benzinga

बेंज़िंगा के क्रिप्टो सम्मेलन के भविष्य में एफटीएक्स मेल्टडाउन पर एंथोनी स्कारामुची

Anthony Scaramucci が Benzinga の Future of Crypto Conference での FTX メルトダウンについて語る

Anthony Scaramucci sobre o colapso do FTX na conferência Future Of Crypto de Benzinga

Anthony Scaramucci về cuộc khủng hoảng FTX tại Hội nghị về tiền điện tử trong tương lai của Benzinga

Anthony Scaramucci 在 Benzinga 的加密货币未来会议上谈到 FTX 崩溃

In 2014, was founded as a professional manufacturer for the mapping and surveying industries. Wingtra drone Its drone technology integrates the benefits of fixed-wing flight with the convenience of vertically controlled landings and takeoffs. Justina Kostinaite, the drone maker's head of marketing, spoke with Benzinga about Wingtra's VTOL — vertical take-off and landing — project. The Technology The VTOL drone “lands and takes off vertically as a multirotor and flies in the air as a fixed-wing aircraft, which is really efficient," Kostinaite said. As a result of the unique design, the drone can carry a heavier payload, allowing for the use of best-in-class cameras, she said. Operators can “generate maps and 3D models with 1 cm accuracy, which, in the surveying world, means if you map eight football fields, you can ... calculate the exact coordinates of a [fallen] coin down to 1 centimeter.” Wingtra counts 3DR and among its partners; the companies assist in gathering and processing aerial data. Sony Corp SNE 0.46% Who's It For? Wingtra places an emphasis on worksite planning. "Our main audience is actually the surveying, mining and construction industries,” Kostinaite said. In one example of a use case, the Idaho Forest Group, a lumber producer, leverages VTOL drone technology to “map hundreds of acres of forest and stockpiles of wood” for six northwestern mills, the spokeswoman said. Regulations And Worker Safety “Regulations, all around the world, are super hectic now,” Kostinaite said. They represent a bottleneck for the drone business, she said. "India is currently a country we cannot enter, [as well as] Brazil." The countries are huge untapped markets, Kostinaite said. Wingtra does not face the same privacy regulation issues as the consumer drone market, as the drones are flown in more secluded areas, she said. Kostinaite said she views the company's technology as a safety asset. "Let's say you have the biggest mine of uranium in Africa and you have to survey this mine, which takes three people two weeks," she said. "You can slide, you can fall and then at the end you can measure wrong.” With a Wingtra drone, worker safety can be maintained while gathering data faster, she said. Going Forward The industry is an exciting one, Kostinaite said. "If you’re not afraid and you kind of lose the skepticism about tech and drones, it just makes everything move further, makes people's work easier, makes it more efficient, and safer.” Wingtra is working on improving the VTOL drone technology, and it will perform work that makes jobs dangerous, she said. "We are at the forefront of a revolution." This was originally published on Benzinga.com . More of our Related Stories: Iran Shoots Down US Drone In What Trump Calls 'Very Big Mistake'; Pelosi Says 'No Appetite' For War Kratos Receives $31.8M Drone Contract Award From US Air Force Photo courtesy of Wingtra.

