Andreas Hassellof, Founder and CEO of Ombori, explores how changing customer behaviors impact retail, and drive retail technology innovation.
Know how to keep your SaaS customer engaged and focused in 2021.
Artificial Intelligence is a powerful set of tools that can be used throughout a business' operations allowing them to achieve better customer success.
In an ideal world, the goal of any business starting up is to make money. In most cases, the profitability of a product is closely tied to how you as a product manager choose to price your product. Apart from building a product that provides real value to its customers, profitable monetization is the second most important aspect of running a successful business.
Explore how AI can help businesses to upgrade the experience of new and existing customers.
This article will discuss the various Inbound Marketing Strategies required to help your business grow.
In a global economic downturn, retaining current customers is crucial for businesses, especially for SaaS companies facing the growing risk of customer churn.
Today customer care is one of the most popular and widely discussed topics in the IT industry.
With a competitive app market and struggle to keep customers engaged, how can app developers ensure that they keep their users for a longer time?
Hi! My name is Vasily, and I am the co-founder of the Merch38 platform. We created this business to help people and companies create their own merchandise for retail, marketing, gifting or any number of reasons to need branded products. I would like to share how we helped the creators of the MagicKids mobile application to thank their first users, their early adopters.
A 2015 press release from Bain & Company stated an interesting piece of truth. Almost 90 percent of sales and marketing executives don’t feel adequately prepared to sell to today’s digital-savvy buyers. Fortunately, this post offers a few B2B marketing tips and tricks so you can skyrocket your revenue.
An efficient retention strategy increases the company's profit up to 95%. Here are the best loyalty programs in the tech sector you can look to for inspiration.
Games are designed to keep us playing as long as possible. By presenting players with challenges and rewards for completing them, apps can generate dopamine hits in their users that can keep them coming back for more. Most people love a challenge, and consciously or not, we love rewards even more, even if they’re largely arbitrary.
It’s clear to everyone that we’re living in a digital age. In a time when people expect to run their lives through their smartphones, competitive enterprises have no choice but to adopt digital tools.
The LoopMessage app helped increase user retention several times. This was reached by sending free personalized messages via popular instant messengers.
Retaining customers is the number one growth strategy for business. Learn how to retain your customer and improve lifetime value (LTV).
customer engagement is key to keeping customers happy and loyal.
Automation is a powerful driving force for business growth. It allows mundane, repeatable tasks, to be dealt with by binary code. That means we can just get on our all-important daily tasks.
Average handle time is a key metric to focus on when trying to improve your customer support strategy. Read more about its major contributing factors, and what
If you’re running a subscription or SaaS business, you know that at the end of the day your chief metric is monthly recurring revenue (MRR).
Time-To-Value is a Customer Success metric that is undervalued in SaaS but could be an advantage for a business. This article explains TTV and the types of TTV.
Today, I’ll share some of the best lessons I got to learn from that experience. You can use these tips to beautify your SaaS or any other business.
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” — Jeff Bezos
Customer education is a powerful growth marketing tool for online businesses. I discuss how to create a customer education strategy for your company in 2023.
Customer intelligence is the process of gathering and analyzing customer data.
The growth of B2B eCommerce has spiked in the last two years. From $12.2 trillion in 2019, it is predicted to reach $20.9 trillion by 2027.
Ever wondered why most of the SaaS companies have got Customer Success wrong? Check out some pitfalls that caused the Customer Success effort to fail.
Case study to predict if customer is satisfied by the resolution.
Hello, It’s time to learn something new again. This time, I would like to start a new series as zero friction future and talk about the details and categories in which we see high consumer friction and the areas of improvement.
When you consider all outcomes of your email campaigns, don’t be afraid to ask the right questions. Even if they scare you. For example, don’t say “What should I do if I get negative replies?”. Say “What should I do when I get negative replies?”.
What does marketing automation mean? Are activities planned triggered on user-generated events. Simple and clear.
In Dashly, we adore auto messages. It saves us lots of time, as they automatically generate and warm up leads. In this article, we share an easy way for you to create a message chain right now if you have never done this before. Here’s a list of five auto messages sequence which will be beneficial to both you and your clients.
