3 Trends in Web Design from the Museum of Websites

Yesterday, my co-founder and I put together the “Museum of Websites” to showcase the evolution of popular websites. Since we’re both front-end design lovers, it was fun to put the project together and inspiring to see the humble beginnings of today’s tech giants. In this post, I’ll share three learnings from browsing the historical design trends of the web’s most popular landing pages.

One: More media and bigger images

As the world has moved towards smaller screens, websites have made their images larger. Increasingly, media (images and video) take up more real estate than text. See Reddit, Product Hunt, Amazon.

Two: Banner ads

Having a single splash ad across the top of the website, usually with visuals and color, seems to be an increasingly popular design choice. Check out Airbnb, Yahoo, the New York Times.

Three: Logos change

Generally, I think of logos as static, an unchanging stalwart that grounds the website in a brand. Actually, most (all?) of the biggest tech companies have changed their logo, and most have changed it several times. See if you recognize the original not-so-iconic logos of Twitter, Yelp, Pinterest.

Thanks for reading! Check out Kapwing’s Museum of Websites for more design learnings.