'At The Forefront Of A Revolution': A Chat With Drone Maker Wingtra

Blockchain technology and cryptocurrency, though often used in conjunction, are not interchangeable entities. In fact, cryptocurrency could not exist without blockchain technology. Blockchain is, in simple terms, a public record of transactions. Though the exact individuals that comprise the transactions are encrypted, the public availability of the transaction makes it impossible to fake or alter the outcome, unlike, let’s say if you were trading stocks or . This secure, public ledger allows cryptocurrency to thrive because, though “online money” is not physically held, it cannot be faked or altered due to this system of checks. futures trading As we become more familiar with the idea of blockchain, its numerous applications outside crypto start making their way into the mainstream perspective. For example, with Facebook in and out of the news for security breaches, deceptively selling information, and other ethics violations, could a mandatory, full-disclose record better our chances of online safety and privacy? How would the protection of private information change? Whether you have your personal information stored behind a username and password for social media or an online store, it is still susceptible to security breaches and theft. But it’s necessary for online stores to have my information so that I can make purchases, right? Well, with the implementation of blockchain, your information won’t be exposed for public consumption because it’s not publically stored online. Methods of verification would be encrypted, such as the individuals involved in the purchase of crypto through the use of blockchain. Not only will you be able to verify personal information for when you make purchases or need to confirm your age, but none of that information will be stored online for someone else to retrieve later. Because the record of that transaction is decentralized and publically available, online sources will not need to keep your information on file. This technology will act as the middleman that oversees deals today, giving you full autonomy of your purchases and peace of mind that they’re just. Third party vendors pay top dollar for the big data companies collect about their customers. They are looking for patterns people display, such as what they’re buying, when they’re buying it, and how much they’re buying. They also can learn where you’re buying it from, how often you’re going there, and for how long you’ve been at that location. In terms of your consumer and online habits, this is only the beginning of what companies know about you, store, and sell to others for gain. Blockchain will give you ownership of your data, and provide you the opportunity to sell it to these third parties if you choose. Instead of other companies profiting off information you haven’t consented to them giving out, you can profit off revealing the habits you’re comfortable sharing. The process in which companies store and share this information, including the extent to which they’re doing it, is a very poorly publicised metric. Blockchain would make the process transparent by giving you control of your information. Also, without social media having these statistics on you, the days of targeted ads could be behind us. A step in the right direction Blockchain integration into social media is not only a step in the right direction for security, but an exciting time for rewarding contribution and involvement with these social medias. Seemit, Sapien and Indorse are only a few of the blockchain social technologies that are benefitting from their decentralized nature, protecting information of their users, while providing them with purpose when interacting with the platform. These technologies pride themselves on rewarding truthful information, reward users for participating in valuing the truth, and are working to change the scope of sensitive online information.

Is Blockchain the Saving Grace of Social Media?

7 Crypto Books for Beginners

Meet Voatz, the blockchain company tackling election fraud

, the leading financial media company for next-generation investors, is excited to announce a robust lineup of speakers that includes the world’s top investors, founders and entrepreneurs for its annual Nov. 14 in New York City. Benzinga Future of Digital Assets Conference This must-attend event promises to be the largest gathering of digital asset companies and institutional investors, offering a year's worth of networking opportunities in one day. Forge partnerships and build winning investment strategies. This event is where global power players, Wall Street money managers and blockchain visionaries meet and manifest a dynamic, future-forward Web3 marketplace. The Future Of Digital Assets conference will be preceded by the Nov. 13. Both events will be held at Convene at 225 Liberty St. in Manhattan. Benzinga Fintech Deal Day & Awards “We're gearing up for a monumental event this November. The lineup is unmatched, and we will truly be charting the course for how Wall Street and digital assets work with and against each other,” says Luke Jacobi, president of Benzinga. Benzinga’s impressive roster of speakers continues to grow daily. Some highlights include: Brett Harrison, Founder, CEO, Architect Richard Widmann, Head of Strategy Web3, Google Cloud Luca Netz, CEO, Pudgy Penguins Caitlin Long, Founder, CEO, Custodia Bank Mark Yusko, CEO, Chief Investment Officer, Morgan Creek Capital Management Keith Grossman, President of Enterprise, MoonPay Gracy Chen, Managing Director, Bitget David Palmer, Chief Product Officer, Vodafone Brooke Stoddard, VP, Client Team, Grayscale Investments Alex Salnikov, Co-Founder, Chief Strategy Officer, Rarible Abhishek Saxena, Investment Principal, Polygon Ventures Bobby Zagotta, CEO, Bitstamp USA, Global Commercial Officer, Bitstamp USA To see the full agenda with speakers, go here. Organizations sending speakers to this year's events include BlackRock, BNY Mellon, DTCC, OCC, State Street, Société Générale, Hedera, Citi, BMO, Dow Jones, Northern Trust, Franklin Templeton, Amazon, S&P Global, VanEck, Google, Fireblocks, Invesco, Moody’s, and EDX Markets, to name a few. The countdown to the Future of Digital Assets event has begun! With limited spaces remaining, now is the time to secure your spot and be part of a groundbreaking experience that promises networking, learning, and insights into the evolving world of digital assets. Register here. For more information, visit the . Future of Digital Assets event page Benzinga’s Fintech Deal Day & Awards | November 13, 2023 | Convene in NYC Use code HACKERNOON20 for 20% off tickets. . Get tickets here About Benzinga Benzinga is a leading content provider to global brokerages and media outlets, including Yahoo, MarketWatch, and Insider. Benzinga delivers high-quality, low-cost, and timely content directly to users through newswires, analytics software, and other data services. In addition to its core product portfolio, Benzinga hosts thought leadership, networking, and educational events to assist investors, founders, and operators in the next stage of their growth.

