4 Simple Ways to Skyrocket Your Blog Readership

Are you looking for a way to boost traffic, sales, and engagement on your website? If so, you’re not alone. Business owners and marketers across all industries work tirelessly to grow their audience and secure more sales. 

There are countless ways to entice consumers and get them to come back to your website. However, if you want to keep your bounce rate low and user intrigue high, you have to give them a reason to stick around. 

Your blog is the perfect way to keep visitors entertained while putting your value proposition on display. Use this opportunity to share your expertise, highlight the benefits of using your products, and grow your lead lists. 

A whopping 77% of online users read blog posts, and that number is showing no signs of slowing down. So, now is the time to develop your content marketing strategy and get more visitors to land on your website. 

Today, we will look at several strategies you can use to skyrocket your blog readership. We will cover everything from getting more signups to planning future posts. 

Ready? Let’s dive in! 

Ask for Signups

If you want to grow your readership, you have to build a loyal audience. The first step in this process is to get new visitors to join your marketing lists. If you’re able to reach out through an email marketing or push notification campaign, there’s a better chance that first-time visitors will come back multiple times. 

We recommend starting by building up your email list. You can create an opt-in form or a simple contact form on your blog that asks subscribers to enter their email address for more content and offers in the future. 

Don’t forget to include an additional question or two if you want to segment your leads. Segmentation is an extremely popular strategy that makes it easy for businesses and marketing teams to personalize their marketing efforts for each user. 

You can also segment your audience by simply tracking where they signed up on your website. For instance, the owner of a sporting goods site may use their blog tags to segment their audience. So, if a user subscribes while reading a football post, they will receive similar content in the future. Personalization plays a prominent role in creating a stellar customer experience and will result in more people reading your blog posts. 

Push alerts are another powerful way to get visitors to return to your blog. In the United States, 15.95% of visitors are likely to opt-in to push notifications from your brand. The key is to create campaigns that are relevant to each post and your various audience segments. 

Focus on Your SEO Strategy

Search engine optimization (SEO) is an essential part of growing your blog. Believe it or not, 68% of online experiences start with a search engine. If your site isn’t properly optimized, there’s a good chance most of your audience will never find your website. 

Publishing blog content is the best way to improve your SEO ranking for specific keywords and phrases. You can use Google’s free Keyword Planner tool to check out the stats on industry-specific words. Once you type in a word, you’ll see the search volume and competition. Both of these factors will play a role in improving your searchability. 

Ideally, you want to try to rank for words with a medium to high search volume and a low to medium competition. If there are not enough people looking for a word or phrase, you won’t see a boost in traffic. However, a lot of competition means you’re going to have to fight to make it to the top of the search results. 

When you’re brainstorming content ideas for your blog, think of ways to strategically include keywords in future posts. If you want visitors to read the post and engage with your brand, you have to offer your readers something of value. Including keywords will help your posts rank, but delivering valuable content will encourage readers to subscribe and eventually become customers. 

Share Your Posts on Social Media

If you want to quickly grow your blog readership, social media is the way to go. Globally, 3.96 billion people use social media, and that number is growing every day. A majority of people that use social media to talk to friends and family also use it to engage with brands and buy products.

Odds are, you use your social media profiles to share deals on your latest products. You can bring more people back to your website and dramatically grow your readership by sharing your best posts on social media. 

Video content is extremely popular on social media. You could convert some of your top posts into videos and include a link to the original blog post in the description. If someone watches your video and wants to learn more, they will click through and land on your blog. Now, they can subscribe. 

We like sharing our posts with a little snippet of text that entices users to click through by offering a teaser or promise of value. Most people will not click your post if you share a long link with no additional context. Include an eye-catching image and a short description of what users should expect if they click through.

If you consistently share high-quality content, you will start to see your email subscribers, social media followers, and blog traffic increase. 

Use Data to Plan Future Content

Finally, let’s talk about how you can use data to get more people to read your blog. The best way to figure out what people want is to ask them. You could create a poll on social media or your website and simply ask visitors to voice their opinion. 

This data can help you figure out what to write next, but it can also give you ideas for new products and features. When you’re creating a feedback form like this, include 1-3 questions and ask about a specific topic. For instance, a business that sells gardening supplies might ask visitors what kind of plants they grow. 

If the marketing team discovers that 80% of respondents grow fruits and vegetables, they know that this type of content will likely perform well in the future. 

You can also look at your analytics data for clues on what to write next. Once you find your most popular posts, you can start to figure out what kind of content results in a reader becoming a subscriber, or better yet, a customer. 

Let’s use the example from above again. Suppose you’re analyzing the data and see that 80% of paying customers converted from an article about growing vegetables instead of flowers. In that case, you can safely assume that more blog posts about vegetables would yield similar results. 

Gathering feedback and analyzing audience data can help you create impactful content in the future, which leads to engaged readers and customers. 

Final Thoughts

Your blog audience will grow and change over time. The tips we outlined today will help you gradually expand your readership in a way that’s sustainable for years to come. Make sure to regularly check in with your customers to make sure you’re always meeting their expectations and delivering on your value proposition.