When your company is client-oriented, one of your priority tasks is understanding your clients’ problems and gathering insights on how people use your product and when exactly they benefit from it.
The Pareto Principle—known also as the 80/20 rule (and the law of the vital few) —states that for many events, roughly 80% of the effects come from 20% of the causes.
Customer retention is the key for any business and for SaaS, it's way too hard without a perfect strategy. Do check our blog to find the best tips!
So is there a correlation between customer satisfaction and customer retention? Of course, there is! Satisfied customers stay, what’s there to research and analyze?
Customer-Centricity is bang on trend; 73% of business leaders recognised customer experience as one of the most important purchase-driving factors. The truth is, there are no conniving, cheeky tricks you can use. Instead, it takes consistency, persistence, and a shared team ethos.
We all know Customer feedback is always useful for increasing product quality or service. But do you know that by using Customer feedback, you can also increase your company's revenue?
COVID-19 shifted the earth from beneath the business world’s feet. Small, medium, and large businesses alike closed their doors and weren’t sure when they would open them again. As the pandemic dug in, most businesses (I hope!) put the health and safety of their employees first. Only once they could ensure their team’s safety, were they able to start putting a plan in place for recovery.
Improving your customer retention rate matters, and it’s something worth investing in. So here are 5 ways to know how to retain your existing customers easily.
Generating leads and attracting new customers are keys to ensure initial business success.
After defining what the RFM analysis is standing for, and how you can apply it to your Customer Base, I want to show you how to apply it on Shopify orders data.
In this post, we will dig into the Google HEART framework: a simple way to ensure you take into consideration every aspect of the user journey.
In this article, you'll learn what to do to satisfy your customers and how to build a stable and lucrative relationship.
An #IBM research revealed that 70% of brand perception is settled by employees and 41% of customer loyalty comes from positive employee attitude
Customers can generally be divided into two, Internal and external customers. Who are your internal customers? Your employees.
Forrester defines customer experience as
We bet you have your own “gone customers’ cemetery” of those who once were with you, but have gone and are not planning to return. It’s sad, but you can’t give up: almost half of them are sure to be returned.
Successful corporations leverage a customer 360. Check out how Dgraph can provide top-notch analyses quickly and effectively.
How do you imagine a happy client? We believe that happy clients scream “WOW!”. Here are the top 5 rules of delivering WOW service for you.
Which of you, when you have to buy an airplane ticket, is not looking for the cheapest and more convenient solution from SkyScanner or similar? And which one of you, once aware of the prices of the big airlines, doesn’t try to take a look at EasyJet or Ryanair? Honestly, for flights of less than 3 hours, the price paid plays a decisive role in my personal decision.
Customer retention has become a genuinely challenging task for entrepreneurs. In the midst of all this, AI-assisted Chatbots are the real game changers.
Now more than ever, you have to hold onto every customer you can. Customers don’t love your product one minute, then fall out of love with it the next. Normally there’s a declining trend in usage of your product over time.
Using Google Analytics, we can analyze our customer behaviors based on their interests, commonly features through clicks, time on page, bounce rate, custom events, etc. and their behaviors as shoppers, such as add to basket, average product quantity basket, LTV, AOV, etc.
Most businesses focus mainly on how to attract new leads to their website. But they tend to overlook the importance of retaining their existing customers.
Learn 30 of the most effective strategies and practical tips to Optimize your B2B SaaS Conversion Rate as we get closer to 2023
What will be more profitable to the business, a Transactional NPS® Survey or a Relation NPS® Survey?
One is better than two and is equal to six. At least, that’s how we (Dashly.io) think when it comes to comparing your regular customers with your potential customers.
Even if you’re not a gamer, you’ve probably heard of games like Flappy Bird, Fortnite, PUBG and Candy Crush. With user counts in the tens and hundreds of millions and some grossing over a $100 million in monthly revenue, there’s a lot for companies to learn from the gaming world. Gamers spend an average of an hour and 13 minutes day on video games – imagine if your customers spent that amount of time on your SaaS product every day.
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