Build Wealth In Alternative Investments at Benzinga’s Future of Digital Assets Conference

, a financial media company, is gearing up to honor innovation in the financial services sector. Its flagship conferences, including the and , will kick off at New York City’s on November 13. Benzinga Fintech Deal Day & Awards Future of Digital Assets Convene 225 The two days of events will bring together 1,000 founders, operators, and investors to share the latest trends and opportunities in fintech and digital assets. Confirmed speakers include leading executives from industry titans such as BlackRock, DTCC, OCC, State Street, Société Générale, Hedera, Citi, BMO Capital Markets, Northern Trust, Citibank, Amazon, S&P Global, Google, Fireblocks, Invesco, and Moody’s. “This is where the future of fintech will be shaped,” Benzinga Founder, CEO Jason Raznick said. “If you're not here, you're likely to miss out on upwards of $100 million in deals made. This is where deals get done.” Other reasons to not miss Benzinga’s Fintech Deal Day & Awards include: Executive Access: Engage with executives at top-tier companies like Robinhood and State Street through rapid-fire discussions and speed networking. Keynote Surprise: Meet celebrity “shark” investor Kevin O’Leary, from ABC Network’s Shark Tank. O’Leary will offer sharp insight into the world of fintech investing, as well as his candid thoughts. Benzinga Connect: Ideate and deal with over 1,000 founders, operators, and investors attending with Benzinga’s networking app. Receive key updates, book 1:1 meetings, and review the agenda, speakers, sponsors, and participating companies. Innovation Showcase: Stroll the exhibit halls for live demos and presentations before joining attendees in the afternoon to celebrate innovators who have made a significant contribution to the trajectory of the fintech industry. A limited number of tickets remain available; the clock is ticking, and seats are filling up fast. This is the one event in 2023 that you can't afford to miss. Secure a spot and be a part of the thought leadership that guides tomorrow's innovation in financial services. Book Now! Benzinga’s Fintech Deal Day & Awards | November 13, 2023 | Convene in NYC Use code HACKERNOON20 for 20% off tickets. . Get tickets here

Benzinga Kick Off Flagship Conferences Recognizing and Fueling Innovation In Finance

Comprehensive Review of CyberNewsWire for Cybersecurity Marketing Teams

Revisió completa de CyberNewsWire per a equips de màrqueting de ciberseguretat

Omfattende gennemgang af CyberNewsWire for Cybersecurity Marketing Teams

Análisis completo de CyberNewsWire para equipos de marketing de ciberseguridad

Revisione completa di CyberNewsWire per i team di marketing della sicurezza informatica

サイバーセキュリティマーケティングチームのためのCyberNewsWireの包括的なレビュー

Fanamarihana feno momba ny CyberNewsWire ho an'ny Cybersecurity Marketing Teams

Kajian Komprehensif CyberNewsWire untuk Pasukan Pemasaran Cybersecurity

साइबरसुरक्षा मार्केटिङ टोलीहरूको लागि साइबरन्यूजवायरको व्यापक समीक्षा

Isubiramo ryuzuye rya CyberNewsWire kumasoko yo kwamamaza ibicuruzwa byikoranabuhanga

CyberNewsWire oo ku saabsan Cybersecurity Marketing Team

சைபர் பாதுகாப்பு சந்தைப்படுத்தல் குழுக்களுக்கான சைபர்நியூஸ்வைரின் விரிவான மதிப்பாய்வு.

网络安全营销团队对 CyberNewsWire 的全面评价

State of the Noonion 2025: Scaling Business Blogging and The Technology Publishing Network

حالة الظهيرة 2025: توسيع نطاق التدوين التجاري وشبكة النشر التكنولوجي

State of the Poledne 2025: Škálování obchodního blogování a sítě Technology Publishing Network

Stand der Dinge im Jahr 2025: Skalierung von Business-Blogging und des Technology Publishing Network

Estado de Noonion 2025: cómo escalar los blogs empresariales y la red de publicaciones tecnológicas

