I believe innovation is a window into how society changes - and where it's headed next. In the early days of e-commerce, I was at Amazon, helping to build the systems that redefined how we shop. Then came social media, the next seismic shift. My PhD research explored misinformation and behaviour in social networks: how it spreads, shapes decisions, and impacts consensus. I now approach innovation from another angle: as a grant writer, I decode UK and EU funding priorities and help startups push boundaries. Alongside this, I write about tech and society, tackling questions about a future shaped by AI. You can find me in the space where society and technology meet, anticipating how advances will reshape how we live, work, and think.