وضعیت ظهر 2025: مقیاس بندی وبلاگ نویسی تجاری و شبکه انتشارات فناوری

Stanje u podne 2025.: Skaliranje poslovnog bloganja i tehnološke izdavačke mreže

מצב הצהריים 2025: הגדלה של בלוגים עסקיים ו-The Technology Publishing Network

Noonion 2025 の現状: ビジネス ブログとテクノロジー パブリッシング ネットワークの拡大

2025. gada pusdienlaika stāvoklis: biznesa emuāru rakstīšanas un tehnoloģiju publicēšanas tīkla mērogošana

De stand van zaken van Noonion 2025: opschalen van zakelijk bloggen en het Technology Publishing Network

Стан полудня 2025: масштабування бізнес-блогів і мережа видавців технологій

According to some African IT companies, East Africa is about to become a leader in IT support and IT outsourcing. Favorable conditions are being created for this: education is developing, including in universities, IT companies are under state control and receive support and funding. Valeria Mingova, founder and CEO of PR DOCTOR Agency, tells what PR tools you need to use to enter the international market. Market development in Africa Experts from India have long been leaders in the field of technical support and IT outstaffing. They are inexpensive and the quality of their services is acceptable. Now they are becoming more expensive and refocused on more highly specialized services. In East Africa, there are many young specialists who want to prove to the whole world that they can do more, are better trained, can take on more complex processes, but at the same time they are not expensive. In many countries on the continent in recent years, the central government has begun to develop information technology as part of national policy. For example, Nigeria was able to become one of the leaders in digital progress in the African region in 15 years. Ghana, Tanzania and Kenya are now considered among the most advanced in this area. There are many key participants in the market: accelerators, corporations, startups, hubs, investors. Among the accelerators is the famous American Y Combinator, which has launched 49 African projects since 2015, including payment gateways Flutterwave and Paystack. In 2019, an African startup, the online clothing and electronics store Jumia, entered the New York Stock Exchange for the first time. There are also analogues of accelerators, which are called hubs or innovation centers. These are social structures for collaboration and project development. One well-known example is the Center for Co-Development in Nigeria, which not only helps entrepreneurs develop and launch their projects, but also has its own investment fund. Development forecast of the IT outsourcing and outstaffing industries The development of IT outsourcing is influenced by several important factors: Customer requests are becoming increasingly complex. IT outsourcing is now expected to play a big role in business, participate in strategic processes and expand competencies, including custom development and implementation of proprietary technologies. The cost of services from leading companies is rising. IT specialists from India are becoming more and more expensive, which deprives them of their advantage - low cost. The competitive field is evolving. During the existence of the established structure, international IT outsourcing with leaders and preferences, favorable environment, human and financial potential has developed in a number of countries (including Africa). This makes it possible to seriously fight for clients. And now industry leaders must fight to change their cheap labor status. This suggests that conditions are generally good for IT outsourcing in Africa. But for these companies to succeed, it is not enough to show successful cases, products and solutions. African companies must lead by example to create a “fashion” for African IT outsourcing and become the face of this industry. For this to work, African companies need to actively and intelligently promote themselves. What tools to use 1. Act in external communications from the position of a leader and a major player. Even if the company is not yet so well known in other countries, it is important to secure the status of a company that can solve any client’s problem. When a company takes this stance, it attracts more attention from potential clients and partners. You must achieve certain successes and have expertise in your field in order to practically confirm theses about leadership. Conduct surveys and research. This will help create a “fashion” on the market. Conduct a recent study of the IT outsourcing market, which will show that the market share of Indian companies is declining, while the share of East African companies is growing. This should be shown as a percentage. Then publish these reviews on an exclusive basis on major platforms, for example, Bloomberg, and send information to 100+ media outlets in the USA, Europe, and the Middle East. These are regions with high demand for IT services, and there you need to create the right impression. We need to make sure that the world notices that developers from Africa are competitive both in cost of services and in competencies. Show the largest universities, successful cases, top companies operating abroad, their share in the global IT market, percentage of GDP, etc. 3. Get published in the media. Use online resources as a platform to confirm your expertise and increase the trust of your target audience. Build external communications in other countries from the position of a company that, among other companies from Africa, is at the forefront of the entire African IT outsourcing market and speaks on behalf of this entire market. The main outline of the messages: “While the whole world lived according to the rules that had developed over several decades, many did not notice that Africa had become the flagship of IT outsourcing, displacing the leaders, and here are the reasons...”. And then demonstrate this with examples of your work: a high level of expertise, modern education, government support and funding, prepared infrastructure, etc. It is important to maintain the constant presence of the company's top officials in the largest industry and socio-political media and news agencies. First of all, we are not talking about local media in each specific country, but about large international media: Benzinga, MarketWatch, Yahoo, Finance, Bloomberg. 4. Participate in thematic conferences. As a speaker at panel discussions or speaking among investors and large companies, as a participant with an exhibition stand or in events as a leading company in the East African IT cluster. Or you can create your own event. As a speaker, we continue the basic communication course. Show with specific examples that Africa is the new world leader in IT outsourcing. Find major international events that take place both in Africa and in other countries: Websummit


Slush


Techcrunch


Disruption


CES


London Tech Week


Tech in Asia


Korea Expo


GITEX


GITEX Africa Apply for ratings and nominations. Analyze information in open sources - how is your company mentioned? Is it on big lists like G2? On those sites where the company is represented, it is necessary to put the information in order in accordance with the promotion concept. If a company is not represented, it must be verified and receive badges in order for the company to be included and mentioned in the market research. Receives good ratings quarterly on G2, Software Review, Capterra, etc. Top companies from these ratings are awarded the following nominations: “Spring Leader”, “Fastest Growing Company”, “Company with the best customer service”, etc. To get into such ratings, you need to put all open information about the company in order, and prepare cases well and in detail. Collect at least 1-5 every quarter. 6. Target your publications. First, the article targets the people you need, then the second, then target checklists and other useful materials. What can be done: Do a research for your target audience. Publish in the media on the topic of your research, where you will talk about the results and what to expect in the future. Make a case. Post information about winning a competition or receiving some kind of award. Make checklists, for example: “Find out how to save 30% of your budget on IT outsourcing” or “Checklist: how to check efficiency of IT outsourcing." Network through LinkedIn, Expandi, etc. You can sell to cold audiences or do market research. On LinkedIn you can set up message chains, scripts, attract people to calls, meetings and try to sell your product while the information base for targeting accumulates. For a company that wants to become a market leader not only in its region or country, but also in the world, international PR is the most important tool. It is important to take into account many nuances, use different approaches, and convey the correct meanings and values. According to some African IT companies, East Africa is about to become a leader in IT support and IT outsourcing. Favorable conditions are being created for this: education is developing, including in universities, IT companies are under state control and receive support and funding. Valeria Mingova, founder and CEO of PR DOCTOR Agency, tells what PR tools you need to use to enter the international market. According to some African IT companies, East Africa is about to become a leader in IT support and IT outsourcing. Favorable conditions are being created for this: education is developing, including in universities, IT companies are under state control and receive support and funding. Valeria Mingova, founder and CEO of PR DOCTOR Agency, tells what PR tools you need to use to enter the international market. Market development in Africa Experts from India have long been leaders in the field of technical support and IT outstaffing. They are inexpensive and the quality of their services is acceptable. Now they are becoming more expensive and refocused on more highly specialized services. In East Africa, there are many young specialists who want to prove to the whole world that they can do more, are better trained, can take on more complex processes, but at the same time they are not expensive. In many countries on the continent in recent years, the central government has begun to develop information technology as part of national policy. For example, Nigeria was able to become one of the leaders in digital progress in the African region in 15 years. Ghana, Tanzania and Kenya are now considered among the most advanced in this area. There are many key participants in the market: accelerators, corporations, startups, hubs, investors. Among the accelerators is the famous American Y Combinator, which has launched 49 African projects since 2015, including payment gateways Flutterwave and Paystack. In 2019, an African startup, the online clothing and electronics store Jumia, entered the New York Stock Exchange for the first time. There are also analogues of accelerators, which are called hubs or innovation centers. These are social structures for collaboration and project development. One well-known example is the Center for Co-Development in Nigeria, which not only helps entrepreneurs develop and launch their projects, but also has its own investment fund. Development forecast of the IT outsourcing and outstaffing industries The development of IT outsourcing is influenced by several important factors: Customer requests are becoming increasingly complex. IT outsourcing is now expected to play a big role in business, participate in strategic processes and expand competencies, including custom development and implementation of proprietary technologies. The cost of services from leading companies is rising. IT specialists from India are becoming more and more expensive, which deprives them of their advantage - low cost. The cost of services from leading companies is rising. IT specialists from India are becoming more and more expensive, which deprives them of their advantage - low cost. The competitive field is evolving. During the existence of the established structure, international IT outsourcing with leaders and preferences, favorable environment, human and financial potential has developed in a number of countries (including Africa). This makes it possible to seriously fight for clients. And now industry leaders must fight to change their cheap labor status. This suggests that conditions are generally good for IT outsourcing in Africa. But for these companies to succeed, it is not enough to show successful cases, products and solutions. African companies must lead by example to create a “fashion” for African IT outsourcing and become the face of this industry. For this to work, African companies need to actively and intelligently promote themselves. What tools to use 1. Act in external communications from the position of a leader and a major player. Even if the company is not yet so well known in other countries, it is important to secure the status of a company that can solve any client’s problem. When a company takes this stance, it attracts more attention from potential clients and partners. You must achieve certain successes and have expertise in your field in order to practically confirm theses about leadership. Conduct surveys and research. This will help create a “fashion” on the market. Conduct surveys and research. This will help create a “fashion” on the market. Conduct a recent study of the IT outsourcing market, which will show that the market share of Indian companies is declining, while the share of East African companies is growing. This should be shown as a percentage. Then publish these reviews on an exclusive basis on major platforms, for example, Bloomberg, and send information to 100+ media outlets in the USA, Europe, and the Middle East. These are regions with high demand for IT services, and there you need to create the right impression. We need to make sure that the world notices that developers from Africa are competitive both in cost of services and in competencies. Show the largest universities, successful cases, top companies operating abroad, their share in the global IT market, percentage of GDP, etc. 3. Get published in the media. Use online resources as a platform to confirm your expertise and increase the trust of your target audience. Build external communications in other countries from the position of a company that, among other companies from Africa, is at the forefront of the entire African IT outsourcing market and speaks on behalf of this entire market. The main outline of the messages: “While the whole world lived according to the rules that had developed over several decades, many did not notice that Africa had become the flagship of IT outsourcing, displacing the leaders, and here are the reasons...”. And then demonstrate this with examples of your work: a high level of expertise, modern education, government support and funding, prepared infrastructure, etc. It is important to maintain the constant presence of the company's top officials in the largest industry and socio-political media and news agencies. First of all, we are not talking about local media in each specific country, but about large international media: Benzinga, MarketWatch, Yahoo, Finance, Bloomberg. 4. Participate in thematic conferences. As a speaker at panel discussions or speaking among investors and large companies, as a participant with an exhibition stand or in events as a leading company in the East African IT cluster. Or you can create your own event. As a speaker, we continue the basic communication course. Show with specific examples that Africa is the new world leader in IT outsourcing. Find major international events that take place both in Africa and in other countries: Find major international events that take place both in Africa and in other countries: Websummit Slush Techcrunch Disruption CES London Tech Week Tech in Asia Korea Expo GITEX GITEX Africa Websummit Websummit Slush Slush Techcrunch Techcrunch Disruption Disruption CES CES London Tech Week London Tech Week Tech in Asia Tech in Asia Korea Expo Korea Expo GITEX GITEX GITEX Africa GITEX Africa Apply for ratings and nominations. Apply for ratings and nominations. Analyze information in open sources - how is your company mentioned? Is it on big lists like G2? On those sites where the company is represented, it is necessary to put the information in order in accordance with the promotion concept. If a company is not represented, it must be verified and receive badges in order for the company to be included and mentioned in the market research. Receives good ratings quarterly on G2, Software Review, Capterra, etc. Top companies from these ratings are awarded the following nominations: “Spring Leader”, “Fastest Growing Company”, “Company with the best customer service”, etc. To get into such ratings, you need to put all open information about the company in order, and prepare cases well and in detail. Collect at least 1-5 every quarter. 6. Target your publications. First, the article targets the people you need, then the second, then target checklists and other useful materials. What can be done: Do a research for your target audience. Publish in the media on the topic of your research, where you will talk about the results and what to expect in the future. Make a case. Post information about winning a competition or receiving some kind of award. Make checklists, for example: “Find out how to save 30% of your budget on IT outsourcing” or “Checklist: how to check efficiency of IT outsourcing." Network through LinkedIn, Expandi, etc. You can sell to cold audiences or do market research. Network through LinkedIn, Expandi, etc. You can sell to cold audiences or do market research. On LinkedIn you can set up message chains, scripts, attract people to calls, meetings and try to sell your product while the information base for targeting accumulates. For a company that wants to become a market leader not only in its region or country, but also in the world, international PR is the most important tool. It is important to take into account many nuances, use different approaches, and convey the correct meanings and values.

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